EXHIBIT 11.0

MATTEL, INC. AND SUBSIDIARIES

COMPUTATION OF INCOME PER COMMON AND POTENTIAL COMMON SHARE

	For the Year
	2010			2009			2008			2007			2006
	(In thousands, except per share amounts)
Basic:
Net income	$	684,863		$	528,704		$	379,636		$	599,993		$	592,927
Less net income allocable to participating RSUs		(7,912	)		(5,992	)		(3,731	)		(4,280	)		(1,709	)
Net income available for basic common shares	$	676,951		$	522,712		$	375,905		$	595,713		$	591,218
Weighted average common shares outstanding		360,615			360,085			360,757			384,450			382,921
Basic net income per common share	$	1.88		$	1.45		$	1.04		$	1.55		$	1.54
Diluted:
Net income	$	684,863		$	528,704		$	379,636		$	599,993		$	592,927
Less net income allocable to participating RSUs		(7,863	)		(5,981	)		(3,726	)		(4,258	)		(1,704	)
Net income available for diluted common shares	$	677,000		$	522,723		$	375,910		$	595,735		$	591,223
Weighted average common shares outstanding		360,615			360,085			360,757			384,450			382,921
Weighted average common equivalent shares arising from:
Dilutive stock options and non-participating RSUs		3,955			1,425			1,454			4,505			2,782
Weighted average number of common and potential common shares		364,570			361,510			362,211			388,955			385,703
Diluted net income per common share	$	1.86		$	1.45		$	1.04		$	1.53		$	1.53