-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, KdRu4zwb8TcnyUlQJRsonJGUSnf7JCnjWCbmRMUkA4bs9BGBQvXPjyFm+2tVNUfC I0cp//ta8m+ahArxWlHrzw== 0000063908-09-000030.txt : 20090909 0000063908-09-000030.hdr.sgml : 20090909 20090909160528 ACCESSION NUMBER: 0000063908-09-000030 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20090909 ITEM INFORMATION: Regulation FD Disclosure ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20090909 DATE AS OF CHANGE: 20090909 FILER: COMPANY DATA: COMPANY CONFORMED NAME: MCDONALDS CORP CENTRAL INDEX KEY: 0000063908 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-EATING PLACES [5812] IRS NUMBER: 362361282 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 001-05231 FILM NUMBER: 091060702 BUSINESS ADDRESS: STREET 1: ONE MCDONALD'S PLZ STREET 2: DEPT 332 CITY: OAK BROOK STATE: IL ZIP: 60523 BUSINESS PHONE: 6306233154 MAIL ADDRESS: STREET 1: ONE MCDONALDS PLAZA STREET 2: DEPT 332 CITY: OAK BROOK STATE: IL ZIP: 60523 8-K 1 mainbody9909.htm MAIN BODY SEPTEMBER 9 2009 mainbody9909.htm



UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
________________________

FORM 8-K
CURRENT REPORT PURSUANT
TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

Date of report (Date of earliest event reported): September 9, 2009
________________________

McDONALD'S CORPORATION
(Exact name of Registrant as Specified in Its Charter)

Delaware
1-5231
36-2361282
(State or Other Jurisdiction
of Incorporation)
(Commission
File Number)
(IRS Employer
Identification No.)

____________________________

One McDonald's Plaza
Oak Brook, Illinois
(Address of Principal Executive Offices)

60523
(Zip Code)
_______________________________

(630) 623-3000
(Registrant's Telephone Number, Including Area Code)

_______________________________

Not Applicable
(Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2 below):

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
   
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
   
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
   
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 
 
 

Item 7.01.  Regulation FD Disclosure.

On September 9, 2009, the Company issued an Investor Release reporting the Company’s August and year-to-date 2009 sales.  The Investor Release is furnished as Exhibit 99 and is attached hereto.

 
Item 9.01.  Financial Statements and Exhibits.
 
 
 (d) Exhibits.
 99
Investor Release of McDonald's Corporation issued September 9, 2009:
McDonald's August Global Comparable Sales Rise 2.2%
 

 

 

 



SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 
 
 
  McDONALD'S CORPORATION  
   
       (Registrant)
 
 
Date: September 9, 2009
By:
/s/ Michael Soenke        
    Michael Soenke  
    Corporate Vice President -  
    Assistant Controller   
                 


 
 
 




 
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Exhibit Index
                                       
 
Exhibit No. 99    Investor Release of McDonald’s Corporation issued September 9, 2009: 
  McDonald's August Global Comparable Sales Rise 2.2% 
   
 
                  


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EX-99.HTM 2 exhibit99.htm EXHIBIT 99 SEPTEMBER 9 2009 exhibit99.htm


EXHIBIT 99
 
 
 
Investor Release  
FOR IMMEDIATE RELEASE
FOR MORE INFORMATION CONTACT:
09/09/09 
Investors:            Donna Rodriguez, 630-623-5126
 
Media:                           Heidi Barker, 630-623-3791
 

McDONALD’S AUGUST GLOBAL COMPARABLE SALES RISE 2.2%

OAK BROOK, IL – McDonald’s Corporation announced today that global comparable sales rose 2.2% in August and by segment performance was as follows:

·
U.S. up 1.7%
 
·
Europe up 3.5%
 
·
Asia/Pacific, Middle East and Africa declined 0.5%

    "Our commitment to providing customers with menu variety, value and convenience is delivering sustained global comparable sales growth despite the current economic environment.  Our System remains aligned behind providing great service to each of the 58 million customers who visit us daily," said Chief Executive Officer Jim Skinner.  "We will continue to drive the business forward and build market share by executing our customer-centric Plan to Win."
    U.S. comparable sales increased 1.7% for the month.  The new premium Angus Third Pounders and McCafé espresso-based coffees complemented the ongoing appeal of McDonald’s core menu and contributed to this increase.
    In Europe, the Company’s tiered menu approach, which includes locally relevant limited-time food offerings, and popular marketing tie-ins helped drive comparable sales up 3.5% on top of very strong prior year growth.  Leading this performance were the U.K., France and Russia.
    Comparable sales in Asia/Pacific, Middle East and Africa declined 0.5% in August, lapping a robust 2008 increase.  The segment’s performance was negatively impacted by China, Japan and several other markets, mostly offset by strong sustained momentum in Australia.
    Systemwide sales rose 1.1%, or 4.1% in constant currencies, for the month.



 
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  Percent Increase/ (Decrease)                     Comparable      Systemwide Sales     
                                     Sales          As      Constant     
  Month ended August 31,       2009     2008     Reported      Currency    
  McDonald's Corporation      2.2      8.5      1.1     4.1    
  Major Segments:                            
       U.S.       1.7      4.5      2.6      2.6    
       Europe      3.5      11.6      (3.0    5.8    
       APMEA*      (0.5 )    10.0     6.1      3.1    
 
 
  Year-To-Date August 31,                              
  McDonald's Corporation       4.2      7.1      (0.9    6.1    
  Major Segments:                            
       U.S.       3.5      3.8      4.4     4.4    
       Europe      5.2      9.3      (8.9    7.4    
       APMEA*      3.8      9.0      4.2      7.7    
                              * Asia/Pacific, Middle East and Africa
 
Definitions
·  
Comparable sales represent sales at all restaurants in operation at least thirteen months including those temporarily closed, excluding the impact of currency translation.  Some of the reasons restaurants may be temporarily closed include reimaging or remodeling, rebuilding, road construction and natural disasters.  Management reviews the increase or decrease in comparable sales compared with the same period in the prior year to assess business trends.
·  
Constant currency results exclude the effects of currency translation and are calculated by translating current year results at prior year average exchange rates.
·  
Systemwide sales include sales at all restaurants, whether operated by the Company or by franchisees.  While franchised sales are not recorded as revenues by the Company, management believes the information is important in understanding the Company’s financial performance because these sales are the basis on which the Company calculates and records franchised revenues and are indicative of the financial health of the franchisee base.
· 
The number of weekdays and weekend days can impact our reported comparable sales.  In August 2009, this calendar shift/trading day adjustment consisted of one less Friday and one more Monday compared with August 2008.  The resulting adjustment varied by area of the world, ranging from approximately -0.7% to -0.8%.  In addition, the timing of holidays can also impact comparable sales.

Upcoming Communication
    McDonald’s tentatively plans to release third quarter results before the market opens on October 22, 2009 and will host an investor webcast.  This webcast will be broadcast live and available for replay for a limited time thereafter on www.investor.mcdonalds.com.

    McDonald's is the leading global foodservice retailer with more than 32,000 local restaurants in more than 100 countries.  About 80% of McDonald's restaurants worldwide are owned and operated by franchisees.  Please visit our website at www.aboutmcdonalds.com to learn more about the Company.
 
Forward-Looking Statements
    This release contains certain forward-looking statements, which reflect management’s expectations regarding future events and operating performance and speak only as of the date hereof.  These forward-looking statements involve a number of risks and uncertainties.  The factors that could cause actual results to differ materially from our expectations are detailed in the Company’s filings with the Securities and Exchange Commission, such as its annual and quarterly reports and current reports on Form 8-K.
#   #   #

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