EX-99.2 3 dex992.htm SUPPLEMENTAL INFORMATION Supplemental Information

EXHIBIT 99.2

 

McDonald’s Corporation

Supplemental Information

Quarter Ended March 31, 2004

 

Impact of Foreign Currencies on Reported Results

   2

Revenues

   2

Operating Margins

   6

Selling, General and Administrative Expenses

   7

Other Operating (Income) Expense, Net

   7

Operating Income

   8

Interest, Nonoperating Expense and Income Taxes

   8

Outlook

   9

Balance Sheet

   10

Restaurant Information

   11


SUPPLEMENTAL INFORMATION

 

The purpose of this exhibit is to provide additional information related to McDonald’s Corporation’s results for the first quarter ended March 31, 2004. This exhibit should be read in conjunction with Exhibit 99.1.

 

Impact of Foreign Currencies on Reported Results

 

Management reviews and analyzes business results excluding the effect of foreign currency translation and bases certain compensation plans on these results because it believes they better represent the Company’s underlying business trends. Results excluding the effect of foreign currency translation (also referred to as constant currency) are calculated by translating current year results at prior year average exchange rates.

 

IMPACT OF FOREIGN CURRENCY TRANSLATION ON REPORTED RESULTS

Dollars in millions


 
     Reported amount    Currency
translation benefit
(loss)
 

 
Quarters ended March 31,    2004    2003    2004  

 

Revenues

   $ 4,399.7    $ 3,799.7    $ 288.0  

Combined operating margins

     1,301.1      1,048.6      83.2  

Selling, general & administrative expenses

     457.5      396.4      (22.6 )

Operating income

     858.4      674.6      59.9  

 

 

Foreign currency translation had a positive impact on the growth rates of consolidated revenues, operating income and earnings per share for the quarter, primarily due to the strengthening of the Euro, as well as several other major currencies.

 

Revenues

 

Revenues consist of sales by Company-operated restaurants and fees from restaurants operated by franchisees and affiliates. These fees primarily include rent, service fees and/or royalties that are based on a percent of sales, with specified minimum rent payments.

 

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REVENUES

Dollars in millions


 
Quarters ended March 31,    2004    2003   

% Inc /

(Dec)

   

% Inc /(Dec)

Excluding

Currency

Translation

 

 

Company-operated sales:

                          

U.S.

   $ 875.5    $ 790.0    11     11  

Europe

     1,191.5      999.9    19     5  

APMEA*

     577.1      517.4    12     4  

Latin America

     205.6      165.2    24     15  

Canada

     162.9      122.3    33     16  

Other**

     270.4      261.3    3     3  

Total

   $ 3,283.0    $ 2,856.1    15     7  


Franchised and affiliated revenues:

                          

U.S.

   $ 614.5    $ 526.1    17     17  

Europe

     365.0      302.6    21     4  

APMEA*

     80.5      64.3    25     5  

Latin America

     19.2      21.2    (9 )   (13 )

Canada

     36.0      28.8    25     9  

Other**

     1.5      0.6    n/m     n/m  

Total

   $ 1,116.7    $ 943.6    18     11  


Total revenues:

                          

U.S.

   $ 1,490.0    $ 1,316.1    13     13  

Europe

     1,556.5      1,302.5    20     4  

APMEA*

     657.6      581.7    13     4  

Latin America

     224.8      186.4    21     12  

Canada

     198.9      151.1    32     15  

Other**

     271.9      261.9    4     4  

Total

   $ 4,399.7    $ 3,799.7    16     8  


* APMEA represents Asia/Pacific, the Middle East and Africa
** Other represents non-McDonald’s brands.
n/m Not meaningful

 

Consolidated: Revenues increased 16% (8% in constant currencies) as comparable sales were positive for each month of the quarter. The quarter’s performance benefited from an extra day due to leap year.

 

U.S.: Ongoing menu, service and value initiatives drove the strong revenue increase for the quarter. These initiatives included McGriddles breakfast sandwiches, Premium Salads, Chicken McNuggets made with white meat, the Dollar Menu, popular Happy Meals, extended hours and a heightened focus on operations. Franchised and affiliated revenues increased at a higher rate than Company-operated sales due to a higher percentage of franchised restaurants in 2004 than 2003. While more difficult sales comparisons lie ahead, we remain confident that our combination of initiatives will continue to deliver solid results.

 

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Europe: The increase in revenues was driven by positive comparable sales in most markets, especially Russia. In April, we introduced a Salads Plus menu in the U.K. and Germany. While still early, initial results are encouraging, and this menu will be expanded into additional European markets in the coming months.

 

APMEA: The increase in revenues was primarily due to strong performance in Australia driven by the ongoing popularity of their Salads Plus menu, and positive comparable sales in China, partly offset by negative comparable sales in South Korea and Taiwan.

 

Latin America: Revenues increased for the quarter due to expansion in Mexico as well as the effect of lapping the temporary closure of restaurants in Venezuela for a portion of first quarter 2003 due to a national strike.

 

Comparable sales are a key performance indicator used within the retail industry and are reviewed by management to assess business trends for McDonald’s restaurants. Increases or decreases in comparable sales represent the percent change in constant currency sales from the same period in the prior year for all Systemwide restaurants in operation at least thirteen months.

 

COMPARABLE SALES – McDONALD’S RESTAURANTS

 


     % Inc /(Dec)  
Quarters Ended March 31,    2004    2003  

 

U.S.

   14.2    (2.0 )

Europe

   3.5    (4.4 )

APMEA

   5.0    (8.3 )

Latin America

   8.8    3.4  

Canada

   10.7    (6.1 )

McDonald’s Restaurants

   9.4    (3.6 )

 

 

The following tables present Systemwide sales growth rates along with franchised and affiliated sales for the quarter. Systemwide sales include sales at all restaurants, whether operated by the Company, by franchisees or by affiliates. While sales by franchisees and affiliates are not recorded as revenues by the Company, management believes the information is important in understanding the Company’s financial performance because these sales are the basis on which the Company calculates and records franchised and affiliated revenues and are indicative of the financial health of our franchisee base.

 

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SYSTEMWIDE SALES PERCENT CHANGE

Quarter Ended March 31, 2004


     % Inc   

% Inc

Excluding

Currency

Translation


U.S.

   15    15

Europe

   21    5

APMEA

   16    5

Latin America

   17    9

Canada

   29    13

Other

   1    1

Total sales

   17    10

 

FRANCHISED AND AFFILIATED SALES

Dollars in millions


 
Quarters ended March 31,    2004    2003   

% Inc /

(Dec)

   

% Inc /(Dec)

Excluding

Currency

Translation

 

 

U.S.

                          

Franchised sales

   $ 4,410.9    $ 3,785.7    17     17  

Affiliated sales

     276.2      254.0    9     9  

Total

     4,687.1      4,039.7    16     16  

Europe

                          

Franchised sales

     1,917.5      1,563.0    23     6  

Affiliated sales

     176.7      155.1    14     (1 )

Total

     2,094.2      1,718.1    22     5  

APMEA

                          

Franchised sales

     703.2      542.2    30     12  

Affiliated sales

     691.9      636.4    9     (1 )

Total

     1,395.1      1,178.6    18     5  

Latin America

                          

Franchised sales

     140.3      130.7    7     2  

Affiliated sales

     9.5      8.1    17     6  

Total

     149.8      138.8    8     2  

Canada

                          

Franchised sales

     239.2      194.3    23     7  

Affiliated sales

     27.2      16.2    68     47  

Total

     266.4      210.5    27     11  

Other

                          

Franchised sales

     3.0      10.1    (70 )   (70 )

Total

                          

Franchised sales

     7,414.1      6,226.0    19     13  

Affiliated sales

     1,181.5      1,069.8    10     2  

Total

   $ 8,595.6    $ 7,295.8    18     11  


 

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Operating Margins

 

COMPANY-OPERATED AND FRANCHISED RESTAURANT MARGINS – McDONALD’S RESTAURANTS*

Dollars in millions


 
     Percent

   Amount

   % Inc  
Quarters ended March 31,    2004    2003    2004    2003    (Dec)  

 

Company-operated

                              

U.S.

   18.2    14.5    $ 159.5    $ 114.4    39  

Europe

   14.4    13.8      171.1      138.1    24  

APMEA

   10.7    9.7      62.0      50.0    24  

Latin America

   8.0    7.8      16.5      12.9    28  

Canada

   14.1    10.9      23.0      13.3    73  

Total

   14.3    12.7    $ 432.1    $ 328.7    31  

Franchised

                              

U.S.

   79.3    77.2    $ 487.2    $ 405.9    20  

Europe

   75.0    74.1      273.7      224.3    22  

APMEA

   85.7    83.8      69.0      53.9    28  

Latin America

   60.9    66.0      11.7      14.0    (16 )

Canada

   76.1    75.8      27.4      21.8    26  

Total

   77.9    76.3    $ 869.0    $ 719.9    21  

 

 

* Operating margin information relates only to McDonald’s restaurants (excludes non-McDonald’s brands).

 

 

Combined: Operating margin dollars increased $252.5 million or 24% for the quarter (16% in constant currencies). The U.S. and Europe segments accounted for more than 80% of the combined margin dollars in both years.

 

U.S.: Company-operated margin percent increased for the quarter primarily due to positive comparable sales, partly offset by higher commodity costs. Commodity cost pressures are expected to continue, with the impact lessening in the fourth quarter.

 

Europe: The Company-operated margin percent improvement in 2004 reflected better margin performance in Germany, France and Russia and weak performance in the U.K. as they continue to establish an appropriate value strategy.

 

APMEA: Strong comparable sales performance in Australia primarily drove the Company-operated margin percent improvement for the quarter.

 

Franchised: The consolidated Franchised margin percent increased for the quarter primarily due to strong comparable sales in the U.S., partly offset by the impact of a higher proportion of sites leased by the Company.

 

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The following table presents margin components as a percent of sales.

 

COMPANY-OPERATED COSTS AND MARGINS AS A PERCENT OF SALES – McDONALD’S RESTAURANTS*


Quarters ended March 31,    2004    2003

Food & paper

   33.8    33.9

Payroll & employee benefits

   26.6    27.2

Occupancy & other operating expenses

   25.3    26.2

Total expenses

   85.7    87.3

Company-operated margins

   14.3    12.7

* Operating margin information relates only to McDonald’s restaurants (excludes non-McDonald’s brands).

 

 

Selling, General & Administrative Expenses

 

Selling, general & administrative expenses increased 15% for the quarter (10% in constant currencies) primarily due to higher performance-based incentive compensation, primarily in the U.S. Selling, general & administrative expenses as a percent of revenues were 10.4% and as a percent of Systemwide sales were 3.9% for both years.

 

 

Other Operating (Income) Expense, Net

 

OTHER OPERATING (INCOME) EXPENSE, NET

Dollars in millions


 
Quarters ended March 31,    2004     2003  

 

Gains on sales of restaurant businesses

   $ (15.9 )   $ (18.4 )

Equity in earnings of unconsolidated affiliates

     (10.9 )     (0.8 )

Other expense

     36.8       15.2  

Total

   $ 10.0     $ (4.0 )


 

Equity in earnings of unconsolidated affiliates increased for the quarter primarily due to stronger performance in the U.S. and improved results from our Japanese affiliate.

 

Other expense for 2004 reflected higher losses on property retirements and dispositions.

 

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Operating Income

 

OPERATING INCOME

Dollars in millions


 
Quarters ended March 31,    2004     2003    

% Inc /

(Dec)

   

% Inc /

(Dec)

Excluding

Currency

Translation

 

 

U.S.

   $ 516.8     $ 405.7     27     27  

Europe

     321.6       268.4     20     4  

APMEA

     90.0       69.4     30     9  

Latin America

     (1.8 )     2.2     n/m     n/m  

Canada

     33.3       26.2     27     11  

Other

     0.7       (12.9 )   n/m     n/m  

Corporate

     (102.2 )     (84.4 )   (21 )   (21 )

Total operating income

   $ 858.4     $ 674.6     27     18  


n/m Not meaningful

 

U.S.: Operating income increased for the quarter primarily due to higher combined operating margin dollars, partly offset by higher selling, general & administrative expenses.

 

Europe: Strong performances in Germany, France, and Russia were partly offset by weak results in the U.K.

 

APMEA: Operating income increased primarily due to strong performance in Australia.

 

 

INTEREST, NONOPERATING EXPENSE AND INCOME TAXES

 

Interest expense decreased for the quarter due to lower average interest rates and debt levels, partly offset by stronger foreign currencies.

 

Nonoperating expense decreased for the quarter primarily due to losses on certain corporate investments in 2003.

 

The effective income tax rate was 32.5% for first quarter 2004 compared with 33.5% in 2003. The lower income tax rate in 2004 was primarily due to higher tax benefits in certain international markets.

 

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OUTLOOK

 

The information provided below is as of April 2004.

 

McDonald’s expects net restaurant additions to add approximately one percentage point to sales and operating income growth in 2004 (in constant currencies). Most of this anticipated growth will result from restaurants opened in 2003.

 

In 2004, McDonald’s expects to open about 550 traditional McDonald’s restaurants and 300 satellite restaurants and close about 300 traditional restaurants and 100 satellite restaurants.

 

McDonald’s does not provide specific guidance on changes in comparable sales. However, as a perspective, assuming no change in cost structure, a one percentage point increase in U.S. comparable sales would impact annual earnings per share by about 2 cents. Similarly, an increase of one percentage point in Europe’s comparable sales would impact annual earnings per share by about 1.5 cents.

 

McDonald’s expects full year 2004 selling, general & administrative expenses to be up modestly (less than 5%) in constant currencies and to decline as a percent of revenues and Systemwide sales compared with 2003.

 

A significant part of McDonald’s operating income is from outside the U.S., and about 70% of total debt is denominated in foreign currencies. Accordingly, earnings are affected by changes in foreign currency exchange rates, particularly the Euro and the British Pound. If the Euro and the British Pound both move 10% in the same direction (compared with 2003 average rates), McDonald’s annual earnings per share would change by about 5 to 6 cents.

 

For 2004, the Company expects its net debt principal repayments to be approximately $400 million to $700 million. As a result of repayments in 2003 and 2004, the Company expects interest expense to decrease about 4% to 8% compared with 2003, based on current interest and foreign currency exchange rates.

 

McDonald’s expects the effective income tax rate for 2004 to be between 32.0% and 33.0%.

 

McDonald’s expects capital expenditures for 2004 to be approximately $1.5 billion to $1.6 billion.

 

McDonald’s expects to return at least $1 billion to shareholders through dividends and share repurchases in 2004. The Company repurchased $271 million of its common stock during the first quarter.

 

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McDONALD’S CORPORATION

CONSOLIDATED BALANCE SHEET

 

Dollars in millions


    

March 31,

2004

   

December 31,

2003

 

ASSETS

                

Current assets

                

Cash and equivalents

   $ 969.6     $ 492.8  

Accounts and notes receivable

     655.0       734.5  

Inventories

     122.3       129.4  

Prepaid expenses and other current assets

     568.4       528.7  

Total current assets

     2,315.3       1,885.4  

Other assets

                

Investment in and advances to affiliates

     1,100.1       1,089.6  

Goodwill, net

     1,696.9       1,665.1  

Miscellaneous

     993.4       960.3  

Total other assets

     3,790.4       3,715.0  

Property and equipment

                

Property and equipment, at cost

     28,738.0       28,740.2  

Accumulated depreciation and amortization

     (9,025.8 )     (8,815.5 )

Net property and equipment

     19,712.2       19,924.7  

Total assets

   $ 25,817.9     $ 25,525.1  

LIABILITIES AND SHAREHOLDERS’ EQUITY

                

Current liabilities

                

Accounts payable

   $ 492.7     $ 577.4  

Income taxes

     172.1       71.5  

Other taxes

     215.0       222.0  

Accrued interest

     193.2       193.1  

Accrued restructuring and restaurant closing costs

     101.7       115.7  

Accrued payroll and other liabilities

     817.7       918.1  

Current maturities of long-term debt

     634.9       388.0  

Total current liabilities

     2,627.3       2,485.8  

Long-term debt

     9,114.2       9,342.5  

Other long-term liabilities and minority interests

     701.8       699.8  

Deferred income taxes

     1,006.2       1,015.1  

Shareholders’ equity

                

Common stock

     16.6       16.6  

Additional paid-in capital

     1,912.9       1,837.5  

Unearned ESOP compensation

     (90.6 )     (90.5 )

Retained earnings

     20,684.1       20,172.3  

Accumulated other comprehensive income (loss)

     (654.3 )     (635.5 )

Common stock in treasury

     (9,500.3 )     (9,318.5 )

Total shareholders’ equity

     12,368.4       11,981.9  

Total liabilities and shareholders’ equity

   $ 25,817.9     $ 25,525.1  

 

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RESTAURANT INFORMATION

 

SYSTEMWIDE RESTAURANTS


At March 31,    2004    2003    Inc /(Dec)  

U.S*

   13,614    13,531    83  

Europe

                

Germany*

   1,243    1,216    27  

United Kingdom

   1,235    1,224    11  

France

   1,010    974    36  

Spain

   333    332    1  

Italy

   324    329    (5 )

Other

   2,041    1,997    44  

Total Europe

   6,186    6,072    114  

APMEA

                

Japan*

   3,753    3,866    (113 )

Australia

   727    729    (2 )

China

   581    564    17  

Taiwan

   346    350    (4 )

South Korea

   343    354    (11 )

Other

   1,706    1,690    16  

Total APMEA

   7,456    7,553    (97 )

Latin America

                

Brazil

   549    582    (33 )

Mexico

   285    263    22  

Other

   747    760    (13 )

Total Latin America

   1,581    1,605    (24 )

Canada*

   1,346    1,320    26  

Other**

   971    1,091    (120 )

Systemwide restaurants

   31,154    31,172    (18 )

Countries

   119    119    —    

 

 

* At March 31, 2004 reflected the following satellites: U.S. 1,320; Germany 91; Japan 1,796; Canada 361. At March 31, 2003: U.S. 1,178; Germany 63; Japan 1,854; Canada 340.
** Reflects the sale of Donatos Pizzeria and the closing of all Donatos and Boston Market international locations in fourth quarter 2003.

 

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SYSTEMWIDE RESTAURANTS BY TYPE


At March 31,    2004    2003    Inc /(Dec)  

U.S.

                

Operated by franchisees

   10,903    10,660    243  

Operated by the Company

   2,005    2,138    (133 )

Operated by affiliates

   706    733    (27 )
     13,614    13,531    83  

Europe

                

Operated by franchisees

   3,611    3,498    113  

Operated by the Company

   2,302    2,293    9  

Operated by affiliates

   273    281    (8 )
     6,186    6,072    114  

APMEA

                

Operated by franchisees

   2,284    2,197    87  

Operated by the Company

   2,241    2,251    (10 )

Operated by affiliates

   2,931    3,105    (174 )
     7,456    7,553    (97 )

Latin America

                

Operated by franchisees

   570    623    (53 )

Operated by the Company

   990    963    27  

Operated by affiliates

   21    19    2  
     1,581    1,605    (24 )

Canada

                

Operated by franchisees

   768    786    (18 )

Operated by the Company

   486    463    23  

Operated by affiliates

   92    71    21  
     1,346    1,320    26  

Other

                

Operated by franchisees

   13    52    (39 )

Operated by the Company

   958    1,039    (81 )
     971    1,091    (120 )

Systemwide

                

Operated by franchisees

   18,149    17,816    333  

Operated by the Company

   8,982    9,147    (165 )

Operated by affiliates

   4,023    4,209    (186 )
     31,154    31,172    (18 )

 

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FORWARD-LOOKING STATEMENTS

 

Certain forward-looking statements are included in this exhibit. They use such words as “may,” “will,” “expect,” “believe,” “plan” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this exhibit. These forward-looking statements involve a number of risks and uncertainties. The following are some of the factors that could cause actual results to differ materially from those expressed in or underlying our forward-looking statements: effectiveness of operating initiatives; success in advertising and promotional efforts; changes in global and local business and economic conditions, including their impact on consumer confidence; fluctuations in currency exchange and interest rates; food, labor and other operating costs; political or economic instability in local markets, including the effects of war and terrorist activities; competition, including pricing and marketing initiatives and new product offerings by the Company’s competitors; consumer preferences or perceptions concerning the Company’s product offerings; spending patterns and demographic trends; availability of qualified restaurant personnel; severe weather conditions; existence of positive or negative publicity regarding the Company or its industry generally; effects of legal claims; cost and deployment of capital; changes in future effective tax rates; changes in governmental regulations; and changes in applicable accounting policies and practices. The foregoing list of important factors is not all-inclusive.

 

The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

 

# # #

 

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