XML 40 R13.htm IDEA: XBRL DOCUMENT v2.4.1.9
Segment Information
3 Months Ended
Mar. 31, 2015
Segment Reporting [Abstract]  
Segment Information
Segment Information
The Company franchises and operates McDonald’s restaurants in the global restaurant industry. The following table presents the Company’s revenues and operating income by geographic segment. The APMEA segment represents operations in Asia/Pacific, Middle East and Africa. Other Countries & Corporate represents operations in Canada and Latin America, as well as Corporate activities.
 
Quarters Ended
  
March 31,
In millions
2015
 
2014
Revenues
 
 
 
U.S.
$
1,978.1

 
$
2,054.1

Europe
2,164.2

 
2,712.2

APMEA
1,524.7

 
1,618.8

Other Countries & Corporate
291.9

 
315.2

Total revenues
$
5,958.9

 
$
6,700.3

Operating Income
 
 
 
U.S.
$
731.8

 
$
820.8

Europe
600.9

 
752.5

APMEA
68.5

 
345.1

Other Countries & Corporate
(15.7
)
 
17.6

Total operating income
$
1,385.5

 
$
1,936.0