BASIS OF PRESENTATION (Details)	1 Months Ended	9 Months Ended
	Apr. 30, 2011	Sep. 30, 2010 USD ($)	Sep. 30, 2011 USD ($)	Dec. 31, 2010 USD ($)	Jan. 08, 2010 VEF
BASIS OF PRESENTATION
Number of shares of the entity's common stock issued for each share held prior to the stock split (in shares)	2
Percentage of stock dividend in the form of stock split of the entity's common shares (as a percent)	100.00%
Venezuela-Foreign Currency
Official exchange rate set by the Venezuelan government (in bolivars per U.S. dollar)					2.15
Official exchange rate set by Venezuelan government for essential goods after devaluation (in bolivars per U.S. dollar)					2.60
Official exchange rate set by Venezuelan government for nonessential goods after devaluation (in bolivars per U.S. dollar)					4.30
Venezuela-Highly Inflationary Economy
Net bolivar-denominated monetary asset position			3,165,000
Net bolivar-denominated monetary liability position				4,715,000
Foreign currency transaction gain in selling, general & administrative expenses due to devaluation of the bolivar and the change to the U.S. dollar as the functional currency		2,632,000
Higher cost of goods sold due to the liquidation of inventory valued at the historical exchange rate		$ 5,755,000