EXHIBIT 12.0

MATTEL, INC. AND SUBSIDIARIES

COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES

	For the Year
(Unaudited; in thousands, except ratios)	2010			2009			2008			2007			2006
Earnings Available for Fixed Charges:
Income from continuing operations before income taxes and cumulative effect of changes in accounting principles	$	846,825		$	660,047		$	487,964		$	703,398		$	683,756
Add: Non-controlling interest losses in consolidated subsidiaries		—			222			262			255			271
Add:
Interest expense		64,839			71,843			81,944			70,974			79,853
Appropriate portion of rents (a)		34,544			34,439			29,833			28,245			25,724
Earnings available for fixed charges	$	946,208		$	766,551		$	600,003		$	802,872		$	789,604
Fixed Charges:
Interest expense	$	64,839		$	71,843		$	81,944		$	70,974		$	79,853
Appropriate portion of rents (a)		34,544			34,439			29,833			28,245			25,724
Fixed charges	$	99,383		$	106,282		$	111,777		$	99,219		$	105,577
Ratio of earnings to fixed charges		9.52	X		7.21	X		5.37	X		8.09	X		7.48	X

(a) Portion of rental expenses which is deemed representative of an interest factor, which is one-third of total rental expense.