Delaware
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1-5231
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36-2361282
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(State or other jurisdiction
of incorporation)
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(Commission
File Number)
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(IRS Employer
Identification No.)
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Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
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Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
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Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
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Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
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(d)
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Exhibits.
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99
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Investor Release of McDonald’s Corporation issued February 8, 2012:
McDonald's Delivers a January Comparable Sales Increase of 6.7%
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McDONALD'S CORPORATION
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(Registrant)
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Date: February 8, 2012 | By: | /s/ Michael Soenke |
Michael Soenke
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Corporate Vice President - Assistant Controller
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Exhibit No. 99
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Investor Release of McDonald’s Corporation issued February 8, 2012:
McDonald's Delivers a January Comparable Sales Increase of 6.7%
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Investor Release
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FOR IMMEDIATE RELEASE
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FOR MORE INFORMATION CONTACT:
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02/08/2012
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Investors: Kathy Martin, 630-623-7833
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Media: Heidi Barker, 630-623-3791
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U.S. up 7.8%
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Europe up 4.0%
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Asia/Pacific, Middle East and Africa up 7.3%
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Percent Increase | Comparable | Systemwide Sales | ||||||||||||
Sales | As | Constant | |||||||||||||
Month ended January 31, | 2012 | 2011 | Reported | Currency | |||||||||||
McDonald's Corporation | 6.7 | 5.3 | 8.4 | 9.1 | |||||||||||
Major Segments: | |||||||||||||||
U.S. | 7.8 | 3.1 | 8.6 | 8.6 | |||||||||||
Europe | 4.0 | 7.0 | 3.0 | 6.7 | |||||||||||
APMEA* | 7.3 | 5.2 | 15.7 | 11.9 |
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Comparable sales represent sales at all restaurants, whether operated by the Company or by franchisees, in operation at least thirteen months including those temporarily closed. Some of the reasons restaurants may be temporarily closed include reimaging or remodeling, rebuilding, road construction and natural disasters. Comparable sales exclude the impact of currency translation. Comparable sales are driven by changes in guest counts and average check, which is affected by changes in pricing and product mix. Management reviews the increase or decrease in comparable sales compared with the same period in the prior year to assess business
trends.
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The number of weekdays and weekend days can impact our reported comparable sales. In January 2012, this calendar shift/trading day adjustment consisted of one less Saturday and one more Tuesday compared with January 2011. The resulting adjustment varied by area of the world, ranging from approximately -1.9% to -0.5%. In addition, the timing of holidays can impact comparable sales.
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Information in constant currency is calculated by translating current year results at prior year average exchange rates. Management reviews and analyzes business results excluding the effect of foreign currency translation and bases incentive compensation plans on these results because they believe this better represents the Company’s underlying business trends.
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Systemwide sales include sales at all restaurants, whether operated by the Company or by franchisees. While franchised sales are not recorded as revenues by the Company, management believes the information is important in understanding the Company’s financial performance because these sales are the basis on which the Company calculates and records franchised revenues and are indicative of the financial health of the franchisee base.
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