<SEC-DOCUMENT>0000063330-99-000025-index.html : 19990811
<SEC-HEADER>0000063330-99-000025.hdr.sgml : 19990811
ACCESSION NUMBER:		0000063330-99-000025
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	19990731
FILED AS OF DATE:		19990803

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MAUI LAND & PINEAPPLE CO INC
		CENTRAL INDEX KEY:			0000063330
		STANDARD INDUSTRIAL CLASSIFICATION:	CANNED, FRUITS, VEG & PRESERVES, JAMS & JELLIES [2033]
		IRS NUMBER:				990107542
		STATE OF INCORPORATION:			HI
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		
		SEC FILE NUMBER:	001-06510
		FILM NUMBER:		99677003

	BUSINESS ADDRESS:	
		STREET 1:		PO BOX 187
		STREET 2:		120 KANE ST
		CITY:			KAHULUI MAUI
		STATE:			HI
		ZIP:			96732
		BUSINESS PHONE:		8088773351

	MAIL ADDRESS:	
		STREET 1:		PO BOX 187
		CITY:			KAHULUI
		STATE:			HI
		ZIP:			96732
<REPORTING-OWNER>

COMPANY DATA:	
	COMPANY CONFORMED NAME:			SCHENK DOUGLAS R
	CENTRAL INDEX KEY:			0001010165
	STANDARD INDUSTRIAL CLASSIFICATION:	CANNED, FRUITS, VEG & PRESERVES, JAMS & JELLIES [2033]
<RELATIONSHIP>OWNER
	STATE OF INCORPORATION:			HI
	FISCAL YEAR END:			1231

FILING VALUES:
	FORM TYPE:		4

BUSINESS ADDRESS:	
	STREET 1:		PO BOX 187
	STREET 2:		120 KANE ST
	CITY:			KAHULUI MAUI
	STATE:			HI
	ZIP:			96732
	BUSINESS PHONE:		8088773351

MAIL ADDRESS:	
	STREET 1:		PO BOX 187
	CITY:			KAHULUI
	STATE:			HI
	ZIP:			96732
</REPORTING-OWNER>
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<TEXT>



FORM   4             U.S.  SECURITIES  AND  EXCHANGE   COMMISSION
                            Washington, D.C.  20549

               STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
                 Filed pursuant to Section 16(a) of the
                          Securities Act of 1934


[ ] Check this box if no longer subject to Section 16.  Form 4 or
    Form 5 obligations may continue.


1.  Name and Address of Reporting Person

SCHENK      DOUGLAS      R.
(Last)      (First)      (Middle)

P. O. Box 187
(Street)

KAHULUI       Hi        96733
(City)        (State)    (Zip)

2.   Issuer Name and Ticker or Trading Symbol

     MAUI LAND & PINEAPPLE COMPANY, INC. (MAUI)

3.   IRS   or  Social  Security  Number  of  Reporting   Person
     (Voluntary)

       ###-##-####

4.  Statement for Month/Year7/99

5.  If Amendment, Date of Original
  (Month/Year)

6.  Relationship of Reporting Person to Issuer
     (Check all applicable)

[ ] Director   [ ] 10% Owner
[X] Officer (give title below)   [ ] Other (specify below)

EXECUTIVE VICE PRESIDENT/PINEAPPLE

7.   Individual or Joint/Group Filing

  [X] Form filed by One Reporting Person
  [ ] Form filed by More than One Reporting Person

Table  I  - Non-Derivative Securities Acquired, Disposed  of,  or
Beneficially Owned

1.  Title of Security:  COMMON STOCK
2.  Transaction Date (Month/Day/Year):          3/26/99
3.  Transaction Code: Code    I
4.  Securities Acquired (A) or Disposed of (D):
    Amount: 55       (A) or (D):   A       Price:N/A
5.  Amount of Securities Beneficially Owned at End of Month:
    5,491
6.  Ownership Form -  Direct (D) or Indirect (I): I
7.  Nature of Indirect Beneficial Ownership:ESOP TRUST

1.  Title of Security:  COMMON STOCK
2.  Transaction Date (Month/Day/Year):          7/23/99
3.  Transaction Code: Code     S
4.  Securities Acquired (A) or Disposed of (D):
    Amount:1,500      (A) or (D):   D       Price:$18.00/sh
5.  Amount of Securities Beneficially Owned at End of Month:
      500
6.  Ownership Form -  Direct (D) or Indirect (I): D
7.  Nature of Indirect Beneficial Ownership:

1.  Title of Security:  COMMON STOCK
2.  Transaction Date (Month/Day/Year):          7/27/99
3.  Transaction Code: Code      S
4.  Securities Acquired (A) or Disposed of (D):
    Amount:1,569      (A) or (D):   D       Price:$17 11/16 sh
5.  Amount of Securities Beneficially Owned at End of Month:
      500
6.  Ownership Form -  Direct (D) or Indirect (I): D
7.  Nature of Indirect Beneficial Ownership:

Explanation of Responses:



    /S/ DOUGLAS R. SCHENK              8/2/99
**Signature of Reporting Person      Date

** Intentional misstatements or omissions of facts constitute
Federal Criminal Violations.

</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>