<DOCUMENT>
<TYPE>EX-21.0
<SEQUENCE>32
<FILENAME>dex210.txt
<DESCRIPTION>SUBSIDIARIES OF THE REGISTRANT
<TEXT>

<PAGE>

                                                                    Exhibit 21.0

                          SUBSIDIARIES OF MATTEL, INC.

<TABLE>
<CAPTION>
                                                                 Percentage of
                                                               Voting Securities
                                                               Owned Directly or
                                               Jurisdiction in   Indirectly By
Subsidiaries(1)                                Which Organized     Parent(2)
---------------                                --------------- -----------------
<S>                                            <C>             <C>
Fisher-Price, Inc. ........................... Delaware               100%
Mattel International Holdings B.V. ........... The Netherlands        100%
Mattel Investment, Inc. ...................... Delaware               100%
Mattel Overseas, Inc. ........................ California             100%
Mattel Sales Corp. ........................... California             100%
Pleasant Company ............................. Wisconsin              100%
</TABLE>
--------
(1) All of the subsidiaries listed above are included in the consolidated
    financial statements. Inactive subsidiaries and subsidiaries that, when
    considered in the aggregate, do not constitute a significant subsidiary
    have not been included in the above list.

(2) Parent refers to Mattel, Inc. (a Delaware corporation) and excludes
    Directors' qualifying shares.
</TEXT>
</DOCUMENT>