0000063908-12-000007.txt : 20120208 0000063908-12-000007.hdr.sgml : 20120208 20120208171855 ACCESSION NUMBER: 0000063908-12-000007 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20120208 ITEM INFORMATION: Regulation FD Disclosure ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20120208 DATE AS OF CHANGE: 20120208 FILER: COMPANY DATA: COMPANY CONFORMED NAME: MCDONALDS CORP CENTRAL INDEX KEY: 0000063908 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-EATING PLACES [5812] IRS NUMBER: 362361282 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 001-05231 FILM NUMBER: 12582766 BUSINESS ADDRESS: STREET 1: ONE MCDONALD'S PLZ STREET 2: DEPT 332 CITY: OAK BROOK STATE: IL ZIP: 60523 BUSINESS PHONE: 6306233154 MAIL ADDRESS: STREET 1: ONE MCDONALDS PLAZA STREET 2: DEPT 332 CITY: OAK BROOK STATE: IL ZIP: 60523 8-K 1 form8kfebruary82012.htm FORM 8K FEBRUARY 8 2012 form8kfebruary82012.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
________________________

FORM 8-K

CURRENT REPORT
Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): February 8, 2012
________________________

McDONALD'S CORPORATION
(Exact name of registrant as specified in its charter)

Delaware
1-5231
36-2361282
(State or other jurisdiction
of incorporation)
(Commission
File Number)
(IRS Employer
Identification No.)
____________________________

One McDonald's Plaza
Oak Brook, Illinois
(Address of principal executive offices)

60523
(Zip Code)
_______________________________

Registrant's telephone number, including area code: (630) 623-3000
_______________________________

Not Applicable
(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
   
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
   
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
   
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 
 
 

 
Item 7.01.  Regulation FD Disclosure.
 
On February 8, 2012, McDonald's Corporation (the "Company") issued an Investor Release reporting the Company’s January 2012 sales.  The Investor Release is furnished as Exhibit 99 and is attached hereto.

 
Item 9.01.  Financial Statements and Exhibits.
 
  (d) 
Exhibits.
99
Investor Release of McDonald’s Corporation issued February 8, 2012:
McDonald's Delivers a January Comparable Sales Increase of 6.7%
 
 
 
 

 
 

 

 
 

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.


 
McDONALD'S CORPORATION
   
         (Registrant)
     
Date: February 8, 2012  By:  /s/ Michael Soenke         
   
Michael Soenke
   
Corporate Vice President - Assistant Controller
     
 
 
 
 
 
 
 
 
 
 


 






 
 

 

 

Exhibit Index


Exhibit  No. 99
 
Investor Release of McDonald’s Corporation issued February 8, 2012:
McDonald's Delivers a January Comparable Sales Increase of 6.7%
 


 
 
 
 
 















 


EX-99.HTM 2 exhibit99february82012.htm EXHIBIT 99 FEBRUARY 8 2012 exhibit99february82012.htm

Exhibit 99

 
Investor Release
FOR IMMEDIATE RELEASE
FOR MORE INFORMATION CONTACT:
02/08/2012
Investors:         Kathy Martin, 630-623-7833
 
Media:                 Heidi Barker, 630-623-3791

 
McDONALD'S DELIVERS A JANUARY COMPARABLE SALES INCREASE OF 6.7%

OAK BROOK, IL – McDonald’s Corporation today announced global comparable sales growth of 6.7% in January.  Performance by segment was as follows:
 
·  
U.S. up 7.8%
·  
Europe up 4.0%
·  
Asia/Pacific, Middle East and Africa up 7.3%
 
    "January marks another month of sustained sales growth, demonstrating the ongoing appeal of McDonald’s winning combination of value, menu variety and convenience," said Chief Executive Officer Jim Skinner.  "Our focus on enhancing the McDonald’s experience through great-tasting, affordable food and beverage choices served in increasingly modernized restaurants is helping make McDonald’s our customers’ favorite place and way to eat and drink."
    In the U.S., comparable sales rose 7.8% as customers visited McDonald’s to enjoy wholesome breakfast choices, McDonald’s popular beverage line-up and classic core favorites, as well as the most recent addition to the menu – Chicken McBites – made with bite-sized pieces of premium chicken breast available for a limited time.
    Europe posted a 4.0% increase in comparable sales for January driven by performance in the U.K., Russia, Germany and France. Amidst ongoing economic challenges, McDonald’s core menu options, rotating premium and mid-tier offerings and ongoing restaurant reimaging provided customers with compelling value and a relevant experience that drove the segment’s comparable sales increase for the month.
    Comparable sales in Asia/Pacific, Middle East and Africa (APMEA) increased 7.3% in January led by China, which benefitted in part from the timing of Chinese New Year, and many other markets.  APMEA’s unique limited-time food events, ongoing breakfast and lunch value platforms and unmatched customer convenience fueled the segment’s performance.
    Systemwide sales for the month increased 8.4%, or 9.1% in constant currencies.

 
 

 


 
Percent  Increase                     Comparable      Systemwide Sales     
                                     Sales          As      Constant    
  Month ended January 31,       2012     2011     Reported      Currency    
  McDonald's Corporation       6.7      5.3      8.4      9.1    
  Major Segments:                            
       U.S.       7.8      3.1      8.6      8.6    
       Europe      4.0      7.0      3.0      6.7    
       APMEA*      7.3     5.2      15.7      11.9    
                          * Asia/Pacific, Middle East and Africa
 
 
Definitions
·   
Comparable sales represent sales at all restaurants, whether operated by the Company or by franchisees, in operation at least thirteen months including those temporarily closed. Some of the reasons restaurants may be temporarily closed include reimaging or remodeling, rebuilding, road construction and natural disasters. Comparable sales exclude the impact of currency translation.  Comparable sales are driven by changes in guest counts and average check, which is affected by changes in pricing and product mix. Management reviews the increase or decrease in comparable sales compared with the same period in the prior year to assess business trends.
·   
The number of weekdays and weekend days can impact our reported comparable sales. In January 2012, this calendar shift/trading day adjustment consisted of one less Saturday and one more Tuesday compared with January 2011. The resulting adjustment varied by area of the world, ranging from approximately -1.9% to -0.5%. In addition, the timing of holidays can impact comparable sales.
·   
Information in constant currency is calculated by translating current year results at prior year average exchange rates. Management reviews and analyzes business results excluding the effect of foreign currency translation and bases incentive compensation plans on these results because they believe this better represents the Company’s underlying business trends.
·   
Systemwide sales include sales at all restaurants, whether operated by the Company or by franchisees. While franchised sales are not recorded as revenues by the Company, management believes the information is important in understanding the Company’s financial performance because these sales are the basis on which the Company calculates and records franchised revenues and are indicative of the financial health of the franchisee base.
 
Upcoming Communications
    The Company plans to release February 2012 sales on March 8, 2012.
    McDonald’s is the world’s leading global foodservice retailer with more than 33,000 locations serving nearly 68 million customers in 119 countries each day.  More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local men and women.

Forward-Looking Statements
     This release contains certain forward-looking statements, which reflect management’s expectations regarding future events and operating performance and speak only as of the date hereof. These forward-looking statements involve a number of risks and uncertainties. The factors that could cause actual results to differ materially from our expectations are detailed in the Company’s filings with the Securities and Exchange Commission, such as its annual and quarterly reports and current reports on Form 8-K.
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