DEF 14A 1 g06203def14a.htm LANCE, INC. Lance, Inc.
 

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 14A
INFORMATION REQUIRED IN PROXY STATEMENT
SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the
Securities Exchange Act of 1934 (Amendment No. )
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Lance, Inc.
 
(Name of Registrant as Specified in Its Charter)
 
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)
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[LANCE, INC. LOGO]
Charlotte, North Carolina
Notice of Annual Meeting of Stockholders to be held April 26, 2007
     NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders of Lance, Inc. will be held at Harris Conference Center, 3216 Central Piedmont Community College (CPCC) West Campus Drive (Off Morris Field Drive), Charlotte, North Carolina 28208, on Thursday, April 26, 2007, at 2:00 p.m., local time, for the purpose of considering and acting upon the following:
  1.   The election of three directors.
 
  2.   A proposal for the approval of the Lance, Inc. 2007 Key Employee Incentive Plan.
 
  3.   A proposal to ratify the selection of KPMG LLP as independent public accountants for the fiscal year 2007.
 
  4.   Any and all other matters that may properly come before the meeting or any adjournment thereof.
     The Board of Directors has fixed the close of business on March 12, 2007 as the record date for determining the stockholders entitled to notice of and to vote at the meeting and any adjournment thereof, and only holders of the Common Stock of Lance, Inc. of record at that date will be entitled to notice of or to vote at the meeting.
     The Board of Directors will appreciate your prompt vote by a toll-free telephone number, the Internet or the prompt return of the enclosed proxy card, dated and signed. Instructions regarding all three methods of voting are on the proxy card.
By Order of the Board of Directors
Rick D. Puckett
Secretary
Charlotte, North Carolina
March 26, 2007

 


 

LANCE, INC.
P. O. Box 32368, Charlotte, North Carolina 28232
PROXY STATEMENT
     This Proxy Statement is furnished in connection with the solicitation by the Board of Directors of proxies to be used at the Annual Meeting of Stockholders of Lance, Inc. to be held at Harris Conference Center, 3216 CPCC West Campus Drive, Charlotte, North Carolina 28208, at 2:00 p.m., local time, on Thursday, April 26, 2007. This Proxy Statement and accompanying Proxy are first being sent to our stockholders on or about March 26, 2007. Our principal office is located at 8600 South Boulevard, Charlotte, North Carolina.
     Solicitation other than by mail may be made personally and by telephone by our regularly employed officers and employees who will not be additionally compensated therefor. We will request brokers, dealers, banks or voting trustees, or their nominees, who hold stock in their names for others or hold stock for others who have the right to give voting instructions, to forward proxy materials to their principals and request authority for the execution of the proxy and will reimburse such institutions for their reasonable expenses in so doing. In addition, we have engaged Georgeson Shareholder to deliver proxy materials to, and solicit proxies from, these institutions. Georgeson Shareholder will be reimbursed for its printing costs, postage and freight charges, and other expenses and be paid a solicitation fee of $6,500. The total cost of soliciting proxies will be borne by us.
     Any proxy delivered in the accompanying form may be revoked by the person executing the proxy at any time before the authority thereby granted is exercised by written request addressed to Secretary, Lance, Inc., Post Office Box 32368, Charlotte, North Carolina 28232 or by attending the meeting and electing to vote in person. Proxies received in the accompanying form will be voted as instructed in the proxy at the meeting or any adjournment thereof.
     The only matters to be considered at the meeting, so far as known to the Board of Directors, are the matters set forth in the Notice of Annual Meeting of Stockholders and routine matters incidental to the conduct of the meeting. Proposals by stockholders, if any, that are properly submitted to our Secretary within the time period and in the manner provided in our Bylaws will also be considered at the meeting. If any such proposals or any other matters should come before the meeting or any adjournment thereof, it is the intention of the persons named in the accompanying form of proxy, or their substitutes, to vote said proxy in accordance with their judgment on such matters.
     Stockholders present or represented and entitled to vote on a matter at the meeting or any adjournment thereof will be entitled to one vote on such matter for each share of our Common Stock held by them of record at the close of business on March 12, 2007 which is the record date for determining the stockholders entitled to notice of and to vote at such meeting or any adjournment thereof. A list of stockholders entitled to notice of the meeting will be available during ordinary business hours at our offices at 8600 South Boulevard, Charlotte, North Carolina during ordinary business hours from March 28, 2007 through the day of the meeting.
     The presence, in person or by proxy, of the holders of a majority of the votes entitled to be cast by the stockholders entitled to vote at the meeting is necessary to constitute a quorum. Abstentions and broker “non-votes” are counted as present and entitled to vote for purposes of determining a quorum. A broker “non-vote” occurs when a nominee holding shares for a beneficial owner does not vote on a particular matter because the nominee does not have discretionary voting power for that particular item and has not received instructions from the beneficial owner. Voting on all matters, including the election of directors, will be by voice vote or by show of hands, unless the holders of at least 25% of the shares entitled to vote on such matter demand a vote by ballot prior to the vote. The number of shares of Common Stock outstanding on March 12, 2007 was 30,872,266.

 


 

Principal Stockholders and Holdings of Management
     As of February 1, 2007, the only persons known by us to be the beneficial owner of more than 5% of our Common Stock were as follows:
                 
    Number of Shares   Percent of
Name and Address of   and Nature of   Common Stock
Beneficial Owner   Beneficial Ownership   Outstanding (1)
Barclays Global Investors, NA
    1,669,305 (2)     5.41 %
45 Fremont Street
San Francisco, CA 94105
               
Nan D. Van Every
    1,661,476 (3)     5.38 %
6001 Pelican Bay Boulevard
Naples, FL 34108
               
Wellington Management
    3,913,600 (4)     12.68 %
Company, LLP
75 State Street
Boston, MA 02109
               
 
(1)   Based on 30,857,391 shares outstanding on February 1, 2007 plus options held by such person that are currently exercisable or exercisable within 60 days.
 
(2)   Based on a Schedule 13G filed on January 23, 2007 by Barclays Global Investors, NA, a bank, and affiliates reporting shares held on December 31, 2006. The Schedule 13G reports that Barclays Global Investors, NA and affiliates have sole power to vote 1,540,133 of such shares and sole power to dispose of 1,669,305 of such shares.
 
(3)   Includes currently exercisable options to acquire 154,635 shares of outstanding Common Stock.
 
(4)   Based on a Schedule 13G filed on January 10, 2007 by Wellington Management Company, LLP, an investment adviser, reporting shares held on December 31, 2006. The Schedule 13G reports that Wellington Management Company, LLP has shared power to vote 2,580,400 shares and shared power to dispose of 3,913,600 shares.
     Based on information available to us, the Van Every family, consisting of the descendants of Salem A. Van Every, Sr., deceased, and their spouses, owned beneficially on February 1, 2007, approximately 7,100,000 shares of our Common Stock (approximately 23% of the outstanding shares). Of such shares, approximately 1,200,000 shares are held by fiduciaries having the sole power to vote and dispose. Members of the Van Every family may own or may have disposed of shares in nominee or other accounts, information as to the amounts of which may not be available to us. There are approximately 85 Van Every family stockholders, including stockholders who are minors.
     The following table sets forth, as of February 1, 2007, information as to the beneficial ownership of our $.83-1/3 par value Common Stock by all directors and nominees, executive officers named in the Summary Compensation Table below, and our directors and executive officers as a group.

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    Number of Shares   Percent of
    and Nature of   Common Stock
Name of Beneficial Owner   Beneficial Ownership (1)   Outstanding (2)
Barbara R. Allen
    2,000 (3)     *  
Jeffrey A. Atkins
    1,000 (4)     *  
J. P. Bolduc
    1,000 (4)     *  
David L. Burner
    3,000 (5)     *  
William R. Holland
    30,054 (6)     *  
W. J. Prezzano
    22,500 (7)     *  
David V. Singer
    3,000 (8)     *  
Robert V. Sisk
    8,280 (9)     *  
Dan C. Swander
    3,000 (5)     *  
Isaiah Tidwell
    29,115 (6)     *  
S. Lance Van Every
    389,529 (10)     1.3 %
Earl D. Leake
    68,988 (11)     *  
Frank I. Lewis
    64,301 (12)     *  
Rick D. Puckett
    31,450 (13)     *  
Blake W. Thompson
    22,900 (14)     *  
Directors and all executive officers as a group (18 persons)
    752,152 (15)     2.4 %
 
*   Less than 1%.
 
(1)   All shares are owned directly and with sole voting and dispositive power except as otherwise noted.
 
(2)   Based on 30,857,391 shares outstanding on February 1, 2007 plus options, if any, held by such person that are currently exercisable or exercisable within 60 days.
 
(3)   Includes 2,000 shares of restricted stock.
 
(4)   Includes 1,000 shares of restricted stock.
 
(5)   Includes 3,000 shares of restricted stock.
 
(6)   Includes 24,000 shares subject to exercisable options and 4,000 shares of restricted stock.
 
(7)   Includes 18,500 shares subject to exercisable options and 4,000 shares of restricted stock.
 
(8)   Includes 3,000 shares of restricted stock. Does not include 300,000 restricted stock units and 14,825 dividend equivalent units, each equivalent to one share of Common Stock, that vest on May 11, 2010 pursuant to the terms of the Restricted Stock Unit Award Agreement, as amended, described under “Executive Officer Compensation—Summary of Compensation and Grants of Planned Based Awards—Employment and Other Agreements” below.
 
(9)   Includes 4,000 shares subject to exercisable options, 222 shares held by Mr. Sisk’s wife and 4,000 shares of restricted stock.

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(10)   Includes 48,000 shares subject to options currently exercisable, 4,000 shares of restricted stock and 292,094 shares pledged as security. Mr. Van Every had sole power to vote and dispose of all of these shares, except for 34,910 shares as to which he had shared power to vote and dispose, including 1,000 shares held by his wife.
 
(11)   Includes 53,850 shares subject to exercisable options, 134 shares held by a trust for his daughter, 3,725 shares of restricted stock and 775 shares pledged as security.
 
(12)   Includes 53,162 shares subject to exercisable options and 4,850 shares of restricted stock.
 
(13)   Includes 9,750 shares subject to exercisable options and 21,700 shares of restricted stock.
 
(14)   Includes 6,550 shares subject to exercisable options and 16,350 shares of restricted stock.
 
(15)   Includes 270,375 shares subject to exercisable options held by directors and executive officers and 105,700 shares of restricted stock.
Election of Directors
     At the meeting, three directors will be elected to serve until the Annual Meeting of Stockholders in 2010. Each director will be elected to serve subject to the provisions of the Bylaws and until their successors are duly elected and qualified. Directors are elected by a plurality of the votes cast by the holders of the shares entitled to vote at a meeting at which a quorum is present. Provided a quorum is present, abstentions and broker “non-votes” are not taken into account in determining a plurality.
     It is the intention of the persons named in the accompanying proxy to vote all proxies solicited by the Board of Directors FOR all the nominees indicated below unless authority to vote for the nominees or any individual nominee is withheld by a stockholder in such stockholder’s proxy. If for any reason any nominee shall not become a candidate for election as a director at the meeting, an event not now anticipated, the proxies will be voted for three nominees including such substitutes as shall be designated by the Board of Directors.
     Each of the three nominees listed below are currently members of the Board of Directors and were elected to their current terms, which expire in 2007, at the Annual Meeting of Stockholders held April 22, 2004. Messrs. Van Every and Swander each qualify as independent directors under the applicable listing standards of The Nasdaq Stock Market LLC (“Nasdaq”).
             
Name and Director Since (1)   Age   Information About Nominees and Directors
David V. Singer
      2003
    51     President and Chief Executive Officer of Lance, Inc. since May 2005; Executive Vice President and Chief Financial Officer, Coca-Cola Bottling Co. Consolidated, Charlotte, NC (beverage manufacturing and distribution), 2001-2005; Vice President and Chief Financial Officer, Coca-Cola Bottling Co. Consolidated, 1986-2001
Dan C. Swander
      2004
    63     Operating Partner, Swander Pace Capital, San Francisco, CA (equity investment firm specializing in consumer products and related industries) since January 2006; Executive Vice President, Basic American Foods, Inc., Walnut Creek, CA (food manufacturing), August 2004-July 2005; President and Chief Operating Officer of International Multifoods Corporation, Minnetonka, MN (food manufacturing), 2001–2004; Chairman and Director, Swander Pace & Company, San Francisco, CA (strategy consulting firm specializing in the food, beverage and packaged goods industries), 1987-2001
S. Lance Van Every (2)
      1990
    59     Private investor for more than the past five years

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     The three members of the Board of Directors listed below were elected to their current terms, which expire in 2008, at the Annual Meeting of the Stockholders held April 21, 2005.
             
Name and Director Since (1)   Age   Information About Nominees and Directors
Barbara R. Allen
    2005
    54     President of Proactive Partners, a division of TCA Holdings (management of corporate and hospital fitness and wellness centers) since October 2005; Partner, The Everest Group, Chicago, IL (management consulting), 2003-2005; Chief Executive Officer, Women’s United Soccer Association, New York, NY (U.S. women’s professional soccer league), January-December 2001; Chief Operating Officer, Paladin Resources, LLC, Louisville, CO (internet service provider management), February-October 2000; President of Corporate Supplier Solutions, Corporate Express, Broomfield, CO (distributor of office supply products), 1998-2000. From 1975 to 1998, The Quaker Oats Co., Chicago, IL (a food and beverage marketer and manufacturer), where she was Executive Vice President of International Foods from 1995 to 1998; Director of RLI Corp.
W. J. Prezzano
    1998
    66     Chairman of the Board of Lance, Inc. since 2005; Private investor since 1997; Vice Chairman of Eastman Kodak, Inc., Rochester, NY (imaging), 1996-1997; Director of TD Bank Financial Group (Toronto, Canada), TD Banknorth, Inc., TD Ameritrade Holding Corporation, Roper Industries, Inc. and EnPro Industries, Inc.
Robert V. Sisk (2)
    1990
    71     Private investor since 2002; President and Chief Executive Officer of Piedmont Engineering Corp., Charlotte, NC (industrial refrigeration systems), 1965-2002
     The four members of the Board of Directors listed below were elected to their current terms, which expire in 2009, at the Annual Meeting of the Stockholders held April 27, 2006.
             
Name and Director Since (1)   Age   Information About Nominees and Directors
Jeffrey A. Atkins
    2006
    58     Executive Vice President and Chief Financial Officer, ACH Food Companies, Inc., Memphis, TN (a food manufacturer, distributor and marketer), since 2003; private investor, 2001-2003; Chief Financial Officer, Springs Industries, Inc., Fort Mill, SC (a manufacturer and distributor of textile home furnishings), 1999-2001; Chief Executive Officer and Chief Financial Officer, Pete’s Brewing Company, Palo Alto, CA (a craft-beer brewer and marketer), 1997-1998. From 1977 to 1996, The Quaker Oats Co., Chicago, IL (a food and beverage marketer and manufacturer), where he held various positions including Vice President of Corporate Planning from 1995 to 1996
J. P. Bolduc
    2006
    67     Chairman and Chief Executive Officer, JPB Enterprises, Inc., Columbia, MD (a private investment holding company), since 1995; President and Chief Executive Officer, J.A. Jones, Inc. (a multi-national construction, real estate and related engineering services company), 2003-2005; President and Chief Executive Officer, W.R. Grace & Co. (a specialty chemicals and health care company), 1990-1995. Mr. Bolduc is a director of EnPro Industries, Inc., Unisys Corporation and Management Consulting Group PLC

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Name and Director Since (1)   Age   Information About Nominees and Directors
William R. Holland
    1993
    68     Private investor since 2001; Chief Executive Officer of United Dominion Industries Limited, Charlotte, NC (diversified manufacturing company), 1986-2000; Chairman of United Dominion Industries Limited, 1986-2001; Director of Goodrich Corp. and EnPro Industries, Inc.
Isaiah Tidwell
    1995
    62     Private investor since March 2005; Georgia Wealth Management Director, Executive Vice President – Wachovia Bank, N.A., Atlanta, GA, 2001-2005; President, Georgia Banking – Wachovia Bank, N.A., Atlanta, GA, 1999-2001; and Executive Vice President and Southern/Western Regional Executive of Wachovia Bank, N.A., 1996-1999; Director of Ruddick Corporation and Lincoln National Corporation.
 
(1)   The information about the directors was furnished to us by the directors.
 
(2)   Mr. Van Every and Mr. Sisk’s wife are cousins.
     In February 2003, the Securities and Exchange Commission and Mr. Bolduc settled public administrative and cease-and-desist proceedings. Without admitting or denying the SEC’s findings, Mr. Bolduc consented to the entry of a cease-and-desist order in which the SEC found that, between 1991 and 1995, while Mr. Bolduc was president and either chief operating officer or chief executive officer of W. R. Grace & Co. (“Grace”) and a member of its board of directors, Grace fraudulently used reserves to defer income earned by a subsidiary, primarily to smooth earnings of its health care segment, in violation of the antifraud provisions of the federal securities laws, as well as the provisions that require public companies to keep accurate books and records, maintain appropriate internal accounting controls and file accurate annual and quarterly reports. The order generally finds that Mr. Bolduc, through his actions or omissions, was a cause of these violations. The order also notes that, during the period in question, Mr. Bolduc did not sell any of the substantial number of Grace shares that he owned. The SEC ordered Mr. Bolduc to cease and desist from committing or causing any violation or future violation of the antifraud and reporting requirements of the federal securities laws. The SEC did not impose any fines on Mr. Bolduc, nor did it prohibit Mr. Bolduc from continuing to serve in any capacity on public company boards of directors. In April 2006, Mr. Bolduc was elected by our stockholders to a three-year term on our Board of Directors with a 99.3% affirmative vote.
The Board of Directors and its Committees
     The Board of Directors met five times during the fiscal year. Each director attended 75% or more of the total number of meetings of the Board of Directors and all Committees on which he or she served. Each of the members of the Board of Directors is requested to attend in person the Annual Meeting of Stockholders, and all of the then members of the Board of Directors attended the 2006 Annual Meeting of Stockholders, except for a retiring member of the Board of Directors.
     The full Board of Directors has determined that the following directors are independent directors within the meaning of the applicable Nasdaq listing standards: Jeffrey A. Atkins, J. P. Bolduc, Barbara R. Allen, William R. Holland, W. J. Prezzano, Robert V. Sisk, Dan C. Swander, Isaiah Tidwell and S. Lance Van Every. In April 2006, W. J. Prezzano was re-elected as Chairman of the Board to serve as our non-executive chairman in accordance with the Bylaws.
     In addition to its other committees, the Board of Directors has an Audit Committee, a Compensation Committee and a Governance and Nominating Committee. The written charters of all of the Committees are posted on our website, www.lance.com.
     Audit Committee. The Audit Committee is composed of Robert V. Sisk, Chairman, Barbara R. Allen, Jeffrey A. Atkins, W. J. Prezzano and Isaiah Tidwell and is primarily responsible for overseeing our accounting and financial reporting processes and the audits of our financial statements. The Audit Committee functions pursuant to a written charter adopted by the Board of Directors. The Audit Committee reviews and assesses the adequacy of its charter on an annual basis. The Board of Directors has determined that Mr. Atkins is an “audit committee financial

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expert” within the meaning of the regulations of the Securities and Exchange Commission. All of the members of the Audit Committee are independent directors within the meaning of the applicable Nasdaq listing standards. The Audit Committee met five times during the fiscal year. The report of the Audit Committee with respect to the 2006 fiscal year is set forth under the heading “—Audit Committee Report” below.
     Compensation Committee. The Compensation Committee provides overall guidance to our compensation and benefit programs. The Compensation Committee is composed of William R. Holland, Chairman, W. J. Prezzano, Dan C. Swander, Isaiah Tidwell and S. Lance Van Every. The Compensation Committee functions pursuant to a written charter adopted by the Board of Directors. The Committee’s recommendations regarding the annual compensation of the Chief Executive Officer and our other executive officers are subject to approval by the Board of Directors. The Committee administers our stock incentive plans. All of the members of the Compensation Committee are independent directors within the meaning of the applicable Nasdaq listing standards. The Compensation Committee met four times during the fiscal year.
     For a description of the Compensation Committee’s processes and procedures for the consideration and determination of executive compensation, see “Executive Compensation—Compensation Discussion and Analysis” below. The Compensation Committee also reviews, approves and recommends to the Board of Directors for approval the compensation of the members of the Board of Directors. In approving annual director compensation, the Compensation Committee considers the anticipated number of meetings of the Board of Directors and its Committees and data provided by Findley Davies on director compensation for similar size companies in similar industries. For 2006, Findley Davies was retained by the Company and directed to provide an analysis of director compensation programs, analyze director compensation and compare our director compensation to similar size companies in similar industries and to make recommendations with respect to our director compensation program. The consultants used data from comprehensive surveys and performed a peer group analysis using similar size food and snack food companies. The Committee does not currently retain its own executive compensation consultant but uses the Company’s compensation consultants.
     The report of the Compensation Committee with respect to the 2006 fiscal year is set forth under the heading “—Compensation Committee Report” below.
     Governance and Nominating Committee. The Governance and Nominating Committee is composed of W. J. Prezzano, Chairman, J. P. Bolduc, William R. Holland, Robert V. Sisk, Dan C. Swander and S. Lance Van Every. The Governance and Nominating Committee functions pursuant to a written charter adopted by the Board of Directors. The Governance and Nominating Committee’s functions include identifying, evaluating and recommending candidates for election to the Board of Directors and reviewing and recommending appropriate changes in our corporate governance principles, codes of conduct and ethics and other corporate governance documents. The Committee is also responsible for reviewing related party transactions. All of the members of the Committee are independent directors within the meaning of the applicable Nasdaq listing standards. The Governance and Nominating Committee met five times during the fiscal year.
     In identifying potential director candidates, the Governance and Nominating Committee seeks input from other members of the Board of Directors and executive officers and may also consider recommendations by employees, community leaders, business contacts, third-party search firms and any other sources deemed appropriate by the Governance and Nominating Committee. The Governance and Nominating Committee has at times retained a third-party search firm to assist in identifying potential Director Candidates. The Committee will also consider director candidates recommended by stockholders to stand for election at the Annual Meeting of Stockholders, so long as such recommendations are submitted in accordance with the procedures described below under “—Stockholder Recommendations for Director Candidates.”
     In evaluating director candidates, the Chairman of the Governance and Nominating Committee and other members of the Committee, may conduct interviews with certain candidates and make recommendations to the Committee. Other members of the Board of Directors may also conduct interviews with director candidates upon request, and the Committee may retain, at its discretion, third-party consultants to assess the skills and qualifications of the candidates.
     The Governance and Nominating Committee has not set specific, minimum qualifications that must be met by a director candidate. In evaluating candidates for recommendation to the Board of Directors, the Committee will consider the following factors, in addition to any other factors that it deems appropriate:

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    whether the candidate is of the highest ethical character and shares our company’s values;
 
    whether the candidate’s reputation, both personal and professional, is consistent with our image and reputation;
 
    whether the candidate’s characteristics, experiences, perspectives and skills would benefit the Board of Directors given the current composition of the Board of Directors;
 
    whether the candidate is “independent” as defined by the Nasdaq listing standards and other applicable laws, rules or regulations regarding independence;
 
    whether the candidate qualifies as someone who is “financially sophisticated” or as an “audit committee financial expert” as described in the Nasdaq listing standards or any other applicable laws, rules or regulations;
 
    whether the candidate is free from material conflicts of interest that would interfere with the candidate’s ability to perform the duties of a director or violate any applicable Nasdaq listing standards or other applicable laws, rules or regulations;
 
    whether the candidate’s service as an executive officer of another company or on the boards of directors of other public companies would interfere with the candidate’s ability to devote sufficient time to discharge his or her duties as a director; and
 
    if the candidate is an incumbent director, the director’s overall service during the director’s term, including the number of meetings attended, the level of participation and the overall quality of performance of the director.
     The Governance and Nominating Committee assesses and reviews these guidelines with the Board of Directors each year and modifies them as appropriate. The Board of Directors also considers these guidelines in carrying out its responsibility for filling vacancies and selecting nominees for election as directors at Annual Meetings of Stockholders. All director candidates, including candidates appropriately recommended by stockholders, are evaluated in accordance with the process described above.
Stockholder Recommendations of Director Candidates
     Stockholders who wish to recommend director candidates for consideration by the Governance and Nominating Committee may do so by mailing a written recommendation to the Chairman of the Governance and Nominating Committee, c/o Secretary, Lance, Inc., Post Office Box 32368, Charlotte, North Carolina 28232. Such recommendation must include the following information:
    the name and address of the stockholder submitting the recommendation, the beneficial owner, if any, on whose behalf the recommendation is made and the director candidate;
 
    the class and number of shares of our stock that are owned beneficially and of record by the stockholder and, if applicable, the beneficial owner, including the holding period for such shares as of the date of the recommendation;
 
    sufficient biographical information concerning the director candidate, including a statement about the director’s qualifications;
 
    all other information regarding each director candidate proposed by such stockholder as would be required to be included in a proxy statement filed pursuant to the proxy rules of the Securities and Exchange Commission;
 
    description of all arrangements or understandings among the stockholder and the candidate and any other person or persons pursuant to which the recommendation is being made; and
 
    a written consent of the candidate to be named in our proxy statement and to stand for election if nominated by the Board of Directors and to serve if elected by the stockholders.

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     Recommendations by stockholders for director candidates to be considered by the Governance and Nominating Committee for the 2008 Annual Meeting of Stockholders must be submitted by November 27, 2007. The submission of a recommendation by a stockholder in compliance with these procedures will not guarantee the selection of the stockholder’s candidate or the inclusion of the candidate in our proxy statement.
     Our Bylaws also provide that nominations of persons for election to the Board of Directors may be made at any Annual Meeting of Stockholders by any stockholder entitled to vote on such election. Such nominations must be submitted in writing to our Secretary at our principal office at least 75 days, but not more than 105 days, before the first anniversary of the preceding year’s annual meeting, and in accordance with the procedures specified in the Bylaws. The presiding officer at the Annual Meeting of Stockholders may refuse to accept the nomination of any person that is not submitted in compliance with such procedures.
Stockholder Communications with the Board of Directors
     It is our policy that stockholders may, at any time, communicate with any of our directors by mailing a written communication to a director, c/o Secretary, Lance, Inc., Post Office Box 32368, Charlotte, North Carolina 28232.
     All communications received in accordance with these procedures will be reviewed by the Secretary and forwarded to the appropriate director or directors unless such communications are considered, in the reasonable judgment of the Secretary, to be improper for submission to the intended recipient. Examples of stockholder communications that would be considered improper for submission include communications that:
    do not relate to the business or affairs of our company or the functioning or constitution of the Board of Directors or any of its committees;
 
    relate to routine or insignificant matters that do not warrant the attention of the Board of Directors;
 
    are advertisements or other commercial solicitations;
 
    are frivolous or offensive; or
 
    are otherwise not appropriate for delivery to directors.
Compensation Committee Interlocks and Insider Participation
     William R. Holland, W. J. Prezzano, Dan C. Swander, Isaiah Tidwell and S. Lance Van Every served on the Compensation Committee in fiscal year 2006. None of the directors who served on the Compensation Committee in fiscal year 2006 served as one of our employees in fiscal year 2006 or has ever served as one of our officers. During fiscal year 2006, none of our executive officers served as a director or member of the compensation committee (or other committee performing similar functions) of any other entity of which an executive officer served on our Board of Directors or Compensation Committee.
Compensation Committee Report
     The Compensation Committee of the Board of Directors has reviewed and discussed the below section titled “Executive Officer Compensation—Compensation Discussion and Analysis” with management, and, based on such review and discussions, recommended to the Board of Directors that the section be included in this Proxy Statement and the Annual Report on Form 10-K for the fiscal year ended December 30, 2006.
     Submitted by the Compensation Committee of the Board of Directors.
         
 
  William R. Holland, Chairman   Isaiah Tidwell
 
  W. J. Prezzano   S. Lance Van Every
 
  Dan C. Swander    

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Audit Committee Report
     The primary purpose of the Audit Committee is to oversee the accounting and financial reporting processes of Lance, Inc. (“Lance”) and the integrated audits of its financial statements, including its compliance with Section 404 of the Sarbanes-Oxley Act of 2002. Management has primary responsibility for Lance’s financial statements and the financial reporting processes, including its systems of internal controls. In fulfilling its oversight responsibilities, the Audit Committee reviewed and discussed the audited financial statements in the Annual Report on Form 10-K with management, including a discussion of the quality and the acceptability of the financial reporting and controls.
     The Committee discussed with the independent public accountants, who are responsible for expressing an opinion on the conformity of the audited financial statements with accounting principles generally accepted in the United States, their judgments as to the quality and the acceptability of Lance’s financial reporting and controls and such other matters as are required to be discussed with the Committee under generally accepted auditing standards, including the matters required to be discussed by Statement of Auditing Standards No. 61, as amended. In addition, the Committee has received the written disclosures and letter from the independent public accountants required by Independence Standards Board Standard No. 1 and has discussed with the independent public accountants the independent public accountants’ independence from management and Lance.
     The Committee approved in advance all audit and non-audit services for 2006 except for certain services that were approved in advance by the Chairman of the Committee in accordance with the Committee’s pre-approval policy. These services are outlined in more detail under “Ratification of Selection of Independent Public Accountants” below.
     The Committee also discussed with Lance’s internal accountants and independent public accountants the overall scope and plans for their respective audits. The Committee meets periodically with the internal accountants and independent public accountants, with and without management present, to discuss the results of their examinations and their evaluations of the internal controls and the overall quality of financial reporting of Lance.
     In reliance on the reviews and discussions referred to above, the Committee recommended to the Board of Directors that the consolidated audited financial statements of Lance, Inc. be included in the Annual Report on Form 10-K for the fiscal year ended December 30, 2006 for filing with the Securities and Exchange Commission.
     Submitted by the Audit Committee of the Board of Directors.
         
 
  Robert V. Sisk, Chairman   W. J. Prezzano
 
  Barbara R. Allen   Isaiah Tidwell
 
  Jeffrey A. Atkins    
Director Compensation
     Directors who are employed by us or one of our subsidiaries receive no additional compensation for serving as directors. Directors who are not employed by us or one of our subsidiaries (other than the Chairman of the Board) receive an annual fee of $35,000 plus $1,500 for each Board meeting attended and $1,500 for each Committee meeting attended, in addition to expenses incurred for such attendance. Non-employee directors (other than the Chairman of the Board) who serve as Chairman of the Audit Committee receive an additional $10,000 per year and those who serve as Chairman of either the Compensation Committee or Nominating and Governance Committee receive an additional $7,500 per year. The Chairman of the Board receives an annual retainer of $75,000 plus $1,500 for each Board meeting attended. The Chairman of the Board does not receive a fee for attending Committee meetings or for serving as a Committee Chairman.
     Under the 2003 Director Stock Plan, all non-employee directors are eligible to receive an annual award of 1,000 shares of restricted stock. Shares of restricted stock awarded under the 2003 Director Stock Plan will vest on the later of 11 months after awarded or seven months after the director ceases to serve as a director. The 2003 Director Stock Plan was adopted by the Board of Directors and approved by the stockholders at the 2003 Annual Meeting.
     Prior to 2003, non-employee directors were eligible to receive stock options under the 1995 Nonqualified Stock Option Plan for Non-Employee Directors (the “1995 Director Plan”). Under the 1995 Director Plan, each non-employee director received an initial option grant to purchase 2,500 shares of Common Stock upon becoming a director (exercisable after six months of service). The 1995 Director Plan also provided for annual option grants to purchase 4,000 shares of Common Stock on every May 1 to each non-employee director continuing in office (other

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than the initial year) which became exercisable after one year’s service. There have been no options issued under the 1995 Director Plan for years ending after December 28, 2002.
     The following table sets forth certain information regarding the compensation of the directors for fiscal year 2006.
Director Compensation Table
Fiscal Year 2006
                                         
    Fees Earned                
    or Paid   Stock   Option   All Other    
    in Cash   Awards   Awards   Compensation   Total
Name   ($)(1)   ($)(2)(3)   ($)(4)   ($)   ($)
Barbara R. Allen
  $ 48,000     $ 22,448                 $ 70,448  
Jeffrey A. Atkins
    42,500       18,120                   60,620  
J. P. Bolduc
    41,000       18,120                   59,120  
David L. Burner
    4,000       4,328                   8,328  
William R. Holland
    60,000       22,448                   82,448  
W. J. Prezzano
    117,500       22,448                   139,948  
David V. Singer(5)
    0       0                   0  
Robert V. Sisk
    65,500       22,448                   87,948  
Dan C. Swander
    52,500       22,448                   74,948  
Isaiah Tidwell
    55,500       22,448                   77,948  
S. Lance Van Every
    52,500       22,448                   74,948  
 
(1)   Amounts represent the aggregate amount of all fees earned or paid in cash for services as a director in fiscal year 2006.
 
(2)   Amounts represent the dollar amounts recognized by us for financial statement reporting purposes in fiscal year 2006 with respect to outstanding restricted stock awards, except for purposes of this column we have disregarded estimates of forfeitures related to service-based vesting conditions. For additional information regarding the assumptions made in calculating these amounts, see pages 43 to 46 of the Annual Report on Form 10-K for the fiscal year ended December 30, 2006. There were no forfeitures of restricted stock awards in fiscal year 2006. As of December 30, 2006, the aggregate number of shares of restricted Common Stock outstanding for each of the directors (other than Mr. Singer) was as follows: Ms. Allen—2,000, Mr. Atkins—1,000, Mr. Bolduc—1,000, Mr. Burner—3,000, Mr. Holland—4,000, Mr. Prezzano—4,000, Mr. Sisk—4,000, Mr. Swander—3,000, Mr. Tidwell—4,000 and Mr. Van Every—4,000.
 
(3)   On May 1, 2006, each director (other than Mr. Singer) was granted 1,000 shares of restricted Common Stock under our 2003 Director Stock Plan, as described above. The grant date fair market value of each award was $24,850, computed in accordance with Financial Accounting Standards Board Statement of Financial Accounting Standards No. 123 (revised 2004), “Share Based Payment” (“FAS 123R”).
 
(4)   There were no amounts recognized by us for financial statement reporting purposes in fiscal year 2006 with respect to outstanding option awards to directors. As of December 30, 2006, the aggregate number shares underlying outstanding option awards for each of the directors serving on such date was as follows: Ms. Allen—0, Mr. Atkins—0, Mr. Bolduc—0, Mr. Holland—24,000, Mr. Prezzano—18,500, Mr. Sisk—4,000, Mr. Swander—0, Mr. Tidwell—24,000 and Mr. Van Every—24,000. There were no option awards granted in fiscal year 2006.
 
(5)   Mr. Singer is our President and Chief Executive Officer and therefore does not receive additional compensation for serving as a director. See the Outstanding Equity Awards at Fiscal Year-End table below for the outstanding equity awards held by Mr. Singer as of December 30, 2006.

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Executive Officer Compensation
     We have included below statements regarding future performance targets and measures for our Company. These performance targets and measures are disclosed in the limited context of our compensation programs and should not be understood to be statements of management’s expectations or estimates of future results.
Compensation Discussion and Analysis
     The Compensation Committee of the Board of Directors is responsible for overall guidance for the compensation of all executive officers, including the executive officers named in the Summary Compensation Table. The Committee approves and recommends all annual compensation to the Board of Directors for final review and approval. The Compensation Committee has sole responsibility for and approves all long-term and stock-based compensation for executive officers. The following is a discussion and analysis of the material elements of our compensation program as it relates to the named executive officers.
Executive Compensation Philosophy and Objectives
     The Compensation Committee’s philosophy includes the following parameters for compensation decisions:
    Total compensation will be based on the performance of the Company and the executive officers as a team;
 
    The compensation program will be competitive with organizations of similar size and complexity, allowing us to attract, retain and motivate the executive officers necessary to operate a successful business for our stockholders; and
 
    The Company’s compensation structure will consist of base salary, annual incentives, long-term incentives and executive benefits and perquisites.
     The primary objectives of our executive compensation program are
    to align executives’ interests with those of our stockholders by linking a substantial portion of compensation to annual and long-term performance measures;
 
    to attract and retain key executives and managers who are critical to our future success;
 
    to provide competitive total compensation commensurate with our performance;
 
    to motivate behaviors that lead to the successful achievement of specific sales, financial and operational goals that support our stated business strategy;
 
    to emphasize the link between performance and rewards for meeting predetermined, specific goals;
 
    to focus executives on operational effectiveness from both an earnings and investment perspective; and
 
    to promote a performance orientation and communicate to employees that greater responsibility carries greater rewards.
Determining Executive Compensation
     The Committee conducts an annual review of performance and compensation during the first quarter of each year for the purpose of determining the compensation of the individuals whose compensation is reviewed by the Committee for recommendation to the Board of Directors. As part of this review, the Chief Executive Officer submits recommendations to the Committee relating to the compensation of these individuals. Following a review of those recommendations, the Committee approves the compensation of those individuals and makes recommendations to the Board of Directors with respect to annual compensation, with such modifications to the Chief Executive Officer’s recommendations as the Committee considers appropriate.
     The Committee’s review of the Chief Executive Officer’s compensation is subject to separate procedures. With input from members of the Board of Directors and the Committee, the Chairman of the Committee, with the

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Chairman of the Board, evaluates the Chief Executive Officer’s performance, reviews the evaluation with him, and based on that evaluation and review, the Committee determines and recommends to the Board of Directors his compensation, performance and annual objectives. The Chief Executive Officer is excused from meetings of the Committee during voting or deliberations regarding his compensation.
     In setting compensation levels, the Committee considers all elements of the executive compensation program in total rather than each element in isolation. The Committee is guided by its own judgment and those sources of information (including compensation surveys) that the Committee considers relevant. The Company retained Findley Davies for assistance with executive compensation with nearly all of its services provided to the Committee. The compensation consultants presented data on executive compensation for similar size companies in similar industries. The consultants were directed to provide a comprehensive analysis of executive compensation programs, analyze executive compensation and all elements thereof and compare our executive compensation to similar size companies in similar industries and to make recommendations with respect to our executive compensation programs. The consultants used data from comprehensive surveys and performed a peer group analysis using similar sized food and snack food companies. The consultants used the 2006/2007 Industry Report on Top Management Compensation by Watson Wyatt and the 2006 Executive Compensation Assessor by Economic Research Institute and its market analysis of our executive compensation. All elements of executive compensation were compared to market data from food and kindred products industries data. Our executive compensation was also compared to a peer group consisting of the Company and 11 other companies in the food and snack food industries that were of similar size. The members of the peer group were selected by the consultants. The Committee does not currently retain its own executive compensation consultants but uses the Company’s compensation consultants. In addition to reviewing such sources of information, the Committee annually reviews summaries, sometimes referred to as “tally sheets,” reflecting each executive officer’s compensation with respect to each element of compensation, as well as projected payouts under our severance arrangements with the named executive officers, and prior equity awards or grants.
     As a general principle, the Committee believes that compensation of the executive officers cannot always be based upon fixed formulas and that the prudent use of discretion in determining compensation will generally be in the best interests of our Company and its stockholders. Accordingly, from time to time in the exercise of its discretion, the Committee may approve changes in compensation that it considers to be appropriate to award performance or otherwise to provide incentives toward achieving the objectives of our executive compensation program.
Elements of Executive Compensation
     Our compensation program consists of the following elements: base salaries, annual incentive awards, long-term cash and equity compensation, and benefits and perquisites. The Chief Executive Officer, the Chief Financial Officer and the other named executive officers are also entitled to receive severance payments or other compensation upon the occurrence of certain events related to a termination of employment or change in control. See “—Potential Payments upon Termination or Change in Control” below.
     Base Salaries. Base salaries are paid to provide executive officers with a base level of annual compensation and to achieve our objectives of attracting and retaining executives who are critical to our future success, rewarding performance and communicating to employees that greater responsibility carries greater rewards. Based on information and surveys provided by the Company’s compensation consultants, the Committee seeks to have base salaries for executive officers at the 50th percentile for the average comparable base salary for similar positions at similar companies. The peer companies used in the analysis were our Company and Flowers Foods Inc., Hain Celestial Group Inc., Imperial Sugar Co., Inventure Group, Inc., J&J Snack Foods Corp, J.M. Smucker Co., John B. Sanfilippo & Son Inc., Ralcorp Holdings Inc., Tasty Baking Co., Tootsie Roll Industries Inc. and Treehouse Foods, Inc. The Committee’s decisions regarding adjustments to base salaries are also based on the responsibilities of the executives, the Committee’s evaluation of the market demand for executives with similar capability and experience, and our corporate performance and the performance of each executive in relation to our strategic objectives. The Committee also seeks to strike an appropriate balance between fixed elements of compensation, such as base salaries, and variable performance-based elements.
     In connection with the hiring of Mr. Singer as Chief Executive Officer in 2005, the Committee and the Board approved and we entered into an Executive Employment Agreement with Mr. Singer. See “—Summary of Compensation and Grants of Plan-Based AwardsEmployment and Other Agreements” below. Mr. Singer’s employment agreement provides for a base salary of $500,000, subject to increase at the discretion of the Board. In general, we believe Mr. Singer’s compensation is consistent with the Committee’s compensation philosophy and

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objectives. However, certain elements of his compensation were set at levels necessary to induce him to leave his former employment and join our Company as Chief Executive Officer.
     In connection with the hiring of Mr. Singer as Chief Executive Officer in 2005, our Board of Directors and the Compensation Committee employed Deloitte Consulting LLP for assistance in analyzing Mr. Singer’s compensation and benefits with his existing employer and to develop and assist in the negotiation of an employment agreement and related compensation and benefits sufficient to result in the hiring of Mr. Singer as Chief Executive Officer of the Company. Mr. Singer’s base salary remained at its $500,000 initial level during 2005 and 2006.
     On February 8, 2007, the Committee conducted its annual review of Mr. Singer’s compensation. As a result of that review and the Committee’s evaluation of our performance and the performance of Mr. Singer in 2006, the Committee approved and recommended to the Board of Directors a 10% increase in his base salary to $550,000 effective December 31, 2006. In determining the amount of the increase, the Committee considered (i) the fact that Mr. Singer’s base salary had not previously been increased since he joined us in 2005, (ii) market data and peer group analysis provided by the Company’s compensation consultants, and (iii) his critical leadership role and performance in 2006 with respect to the following: (a) significant progress against the identified priorities geared toward growing our business, (b) a positive total return to stockholders, (c) the continuing development of plans designed to deliver and provide financial results and sales growth exceeding industry averages and (d) a good job of delivering against financial targets considering the spike in flour costs in the fourth quarter of 2006 and shortfalls in our revenues due to changes in the business strategy of our largest customer.
     On February 8, 2007, the Committee also conducted a compensation review for the other executive officers, including the other named executive officers. In connection with that review, Mr. Singer submitted recommendations to the Committee. Based on those recommendations and the Committee’s evaluation of our performance and the performance of those individuals in 2006, the Committee made adjustments to the base salaries to be paid to the other executive officers in 2007 that ranged from 4% to 12.5% and recommended the adjusted base salaries to the Board of Directors. These salary increases went into effect on December 31, 2006. Mr. Thompson’s base salary was increased 10% due to his excellent performance in planning and beginning the implementation of our comprehensive supply chain strategy. Mr. Leake’s base salary was increased 12.5% because of his increased role as a member of senior management of our Company.
     Annual Performance Incentive Plan. An annual performance incentive compensation plan is provided for the executive officers, including the named executive officers, to achieve the Committee’s objectives of:
    motivating behaviors that lead to the successful achievement of specific sales, financial and operational goals that support our stated business strategy;
 
    emphasizing the link between performance and rewards for meeting predetermined, specific goals;
 
    focusing executives on operational effectiveness from both an earnings and investment perspective; and
 
    promoting a performance orientation and communicating to executives that greater responsibility carries greater rewards.
     In setting target incentive awards under the plan, the Committee considers each executive’s level of responsibility in relation to our annual and long-term objectives, recommendations of the Chief Executive Officer, and our obligations under agreements with the Chief Executive Officer and the Chief Financial Officer. The Committee sets target incentive awards at levels that are designed to link a substantial portion of each individual’s total annual compensation to attaining the performance objectives discussed below in order to provide appropriate incentives to attaining those objectives.
     On April 27, 2006, the Committee reviewed and established target incentive awards for each executive officer for 2006. Mr. Singer’s employment agreement provides for a target incentive award each year equal to 100% of base salary. Mr. Puckett’s employment letter provides for an annual incentive award for 2006 equal to no less than 40% of his annual base salary, subject to a maximum potential award equal to 60% of his base salary. Messrs. Thompson, Lewis and Leake were assigned target incentive awards for 2006 of 40% of their respective base salaries. See “—Summary of Compensation and Grants of Plan-Based Awards” below for additional information regarding the threshold, target and maximum incentive awards for the named executive officers.

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     Grants of annual incentive awards for 2006 are determined based primarily upon the attainment of pre-determined objectives with respect to financial performance measures for the branded and non-branded portions of our business. Financial performance measures and objectives are determined based on our operating plan for the year in question. Such operating plan is developed by management and approved by the Board of Directors.
     The Committee maintains discretion to adjust performance measures and objectives for extraordinary items and other items as it deems appropriate. In setting the performance objectives, the Committee has elected to exclude special items related to the Tom’s integration from the performance measures.
     Each named executive officer’s incentive award is based 70% on our achievement of performance objectives for our branded business and 30% on our achievement of performance objectives for our non-branded business. See “—Summary of Compensation and Grants of Plan-Based Awards—2006 Annual Performance Incentive Plan” for more detailed information regarding our performance measures and objectives for 2006.
     On March 8, 2007, the Committee reviewed and approved the degree of attainment of our financial objectives for 2006. For 2006, we achieved 87% of our target. For 2006, for branded performance measures, we achieved from 87% to 150% of target and for non-branded performance measures, we achieved from 0% to 150% of target. All of the named executive officers attained 87% of their target incentive.
     Based on this performance, the Committee awarded a $435,000 cash incentive award to Mr. Singer for 2006. The Committee also awarded cash incentive awards to each of the other named executive officers based upon the degree of attainment of our financial objectives for 2006. See Note 3 to the Summary Compensation Table for a listing of those cash incentive awards.
     At its meeting on February 8, 2007, the Committee also approved a similar annual performance incentive plan for 2007 that includes the executive officers’ target incentive awards for 2007 and our targeted financial measures for 2007. This annual performance incentive plan was recommended to the Board of Directors, which approved it on February 9, 2007. The 2007 target incentive awards for the named executive officers (other than Mr. Singer) increased to 50% of their respective base salaries. Our financial performance and measures were changed from those for 2006 due to the integration of the branded and non-branded portions of our business. For 2007, incentive compensation is based 45% on a Corporate Earnings Per Share target, 35% on a Net Sales Dollars target and 20% on an Economic Profit target. The Corporate Earnings Per Share target for 2007 is $0.80 per share. The Net Sales Dollars and Economic Profit targets are omitted based on our confidential and competitively sensitive business plans as we believe disclosures of these objectives would likely result in substantial harm to our competitive position. We believe the achievement of the target levels for Net Sales Dollars and Economic Profit is likely if our Company is able to operate in accordance with its 2007 operating plan.
     For 2007, performance measures are defined as follows:
  (a)   Corporate Earnings Per Share is defined as the fully diluted earnings per share of the Company for the 2007 fiscal year, excluding special items, which are significant one-time income or expense items, and discontinued operations.
 
  (b)   Net Sales Dollars is defined as sales and other operating revenue, net of returns, allowances, discounts and other sales deduction items, excluding discontinued operations.
 
  (c)   Economic Profit is defined as net operating profit after income taxes, less cost of capital charge of 9.0% on average capital employed, excluding discontinued operations.
     In addition, and subject to the Committee’s approval, extraordinary items such as accounting changes will be excluded from the financial goal achievement calculations for all executive officers.
     Long-Term Cash and Equity Compensation. The Committee administers our 1997 Incentive Equity Plan and our 2003 Key Employee Stock Plan.
     The Committee is authorized to grant restricted stock awards, stock options and other awards that are provided for under our 1997 Incentive Equity Plan and our 2003 Key Employee Stock Plan to such of our employees and employees of our subsidiaries as the Committee determines to be eligible for awards. Awards granted to an individual are based upon a number of factors, including the recipient’s position, salary and performance as well as our overall corporate performance.

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     The stock plans are intended to achieve our objectives of:
    aligning executives’ interests with those of our stockholders by linking a substantial portion of compensation to long-term performance measures;
 
    attracting and retaining key executives and managers who are critical to our future success; and
 
    providing competitive total compensation commensurate with our performance;
     Awards are made under these plans as long-term incentive compensation to executives and other key employees when the Committee feels such awards are appropriate.
     We expect that individuals who receive these awards will retain a substantial portion of the shares awarded to them to foster a mutuality of interests with our stockholders. On February 9, 2007, our Board of Directors, upon recommendation of the Compensation Committee, adopted stock ownership guidelines for the Board of Directors, officers and senior managers of our Company. The guidelines generally provide that the Board of Directors, our officers and our senior managers retain 50% of shares of our Common Stock received under our equity grants to them, net of required income tax withholding. The ownership targets range from two times base salary to one-half times base salary for officers and is two times annual retainer for members of the Board of Directors.
     The Committee makes awards under these stock plans both to reward short-term performance with equity-based compensation and to motivate the recipient’s long-term performance. The Committee generally follows the practice of making annual awards to individuals who are determined to be eligible to participate in these plans.
     Each year, the Committee adopts a Three-Year Incentive Plan for Officers that includes a performance period that covers the current year and the two following years. The 2006 Three-Year Plan covers the Company’s three fiscal years, 2006 through 2008, based on our operations plan for those three years.
     The Committee adopted a target under the 2006 Three-Year Plan of an average Return On Capital Employed of 10.5% for the three fiscal years, 2006-2008. There are also threshold and maximum targets set with the maximum award level not to exceed 400% of the target level. Pursuant to his Employment Agreement, Mr. Singer’s target incentive award is set at 30% of his base salary. The target incentive award for the remaining named executive officers is 45% of their base salary. The 2006 Three-Year Plan is described in greater detail under “—Summary of Compensation and Grants of Plan-Based Awards—2006 Three-Year Incentive Plan” described below.
     The target incentive awards were determined by the Committee consistent with their practice and philosophy of providing that a substantial portion of total compensation for executive officers be long-term incentive compensation with target incentives set at 45% of base salary.
     Awards are not made under the Plan until the end of the three-year period when it is determined the amount of the award earned, if any, and then awards are paid, 25% in cash, 50% in restricted stock and 25% in nonqualified stock options, except that Mr. Singer’s award is paid 100% in cash, as he has a substantial equity interest in the Company due to prior grants of restricted stock units and nonqualified stock options.
     At its meeting on February 8, 2007, the Committee adopted the 2007 Three-Year Plan with an average Return On Capital Employed target of 12.0% for the three fiscal years, 2007 through 2009. Mr. Singer’s award percentage remained at 30% of his base salary. The award percentage for the other named executive officers was set at 25% in that the Committee was granting nonqualified stock options to the named executive officers in March 2007. Under the 2007 Plan, awards are not made until the end of the three-year period when it is determined the amount of the award earned, if any, then awards are paid, 50% in cash and 50% in restricted stock which will vest upon grant.
     At its meeting on March 8, 2007, the Committee granted nonqualified stock options to the named executive officers as follows (Mr. Singer was granted an option as required under his Executive Employment Agreement):

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    Nonqualified Stock
Name   Option Shares
David V. Singer
    100,000  
Rick D. Puckett
    16,260  
Blake W. Thompson
    12,168  
Frank I. Lewis
    11,736  
Earl D. Leake
    9,957  
     On March 8, 2007, the Committee made awards under the 2004 Three-Year Plan to the named executive officers other than Mr. Singer who does not participate in the 2004 Three-Year Plan. See “—Summary of Compensation and Grants of Plan-Based Awards—2004 Three-Year Incentive Plan” below. The Company achieved 137% of the aggregate target under the 2004 Three-Year Incentive Plan in that net revenues, which was 25% of the target, increased at an average annual rate of 10% against the target of 2.8%. The named executive officers were awarded the following:
                         
            Restricted   Nonqualified Stock
Name   Cash   Stock Shares   Option Shares
Rick D. Puckett
  $ 16,600       1,700       3,500  
Blake W. Thompson
  $ 13,300       1,350       2,800  
Frank I. Lewis
  $ 36,200       3,650       7,600  
Earl D. Leake
  $ 27,700       2,800       5,800  
     On March 16, 2006, the Committee adopted the 2006 Five-Year Performance Equity Plan for Officers and Senior Managers which covers the five-year period beginning in 2006 and ending in 2010. This Plan is a one-time grant of performance equity units, each equivalent to one share of Common Stock and related dividend equivalents. Each of the performance equity units and related dividend equivalent units which vest during the five-year period will be settled by delivery of one share of our Common Stock. These performance equity units will be subject to forfeiture if the participant leaves our employ during the five-year period except as a result of death, disability or retirement in which case the participant will receive a pro rata portion of the award. Under the Five-Year Plan, no awards vest unless the cumulative total return on our Common Stock for the five years ending December 31, 2010 exceeds the cumulative total return on the Russell 2000 Index over the same period. See “—Summary of Compensation and Grants of Plan-Based Awards—2006 Five-Year Performance Equity Plan” below.
     With our long-term performance objectives in mind, on March 16, 2006, the Committee made the following performance equity awards under the 1997 Incentive Equity Plan and the Five-Year Plan to our executive officers and senior managers, including the named executive officers, but excluding the Chief Executive Officer, to retain and motivate those individuals and to further align the interests of those individuals with our stockholders.
                 
    Number of Performance     Value on  
Name   Equity Units     March 16, 2006  
Rick D. Puckett
    60,000     $ 870,000  
Frank I. Lewis
    42,000       609,000  
Blake W. Thompson
    42,000       609,000  
Earl D. Leake
    36,000       522,000  
All other executive officers and senior managers as a group (16 persons)
    122,000       1,769,000  
 
           
Total
    302,000     $ 4,379,000  
 
           
     The value of these awards set forth in the table above is the fair market value of the performance equity units covered by each award on March 16, 2006, based on the average of the high and low trading prices of our Common Stock on that date, as adjusted for financial reporting purposes under FAS 123R. The five-year plan and the amounts of the award were developed by our management in consultation with the Company’s compensation consultants and members of the Committee. These grants were made by the Committee on March 16, 2006, the earliest date possible after a revised and final plan could be drafted, based on extensive discussions by the Committee at its regularly scheduled meeting on February 8, 2006.
     During 2006, we granted nonqualified stock options and restricted stock to certain of the executive officers named in the Summary Compensation Table, including Mr. Singer and Mr. Puckett. On February 8, 2006, Mr. Singer received a nonqualified stock option to purchase 83,625 shares of the Company’s Common Stock at $19.645

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per share, exercisable in three equal annual installments beginning one year from the date of grant as provided in Mr. Singer’s Executive Employment Agreement. The timing of the grant of options was at the regularly scheduled meeting of the Committee on February 8, 2006. In connection with his employment on January 30, 2006, Mr. Puckett was granted a nonqualified stock option to purchase 25,000 shares of our Common Stock at $21.055 per share which becomes exercisable in four equal annual installments beginning one year after the date of grant. On the same date, Mr. Puckett was granted a restricted stock award of 20,000 shares of our Common Stock which will vest in three years if Mr. Puckett remains employed by our Company. These awards were designed to more closely align the interests of the recipients with the interests of the stockholders and to provide them an incentive to work toward the creation of long-term stockholder value. The number of shares of restricted stock and the number of shares covered by the stock option were determined based on negotiations between our management and Mr. Puckett in connection with his hiring in consultation with the Chairman of our Committee. See “—Summary of Compensation and Grants of Plan-Based Awards” and “—Outstanding Equity Awards” below.
     Benefits and Perquisites. We provide our employees, including the named executive officers, with a benefit program that the Committee believes is reasonable, competitive and consistent with the objectives of the compensation program of attracting and retaining key executives and managers who are critical to our future success.
     Our executive officers, including the named executive officers, are eligible to participate in our group insurance program, which includes group health, dental, vision, life and long-term disability insurance on the same basis as other employees. Other benefits for all employees include a profit-sharing retirement plan, 401(k) plan, employee stock purchase plan, paid sick leave, paid holidays and paid vacations. In addition, the named executive officers may participate in a benefit restoration plan which provides amounts that exceed the regulatory limits on contributions to our Profit Sharing Retirement Plan, term life insurance, disability insurance and automobile allowances. Also, the named executive officers receive financial and tax planning reimbursement up to $5,000 annually. In addition, Mr. Singer receives reimbursement for a country club membership and an income tax gross up for such reimbursement as provided in his Executive Employment agreement, and Mr. Puckett received relocation expenses and an income tax gross up for such expenses in connection with his hiring and relocation to Charlotte, North Carolina in 2006. For additional information regarding the benefits and perquisites received by the named executive officers in 2006, see Note 3 to the Summary Compensation Table.
     The Committee reviews and approves annually all perquisites paid by us to our executive officers.
     Payments and Benefits upon Termination or Change in Control. The Chief Executive Officer, the Chief Financial Officer and the other named executive officers are entitled under their employment or severance agreements to severance payments in connection with the occurrence of certain events. These provisions were negotiated by us and approved by the Committee and the Board of Directors in connection with the hiring of Mr. Singer, Mr. Puckett and Mr. Thompson. Severance agreements were negotiated and approved by the Committee and the Board of Directors for Mr. Lewis and Mr. Leake after many years of employment with us.
     In addition, in 1997, with the assistance of the Company’s compensation consultants, Hewitt Associates LLC, the Compensation Committee and the Board of Directors approved Benefits Agreements for certain key executive officers in the event of a change in control of our Company. These agreements were designed to allow the executive officers to continue to focus on the operation of the business of our Company and to act in the best interests of our stockholders rather than focus on their own employment status in the event of a potential change in control. The triggering events under these Benefits Agreements were selected to provide the executive benefits in the event the new owner of our Company did not continue the employment of the executive or otherwise made their position untenable. Under these Benefits Agreements, the executive would receive in a lump sum an amount including his accrued base salary and benefits, an amount equal to three times his base salary plus three times the greater of his prior year actual bonus or current year target bonus and an accrued bonus payment based on the greater of his prior year actual incentive or current year target incentive under our Annual Performance Incentive Plan plus additional benefits as described in more detail under “—Potential Payments upon Termination or Change in Control” below. There is also a “gross up” amount payable to the executive based on the Federal excise taxes payable by him.
     Mr. Singer’s Executive Employment Agreement provides that in an event of his termination without cause prior to a change in control, he would receive his accrued base salary, an amount equal to two times his base salary plus two times his current year incentive under our Annual Performance Incentive Plan, his accrued incentive based on current year performance under our Annual Performance Incentive Plan and pro rata payments under the Company’s long-term incentive plans plus other benefits specified under “—Potential Payments upon Termination or Change in Control” below. Mr. Singer’s change in control benefits are likewise designed to allow Mr. Singer to continue to

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focus on the operation of the business of our Company and to act in the best interest of our stockholders rather than focus on his own employment status in the event of a potential change in control.
     The severance agreements for Messrs. Puckett, Thompson and Lewis provide for payment of accrued base salary and benefits, an amount equal to one year’s base salary plus their respective current year target bonus and accrued bonus payment based on the greater of their respective prior year actual bonus or current year target bonus. Mr. Leake receives these severance amounts plus certain additional benefits as described under “—Potential Payments upon Termination or Change in Control” below in connection with his agreement to terminate his prior Executive Employment Agreement.
Section 162(m) of the Internal Revenue Code
     Under Section 162(m) of the Internal Revenue Code of 1986, as amended, a public company is generally not entitled to deduct non-performance-based compensation paid to its named executive officers for Federal income tax purposes to the extent any such individual’s compensation in any year exceeds $1.0 million. Special rules apply for “performance-based” compensation, including the pre-approval of performance goals applicable to that compensation.
     All compensation accrued to our named executive officers in 2006 was fully deductible for the purposes of Section 162(m), except for a portion of the compensation accrued for the restricted stock units awarded to our Chief Executive Officer. With respect to non-performance based compensation to be accrued to named executive officers in 2007 and future years, in certain instances such compensation may exceed $1.0 million. However, in order to maintain flexibility in compensating executive officers in a manner designed to promote varying corporate goals, the Committee has not adopted a policy that all compensation must be deductible for Federal income tax purposes.
Summary of Compensation and Grants of Plan-Based Awards
     The following table sets forth certain compensation information for the fiscal year ended December 30, 2006 concerning our Chief Executive Officer, Chief Financial Officer and our three other most highly compensated executive officers, which we refer to as the “named executive officers.”
Summary Compensation Table
                                                                     
                                                Change in        
                                                Pension        
                                                Value and        
                                        Non-   Non-        
                                        Equity   qualified        
                                        Incentive   Deferred        
                                        Plan   Compen-   All Other    
                        Stock   Option   Compen-   sation   Compen-    
Name and       Salary   Bonus   Awards   Awards   sation   Earnings   sation   Total
Principal Position   Year   ($)   ($)   ($)(1)   ($)(2)   ($)(3)   ($)   ($)(4)   ($)
David V. Singer
President and Chief
Executive Officer
  2006   $ 500,000           $ 1,233,421     $ 174,217     $ 435,000           $ 46,413     $ 2,389,051  
Rick D. Puckett
Executive Vice
President, Chief
Financial Officer,
Treasurer and Secretary
  2006     323,077     $ 20,000 (5)     309,876       67,356       156,600             53,771       930,680  
Blake W. Thompson
Vice President
  2006     250,000             233,668       46,211       100,300             88,879       719,058  
Frank I. Lewis
Vice President
  2006     254,796             131,171       58,891       124,900             19,923       589,681  
Earl D. Leake
Vice President
  2006     200,000             109,181       45,187       97,300       73,914 (6)     26,425       552,007  
 
(1)   Amounts represent the dollar amounts recognized by us for financial statement reporting purposes in fiscal year 2006 with respect to outstanding stock awards, except for purposes of this column we have disregarded estimates of forfeitures related to service-based vesting conditions. For additional information regarding the assumptions made in calculating these amounts, see pages 43 to 46 of the Annual Report on Form 10-K for the fiscal year ended December 30, 2006. There were no forfeitures of restricted stock awards for the named executive officers in fiscal year 2006.

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(2)   Amounts represent the dollar amounts recognized by us for financial statement reporting purposes in fiscal year 2006 with respect to outstanding option awards, except for purposes of this column we have disregarded estimates of forfeitures related to service-based vesting conditions. For additional information regarding the assumptions made in calculating these amounts, see pages 43 to 46 of the Annual Report on Form 10-K for the fiscal year ended December 30, 2006. There were no forfeitures of option awards for the named executive officers in fiscal year 2006.
 
(3)   Amounts represent cash incentive awards earned under the 2006 Annual Plan and the 2004 Three-Year Plan. The following cash incentive awards were earned by the named executive officers in 2006 under the 2006 Annual Plan: Mr. Singer—$435,000, Mr. Puckett—$140,000, Mr. Thompson—$87,000, Mr. Lewis—$88,700 and Mr. Leake—$69,600. Cash incentive awards were also earned under the 2004 Three-Year Plan as follows: Mr. Puckett—$16,600, Mr. Thompson—$13,300, Mr. Lewis—$36,200 and Mr. Leake—$27,700. For additional information regarding the 2006 Annual Plan and the 2004 Three-Year Plan, see the Grants of Plan Based Awards table, “—2006 Annual Performance Incentive Plan” and “—2004 Three-Year Incentive Plan” below.
 
(4)   For fiscal year 2006, the amounts set forth under All Other Compensation consist of the following:
                                         
Benefits and Perquisites   Mr. Singer   Mr. Puckett   Mr. Thompson   Mr. Lewis   Mr. Leake
Company contributions to Profit-Sharing Retirement Plan
  $ 7,150                 $ 7,150     $ 7,700  
Company contributions to Employee Stock Purchase Plan
                            520  
Company contributions to 401(k) Plan
    4,400                   4,400       4,400  
Company contributions to Deferral and Benefit Restoration Plan
                      6,642       2,904  
Term life insurance premiums
    690       530     $ 475       690       1,285  
Country club dues
    10,835                          
Automobile allowances
    15,000       13,292       14,400       1,041       9,616  
Relocation expenses
          29,882       49,988              
Tax-gross ups
    8,338       10,067       24,016              
Total
  $ 46,413     $ 53,771     $ 88,879     $ 19,923     $ 26,425  
 
(5)   Amount represents an employment bonus paid in 2006.
 
(6)   Amount represents the change during 2006 in the actuarial present value of Mr. Leake’s supplemental retirement benefits under his Severance Agreement.

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     The following table sets forth certain information concerning grants of plan-based awards to the named executive officers in fiscal year 2006.
Grants of Plan-Based Awards
Fiscal Year 2006
                                                                                                 
                                                            All Other   All Other            
                                                            Stock   Option            
                                                            Awards:   Awards:   Exercise   Closing    
            Estimated Future   Estimated Future   Number of   Number of   or Base   Market   Grant Date
            Payouts Under Non-Equity   Payouts Under Equity Incentive   Shares   Securities   Price of   Price of   Fair Value of
            Incentive Plan Awards   Plan Awards   of Stock   Underlying   Option   Security   Stock and
    Grant   Threshold   Target   Maximum   Threshold   Target   Maximum   or Units   Options   Awards   on Date   Option
Name   Date   ($)   ($)   ($)   (#) or ($)   (#) or ($)   (#) or ($)   (#)   (#)   ($/Sh)   of Grant($)   Awards ($)(1)
David V. Singer
    N/A (2)   $ 3,750     $ 500,000     $ 750,000                                                  
 
    N/A (3)     75,000       150,000       600,000                                                  
 
    2/8/06                                                 83,652 (4)   $ 19.645 (5)   $ 20.23 (5)   $ 450,000  
Rick D. Puckett
    N/A (2)     140,000       140,000       193,847                                                  
 
    N/A (3)     19,688       39,375       157,500     $ 59,063     $ 118,125     $ 472,500                               118,125 (6)
 
    N/A (7)     3,155       25,241       100,962     $ 9,465     $ 75,722     $ 302,886                               75,722 (8)
 
    N/A (9)     1,514       12,116           $ 4,543     $ 36,347                                     36,347 (10)
 
    3/16/06 (11)                       25,002       49,998       60,000                               870,000  
 
    1/30/06                                           20,000 (12)                 21.20       421,200  
 
    1/30/06                                                 25,000 (13)     21.055 (5)     21.20 (5)     147,806  
Blake W. Thompson
    N/A (2)     750       100,000       150,000                                                  
 
    N/A (3)     14,063       28,125       112,500     $ 42,188     $ 84,375     $ 337,500                               84,375 (6)
 
    N/A (7)     2,389       19,111       76,442     $ 7,166     $ 57,332     $ 229,326                               57,332 (8)
 
    N/A (9)     1,217       9,736           $ 3,651     $ 29,207                                     29,207 (10)
 
    3/16/06 (11)                       17,501       34,999       42,000                               609,000  
Frank I. Lewis
    N/A (2)     765       102,000       153,000                                                  
 
    N/A (3)     14,344       28,688       114,750     $ 43,032     $ 86,063     $ 344,250                               86,063 (6)
 
    3/16/06 (11)                       17,501       34,999       42,000                               609,000  
Earl D. Leake
    N/A (2)     600       80,000       120,000                                                  
 
    N/A (3)     11,250       22,500       90,000     $ 33,750     $ 67,500     $ 270,000                               67,500 (6)
 
    3/16/06 (11)                       15,001       29,999       36,000                               522,000  
 
(1)   The amounts set forth in these columns represent the grant date fair market value of stock awards and option awards computed in accordance with FAS 123R. For additional information regarding the assumptions made in the valuation of these awards, see pages 43 to 46 of the Annual Report on Form 10-K for the fiscal year ended December 30, 2006.
 
(2)   The amounts shown in these rows reflect the threshold, target and maximum incentive awards assigned to the officer under the 2006 Annual Plan. See “—2006 Annual Performance Incentive Plan” below for additional information.
 
(3)   The amounts shown in these rows reflect the threshold, target and maximum incentive awards under the 2006 Three-Year Plan. Except for Mr. Singer, target incentives are denominated in dollar amounts but are paid 25% in cash, 50% in restricted stock and 25% in stock options. Mr. Singer’s awards are payable 100% in cash. See “—2006 Three-Year Incentive Plan” below for additional information.
 
(4)   This amount reflects a grant of options to Mr. Singer pursuant to the terms of his employment agreement. See “—Employment and Other Agreements” below for additional information.

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(5)   These options were granted under the Lance, Inc. 2003 Key Employee Stock Plan, under which options were assigned an exercise price equal to the mean between the highest price and the lowest price at which the Common Stock was sold on the date of grant.
 
(6)   These amounts represent the grant date fair market values of the portion of the target incentive awards under the 2006 Three-Year Plan that are to be settled in restricted stock (50%) and stock options (25%).
 
(7)   The amounts shown in these rows reflect the threshold, target and maximum incentive awards assigned to the officer under the 2005 Three-Year Plan. Target incentive awards are denominated in dollar amounts but are paid 25% in cash, 50% in restricted stock and 25% in stock options. See “—2005 Three-Year Plan” below for additional information.
 
(8)   These amounts represent the grant date fair market values of the portion of the target incentive awards under the 2005 Three-Year Plan that are to be settled in restricted stock (50%) and stock options (25%).
 
(9)   The amounts shown in these rows reflect the threshold and target incentive awards assigned to the executive under the 2004 Three-Year Plan. There is no maximum award. Target incentive awards are denominated in dollar amounts, but are paid 25% in cash, 50% in restricted stock and 25% in stock options. See “—2004 Three-Year Plan” below for additional information.
 
(10)   These amounts represent the grant date fair market values of the portion of the target incentive awards under the 2004 Three-Year Plan that are to be settled in restricted stock (50%) and stock options (25%).
 
(11)   The amounts shown in these rows reflect the threshold, target and maximum payouts pursuant to performance equity unit awards assigned to the executives under the 2006 Five-Year Plan. See “—2006 Five-Year Performance Equity Plan” below for additional information.
 
(12)   The amount reflects a one-time award of restricted stock to Mr. Puckett in connection with his initial employment by us.
 
(13)   The amount reflects a one-time grant of stock options to Mr. Puckett in connection with his initial employment by us.
     The following is a summary of certain material information necessary to an understanding of the Summary Compensation Table and Grants of Plan Based Awards table above, including certain material terms of our compensation plans and arrangements.
     2006 Annual Performance Incentive Plan. On April 27, 2006, the Board of Directors, on recommendation of the Compensation Committee, adopted and approved the Lance, Inc. 2006 Annual Performance Incentive Plan for Officers (the “2006 Annual Plan”). In accordance with the 2006 Annual Plan, each participant was assigned a target incentive award for 2006 expressed as a percentage of the participant’s base salary. For 2006, Mr. Singer was assigned a target incentive award equal to 100% of his base salary and each of the other named executive officers was assigned a target incentive award equal to 40% of his respective base salary.
     Each participant in the 2006 Annual Plan was eligible to receive a cash incentive award for 2006 equal to a percentage of the participant’s assigned target incentive award based on the attainment of pre-determined performance objectives. Each named executive officer’s incentive award was based on a combination of our achievement of performance objectives for the branded and non-branded portions of our business. Within each of these categories, target performance objectives and weights were assigned to various performance measures as follows:
                         
            Target Performance Objectives
Performance Measure   Weight   Branded   Non-Branded
Net Sales Dollars
    30%-20 %   $ * *   $ * *
Gross Margin Percentage
    20%-30 %   $ * *   $ * *
Operating Profit Dollars
    20 %   $ * *   $ * *
AR and Inventory Days
    5 %     65.0       62.0  
Lost Time Accident Rate
    5 %     4.40       3.73  
Corporate EPS
    20 %   $ 0.67     $ 0.67  

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**   These performance objectives are omitted because they are based on our confidential and competitively sensitive business plans and we believe disclosure of the objectives would likely result in substantial harm to our competitive position. We viewed the target performance objectives for both the branded and non-branded portions of our business to be achievable if we generally met our operating plans for 2006. The target performance objectives for the branded portion of our business were generally met or exceeded as the branded business operated substantially according to its operating plan even with unexpected significant increases in raw material costs in 2006. The target objectives for the non-branded portion of our business were generally not met as the non-branded business operated below its operating plan due to the same unexpected significant increases in raw material costs in 2006 and a change in business strategy by a major customer.
Each of the performance measures is defined in the 2006 Annual Plan as follows:
  (a)   “Net Sales Dollars” is defined as sales and other operating revenue, net of returns, allowances, discounts and other sales deduction items.
 
  (b)   “Gross Margin Percentage” is defined as Net Sales less cost of goods sold.
 
  (c)   “Operating Profit Dollars” is defined as earnings before interest and taxes, excluding gain or loss on asset disposal and excluding other net income or loss.
 
  (d)   “AR and Inventory Days” is defined as the sum of accounts receivables days outstanding plus inventory days on hand.
 
  (e)   “Lost Time Accident Rate” is defined as the number of lost accidents per 100 employees.
 
  (f)   “Corporate EPS” is defined as fully diluted earnings per share for 2006, excluding special items, which are significant one-time income or expense items.
     Certain of the performance measures are also adjusted to exclude special one time items related to our integration of Tom’s Foods Inc. We acquired substantially all of the assets of Tom’s in October 2005. With respect to each of the performance measures, the portion of each participant’s annual incentive award related to that measure could range from 0% if we fail to achieve at least 50% of the target performance objective, to 50% if we achieve 50% of the target performance objective, to 100% if we obtain 100% of the target performance objective, to a maximum of 150% if we achieve 150% of the target performance objective. In connection with his initial hiring in 2006, Mr. Puckett was guaranteed a minimum incentive award of $140,000 for 2006. In addition, the Compensation Committee has discretion to make additional adjustments to awards based on extraordinary events and other items as it deems appropriate.
     Based on our performance in 2006, each of the named executive officers was paid a cash incentive award under the 2006 Annual Plan as described under Footnote 3 to the Summary Compensation Table above. The 2006 Annual Plan also provides for pro rata payouts of incentive awards if a participant is terminated under certain circumstances or in the event of a change in control of our company. For additional information regarding these payments, see “—Potential Payments upon Termination or Change in Control” below.
     2006 Three-Year Plan. On April 27, 2006, the Compensation Committee adopted and approved the Lance, Inc. 2006 Three-Year Incentive Plan for Officers (the “2006 Three-Year Plan”). Under the 2006 Three-Year Plan, each participant is assigned a target incentive award based on a percentage of current base salary. Each of the named executive officers was assigned a target incentive award of 45% of base salary, except for Mr. Singer who was assigned a target incentive award of 30% pursuant to the terms of his Employment Agreement.
     Incentive awards are earned under the 2006 Three-Year Plan based on our three-year average “Return on Capital Employed.” Return on Capital Employed is calculated for each fiscal year during the fiscal years 2006 through 2008 as follows:
(Net Income + Interest Expense) x (1 – Tax Rate)
Average Equity + Average Net Debt

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For purposes of this calculation, the “Tax Rate” is our actual total effective income tax rate and “Average Net Debt” is our average debt less average cash.
     Participants will receive (i) 50% of their target incentive if we achieve a threshold average Return on Capital Employed of 9.5%, (ii) 100% of their target incentive if we achieve a threshold average Return on Capital Employed of 10.5% and (iii) up to 400% of their target incentive if we achieve an average Return on Capital Employed of up to 12.5%. The Compensation Committee has discretion to make additional adjustments to awards based on extraordinary events and other items as it deems appropriate.
     Based on audited financial statements for the fiscal years 2006 through 2008, any awards will be payable in early 2009. Awards will be paid 25% in cash, 50% in restricted stock and 25% in nonqualified stock options, except for awards to the President and Chief Executive Officer, which will be paid 100% in cash. Awards of stock options will vest on the date of grant and be exercisable for five years after such grant. Awards of restricted stock will be 50% vested on the date of the grant with the remaining shares vesting one year after the date of grant.
     The 2006 Three-Year Plan also provides for pro rata payouts of incentive awards if a participant is terminated under certain circumstances or in the event of a change in control of our Company. For additional information regarding these payments, see “—Potential Payments upon Termination or Change in Control” below.
     2005 Three-Year Plan. During 2005, the Compensation Committee adopted and approved the Lance, Inc. 2005 Long-Term Incentive Plan for Officers (the “2005 Three-Year Plan”). Under the 2005 Three-Year Plan, each participant was assigned a target incentive based on a percentage of base salary. Mr. Leake and Mr. Lewis were each assigned target incentives equal to 45% of their base salaries for fiscal year 2005. Mr. Puckett was assigned a target incentive equal to 45% of his base salary for fiscal year 2006, pro rated to January 30, 2006, his date of employment by us. Mr. Thompson was assigned a target incentive equal to 45% of his base salary for fiscal year 2006, pro rated to December 19, 2005, his initial date of employment by us. Mr. Singer does not participate in the 2005 Three-Year Plan.
     Incentive awards are earned under the 2005 Three-Year Plan based 75% on our three-year cumulative consolidated earnings per share and 25% on our three-year compound annual growth in net revenues for the fiscal years 2005 through 2007. The threshold and target performance objectives for each of the performance measures is as follows:
                 
    Threshold   Target
Earnings Per Share
  $ 2.70     $ 2.93  
Net Revenues Growth
    2.6 %     4.0 %
     Each participant will receive 100% of the participant’s target incentive if we achieve the target objectives under the plan. The percent of payout is determined on a straight line basis for levels of achievement between the threshold and target objectives and above the target objectives. The Compensation Committee has discretion to make additional adjustments to awards based on extraordinary events and other items as it deems appropriate.
     Awards under the 2005 Three-Year Plan are payable in early 2008 based on our audited financial statements for fiscal years 2005 through 2007. Awards are payable 25% in cash, 50% in restricted stock and 25% in stock options. Awards of stock options will vest on the date of grant and be exercisable for five years. Awards of restricted stock will be 50% vested on the date of the grant with the remaining shares vesting one year after the date of grant.
     The 2004 Three-Year Plan also provides for pro rata payouts of incentive awards if a participant is terminated under certain circumstances or in the event of a change in control of our company. For additional information regarding these payments, see “—Potential Payments upon Termination or Change in Control” below.
     2004 Three-Year Plan. During 2004, the Compensation Committee adopted and approved the Lance, Inc. 2004 Long-Term Incentive Plan for Officers (the “2004 Three-Year Plan”). Under the 2004 Three-Year Plan, each participant was assigned a target incentive based on a percentage of their base salary. Mr. Leake and Mr. Lewis were each assigned target incentives equal to 45% of their base salaries for fiscal year 2004. Mr. Puckett was assigned a target incentive equal to 45% of his base salary for fiscal year 2006, pro rated to January 30, 2006, his date of employment by us. Mr. Thompson was assigned a target incentive equal to 45% of his base salary for fiscal year 2006, pro rated to December 19, 2005. Mr. Singer does not participate in the 2004 Three-Year Plan.

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     Incentive awards are earned under the 2004 Three-Year Plan based 75% on our three-year cumulative consolidated earnings per share and 25% on our three-year compound annual growth in net revenues for the fiscal years 2004 through 2006. The threshold and target performance objectives for each of the performance measures is as follows:
                 
    Threshold   Target
Earnings Per Share
  $ 2.40     $ 2.58  
Net Revenues Growth
    2.0 %     2.8 %
     Each participant will receive 100% of the participant’s target incentive if we achieve the target objectives under the plan. The percent of payout is determined on a straight line basis for levels of achievement between the threshold and target objectives and above the target objectives. The Compensation Committee has discretion to make additional adjustments to awards based on extraordinary events and other items as it deems appropriate.
     Awards under the 2004 Three-Year Plan were payable in early 2007 based on our audited financial statements for fiscal years 2004 through 2006. Awards were payable 25% in cash, 50% in restricted stock and 25% in stock options. Based on our performance in 2004 through 2006, our named executive officers were paid cash incentive awards under the 2004 Three-Year Plan as described under Footnote 3 to the Summary Compensation Table above.
     The 2004 Three-Year Plan also provides for pro rata payouts of incentive awards if a participant is terminated under certain circumstances or in the event of a change in control of our company. For additional information regarding these payments, see “—Potential Payments upon Termination or Change in Control” below.
     2006 Five-Year Performance Equity Plan. On March 16, 2006, the Compensation Committee adopted and approved the Lance, Inc. 2006 Five-Year Performance Equity Plan for Officers and Senior Managers (the “2006 Five-Year Plan”). The plan provides for the award of performance equity units, each equivalent to one share of our Common Stock, to certain of our key executive officers. Each of Messrs. Puckett, Thompson, Lewis and Leake were granted performance equity units under the plan as reflected in the Grants of Plan Based Awards table above. Mr. Singer does not participate in the 2005 Five-Year Plan because of his restricted stock unit award received in connection with his employment by us.
     The performance measure under the plan is the comparison of the cumulative total return (with dividends reinvested) on $100 invested in our Common Stock over five years ending December 31, 2010 as compared to the cumulative total return (with dividends reinvested) on $100 invested in the Russell 2000 Index over the same five years. If the cumulative return on our Common Stock over the five year period equals the cumulative total return on the Russell 2000 Index over the same period, the participants will receive and vest in 41.67% of their performance equity units. If the cumulative total return on our Common Stock exceeds that on the Russell 2000 Index by $10, the participants will vest in and receive 83.33% of their units. If the cumulative total return on our Common Stock exceeds the Russell 2000 Index by $15 or more, participants will be vested in and receive 100% of their performance equity units.
     If we declare a cash dividend on our Common Stock during the five-year period, each participant will also be credited as of the applicable dividend payment date with an additional number of performance equity units equal to (a) the total cash dividend the participant would have received if their performance equity units had been actual shares of our Common Stock, divided by (b) the closing price of one share of our Common Stock on the applicable dividend payment date.
     Award payments will be calculated after the Compensation Committee has reviewed the performance level achieved after December 31, 2010 and will be paid in shares of our Common Stock. The 2006 Five-Year Plan also provides for pro rata payouts of incentive awards if a participant is terminated under certain circumstances or in the event of a change in control of our company. For additional information regarding these payments, see “—Potential Payments upon Termination or Change in Control” below.
     Employment and Other Agreements. On May 11, 2005, we entered into an Executive Employment Agreement (the “Employment Agreement”) with Mr. Singer in connection with his appointment as our Chief Executive Officer. The initial term of the Employment Agreement is three years with automatic renewals for successive one-year terms. The Employment Agreement may be terminated on 90 days written notice prior to the end of the initial term or a renewal term.

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     Under the Employment Agreement, we agreed to provide Mr. Singer (i) a minimum annual base salary of $500,000 during the term of the agreement, (ii) the opportunity to participate in our Annual Performance Incentive Plan with a target annual incentive equal to 100% of base salary, (iii) perquisites, including an automobile and club dues and a tax gross-up for such dues, and (iv) such other benefits as are generally made available to similarly situated executives of our company.
     We also agreed to provide Mr. Singer with an annual long-term incentive opportunity beginning after 2005 equal to 120% of his base salary, with 75% of the annual award delivered through a grant of stock options and the remaining 25% provided as a target incentive under our Three-Year Incentive Plans. The stock options are granted with an exercise price equal to the fair market value of our Common Stock on the grant date and vest in three equal annual installments beginning on the first anniversary of the grant date. The long-term incentive awards granted to Mr. Singer in fiscal year 2006 are reflected in the Summary Compensation Table and Grants of Plan Based Awards table above.
     Mr. Singer’s Employment Agreement also provided for an award of 300,000 restricted stock units pursuant to a Restricted Stock Unit Award Agreement, as amended (the “RSU Agreement”). The restricted stock units will vest on May 11, 2010 if Mr. Singer remains employed by us through that date. Under the RSU Agreement, Mr. Singer may surrender shares of our Common Stock at fair market value in payment of required income tax withholding. If we pay a cash dividend on our Common Stock, Mr. Singer will receive restricted dividend equivalent units equal to (i) the total cash dividend he would have received had the restricted stock units been actual shares of Common Stock divided by (ii) the fair market value of a share of Common Stock as of the applicable dividend payment date.
     All of the restricted stock units are designated to be settled in our Common Stock. Restricted dividend equivalent units are designated to be settled in cash. There are no voting rights with respect to the restricted stock units.
     The Employment Agreement and RSU Agreement also provide for potential payments and benefits to Mr. Singer if he is terminated under certain circumstances or in the event of a change in control of our company. For additional information regarding these potential payments, see “—Potential Payments upon Termination or Change in Control” below.

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Outstanding Equity Awards
     The following table sets forth certain information with respect to our outstanding equity awards at December 30, 2006 with respect to the named executive officers.
Outstanding Equity Awards
at Fiscal Year-End
                                                                         
    Option Awards   Stock Awards
                                                                    Equity
                                                            Equity   Incentive Plan
                                                            Incentive Plan   Awards:
                    Equity                                   Awards:   Market or
                    Incentive Plan                                   Number of   Payout Value
                    Awards:                                   Unearned   of Unearned
    Number of   Number of   Number of                                   Shares, Units   Shares, Units
    Securities   Securities   Securities                   Number of   Market Value   or Other   or Other
    Underlying   Underlying   Underlying                   Shares or   of Shares or   Rights That   Rights That
    Unexercised   Unexercised   Unexercised   Option   Option   Units of Stock   Units of Stock   Have Not   Have Not
    Options (#)   Options (#)   Unearned   Exercise   Expiration   That Have   That Have Not   Vested (#)($)   Vested
Name   Exercisable   Unexercisable   Options (#)($)   Price ($)   Date   Not Vested (#)   Vested ($)   (1)   ($)
David V. Singer
            83,652 (2)           $ 19.645       2/8/2016       300,000 (3)   $ 6,024,000                  
 
                                            14,825 (4)     297,686                  
 
                                                                       
Rick D. Puckett
            25,000 (5)             21.055       1/30/2016       20,000 (6)     401,600       25,002 (7)   $ 502,040  
 
                                                            1,288 (8)     25,863  
 
                    39,375 (9)                                   $ 78,750 (9)     78,750  
 
                  $ 25,241 (10)                                   $ 50,481 (10)     50,481  
 
                  $ 12,116 (11)                                   $ 24,231 (11)     24,231  
 
                                                                       
Blake W. Thompson
    3,750       11,250 (12)             18.16       12/16/2015       15,000 (13)     301,200       17,501 (7)     351,420  
 
                                                            902 (8)     18,112  
 
                  $ 28,125 (9)                                   $ 56,250 (9)     56,250  
 
                  $ 19,111 (10)                                   $ 38,221 (10)     38,221  
 
                  $ 9,736 (11)                                   $ 19,471 (11)     19,471  
 
                                                                       
Frank I. Lewis
    13,000                       12.69       1/30/2011       1,200 (15)     24,096       17,501 (7)     351,420  
 
    14,000                       14.45       1/24/2012                       902 (8)     18,112  
 
    18,562       6,188 (14)             7.65       4/24/2013                                  
 
                  $ 28,688 (9)                                   $ 57,375 (9)     57,375  
 
                  $ 27,495 (10)                                   $ 54,991 (10)     54,991  
 
                  $ 26,438 (11)                                   $ 52,875 (11)     52,875  
 
                                                                       
Earl D. Leake
    6,000                       20.906       4/16/2008       925 (15)     18,574       15,001 (7)     301,220  
 
    14,000                       16.156       2/16/2009                       773 (8)     15,522  
 
    20,650                       10.125       4/20/2010                                  
 
    2,675                       14.45       1/24/2003                                  
 
    4,725       4,725 (14)             7.65       4/24/2013                                  
 
                  $ 22,500 (9)                                   $ 45,000 (9)     45,000  
 
                  $ 21,024 (10)                                   $ 42,048 (10)     42,048  
 
                  $ 20,215 (11)                                   $ 40,431 (11)     40,431  
 
(1)   Unless otherwise indicated, the number or dollar value of equity awards presented is based on the achievement of threshold performance goals.
 
(2)   Stock options become exercisable in three equal annual installments beginning February 8, 2007.
 
(3)   Restricted stock units vest on May 11, 2010.
 
(4)   Dividend equivalent units vest on May 11, 2010.
 
(5)   Stock options become exercisable in four equal annual installments beginning January 30, 2007.
 
(6)   Restricted shares vest on January 30, 2009.

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(7)     Performance equity units vest on December 31, 2010, subject to the achievement of the performance measures under the 2006 Five-Year Plan.
(8)     Performance dividend equivalent equity units vest on December 31, 2010, subject to the achievement of the performance measures under the 2006 Five-Year Plan.
(9)     Reflects potential awards under the 2006 Three-Year Plan, which is denominated in dollars and settled 25% in cash, 50% in restricted stock and 25% in stock options. Amounts represent the portion of the awards that is to be settled in equity, assuming the achievement of target performance goals. See “—2006 Three-Year Plan” above for information regarding vesting of the awards.
(10)   Reflects potential awards under the 2005 Three-Year Plan, which is denominated in dollars and settled 25% in cash, 50% in restricted stock and 25% in stock options. Amounts represent the portion of the awards that is to be settled in equity, assuming the achievement of target performance goals. See “—2005 Three-Year Plan” above for information regarding vesting of the awards.
(11)   Reflects outstanding awards under the 2004 Three-Year Plan, which is denominated in dollars and settled 25% in cash, 50% in restricted stock and 25% in stock options. Amounts represent the portion of the awards that is to be settled in equity, assuming the achievement of target performance goals. See “—2004 Three-Year Plan” above for information regarding vesting of the awards.
(12)   Stock options become exercisable in four equal annual installments beginning December 19, 2006.
(13)   Restricted shares vest on December 19, 2008.
 
(14)   Stock options become exercisable in four equal annual installments beginning April 24, 2004.
 
(15)   Restricted shares vest on April 27, 2007.
Option Exercises and Stock Vested
     The following table sets forth certain information with respect to option exercises and stock vested during the fiscal year ended December 30, 2006 with respect to the named executive officers.
Options Exercises and Stock Vested
Fiscal Year 2006
                                 
    Option Awards   Stock Awards
    Number of   Value   Number of    
    Shares   Realized on   Shares   Value Realized
    Acquired on   Exercise   Acquired on   on Vesting
Name   Exercise (#)   ($)(1)   Vesting (#)   ($)(2)
David V. Singer
                       
Rick D. Puckett
                       
Blake W. Thompson
                       
Frank I. Lewis
    20,000     $ 327,700       4,300     $ 102,241  
Earl D. Leake
    8,050       61,703       3,325       78,998  
 
(1)   The amounts reflected in this column reflect the difference between the market price of the shares acquired upon exercise and the exercise price of the options.
 
(2)   The amounts reflected in this column reflect the number of shares acquired upon vesting multiplied by the market value of such shares on the vesting date.

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Retirement Benefits
     In connection with an agreement by Mr. Leake to terminate his prior employment agreement, we provide Mr. Leake with supplemental retirement benefits similar to those provided under his prior employment agreement. The following table sets forth certain information with respect to Mr. Leake’s supplemental retirement benefits.
Pension Benefits
Fiscal Year 2006
                                 
            Number        
            of Years   Present Value    
    Plan   Credited   of Accumulated   Payments During
Name   Name   Service (#)(1)   Benefit ($)(2)   Last Fiscal Year ($)
Earl D. Leake
  Supplemental                        
 
  Retirement Benefit                        
 
  under Severance                        
 
  Agreement(1)     11     $ 394,990     $ 0  
 
(1)   The amount presented in this column represents the number of actual years that Mr. Leake has been provided with the benefit. Mr. Leake has not been given credit for years of service in addition to his actual years of service.
 
(2)   The amount presented in this column reflects the actuarial present value of Mr. Leake’s accumulated supplemental benefit under his Severance Agreement, computed as of December 30, 2006. The accumulated supplemental benefit was computed by applying a 4.5% discount rate to the earned portion of the benefit.
     The supplemental retirement benefits are provided to Mr. Leake through an Executive Severance Agreement. Under the Severance Agreement, Mr. Leake is entitled to a supplemental retirement benefit equal to five times his annual base salary in effect immediately prior to his retirement, payable over 15 years after retirement or until age 75, if earlier. Mr. Leake may also elect to receive his benefit in a lump sum equal to the present value of such payments using an interest rate equal to the yield on the 10-year United States Treasury Bond. The normal retirement age under the agreement is age 60.
     The Severance Agreement with Mr. Leake also provides for certain payments to him if he is terminated under certain circumstances or in the event of a change in control of our company, as described under “—Potential Payments upon Termination or Change in Control” below.
Supplemental Deferred Compensation Plan
     We maintain the Lance, Inc. Compensation Deferral and Benefit Restoration Plan (the “Deferral Plan”), which is a non-qualified deferred compensation plan, for certain of our key executive officers. The following table sets forth information regarding the individual accounts and benefits under the Deferral Plan for fiscal year 2006 with respect to each of the named executive officers who is a participant in the plan.
Nonqualified Deferred Compensation
Fiscal Year 2006
                                         
    Executive   Registrant   Aggregate   Aggregate   Aggregate
    Contributions   Contributions   Earnings   Withdrawals/   Balance at
Name   in Last FY ($)(1)   in Last FY ($)(2)   in Last FY ($)(3)   Distributions ($)   Last FYE ($)
Blake W. Thompson
    9,615             153             9,768  
Frank I. Lewis
    7,030       6,642       2,379             26,653  
Earl D. Leake
    37,991       2,904       14,138       30,000       186,775  
 
(1)   All amounts reflected in this column are also reported in the “Salary” column of the Summary Compensation Table.

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(2)   All amounts reflected in this column are also reported in the “All Other Compensation” column of the Summary Compensation Table.
 
(3)   The amounts reported in this column are not reported in the Summary Compensation Table because no earnings under the Deferral Plan are deemed to be above-market or preferential earnings.
     Participants in the Deferral Plan may elect to defer from 1% to 40% of their annual base salary and from 10% to 90% of their annual incentive award under our Annual Performance Incentive Plan. In addition, we make contributions to each participant’s account equal to the excess, if any, of (a) the profit sharing contribution that we would have made to the participant’s account under our tax-qualified Profit Sharing and 401(k) Retirement Savings Plan (the “Profit Sharing and 401(k) Plan”) if the amount of the contribution were not limited by Section 401(a)(17) and 415 of the Internal Revenue Code of 1986, as amended (the “Code”), over (b) the amount of the profit sharing contribution that we actually made to the participant’s account under our Profit Sharing and 401(k) Plan.
     Amounts deferred by participants and contributions made by us are deemed invested by participants in investment choices that are made available by the plan administrator, which are the same investment choices available under our Profit Sharing and 401(k) Plan.
     Participants may generally select from the following payment options for each account under the plan:
  (a)   a single lump sum payment made seven months after termination of employment;
 
  (b)   a single lump sum payment made in a year specified by the participant that is before the seventh month after termination of employment.
 
  (c)   annual installments over a number of years selected by the participant (but not exceeding 10 years) beginning seven months after termination of employment; or
 
  (d)   annual installments over a number of years selected by the participant (but not exceeding 10 years) beginning in a year specified by the participant that is before the seventh month after termination of employment.
     The payment options described under (b) and (d) above are not available for balances with respect to our contributions under the plan. If a participant dies, the participant’s account balances will be payable to the participant’s beneficiary in either a single lump sum or five annual installments as elected by the participant. If a participant elects to receive annual installments, the amount payable on each installment date will be equal to the balance in the participant’s account divided by the number of payments to be made. Participants may also be permitted to withdraw a portion of their accounts in the event of certain unforeseeable emergencies.
Potential Payments upon Termination or Change in Control
     We have entered into agreements and maintain certain plans that require us to provide compensation or other benefits to certain of our executive officers, including the named executive officers, in connection with certain events related to a termination of employment or a change in control of our company. The following is a description of certain provisions of those agreements and plans as they relate to the named executive officers.
     2006 Annual Performance Incentive Plan. We maintain an annual performance incentive plan for certain of our key executive officers, as described above under “—Summary of Compensation and Plan Based Awards—2006 Annual Performance Incentive Plan.”
     In the event of death, permanent disability or retirement, each participant in the 2006 Annual Plan would be paid a pro rata amount based on the higher of the participant’s target incentive or our actual performance under the 2006 Annual Plan after the end of the plan year. The term “retirement” is defined as a termination of employment either after age 65 or after attainment of age 55 with the prior consent of the Compensation Committee.
     In the event of a “change in control,” each participant would be paid a pro rata amount equal to the greater of the participant’s target incentive or our actual results for the year-to-date, based on the number of days in the year preceding the change in control.
     Under the 2006 Annual Plan, a “change in control” will generally be deemed to occur upon:

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    the acquisition of 25% or more of the combined voting power of our securities by any person or group, other than a trustee or fiduciary holding securities under one of our employee benefit plans, a corporation owned by our current stockholders or the Van Every Family, which consists of the descendents of Salem A. Van Every, Sr. and their spouses;
 
    a change in the majority of our Board of Directors over a two year period;
 
    approval by the stockholders of a plan of complete liquidation of our company or the sale of substantially all of our assets to an entity of which our current stockholders own less than 60% of the voting control; or
 
    a merger, consolidation or reorganization after which our current stockholders own less than 60% of the voting control of our company or the surviving entity.
     Three-Year Incentive Plans. We maintain three-year performance incentive plans (the “Three-Year Plans”) as described above under “—Summary of Compensation and Grants of Plan Based Awards—2006 Three-Year Plan,” “—2005 Three-Year Plan” and “—2004 Three-Year Plan.”
     In the event of death, permanent disability or retirement, each participant in a Three-Year Plan would receive a pro rata cash payment based on our actual performance under the applicable Three-Year Plan for the three-year performance period. In addition, any unvested restricted stock options will become vested pro rata based on the number of full months completed since the date of grant. The term “retirement” is defined in the Three Year Plans as a termination of employment either after age 65 or after attainment of age 55 with the prior consent of the Compensation Committee.
     In the event of a change in control, each participant would be paid a pro rata amount equal to the greater of the participant’s target incentive or our actual results for the completed fiscal years preceding the change in control, with the pro ration base on the number of days in the plan years preceding the change in control. In addition, all unvested grants of restricted stock will become fully vested. The definition of a change in control is substantially similar to the definition described above under “—Potential Payments upon Termination or Change in Control—2006 Annual Performance Incentive Plan.”
     2006 Five-Year Performance Equity Plan. We maintain a five-year performance equity plan as described above under “—Summary of Compensation and Grants of Plan Based Awards—2006 Five-Year Performance Equity Plan.”
     In the event of death, disability or retirement, each participant in the 2006 Five-Year Plan will receive a pro rata payment based on the time in which the individual participated in the plan and our actual performance under the 2006-Five Year Plan. The term “retirement” is defined in the Three Year Plans as a termination of employment either after age 65 or after attainment of age 55 with the prior consent of the Compensation Committee.
     In the event of a change in control, each participant will be entitled to a pro rata payment calculated based on the actual average results under the 2006 Five-Year Plan for the 90 days ending on the day before the change in control, with such pro ration based on the number of days in the plan years preceding the change in control. In addition, the dollar amounts of the performance goals will also be pro rated based on the number of days in the plan years preceding the change in control. The definition of a change in control is substantially similar to the definition described above under “—Potential Payments upon Termination or Change in Control—2006 Annual Performance Incentive Plan.”
     Compensation Deferral and Benefits Restoration Plan. We maintain a nonqualified supplemental deferred compensation plan, the Deferral Plan, as described above under “—Supplemental Deferred Compensation Plan.” Under the Deferral Plan, participants are entitled to certain payments in connection with a termination of employment or death. See the above description of the Deferral Plan for a description of the terms and conditions of the Deferral Plan with respect to such payments.
     Agreements with the Chief Executive Officer. On May 11, 2005, we entered into an Executive Employment Agreement (the “Employment Agreement”) with Mr. Singer in connection with his appointment as our Chief Executive Officer. If Mr. Singer’s employment is terminated by us without cause, we would be required to provide Mr. Singer with the following:

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  (a)   a payment equal to his accrued base salary and benefits as of the date of termination,
 
  (b)   a pro-rata payment under our Annual Performance Incentive Plan based on the actual results for the year;
 
  (c)   an amount equal to two times his base salary plus two times his current year target incentive under our Annual Performance Incentive Plan;
 
  (d)   up to 24 months of health insurance and dental plan coverage;
 
  (e)   a pro-rata payment with respect to each outstanding performance cycle under our Three-Year Incentive Plans based on the actual results for the performance cycle;
 
  (f)   immediate vesting of all unvested options and the ability to immediately exercise such options; and
 
  (g)   any other amounts or benefits required to be paid under any of our other agreements, plans, policies or arrangements through the date of termination.
     In the event of termination for death or disability, we have agreed to provide Mr. Singer with the payments and benefits listed under items (a), (b), (e), (f) and (g) above.
     Mr. Singer is also a party to a Compensation and Benefits Assurance Agreement (a “Benefits Agreement”), which will continue for as long as he is employed with us under the terms of his Executive Employment Agreement, as described above. In the event of a change in control, there is an automatic three-year extension of the Benefits Agreement.
     Benefits are payable under the Benefits Agreement only if one of the following events occurs within three years after a change in control: involuntary termination without cause; voluntary termination for good reason; voluntary termination for any reason during the thirteenth month after a change in control; or breach of the Benefits Agreement by us or our successor. We refer to each of these covered events as a “qualifying termination.” The definition of a change in control is substantially similar to the definition described above under “—Potential Payments upon Termination or Change in Control—2006 Annual Performance Incentive Plan.”
     If a qualifying termination occurs within three years following a change in control, Mr. Singer would receive the following:
  (a)   his accrued base salary and benefits as of the date of termination;
 
  (b)   an amount equal to three times his base salary plus three times the greater of his prior year cash incentive or current year target incentive under our Annual Performance Incentive Plan;
 
  (c)   a pro rata payment based on the greater of his current year target incentive or the actual incentive earned through the date of the termination under our Annual Performance Incentive Plan.
 
  (d)   an amount equal to the amounts paid under items (a), (b) and (c) above multiplied by the highest percentage of his compensation contributed to his account under our qualified profit sharing plan during the three years prior to termination;
 
  (e)   up to 36 months of health and dental plan insurance;
 
  (f)   outplacement services for up to one year, with a maximum cost of 10% of his base salary;
 
  (g)   immediate vesting of all unvested stock options; and
 
  (h)   an amount equal to any Federal excise taxes payable by the executive.
     Mr. Singer’s Employment Agreement, as described above, provided for an award of 300,000 restricted stock units pursuant to a Restricted Stock Unit Award Agreement (the “RSU Agreement”). Under the RSU Agreement, Mr. Singer’s restricted stock units would become fully vested upon (i) a qualifying termination following a change in control or (ii) termination due to death or disability. In the event of involuntary termination without cause, Mr.

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Singer’s restricted stock units would vest as follows: 16.67% prior to May 11, 2006; 33.33% on or after May 11, 2006; 50.00% on or after May 11, 2007; 66.67% on or after May 11, 2008; 83.33% on or after May 11, 2009; and 100% on or after May 11, 2010. The restricted stock units will be forfeited upon a termination for cause or if Mr. Singer resigns.
     The following table sets forth the estimated payments and benefits that would have been payable to Mr. Singer under the agreements and plans described above, assuming that each covered event under such agreements and plans occurred on December 30, 2006.
DAVID V. SINGER
                                         
                                    Qualifying  
                                    Termination  
    Involuntary                             Within 3  
    Termination                             Years after a  
    Without     Death or             Change in     Change in  
Benefits and Payments upon Termination   Cause     Disability     Retirement     Control     Control  
Base Salary
  $ 1,000,000                       $ 1,500,000  
Annual Performance Incentive
    1,000,000     $ 500,000     $ 500,000     $ 500,000       2,000,000  
Accrued Annual Performance Incentive
    435,000                          
Incentive Under 2005 Three-Year Plan
    83,333       83,333       83,333 (5)     83,333        
Incentive Under 2006 Three-Year Plan
    50,000       50,000       50,000 (5)     50,000        
Accelerated Vesting of Stock Options(1)
    36,389       36,389                   36,389  
Accelerated Vesting of Restricted Stock
    2,107,018 (2)     6,321,686 (4)                 6,321,686 (4)
Profit Sharing “Make Whole”
                            97,500  
Health and Dental Insurance
    16,667 (3)                       25,000 (6)
Outplacement services
                            50,000 (7)
Excise tax gross-up
                            2,355,598 (8)
 
                             
Total
  $ 4,728,406     $ 6,991,408     $ 633,333     $ 633,333     $ 12,386,173  
 
(1)   Amount reflects accelerated vesting of 83,652 options with an exercise price of $19.645. The fair market value of the Common Stock was $20.08 on December 30, 2006.
 
(2)   Amount reflects accelerated vesting of 33.33% of the 314,825 restricted stock units (300,000 restricted stock units plus 14,825 restricted dividend equivalent units) awarded to Mr. Singer under his Restricted Stock Unit Award Agreement. The value was determined by multiplying the number of accelerated restricted stock units by the market price of the Common Stock on December 30, 2006 ($20.08).
 
(3)   Amount reflects the estimated incremental cost of health and dental plan continuation coverage for twenty-four months.
 
(4)   Amount reflects accelerated vesting of 100% of the 314,825 restricted stock units (300,000 restricted stock units plus 14,825 restricted dividend equivalent unites) awarded to Mr. Singer under his Restricted Stock Unit Award Agreement. The value was determined by multiplying the number of accelerated restricted stock units by the market price of the Common Stock on December 30, 2006 ($20.08).
 
(5)   Assumes target performance would be achieved for the three-year performance periods.
 
(6)   Amount reflects the estimated incremental cost of health and dental plan continuation coverage for thirty-six months.
 
(7)   Amount reflects the maximum amount of outplacement services that would be provided under Mr. Singer’s Benefits Assurance agreement.
 
(8)   Amount represents the estimated payment for taxes and tax gross up that would be paid by us for the excise tax that applies to excess parachute payments.
     Agreements with the Other Named Executive Officers. Each of the named executive officers, other than the Chief Executive Officer, is party to an Executive Severance Agreement (the “Severance Agreements”). The Severance Agreements are substantially identical, except for the Severance Agreement with Mr. Leake.

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     Under the Severance Agreements with Messrs. Puckett, Thompson and Lewis, each of the officers would be entitled to the following payments in the event of an involuntary termination without cause:
  (a)   accrued base salary and benefits as of the date of termination;
 
  (b)   an amount equal to base salary plus current year target incentive under our Annual Performance Incentive Plan;
 
  (c)   a pro rata incentive payment based on the greater of prior year actual incentive or current year target incentive under the Annual Performance Incentive Plan.
     The initial term of the Severance Agreements is three years with automatic renewals for successive one-year terms. Each Severance Agreement may be terminated on one year’s notice prior to the end of an initial or renewal term.
     Mr. Leake’s Severance Agreement was negotiated in connection with the termination of his prior employment agreement and includes a supplemental retirement benefit as described under “—Retirement Benefits” above. Under his Severance Agreement, Mr. Leake would receive the following payments and benefits upon an involuntary termination without cause:
  (a)   accrued compensation and benefits;
 
  (b)   an amount equal to 2.5 times the sum of the highest base salary paid to him plus the current year’s target incentive under the Annual Performance Incentive Plan, provided the amount is reduced for severance after age 571/2;
 
  (c)   immediate commencement of his supplemental retirement benefits as if retirement had occurred on the termination date;
 
  (d)   a pro rata incentive payment based on the greater of his prior year actual incentive or current year target incentive under the Annual Performance Incentive Plan.
 
  (e)   transfer to him of his company provided car;
 
  (f)   an amount equal to the present value of his unexercised vested stock options;
 
  (g)   medical insurance coverage, life insurance and disability insurance until age 60; and
 
  (h)   outplacement services for up to 2 years, with a maximum cost of 20% of base salary.
     If Mr. Leake is terminated following a change in control of our company, he would receive a lump sum payment equal to the present value of his supplemental retirement benefit as of the date of his termination. The present value of the benefit would be calculated assuming the benefit would be paid over 15 years beginning on the date of termination and using an interest rate equal to the yield on the 10-year United States Treasury Bond. The present value of Mr. Leake’s supplemental retirement benefit would also be placed in a trust for his benefit in the event of a change in control.
     In the event of his death, Mr. Leake’s beneficiary would receive an amount equal to 75% of his supplemental retirement benefit as of the date of death. The death benefit is payable over 15 years after retirement or until age 75, if earlier. Mr. Leake or his beneficiary may also elect to receive the death benefit in a lump sum equal to the present value of such payments using the interest rate equal to the yield on the 10-year United States Treasury Bond on the date payments would otherwise commence.
     Each of Messrs. Puckett, Thompson, Lewis and Leake are parties to a Compensation and Benefits Assurance Agreement (the “Benefits Agreements”). Each of the Benefits Agreements is substantially identical to Mr. Singer’s Benefits Agreement, as described above under “—Potential Payments upon Termination or a Change in Control—Agreements with the Chief Executive Officer,” with the exception of the termination provisions in the Benefits Agreements.

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     For Messrs. Puckett, Thompson and Lewis, the initial term of each of their Benefits Agreements is three years. The initial term of Mr. Leake’s Benefits Agreement extends until December 31, 2011, the year in which he reaches age 60, which was the same end of term date under his prior employment agreement. After the initial term, each Benefits Agreement automatically renews for successive one-year terms and may be terminated by us on one-year’s notice prior to the end of an initial or renewal term. In the event of a change in control, there is an automatic three-year extension of each Benefits Agreement. Mr. Singer’s Benefits Agreement will continue for as long as he is employed by us under the terms of his Employment Agreement.
     The following tables set forth the estimated payments and benefits that would have been payable to each of the named executive officers, other than the Chief Executive Officer, under the agreements and plans described above, assuming that each covered event under such agreements and plans occurred on December 30, 2006.
RICK D. PUCKETT
                                 
                            Qualifying  
                            Termination  
    Involuntary     Death,             Within 3  
    Termination     Permanent             Years After a  
    Without     Disability or     Change in     Change in  
Benefits and Payments upon Termination   Cause     Retirement     Control     Control  
Base Salary
  $ 350,000                 $ 1,050,000  
Annual Performance Incentive
    280,000     $ 140,000     $ 140,000       560,000  
2004 Three-Year Plan
          65,931 (2)     65,931        
2005 Three-Year Plan
          48,125 (2)     48,125        
2006 Three-Year Plan
          48,125 (2)     48,125        
2006 Five-Year Plan
          0 (3)     0        
Accelerated Vesting of Stock Options (1)
          0       0       0  
Accelerated Vesting of Restricted Stock
          122,711       401,600        
Profit Sharing “Make Whole”
                      47,775  
Health and Dental Insurance
                      25,000 (4)
Outplacement services
                      70,000 (5)
Excise tax gross-up
                      228,852 (6)
 
                       
Total
  $ 630,000     $ 424,892     $ 703,781     $ 1,981,627  
 
(1)   Amount reflects accelerated vesting of 25,000 options with an exercise price of $21.055. The fair market value of the Common Stock was $20.08 on December 30, 2006.
 
(2)   Assumes target performance would be achieved for the three-year performance periods.
 
(3)   Assumes no amounts would be earned under the 2006 Five-Year Plan based on actual 2006 performance.
 
(4)   Amount reflects the estimated incremental cost of health and dental plan continuation coverage for thirty-six months.
 
(5)   Amount reflects the maximum amount of outplacement services that would be provided under the officer’s Benefits Assurance agreement.
 
(6)   Amount represents the estimated payment for taxes and tax gross up that would be paid by us for the excise tax that applies to excess parachute payments.

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BLAKE W. THOMPSON
                                 
                            Qualifying  
                            Termination  
    Involuntary     Death,             Within 3  
    Termination     Permanent             Years After a  
    Without     Disability or     Change in     Change in  
Benefits and Payments upon Termination   Cause     Retirement     Control     Control  
Base Salary
  $ 250,000                 $ 750,000  
Annual Performance Incentive
    200,000     $ 100,000     $ 100,000       400,000  
2004 Three-Year Plan
          55,656 (2)     55,656        
2005 Three-Year Plan
          40,625 (2)     40,625        
2006 Three-Year Plan
          37,500 (2)     37,500        
2006 Five-Year Plan
          0 (3)     0        
Accelerated Vesting of Stock Options (1)
          21,600       21,600       21,600  
Accelerated Vesting of Restricted Stock
          100,400       301,200        
Compensation Deferral and Benefit Restoration Plan
    9,768       9,768             9,768  
Profit Sharing “Make Whole”
                      34,125  
Health and Dental Insurance
                      25,000 (4)
Outplacement services
                      50,000 (5)
Excise tax gross-up
                      210,665 (6)
 
                       
Total
  $ 459,768     $ 365,549     $ 556,581     $ 1,501,158  
 
(1)   Amount reflects accelerated vesting of 11,250 options with an exercise price of $18.16. The fair market value of the Common Stock was $20.08 on December 30, 2006.
 
(2)   Assumes target performance would be achieved for the three-year performance periods.
 
(3)   Assumes no amounts would be earned under the 2006 Five-Year Plan based on actual 2006 performance.
 
(4)   Amount reflects the estimated incremental cost of health and dental plan continuation coverage for thirty-six months.
 
(5)   Amount reflects the maximum amount of outplacement services that would be provided under the officer’s Benefits Assurance agreement.
 
(6)   Amount represents the estimated payment for taxes and tax gross up that would be paid by us for the excise tax that applies to excess parachute payments.
FRANK I. LEWIS
                                 
                            Qualifying  
                            Termination  
    Involuntary     Death,             Within 3  
    Termination     Permanent             Years After a  
    Without     Disability or     Change in     Change in  
Benefits and Payments upon Termination   Cause     Retirement     Control     Control  
Base Salary
  $ 255,000                 $ 765,000  
Annual Performance Incentive
    223,000     $ 102,000     $ 102,000       465,000  
2004 Three-Year Plan
          144,878 (2)     144,878        
2005 Three-Year Plan
          61,101 (2)     61,101        
2006 Three-Year Plan
          38,250 (2)     38,250        
2006 Five-Year Plan
          0 (3)     0        
Accelerated Vesting of Stock Options (1)
          76,948       76,948       76,948  
Accelerated Vesting of Restricted Stock
          22,088       24,096        
Compensation Deferral and Benefit Restoration Plan
    26,653       26,653             26,653  
Profit Sharing “Make Whole”
                      34,808  
Health and Dental Insurance
                      25,000 (4)
Outplacement services
                      51,000 (5)
Excise tax gross-up
                      171,444 (6)
 
                       
Total
  $ 504,653     $ 471,918     $ 447,273     $ 1,615,853  

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(1)   Amount reflects accelerated vesting of 6,188 options with an exercise price of $7.645. The fair market value of the Common Stock was $20.08 on December 30, 2006.
 
(2)   Assumes target performance would be achieved for the three-year performance periods.
 
(3)   Assumes no amounts would be earned under the 2006 Five-Year Plan based on actual 2006 performance.
 
(4)   Amount reflects the estimated incremental cost of health and dental plan continuation coverage for thirty-six months.
 
(5)   Amount reflects the maximum amount of outplacement services that would be provided under the officer’s Benefits Assurance agreement.
 
(6)   Amount represents the estimated payment for taxes and tax gross up that would be paid by us for the excise tax that applies to excess parachute payments.
EARL D. LEAKE
                                         
                                    Qualifying  
                                    Termination  
    Involuntary                             Within 3  
    Termination     Permanent                     Years After  
    Without     Disability or             Change in     a Change in  
Benefits and Payments upon Termination   Cause     Retirement     Death     Control     Control  
Base Salary
  $ 500,000                       $ 600,000  
Annual Performance Incentive
    160,000     $ 80,000     $ 80,000     $ 80,000       320,000  
2004 Three-Year Plan
          110,780 (3)     110,780 (3)     110,780        
2005 Three-Year Plan
          46,720 (3)     46,720 (3)     46,720        
2006 Three-Year Plan
          30,000 (3)     30,000 (3)     30,000        
2006 Five-Year Plan
          0 (4)     0 (4)     0        
Accelerated Vesting of Stock Options (1)
    58,755       58,755       58,755       58,755       58,755  
Accelerated Vesting of Restricted Stock
          17,486       17,486       19,076        
Compensation Deferral and Benefit Restoration Plan
    186,775       186,775       186,775             186,775  
Supplemental Retirement Benefit
    1,000,000       1,000,000       750,000             394,990  
Profit Sharing “Make Whole”
                            29,400  
Company car
    20,000                          
Health and Dental Insurance
    41,667 (2)                       25,000 (5)
Outplacement services
    40,000                         40,000 (6)
Excise tax gross-up
                            206,255 (7)
 
                             
Total
  $ 2,007,197     $ 1,530,517     $ 1,280,517     $ 345,331     $ 1,861,175  
 
(1)   Amount reflects accelerated vesting of 4,725 options with an exercise price of $7.645. The fair market value of the Common Stock was $20.08 on December 30, 2006.
 
(2)   Amount reflects the estimated incremental cost of health and dental plan continuation coverage until age 60.
 
(3)   Assumes target performance would be achieved for the three-year performance periods.
 
(4)   Assumes no amounts would be earned under the 2006 Five-Year Plan based on actual 2006 performance.
 
(5)   Amount reflects the estimated incremental cost of health and dental plan continuation coverage for thirty-six months.
 
(6)   Amount reflects the maximum amount of outplacement services that would be provided under the officer’s Benefits Assurance agreement.
 
(7)   Amount represents the estimated payment for taxes and tax gross up that would be paid by us for the excise tax that applies to excess parachute payments.

37


 

Equity Compensation Plans
     The following table sets forth certain information as of December 30, 2006, concerning outstanding options and rights to acquire Common Stock granted to participants in all of our equity compensation plans (including the Directors Plan) and the number of shares of Common Stock remaining available for issuance under such equity compensation plans.
Equity Compensation Plan Information
                         
    Number of   Weighted-   Number of securities
    securities to be   average   remaining available for
    issued upon   exercise price   future issuance under
    exercise of   of outstanding   equity compensation
    outstanding   options,   plans (excluding
    options, warrants   warrants and   securities reflected in
    and rights   rights   column(a))
Plan Category   (a)   (b)   (c)
Equity compensation plans approved by security holders (1)
    1,011,984     $ 14.18       877,963  
 
                       
Equity compensation plans not approved by security holders
                 
 
                       
Total
    1,011,984     $ 14.18       877,963  
 
(1)   Includes the 1995 Directors Plan, which was approved by the stockholders on April 21, 1995, the Lance, Inc. 1997 Incentive Equity Plan, which was approved by the stockholders on April 18, 1997, the Lance, Inc, 2003 Key Employee Stock Plan, which was approved by the stockholders on April 24, 2003, and the Lance, Inc. 2003 Director Stock Plan, which was approved by the stockholders on April 24, 2003.
Approval of 2007 Key Employee Incentive Plan
     The Board of Directors has adopted, subject to stockholder approval, the Lance, Inc. 2007 Key Employee Incentive Plan (the “2007 Plan”). The 2007 Plan reserves 1,800,000 shares of our Common Stock for issuance to certain key employees. The 2007 Plan authorizes the issuance of such shares to key employees in the form of stock options, stock appreciation rights, restricted stock and performance awards. The 2007 Plan also authorizes other awards denominated in monetary units or shares of Common Stock payable in cash or shares of Common Stock.
     Background and Purpose. As described above under “Executive Compensation—Compensation Discussion and Analysis,” key objectives or our executive compensation program include (1) aligning our executives’ interests with those of our stockholders by linking a substantial portion of compensation to long-term performance, (2) attracting and retaining key executives and managers who are critical to our future success and (3) providing competitive total compensation that is commensurate with our performance. With these objectives in mind, we have provided long-term, stock based incentives to our key employees for a number of years under the Lance, Inc. 1997 Incentive Equity Plan and the Lance, Inc. 2003 Key Employee Stock Plan (the “Prior Plans”).
     In 2007, under the Prior Plans, 74,900 shares of restricted stock were issued to 62 employees, including four named executive officers, 48,000 Performance Equity Units were granted to one executive officer upon his employment by us and 486,890 nonqualified stock options were granted to 63 employees including the named executive officers. Of these stock options, 114,000 are immediately exercisable and have a term of five years, 100,000 are exercisable in three annual installments beginning one year after the date of grant and extend for ten years, 25,000 are exercisable in four annual installments beginning one year after the date of grant and extend for ten years and 247,890 are exercisable in three annual installments beginning one year after the date of grant and extend for seven years. The weighted average exercise price is $19.74 per share and the remaining life is 7.3 years for the stock options granted in 2007.
     No shares remain available for grant under the 1997 Incentive Equity Plan, which expires on March 31, 2007. Only approximately 250,984 shares remain available for grant under the 2003 Key Employee Stock Plan of which no more than 40,000 shares can be issued as restricted stock. The 2003 Key Employee Stock Plan expires on April 23, 2008. At March 12, 2007, options for 1,445,043 shares were outstanding and not exercised.

38


 

     The 2007 Plan is intended to increase the reserve of Common Stock available to us so that we can continue to provide incentive based compensation to our executive officers and key employees that is consistent with our long-term strategic objectives and the objectives of our executive compensation program.
     The Plan is also intended to provide income tax benefits to both us and our employees. The Plan authorizes the grant of incentive stock options under Section 422 of the Internal Revenue Code of 1986, as amended (the “Code”), stock appreciation rights, and other types of awards that may qualify under Section 162(m) of the Code as qualified performance-based compensation. Section 162(m) generally limits the deduction that we may take for compensation of our Chief Executive Officer and certain of our other most highly compensated officers. Under Section 162(m), certain compensation, including compensation based on the attainment of performance goals, will not be subject to this limitation if certain requirements are met. Among these requirements is a requirement that the material terms pursuant to which the performance based compensation is to be paid be disclosed to and approved by the stockholders. Accordingly, if the 2007 Plan is approved by the stockholders and other conditions of Section 162(m) relating to performance-based compensation are satisfied, performance-based compensation paid to covered officers pursuant to the 2007 Plan will not fail to be deductible due to the operation of Section 162(m).
     Number of Shares. Initially, 1,800,000 shares of Common Stock (approximately 5.83% of the outstanding shares of Common Stock) will be available for awards under the 2007 Plan. Shares covered by awards under the 2007 Plan will again be available for awards if and to the extent (a) the award lapses or is cancelled or forfeited or (b) the award is settled in cash. No individual participant may receive in one calendar year stock-based awards in the aggregate covering more than 400,000 shares of our Common Stock.
     Administration. The 2007 Plan will be administered by the Compensation Committee of the Board of Directors (the “Committee”). It is intended that the Committee will at all times be composed of “non-employee directors” within the meaning of Rule 16b-3 promulgated under Section 16(b) of the Securities Exchange Act of 1934 and that all of its members acting with respect to matters governed by Section 162(m) will be “outside directors” within the meaning of Section 162(m). Under the 2007 Plan, the Committee will (i) select the key employees to receive awards from time to time, (ii) make awards in such form and amounts as it determines, (iii) impose such limitations, restrictions and conditions upon awards as it deems appropriate, (iv) interpret the 2007 Plan and adopt, amend and rescind administrative guidelines and other rules and regulations relating to the 2007 Plan, (v) correct any defect or omission or reconcile any inconsistency in the 2007 Plan or any award granted thereunder and (vi) make all other determinations and take all other actions necessary or advisable for the implementation and administration of the 2007 Plan. The Committee will also have the authority to accelerate the vesting and/or waive any restrictions, or otherwise amend the terms of any award within its discretion, of any outstanding awards. The 2007 Plan will terminate on April 26, 2013. Each participant receiving an award under the 2007 Plan will enter into an agreement with us in the form specified by the Committee.
     Eligibility. Only managerial and other key employees may participate in the 2007 Plan. Key employees are those employees who occupy managerial or other important positions and who have made or are expected to make important contributions to our business or the business of a subsidiary, as determined by the Committee. Initially, approximately 75 employees are expected to be eligible to participate. The Committee in its discretion will determine which key employees will in fact receive awards from time to time.
     Awards of Stock Options and Stock Appreciation Rights. The 2007 Plan provides for the grant of options to purchase shares of Common Stock at exercise prices determined by the Committee as of the date of grant. In no event will option exercise prices be less than the fair market value of shares of Common Stock at the close of business on the date of grant. The fair market value of the Common Stock on February 1, 2007 was $21.85 per share.
     The 2007 Plan also provides for the grant of stock appreciation rights (either in tandem with stock options or freestanding), which entitle holders upon exercise to receive either cash or shares of Common Stock or a combination thereof, as the Committee in its discretion shall determine, with a value equal to the difference between (i) the fair market value on the exercise date of the shares with respect to which a stock appreciation right is exercised and (ii) the fair market value of such shares on the date of grant (or such other price as set by the Committee provided such other price is not less than the fair market value of such shares on the date of grant).
     Awards to key employees of options under the 2007 Plan, which may be either incentive stock options (which are eligible for special tax treatment) or nonqualified stock options, are determined by the Committee. The terms and conditions of each such option and of any stock appreciation right are to be determined by the Committee at the time of the grant. In no event, will the Committee grant incentive stock options for more than an aggregate of 1,800,000 shares of Common Stock.

39


 

     Exercise of an option (or a stock appreciation right) will result in the cancellation of any related stock appreciation right (or option) to the extent of the number of shares in respect of which such option or stock appreciation right has been exercised. Options and stock appreciation rights granted under the 2007 Plan will expire as determined by the Committee, but the term of incentive stock options may not be more than 10 years from the date of grant. The option agreements entered into with the optionees will specify the extent to which options and stock appreciation rights may be exercised during their respective terms, including in the event of the optionee’s death, disability or termination of employment.
     Payment for shares issuable pursuant to the exercise of an option may be made either in cash or by tendering shares of Common Stock with a fair market value at the date of the exercise equal to the portion of the exercise price which is not paid in cash. Any shares of Common Stock tendered must have been held by the participant for at least six months prior to tender or acquired on the open market. The Committee may also allow cashless exercises as permitted by applicable rules and regulations or exercises by any other means that are consistent with the applicable law and the purpose of the 2007 Plan.
     Participants that are granted stock options and stock appreciation rights will have no rights as a stockholder of our company with respect to the shares covered by the stock options or stock appreciation rights until such time as the underlying shares of Common Stock are issued to the participant.
     Restricted Awards, Performance Awards and Other Awards. The Plan provides for the issuance of restricted awards in the form of shares of restricted stock or restricted units representing shares of Common Stock on such terms and conditions as are determined from time to time by the Committee, in addition to or in combination with other awards under the 2007 Plan. Such restrictions may include the continued service of the participant with us, the attainment of specified performance goals or any other conditions deemed appropriate by the Committee. No more than 500,000 shares of Common Stock may be awarded in the form of restricted stock, restricted stock units, performance equity awards, other stock-based or combination awards.
     The stock certificates evidencing the restricted stock will bear an appropriate legend and will be held in our custody until the applicable restrictions have been satisfied. A participant cannot sell, transfer, pledge, assign or hypothecate shares of restricted stock until the applicable restrictions have been satisfied. Once the restrictions are satisfied, the shares will be delivered to the participant. During the period of restriction, the participant may exercise full voting rights and receive cash dividends with respect to the restricted stock. The participant will also be credited with stock dividends, if any, with respect to the restricted stock, subject to the same restrictions of the underlying restricted stock. Awards of restricted units will be paid in shares of Common Stock upon vesting with each unit having a value equal to the fair market value of one share of Common Stock.
     The Committee may also make performance awards in the form of performance equity awards or performance cash awards to selected key employees, in addition to or in combination with other awards under the 2007 Plan. Performance equity awards are made in units representing shares of Common Stock and performance cash awards are made for a specified dollar value including a number of units payable in cash. The 2007 Plan provides that the number of performance awards granted and/or the vesting of granted performance awards shall be contingent on the attainment of certain performance goals or other conditions over a period of time (called the “performance period”), all as determined by the Committee. During the performance period, the Committee will determine what number (if any) of performance awards have been earned. Earned performance awards may be paid in cash, shares of Common Stock or a combination thereof having an aggregate fair market value equal to the value of the earned performance awards as of the payment date.
     In addition, the 2007 Plan permits the Committee to make grants of other awards of Common Stock or awards denominated in units of Common Stock, including ones valued using measures other than market values.
     Qualified Performance-Based Awards. Section 162(m) of the Code limits the deduction that we may take for compensation paid to our Chief Executive Officer and certain of our other most highly compensated officers to $1,000,000 per individual, unless the qualified performance-based compensation requirements of Section 162(m) are satisfied.
     The 2007 Plan is designed such that all awards of stock options and stock appreciation rights will qualify as performance-based compensation under Section 162(m). For awards other than stock options and stock appreciation

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rights, the Committee may designate such awards as performance-based compensation awards by establishing performance goals for the awards based on one or more of the following performance measures:
    revenue;
 
    sales;
 
    profit (including net profit, gross profit, operating profit, economic profit, profit margins or other corporate profit measures);
 
    earnings on a pre-tax or after-tax basis (including EBIT, EBITDA, earnings per share, earnings growth or other corporate earnings measures);
 
    margins (net or gross);
 
    net income (before or after taxes, operating income or other income measures);
 
    cash (cash flow, cash generation or other cash measures);
 
    stock price or performance;
 
    stock index price or performance;
 
    total stockholder return (stock price appreciation plus reinvested dividends divided by beginning share price or other measures of return);
 
    financial return measures (including dividends, return on assets, capital, equity, investment or sales, cash flow or free cash flow);
 
    market share measures;
 
    improvements in capital structure;
 
    levels of debt, equity, accounts receivable, lost time accidents or safety;
 
    employee relations (surveys, employee claims);
 
    expenses (operating expense, expense management, expense ratio, expense efficiency ratios, other expense measures or cost containment, including medical, casualty and workers compensation costs);
 
    internal rate of return or increase in net present value;
 
    working capital targets relating to inventory, accounts receivable or other components;
 
    planning accuracy (as measured by comparing planned results to actual results);
 
    productivity improvement;
 
    inventory measures (turns, reduction, shrinkage);
 
    customer relations and service (count, frequency, attitude, order fill rate);
 
    compliance goals (employee turnover, social goals, diversity goals, safety programs, regulatory or legal compliance); and
 
    business expansion, acquisitions and divestitures.
     The performance goals may be expressed in terms of company-wide objectives or objectives that relate to the performance of one of our affiliates, divisions, regions, departments or functions or a combination of such

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objectives. The performance goals may be expressed in absolute terms, in percentages, or in terms of growth from period to period or growth rates over time, as well as measured relative to an established or specially-created performance index of our competitors or peers. The Committee may determine to adjust certain goals (including indexes) during or after the applicable performance period to take into consideration or to mitigate the unbudgeted impact of certain unusual, non-recurring or extraordinary items or events. The Committee may also provide that the achievement of performance goals will be waived upon death, disability, retirement or upon a change in control of our company.
     The performance periods for performance based-awards may be as short as three-months or for any longer period. Although the 2007 Plan enables the Committee to determine awards based on the performance measures described above, the Committee has absolute discretion to decrease or eliminate an award under the plan. No individual participant may receive in one calendar year cash based awards in excess of $3,000,000.
     Withholding for Payment of Taxes. The 2007 Plan provides for the withholding and payment by a participant of any payroll or withholding taxes required by applicable law. In satisfying the withholding obligation, we may elect to withhold shares having a fair market value equal to the minimum tax that could be imposed on the transaction. In addition, we may permit participants to elect to satisfy tax withholding obligations by either (1) having us withhold shares with a fair market value equal to the minimum tax that could be imposed on the transaction or (2) tendering previously acquired shares having such fair market value, as long as such shares have been held by the participant for at least six months or were acquired by the participant on the open market.
     Changes in Capitalization and Similar Changes. In the event of any change in the outstanding shares of our Common Stock by reason of any stock dividend, split, spin-off, recapitalization, merger, consolidation, combination, exchange of shares or otherwise, the aggregate number of shares of Common Stock with respect to which awards may be made under the 2007 Plan, the terms, types of shares and number of shares of any outstanding awards under the 2007 Plan and the award limits set forth above may be equitably adjusted by the Committee in its discretion.
     Changes in Control. Except as may otherwise be provided in an award agreement, incentive plan or other instrument adopted under the 2007 Plan, the Plan provides that in the event of a change in control of our Company, (1) all options and stock appreciation rights will be fully exercisable as of the date of the change in control, (2) all restrictions and conditions of all restricted awards will be deemed satisfied as of the date of the change in control and (3) all performance awards will be deemed to have been fully earned as of the date of the change in control.
     A “change in control” will generally be deemed to occur under the 2007 Plan upon:
    the acquisition of 25% or more of the combined voting power of our securities by any person or group, other than a trustee or fiduciary holding securities under one of our employee benefit plans, a corporation owned by our current stockholders or the Van Every Family, which consists of the descendents of Salem A. Van Every, Sr. and their spouses;
 
    a change in the majority of the Board of Directors over a two year period;
 
    approval by the stockholders of either a complete liquidation of our company or the sale of substantially all of our assets to an entity of which our current stockholders own less than 60% of the voting control; or
 
    a merger, consolidation or reorganization after which our current stockholders own less than 60% of the voting control of our company or the surviving entity.
     A “change in control” will not be deemed to occur with respect to a person if the person is part of a purchasing group that consummates a change in control transaction.
     Amendment and Termination of the 2007 Plan. The Board of Directors will have the power to amend, modify or terminate the 2007 Plan on a prospective basis. Stockholder approval will be required for any change to the material terms of the 2007 Plan to the extent required by Section 162(m), the rules of any national securities exchange upon which the Common Stock is listed at the time the amendment is proposed or Section 422 of the Code with respect to incentive stock options.
     New Plan Benefits. Because awards under the 2007 Plan are to be determined by the Compensation Committee from time to time, we cannot currently determine the number of awards or shares of stock that may be granted to a particular individual under the 2007 Plan. However, in 2006, we granted to the named executive officers the awards

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set forth above in the table entitled “Grants of Plan Based Awards.” In addition, executive officers, other than the named executive officers, as a group received awards covering 57,000 shares under the Prior Plans in 2006 and non-executive officer employees as a group received awards covering 65,000 shares under the Prior Plans in 2006. For information regarding awards issued under the Prior Plans in 2007, see “—Background and Purpose” above.
Federal Income Tax Treatment
     Incentive Stock Options. Incentive stock options granted under the 2007 Plan will be subject to the applicable provisions of the Code, including Section 422. If shares of our Common Stock are issued to an optionee upon the exercise an incentive stock option, and if no “disqualifying disposition” of such shares is made by such optionee within one year after the exercise of the incentive stock option or within two years after the date the incentive stock option was granted, then (i) no income will be recognized by the optionee at the time of the grant of the incentive stock option, (ii) no income, for regular income tax purposes, will be realized by the optionee at the date of exercise, (iii) upon sale of the shares acquired by exercise of the incentive stock option, any amount realized in excess of the option price will be taxed to the optionee, for regular income tax purposes, as a long-term capital gain and any loss sustained will be a long-term capital loss and (iv) no deduction will be allowed by us for federal income tax purposes. If a “disqualifying disposition” of such shares is made, the optionee will realize taxable ordinary income in an amount equal to the excess of the fair market value of the shares purchased at the time of exercise over the option price (the bargain purchase element) and we will be entitled to a federal income tax deduction equal to such amount. The amount of any gain in excess of the bargain purchase element realized upon a “disqualifying disposition” will be taxable as capital gain to the holder (for which we will not be entitled a federal income tax deduction). Upon exercise of an incentive stock option, the optionee may be subject to alternative minimum tax.
     Nonqualified Stock Options. With respect to nonqualified stock options granted to optionees under the 2007 Plan, (i) no income is realized by the optionee at the time the nonqualified stock option is granted, (ii) at exercise, ordinary income is realized by the optionee in an amount equal to the difference between the option price and the fair market value of the shares on the date of exercise, and we receive a tax deduction for the same amount and (iii) on disposition, appreciation or depreciation after the date of exercise is treated as either short-term or long-term capital gain or loss depending on whether the shares have been held for more than one year.
     Restricted Stock. Upon becoming entitled to receive shares at the end of the applicable restriction period without a forfeiture, the recipient has ordinary income in an amount equal to the fair market value of the shares at that time. However, a recipient who makes an election under Section 83(b) of the Code within 30 days of the date of the grant will have ordinary taxable income on the date of the grant equal to the fair market value of the shares of restricted stock as if the shares were unrestricted and could be sold immediately. If the shares subject to such Section 83(b) election are forfeited, the recipient will not be entitled to any deduction, refund or loss for tax purposes.
     Upon sale of the shares after the forfeiture period has expired (assuming no Section 83(b) election), the holding period to determine whether the recipient has long-term or short-term capital gain or loss begins when the restriction period expires, and the tax basis will be equal to the fair market value of the shares when the restriction period expires. However, if the recipient timely elects under Section 83(b) to be taxed as of the date of grant, the holding period commences on the date of the grant and the tax basis will be equal to the fair market value of the shares on the date of the grant as if the shares were then unrestricted and could be sold immediately. We generally will be entitled to a deduction equal to the amount that is taxable as ordinary compensation income to the participant.
     Performance Awards. A participant who receives a performance award will not recognize income and we will not be allowed a deduction at the time the award is made. When a participant receives payment for a performance award in cash or shares of Common Stock, the amount of the cash and the fair market value of the shares received will be ordinary income to the participant and we will receive a tax deduction for the same amount. However, if there is a substantial risk that any shares used to pay out earned performance shares will be forfeited (for example, because the Committee conditions such shares on the performance of future services), the taxable event is deferred until the risk of forfeiture lapses. In this case, the participant can make a Code Section 83(b) election as previously described. We generally will be entitled to a deduction at the time the income is recognized by the participant.
Board of Directors Recommendation and Required Vote
     The Board recommends a vote FOR approval of the 2007 Plan and proxies solicited by the Board of Directors will be so voted unless stockholders specify otherwise. The affirmative vote of a majority of the shares voting on the proposal, present in person or represented by proxy, at the Annual Meeting is required for approval of the 2007 Plan. Abstentions and shares not voted are not counted in determining a majority.

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Ratification of Selection of Independent Public Accountants
     The Audit Committee of the Board of Directors has selected KPMG LLP as independent public accountants to audit our consolidated financial statements for the 2007 fiscal year, ending December 29, 2007. This selection is being presented to the stockholders for their ratification at the Annual Meeting. KPMG LLP has served as our independent certified public accountants and has audited our consolidated financial statements beginning with the 1991 fiscal year. Representatives of KPMG LLP are expected to be present at the Annual Meeting of Stockholders and will have an opportunity to make a statement if they desire to do so and to respond to appropriate questions.
     Stockholder ratification of the selection of KPMG LLP as our independent public accountants is not required by our Bylaws or otherwise. We are submitting the selection of KPMG LLP to the stockholders for ratification as a matter of good corporate practice. If the stockholders fail to ratify the selection, the Audit Committee will reconsider its selection of KPMG LLP.
Audit and Non-Audit Fees
     The following table presents fees for professional audit services rendered and billed by KPMG LLP for the audit or our consolidated annual financial statements for the fiscal years ended December 30, 2006 and December 31, 2005 and fees billed for other services rendered by KPMG LLP during those periods.
                 
    FY 2006     FY 2005  
Audit Fees (1)
  $ 442,164     $ 468,278  
Audit-Related Fees (2)
    16,500       15,650  
Tax Fees (3)
    9,000       14,350  
All Other Fees (4)
           
 
           
 
  $ 467,664     $ 498,278  
 
(1)   Audit Fees consist of the aggregate fees billed for professional services rendered for the audit of our consolidated annual financial statements, audit of management’s assertion relating to internal controls over financial reporting, reviews of the financial statements included in our Quarterly Reports on Form 10-Q and services that are normally provided by KPMG LLP in connection with statutory and regulatory filings or engagements.
 
(2)   Audit Related Fees consist of the aggregate fees billed for assurance and related services that are reasonably related to the performance of the audit or review of our consolidated financial statements and are not reported under “Audit Fees.” For fiscal years 2006 and 2005, this category includes fees related to general accounting assistance.
 
(3)   Tax Fees consist of the aggregate fees billed for professional services rendered for tax compliance and review. For fiscal years 2006 and 2005, these services include the review of our federal, state and foreign tax returns.
 
(4)   All Other Fees consist of aggregate fees billed by KPMG LLP for products and services other than the services reported above. In fiscal year 2006 and fiscal year 2005, KPMG LLP did not bill us for any services in this category.
Policy on Audit Committee Pre-Approval of Audit and Non-Audit Services
     The Audit Committee’s policy is to pre-approve all audit and non-audit services provided by our independent public accountants in order to assure that the provision of such services does not impair the accountants’ independence. These services may include audit services, audit-related services, tax services and other services. Proposed services may either be subject to case-by-case pre-approval by the Audit Committee or may be pre-approved by the Audit Committee on a categorical basis. Pre-approval is generally provided for up to one year, and any pre-approval is detailed as to the particular service or category of services and is generally subject to a specific budget. The Audit Committee has delegated pre-approval authority to its Chairperson and may delegate such pre-approval authority to another member of the Audit Committee at its discretion. Any services approved by the Chairperson or such other member of the Audit Committee must be reported to the full Audit Committee at its next scheduled meeting. Our Corporate Controller is required to periodically report to the full Audit Committee

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regarding the extent of services provided by the independent public accountants in accordance with the pre-approval policies and the fees for the services performed to date. None of the fees paid by us to the independent public accountants under the categories Audit-Related, Tax and All Other fees described above were approved by the Audit Committee after services were rendered pursuant to the de minimis exception established under the regulations of the Securities and Exchange Commission.
Board of Directors Recommendation and Required Vote
     The Board of Directors recommends a vote FOR the ratification of the selection of KPMG LLP as independent public accountants to audit our consolidated financial statements for the 2006 fiscal year, and proxies solicited by the Board of Directors will be so voted unless stockholders specify a different choice. The affirmative vote of a majority of the votes cast is required to ratify the selection of KPMG LLP. Abstentions and broker “non-votes” are not counted as being cast for purposes of ratifying the selection of KPMG LLP.
Section 16(A) Beneficial Ownership Reporting Compliance
     Section 16(a) of the Securities Exchange Act of 1934 requires our directors and executive officers and persons who own more than 10% of our Common Stock to file with the Securities and Exchange Commission initial reports of ownership and reports of changes in ownership of the Common Stock. Executive officers, directors and greater than 10% stockholders are required to furnish us with copies of all such reports they file. To our knowledge, based solely on a review of the copies of such reports furnished to us and written representations that no other reports were required, during the fiscal year ended December 30, 2006, all Section 16(a) filing requirements applicable to our executive officers, directors and greater than 10% beneficial owners were complied with, except H. Dean Fields, Vice President of the Company, failed to file one Form 4 covering 14 transactions that occurred in fiscal year 2006. In fiscal year 2007, Mr. Fields filed a late Form 5 covering such transactions and a late Form 4 covering 12 transactions that occurred in 2007 and David V. Singer filed a Form 4 three days late with respect to a grant of stock options that are not currently exercisable.
Related Person Transactions
Policy on Review of Related Person Transactions
     It is the policy of the Board of Directors that all related party transactions must be approved by either (1) a majority of the disinterested members of the Governance and Nominating Committee of the Board of Directors or (2) a majority of independent and disinterested members of the Board of Directors. In either case, a related party transaction may not be approved by a single director. For purposes of the policy, the term “related party transaction” means any transaction that is required to be disclosed in our proxy statements or other filings with the SEC pursuant to Item 404(a) of Regulation S-K under the Securities Exchange Act of 1934 and any material “conflict of interest” transaction with a director, as that term is defined under the North Carolina Business Corporation Act. For fiscal year 2006, there were no related party transactions that were required to be disclosed in this Proxy Statement.
Stockholder Proposals for 2008 Annual Meeting
     Any proposal that a stockholder intends to present for action at the 2008 Annual Meeting of Stockholders must be received by us no later than November 27, 2007, in order for the proposal to be included in the proxy statement and form of proxy for the 2008 Annual Meeting of Stockholders. In addition, if we receives notice of stockholder proposals after February 10, 2008, then the persons named as proxies in such proxy statement and form of proxy will have discretionary authority to vote on such stockholder proposals, without discussion of the matters in the proxy statement and without such proposals appearing as separate items on the proxy card. Stockholder proposals should be sent to Secretary, Lance, Inc., Post Office Box 32368, Charlotte, North Carolina 28232.

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LANCE, INC.
2007 KEY EMPLOYEE INCENTIVE PLAN
     Section 1. Purpose. The purpose of the Lance, Inc. 2007 Key Employee Incentive Plan (the “Plan”) is to attract and retain managerial and other key employees, and to reward such employees for making major contributions to the success of Lance, Inc. (the “Company”). The Plan is designed to meet these objectives by offering performance-based stock and cash incentives and other equity-based incentive awards, thereby providing such employees with a proprietary interest in the long term growth and performance of the Company.
     Section 2. Definitions. For purposes of the Plan, unless the context clearly indicates otherwise, the following terms shall have the meanings set forth below:
     (a) “Award” (collectively, “Awards”) means an award or grant made to a Participant under Sections 6 through 11, inclusive, of the Plan.
     (b) “Beneficial Owner” has the meaning ascribed to such term in Section 13(d) of the Exchange Act and Rule 13d-3 of the General Rules and Regulations under the Exchange Act.
     (c) “Board” means the Board of Directors of the Company.
     (d) “Code” means the Internal Revenue Code of 1986, as in effect from time to time, or any successor thereto, together with rules, regulations and interpretations promulgated thereunder.
     (e) “Common Stock” means the $0.83 1/3 par value Common Stock of the Company or any security of the Company issued in substitution, exchange or lieu thereof pursuant to Section 15 hereof.
     (f) “Company” means Lance, Inc., a North Carolina corporation, and any subsidiary corporations within the meaning of Section 424(f) of the Code, as well as any successor corporation or corporations thereto.
     (g) “Compensation Committee” means the Compensation Committee of the Board; provided, that (i) with respect to any Awards to any Insider, Compensation Committee means all of the members of the Compensation Committee who are “non-employee” directors within the meaning of Rule 16b-3 adopted under the Exchange Act, and (ii) with respect to any Awards to any key employees who are Named Executive Officers intended to comply with the Performance-Based Exception, Compensation Committee means all of the members of the Compensation Committee who are “outside directors” within the meaning of Section 162(m) of the Code.
     (h) “Covered Employee” means a “covered employee” as defined in Section 162(m)(3) of the Code.
     (i) “Director” means a member of the Board.
     (j) “Disability” means the inability, by reason of physical or mental infirmity or both, of an individual to perform satisfactorily the duties then assigned to such individual or any other duties the Company is willing to assign to such individual for which compensation is payable. Disability shall be determined by the Compensation Committee based upon such evidence as the Compensation Committee shall deem sufficient and, upon medical evidence, if available, and, in the discretion of the Compensation Committee, upon certification of such Disability by an independent qualified physician. Notwithstanding the foregoing, for any Awards that constitute a nonqualified deferred compensation plan within the meaning of Section 409A(d) of the Code and provide for an accelerated payment in connection with any Disability, Disability shall have the same meaning as set forth in any regulations, revenue procedure, revenue rulings or other pronouncements issued by the Secretary of the United States Treasury pursuant to Section 409A of the Code, applicable to such plans.
     (k) “Exchange Act” means the Securities Exchange Act of 1934, as amended and in effect from time to time, or any successor statute.
     (l) “Fair Market Value,” with respect to a share of the Common Stock at a particular time, shall be that value as determined by the Compensation Committee which shall be (i) if such Common Stock is listed on a national securities exchange or traded on the NASDAQ Stock Market, the closing price for sales of the Common Stock on a national securities exchange or the NASDAQ Stock Market on which the Common Stock is principally traded on said date, or, if no sales occur on said date, then on the next preceding date on which there were such sales

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of Common Stock, (ii) if the Common Stock shall not be listed on a national securities exchange or traded on the National Market System, the mean between the closing bid and asked prices last reported by the National Association of Securities Dealers, Inc. for the over-the-counter market on said date or, if no bid and asked prices are reported on said date, then on the next preceding date on which there were such quotations, or (iii) if at any time quotations for the Common Stock shall not be reported by the National Association of Securities Dealers, Inc. for the over-the-counter market and the Common Stock shall not be listed on any national securities exchange or traded on the NASDAQ Stock Market, the fair market value determined by the Compensation Committee in such manner as it may deem reasonable.
     (m) “Incentive Stock Option” means any Stock Option granted pursuant to the provisions of Section 6 of the Plan that is intended to be and is specifically designated as an “incentive stock option” within the meaning of Section 422 of the Code.
     (n) “Insider” means an individual who is, on the relevant date, an officer, director or ten percent (10%) beneficial owner of any class of the Company’s equity securities that is registered pursuant to Section 12 of the Exchange Act, all as defined under Section 16 of the Exchange Act and the rules thereunder.
     (o) “Member of the Van Every Family” means (i) a lineal descendant of Salem A. Van Every, Sr., including adopted persons as well as persons related by blood, (ii) a spouse of an individual described in clause (i) of this Paragraph 2(o) or (iii) a trust, estate, custodian and other fiduciary or similar account for an individual described in clause (i) or (ii) of this Paragraph 2(o).
     (p) “Named Executive Officer” means, for a calendar year, a Participant who is one of the group of “covered employees” for such calendar year within the meaning of Code Section 162(m) or any successor statute.
     (q) “Non-Qualified Stock Option” means any Stock Option granted pursuant to the provisions of Section 6 of the Plan that is not an Incentive Stock Option.
     (r) “Outside Person” means any Person other than (i) a Member of the Van Every Family, (ii) a trustee or other fiduciary holding securities under an employee benefit plan of the Company or (iii) a corporation owned directly or indirectly by the stockholders of the Company in substantially the same proportions as their ownership of the Company.
     (s) “Participant” means an employee of the Company who is granted an Award under the Plan.
     (t) “Performance Award” means an Award granted pursuant to the provisions of Section 9 of the Plan the vesting of which is contingent on performance attainment.
     (u) “Performance Cash Award” means an Award of cash or other monetary units granted pursuant to the provisions of Section 9 of the Plan.
     (v) “Performance-Based Exception” means the performance-based exception set forth in Code Section 162(m)(4)(C) from the deductibility limitations of Code Section 162(m).
     (w) “Performance Equity Award” means an Award of units representing shares of Common Stock granted pursuant to the provisions of Section 9 of the Plan.
     (x) “Person” has the meaning ascribed to said term in Section 3(a)(9) of the Exchange Act as modified and used in Sections 13(d) and 14(d) of the Exchange Act, including a “group” as defined in Section 13(d) of the Exchange Act.
     (y) “Plan” means the Lance, Inc. 2007 Key Employee Incentive Plan as set forth herein, as the same may be hereafter amended and from time to time in effect.
     (z) “Qualified Business Criteria” means one or more of the business criteria listed in Paragraph 11(b) upon which performance goals for certain Qualified Performance-Based Awards may be established by the Committee.
     (aa) “Qualified Performance-Based Award” means, with respect to a Covered Employee, an Award granted to an officer of the Company that is either (i) intended to qualify for the Performance-Based Exception and

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is made subject to performance goals based on Qualified Business Criteria as set forth in Paragraph 11(b), or (ii) a Stock Option or SAR having an exercise price equal to or greater than the Fair Market Value of the underlying Common Stock as of the Grant Date.
     (bb) “Restricted Award” means an Award granted pursuant to the provisions of Section 8 of the Plan.
     (cc) “Restricted Stock Grant” means an Award of shares of Common Stock granted pursuant to the provisions of Section 8 of the Plan.
     (dd) “Restricted Unit Grant” means an Award of units representing shares of Common Stock granted pursuant to the provisions of Section 8 of the Plan.
     (ee) “Retirement” means the participant’s termination of employment with the Company either (i) after attainment of age 65 or (ii) after attainment of age 55 with the prior consent of the Compensation Committee.
     (ff) “Stock Appreciation Right” or “SAR” means an Award to benefit from the appreciation of Common Stock granted pursuant to the provisions of Section 7 of the Plan.
     (gg) “Stock Option” means an Award to purchase shares of Common Stock granted pursuant to the provisions of Section 6 of the Plan.
     Section 3. Administration.
     (a) The Plan shall be administered by the Compensation Committee.
     (b) The Compensation Committee is authorized to grant Awards under the Plan, to construe and interpret the Plan, to promulgate, amend and rescind rules and regulations relating to the implementation of the Plan and to make all other determinations necessary or advisable for the administration of the Plan. Any determination, decision or action of the Compensation Committee in connection with the construction, interpretation, administration or application of the Plan shall be final, conclusive and binding upon all persons participating in the Plan and any person validly claiming under or through persons participating in the Plan. The Company shall effect the granting of Awards under the Plan in accordance with the determinations made by the Compensation Committee, by execution of instruments in writing in such form as are approved by the Compensation Committee.
     Section 4. Duration of and Common Stock Subject to Plan.
     (a) Term. The Plan shall be effective on April 26, 2007, subject to approval by a plurality of the shares voting on approval of the Plan at the Annual Meeting of Stockholders held on said date or any adjournment thereof. The Plan shall terminate on April 26, 2013.
     (b) Shares of Common Stock Subject to Plan. The maximum number of shares of Common Stock with respect to which Awards may be granted under the Plan, subject to adjustment as provided in Section 15 of the Plan, shall be 1,800,000 shares of the total authorized shares of the Common Stock. For the purpose of computing the total number of shares of Common Stock available for Awards under the Plan, there shall be counted against the foregoing limitation the number of shares of Common Stock subject to issuance upon exercise or settlement of Awards and the number of shares of Common Stock which equal the value of Restricted Unit Grants and Performance Equity Grants and other stock-based Awards in each case determined as of the dates on which such Awards are granted. If any Award is canceled, terminates, expires or lapses for any reason, any shares subject to such Award shall not count against the aggregate number of shares that may be issued under the Plan as set forth above. The following items shall not count against the aggregate number of shares that may be issued under the Plan as set forth above: (i) the payment in cash of dividends or dividend equivalents under any outstanding Award; (ii) any Award that is settled in cash rather than by issuance of shares; or (iii) Awards granted through the assumption of, or in substitution for, outstanding Awards previously granted to individuals who become key employees as a result of a merger, consolidation, acquisition or other corporation transaction involving the Company or any subsidiary of the Company. Common Stock which may be issued under the Plan may be either authorized and unissued shares or issued shares which have been reacquired by the Company. No fractional shares of Common Stock shall be issued under the Plan.
     (c) Restricted and Other Award Limitations. In no event shall the Compensation Committee grant Restricted Awards, Performance Equity Awards or other stock-based or combination Awards (as described in Section

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10) covering in the aggregate more than the sum of (i) 500,000 shares of Common Stock plus (ii) the number of shares of Common Stock for any such Award that is canceled, terminates, expires or lapses for any reason..
     (d) Incentive Stock Option Award Limitation. In no event shall the Compensation Committee grant Incentive Stock Option Awards covering in the aggregate more than 1,800,000 shares of Common Stock.
     (e) Individual Award Limit for Equity-Based Awards. In no event shall a Participant receive Stock Options, SARs, Performance Equity Awards, Restricted Stock, Restricted Stock Units or other stock-based Awards during any one calendar year covering in the aggregate more than 400,000 shares of Common Stock.
     (f) Individual Award Limit for Cash-Based Awards. The aggregate dollar value of any Performance Cash Awards or other cash-based Awards intended to satisfy the Performance-Based Exception that may be paid to a Participant under the Plan during any one calendar year shall not exceed $3,000,000.
     Section 5. Eligibility. Only managerial and other key employees shall be eligible to be granted Awards under the Plan. The Compensation Committee shall, from time to time, (i) determine those managerial and other key employees to whom Awards shall be granted and the conditions of each such Award or issue and sale and (ii) grant such Awards. No member of the Compensation Committee while serving as such shall be eligible to receive any Award hereunder.
     Section 6. Stock Options. Stock Options may be granted under the Plan in the form of Incentive Stock Options or Non-Qualified Stock Options; and such Stock Options shall be subject to the following terms and conditions and shall contain such additional terms and conditions, not inconsistent with the express provisions of the Plan, as the Compensation Committee shall determine:
     (a) Grant. Stock Options may be granted under the Plan on such terms and conditions not inconsistent with the provisions of the Plan and in such form as the Compensation Committee may from time to time approve. Stock Options may be granted alone, in addition to or in combination with other Awards under the Plan.
     (b) Stock Option Price. The option exercise price per share of Common Stock purchasable under a Stock Option shall be determined by the Compensation Committee at the time of grant, but in no event shall the exercise price of a Stock Option be less than 100% of the Fair Market Value of the Common Stock on the date of the grant of such Stock Option.
     (c) Option Term. The term of each Stock Option shall be fixed by the Compensation Committee; except that the term of Incentive Stock Options shall not exceed 10 years after the date the Incentive Stock Option is granted.
     (d) Exercisability. A Stock Option shall be exercisable at such time or times and subject to such terms and conditions as shall be determined by the Compensation Committee at the date of grant.
     (e) Method of Exercise. Stock Options shall be exercised by the delivery of a notice of exercise to the Company, setting forth the number of shares with respect to which the Stock Option is to be exercised, accompanied by full payment for the shares. To be effective, notice of exercise must be made in accordance with procedures established by the Company from time to time.
          The option price due upon exercise of any Stock Option shall be payable to the Company in full either: (i) in cash or its equivalent, or (ii) by tendering previously acquired shares having an aggregate Fair Market Value at the time of exercise equal to the total option price (provided that the shares which are tendered must have been held by the Participant for at least six (6) months prior to their tender to satisfy the option price unless such shares had been acquired by the Participant on the open market), or (iii) by a combination of (i) and (ii).
          As soon as practicable after notification of exercise and full payment, the Company shall deliver the shares to the Participant in an appropriate amount based upon the number of shares purchased under the Stock Option(s).
          Notwithstanding the foregoing, the Compensation Committee also may allow (i) cashless exercises as permitted under Federal Reserve Board’s Regulation T, subject to applicable securities law restrictions, or (ii) exercises by any other means which the Compensation Committee determines to be consistent with the Plan’s purpose and applicable law.

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     (f) Special Rule for Incentive Stock Options. With respect to Incentive Stock Options granted under the Plan, the aggregate Fair Market Value (determined as of the date the Incentive Stock Option is granted) of the number of shares with respect to which Incentive Stock Options are exercisable for the first time by a Participant during any calendar year shall not exceed $100,000 or such other limit as may be required by the Code.
     (g) No Rights. A Participant granted a Stock Option shall have no rights as a stockholder of the Company with respect to the shares covered by such Stock Option except to the extent that shares of Common Stock are issued to the Participant upon the due exercise of the Stock Option.
     (h) Repricing of Stock Options. In no event shall any outstanding Stock Option be repriced to a lower option exercise price per share of Common Stock at any time during the term of such Stock Option without the prior affirmative vote of holders of a majority of the shares of Common Stock of the Company present at a stockholders meeting in person or represented by proxy and entitled to vote thereon.
     Section 7. Stock Appreciation Rights. Stock Appreciation Rights may be granted under the Plan subject to the following terms and conditions and shall contain such additional terms and conditions, not inconsistent with the express terms of the Plan, as the Compensation Committee shall determine:
     (a) Stock Appreciation Rights. A Stock Appreciation Right is an Award entitling a Participant to receive an amount equal to the excess of the Fair Market Value of a share of Common Stock on the date of exercise over the Fair Market Value of a share of Common Stock on the date of grant of the Stock Appreciation Right, or such other price as is set by the Compensation Committee provided such other price is not less than 100% of the Fair Market Value of the Common Stock on the date of the grant of such Stock Appreciation Right, multiplied by the number of shares of Common Stock with respect to which the Stock Appreciation Right shall have been exercised.
     (b) Grant. A Stock Appreciation Right may be granted in combination with, in addition to or completely independent of a Stock Option or any other Award under the Plan.
     (c) Exercise. A Stock Appreciation Right may be exercised by a Participant in accordance with procedures established by the Compensation Committee, except that in no event shall a Stock Appreciation Right be exercisable within the first six months after the date of grant. The Compensation Committee may also provide that a Stock Appreciation Right shall be automatically exercised on one or more specified dates.
     (d) Form of Payment. Payment upon exercise of a Stock Appreciation Right may be made in cash, in shares of Common Stock, or any combination thereof, as the Compensation Committee shall determine; provided, however, that any Stock Appreciation Right exercised upon or subsequent to the occurrence of a Change in Control (as defined in Section 16) shall be paid in cash.
     (e) No Rights. A Participant granted a Stock Appreciation Right shall have no rights as a stockholder of the Company with respect to the shares covered by such Stock Appreciation Right except to the extent that shares of Common Stock are issued to the Participant upon the due exercise of the Stock Appreciation Right.
     Section 8. Restricted Awards. Restricted Awards may be granted under the Plan in the form of either Restricted Stock Grants or Restricted Unit Grants. Restricted Awards shall be subject to the following terms and conditions and shall contain such additional terms and conditions, not inconsistent with the express provisions of the Plan, as the Compensation Committee shall determine:
     (a) Restricted Stock Grants. A Restricted Stock Grant is an Award of shares of Common Stock to a Participant subject to such terms and conditions as the Compensation Committee deems appropriate, including, without limitation, restrictions on the sale, assignment, transfer or other disposition of such shares and the requirement that the Participant forfeit such shares back to the Company upon termination of employment prior to vesting.
     (b) Restricted Unit Grants. A Restricted Unit Grant is an Award of units to be paid in cash upon vesting (with each unit having a value equivalent to the Fair Market Value of one share of Common Stock) granted to a Participant subject to such terms and conditions as the Compensation Committee deems appropriate, including, without limitation, the requirement that the Participant forfeit such units upon termination of employment prior to vesting.

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     (c) Grants of Awards. Restricted Awards may be granted under the Plan in such form and on such terms and conditions as the Compensation Committee may from time to time approve. Restricted Awards may be granted alone, in addition to or in combination with other Awards under the Plan. Subject to the terms of the Plan, the Compensation Committee shall determine the number of Restricted Awards to be granted to a Participant and the Compensation Committee may impose different terms and conditions on any particular Restricted Award made to any Participant. Each Participant receiving a Restricted Stock Grant shall be issued a stock certificate in respect of such shares of Common Stock. Such certificate shall be registered in the name of such Participant, shall be accompanied by a stock power duly executed by such Participant, and shall bear an appropriate legend referring to the terms, conditions and restrictions applicable to such Award; which certificate evidencing such shares shall be held in custody by the Company until the restrictions thereon shall have lapsed.
     (d) Restriction Period. Restricted Awards shall provide that in order for a Participant’s rights to vest in such Awards, the Participant must remain in the employment of the Company, subject to relief for specified reasons, for a period of time commencing on the date of the Award and ending on such later date or dates as the Compensation Committee may designate at the time of the Award (“Restriction Period”). During the Restriction Period, a Participant may not sell, assign, transfer, pledge, encumber or otherwise dispose of shares of Common Stock received under a Restricted Stock Grant. The Compensation Committee, in its sole discretion, may provide for the lapse of restrictions in installments during the Restriction Period. Upon expiration of the applicable Restriction Period (or lapse of restrictions during the Restriction Period where the restrictions lapse in installments), the Participant shall be entitled to receive his or her Restricted Award or portion thereof, as the case may be.
     (e) Payment of Awards. A Participant shall be entitled to receive payment for a Restricted Unit Grant (or portion thereof) upon expiration of the applicable Restriction Period. Payment in settlement of a Restricted Unit Grant shall be made as soon as practicable following the expiration of the Restriction Period in cash, in shares of Common Stock equal to the number of units granted under the Restricted Unit Grant with respect to which such payment is made, or in any combination thereof, as the Compensation Committee in its sole discretion shall determine.
     (f) Rights as a Stockholder. A Participant shall have, with respect to the shares of Common Stock received under a Restricted Stock Grant, all of the rights of a stockholder of the Company, including the right to vote the shares, and the right to receive any cash dividends. Stock dividends issued with respect to the shares covered by a Restricted Stock Grant shall be treated as additional shares under the Restricted Stock Grant and shall be subject to the same restrictions and other terms and conditions that apply to shares under the Restricted Stock Grant with respect to which such dividends are issued.
     Section 9. Performance Awards. Performance Awards may be granted under the Plan in the form of either Performance Equity Awards or Performance Cash Awards. Performance Awards may be subject to the following terms and conditions and may contain such additional terms and conditions, not inconsistent with the express provisions of the Plan, as the Compensation Committee shall determine:
     (a) Performance Equity Awards. A Performance Equity Award is an Award of units (with each unit equivalent in value to one share of Common Stock as it varies throughout the term of the designated performance period) to a Participant and may be subject to such terms and conditions as the Compensation Committee deems appropriate, including, without limitation, the requirement that the Participant forfeit such units or a portion of such units in the event certain performance criteria are not met within a designated period of time.
     (b) Performance Cash Awards. A Performance Cash Award is an Award of a specified dollar value in cash (including a number of units payable in cash, with each unit representing a monetary amount as designated by the Compensation Committee) to a Participant subject to such terms and conditions as the Compensation Committee deems appropriate, including, without limitation, the requirement that the Participant forfeit such Award or a portion of such Award in the event certain performance criteria are not met within a designated period of time.
     (c) Grants of Awards. Performance Awards may be granted under the Plan in such form as the Compensation Committee may from time to time approve. Performance Awards may be granted alone, in addition to or in combination with other Awards under the Plan. Subject to the terms of the Plan, the Compensation Committee shall determine the number of Performance Awards to be granted to a Participant and the Compensation Committee may impose different terms and conditions on any particular Performance Award made to any Participant.

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     (d) Performance Goals and Performance Periods. Performance Awards shall provide that in order for a Participant’s rights to vest in such Awards the Company or the Participant, or a combination thereof, must achieve certain performance goals (“Performance Goals”) over a designated performance period (“Performance Period”). The Performance Goals and Performance Period shall be established by the Compensation Committee, in its sole discretion. The Compensation Committee shall establish Performance Goals for each Performance Period before, or as soon as practicable after, the commencement of the Performance Period. The Compensation Committee may also establish a schedule or formula for such Performance Period setting forth the portion of the Performance Award which will be earned or forfeited based on the degree of achievement of the Performance Goals actually achieved or exceeded. In setting Performance Goals, the Compensation Committee may use such measures of performance as it deems appropriate.
     (e) Payment of Awards. In the case of a Performance Equity Award, the Participant shall be entitled to receive payment for each unit earned in an amount equal to the Fair Market Value of a share of Common Stock on the date on which the Compensation Committee determines the number of units earned by the Participant. In the case of a Performance Cash Award, the Participant shall be entitled to receive payment in an amount equal to the dollar value of the Award. Payment in settlement of a Performance Award shall be made as soon as practicable following the conclusion of the respective Performance Period in cash, in shares of Common Stock, or in any combination thereof, as the Compensation Committee in its sole discretion shall determine.
     Section 10. Other Stock-Based and Combination Awards.
     (a) The Compensation Committee may grant other Awards under the Plan pursuant to which Common Stock is or may in the future be acquired, or Awards denominated in stock units, including ones valued using measures other than market value. Such other stock-based Awards may be granted either alone, in addition to or in combination with any other type of Award granted under the Plan.
     (b) The Compensation Committee may also grant Awards under the Plan in combination with other Awards or in exchange of Awards, or in combination with or as alternatives to grants or rights under any other employee plan of the Company, including the plan of any acquired entity.
     (c) Subject to the provisions of the Plan, the Compensation Committee shall have authority to determine the individuals to whom and the time or times at which such Awards shall be made, the number of shares of Common Stock to be granted or covered pursuant to such Awards, and any and all other conditions and/or terms of the Awards.
     Section 11. Qualified Performance-Based Awards
     (a) Incentive Stock Options and Stock Appreciation Rights. The provisions of the Plan are intended to ensure that all Stock Options and Stock Appreciation Rights granted hereunder to any Covered Employee shall qualify for the Performance-Based Exception.
     (b) Other Awards. When granting an Award other than a Stock Option or a Stock Appreciation Right, the Committee may designate such Award as a Qualified Performance-Based Award, based upon a determination that the recipient is or may be a Covered Employee with respect to such Award, and the Committee wishes such Award to qualify for the Performance-Based Exception. If an Award is so designated, the Committee shall establish performance goals for such Award within the time period prescribed by Section 162(m) of the Code based on one or more of the following Qualified Business Criteria, which may be expressed in terms of Company-wide objectives or goals or in terms of objectives or goals that relate to the performance of an affiliate or a division, region, department, function or combination thereof within the Company or an affiliate:
Revenue
Sales
Profit (net profit, gross profit, operating profit, economic profit, profit margins or other corporate profit measures)
Earnings on a pre-tax or after-tax basis (EBIT, EBITDA, earnings per share, earnings growth or other corporate earnings measures)
Margins (net or gross)
Net income (before or after taxes, operating income or other income measures)
Cash (cash flow, cash generation or other cash measures)

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Stock price or performance
Stock index price or performance
Total stockholder return (stock price appreciation plus reinvested dividends divided by beginning share price or other measures of return)
Financial return measures (including, but not limited to, dividends, return on assets, capital, equity, investment or sales, cash flow, or free cash flow)
Market share measures
Improvements in capital structure
Levels of debt, equity, accounts receivable, lost time accidents or safety
Employee relations (surveys, employee claims)
Expenses (operating expense, expense management, expense ratio, expense efficiency ratios, other expense measures or cost containment, including medical, casualty and workers compensation costs)
Internal rate of return or increase in net present value
Working capital targets relating to inventory, accounts receivable or other components
Planning accuracy (as measured by comparing planned results to actual results)
Productivity improvement
Inventory measures (turns, reduction, shrinkage)
Customer relations and service (count, frequency, attitude, order fill rate)
Compliance goals (employee turnover, social goals, diversity goals, safety programs, regulatory or legal compliance)
Business expansion, acquisitions and divestitures.
     Performance goals with respect to the foregoing Qualified Business Criteria may be specified in absolute terms, in percentages, or in terms of growth from period to period or growth rates over time, as well as measured relative to an established or specially-created performance index of Company competitors or peers. Any member of a specially-created performance index that undergoes a corporate event or transaction of a kind described in Section 15 or that files a petition for bankruptcy during a measurement period shall be disregarded from and after such event, unless the Committee determines not to disregard such entity or to make some other adjustment to measuring the performance index and the effect of such Committee determination is to reduce the amount payable under any affected Qualified Performance-Based Award. Performance goals need not be based upon an increase or positive result under a business criterion and could include, for example, the maintenance of the status quo or the limitation of economic losses (measured, in each case, by reference to a specific business criterion). Notwithstanding anything herein to the contrary, the Committee may exercise, with respect to such Qualified Business Criteria and related performance goals, such negative discretion as is permitted under applicable law for purposes of the Performance-Based Exception.
     (c) Performance Goals. Each Qualified Performance-Based Award (other than a Stock Option or SAR) shall be earned, vested and payable (as applicable) only upon the achievement of performance goals established by the Committee based upon one or more of the Qualified Business Criteria, together with the satisfaction of any other conditions, such as continued employment, as the Committee may determine to be appropriate; provided, however, that the Committee may provide, either in connection with the grant thereof or by amendment thereafter, that achievement of such performance goals will be waived upon the death, Disability or Retirement of the Participant, or upon a Change in Control as defined in Section 16. Performance periods established by the Committee for any such Qualified Performance-Based Award may be as short as three months and may be any longer period. In addition, the Committee may reserve the right, in connection with the grant of a Qualified Performance-Based Award, to exercise negative discretion to determine that the portion of such Award actually earned, vested and/or payable (as applicable) shall be less than the portion that would be earned, vested and/or payable based solely upon application of the applicable performance goals.
     (d) Inclusions and Exclusions from Performance Criteria. The Committee may determine prospectively, at the time that goals under this Section 11 are established, whether or not to adjust any such goals during or after the applicable performance period to take into consideration and/or mitigate the unbudgeted impact of unusual or non-recurring gains and losses, accounting changes, acquisitions, dispositions, divestitures, discontinued operations and/or “extraordinary items” within the meaning of generally accepted accounting principles (“non-recurring items”), or if such non-recurring items were not foreseen or were not quantifiable at the time such goals were established, upon the occurrence of such non-recurring items, including any of the following that occur during the applicable performance period: (a) asset write-downs or impairment charges; (b) litigation or claim costs, judgments or settlements; (c) the effect of changes in tax laws, accounting principles or other laws or provisions affecting reported results; (d) restatements occurring as a result of errors that arise from events other than

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fraud or failures in performance; (e) accruals for reorganization and restructuring programs; (f) extraordinary nonrecurring items as described in Accounting Principles Board Opinion No. 30 and/or in management’s discussion and analysis of financial condition and results of operations appearing in the Company’s annual report to stockholders for the applicable year; (g) acquisitions or divestitures; and (h) foreign exchange gains and losses.
     (e) Certification of Performance Goals. Any payment of a Qualified Performance-Based Award granted with performance goals pursuant to Paragraph 11(c) above shall be conditioned on the written certification of the Committee in each case that the performance goals and any other material conditions were satisfied. Except as specifically provided in Paragraph 11(c), no Qualified Performance-Based Award held by a Covered Employee or by an employee who in the reasonable judgment of the Committee may be a Covered Employee on the date of payment, may be amended, nor may the Committee exercise any discretionary authority it may otherwise have under the Plan with respect to a Qualified Performance-Based Award under the Plan, in any manner to waive the achievement of the applicable performance goal based on Qualified Business Criteria or to increase the amount payable pursuant thereto or the value thereof, or otherwise in a manner that would cause the Qualified Performance-Based Award to cease to qualify for the Performance-Based Exception.
     Section 12. Deferral Elections. The Compensation Committee may permit a Participant to elect to defer his or her receipt of the payment of cash or the delivery of shares of Common Stock that would otherwise be due to such Participant by virtue of the exercise or earn out of an Award made under the Plan. If any such election is permitted, the Compensation Committee may establish rules and procedures for such payment deferrals, including the possible (a) payment or crediting of reasonable interest on such deferred amounts credited in cash, and (b) the payment or crediting dividend equivalents in respect of deferrals credited in units of Common Stock. Any such permitted deferrals shall comply with all applicable requirements of Section 409A of the Code, including the timing of any such deferral elections and the timing and form of payments.
     Section 13. Termination of Employment. The terms and conditions under which an Award may be exercised after a Participant’s termination of employment shall be determined by the Compensation Committee.
     Section 14. Non-transferability of Awards. No Award under the Plan, nor any rights or interests therein, shall be assignable or transferable by a Participant except by will or the laws of descent and distribution. During the lifetime of a Participant, Stock Options and Stock Appreciation Rights are exercisable only by, and payments in settlement of Awards will be payable only to, the Participant or his or her legal representative.
     Section 15. Adjustments Upon Changes in Capitalization, Etc.
     (a) The existence of the Plan and the Awards granted hereunder shall not affect or restrict in any way the right or power of the Board or the stockholders of the Company to make or authorize any adjustment, recapitalization, reorganization or other change in the Company’s capital structure or its business, any merger or consolidation of the Company, any issue of bonds, other debentures, preferred or prior preference stocks, the dissolution or liquidation of the Company or any sale or transfer of all or any part of its assets or business, or any other corporate act or proceeding.
     (b) In the event that a dividend shall be declared upon the Common Stock payable in shares of Common Stock, the number of shares of Common Stock then subject to any Award and the number of shares reserved for issuance pursuant to the Plan but not yet covered by an Award shall be adjusted by adding to each such share the number of shares which would be distributable thereon if such share had been outstanding on the date fixed for determining the stockholders entitled to receive such stock dividend. In the event that the outstanding shares of Common Stock shall be changed into or exchanged for a different number or kind of shares of stock or other securities of the Company or of another corporation, or changed into or exchanged for cash or property or the right to receive cash or property (but not including any dividend payable in cash or property other than a liquidating distribution), whether through reorganization, recapitalization, stock split-up, combination of shares, merger or consolidation, then there shall be substituted for each share of Common Stock subject to any Award and for each share of Common Stock reserved for issuance pursuant to the Plan but not yet covered by an Award, the number and kind of shares of stock or other securities or cash or property or right to receive cash or property into which each outstanding share of Common Stock shall be so changed or for which each such share shall be exchanged. In the event there shall be any change other than as specified above in this Section 15, in the number or kind of outstanding shares of Common Stock or of any stock or other securities into which such Common Stock shall have been changed or for which it shall have been exchanged, then if the Compensation Committee shall in its sole discretion determine that such change equitably requires an adjustment in the number or kind of shares theretofore reserved for issuance pursuant to the Plan but not yet covered by an Award and of the shares then subject to an Award or Awards, such

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adjustment shall be made by the Compensation Committee and shall be effective and binding for all purposes of the Plan and each agreement entered into with a Participant under the Plan. In the case of any such substitution or adjustment as provided for in this Section 15, the Award price for each share covered thereby prior to such substitution or adjustment will be the Award price for all shares of stock or other securities or cash or property or right to receive cash or property which shall have been substituted for such share or to which such share shall have been adjusted pursuant to this Section 15. No adjustment or substitution provided for in this Section 15 shall require the Company in any agreement with a Participant to issue a fractional share and the total substitution or adjustment with respect to each agreement with a Participant shall be limited accordingly. In the event that the number of shares of Common Stock subject to an Award is adjusted pursuant to the provisions of this Section 15, then any Stock Appreciation Rights related to such Award shall be appropriately and equitably adjusted.
     (c) In the event of (i) a dissolution or liquidation of the Company, (ii) a sale of all or substantially all of the Company’s assets, (iii) a merger or consolidation involving the Company in which the Company is not the surviving corporation or (iv) a merger or consolidation involving the Company in which the Company is the surviving corporation but the holders of shares of the Company’s Common Stock receive securities of another corporation and/or other property, including cash, the Compensation Committee shall, in its absolute discretion, have the power to cancel, effective immediately prior to the occurrence of such event, each Stock Option and each Stock Appreciation Right outstanding immediately prior to such event (whether or not then exercisable) and, in consideration of such cancellation, the Company will pay to the Participant an amount in cash for each share of Common Stock subject to such Stock Option or Stock Appreciation Right equal to the excess of (A) the value as determined by the Compensation Committee, in its absolute discretion, of the property (including cash) received by the holder of one share of Common Stock as a result of such event over (B) the exercise price of such Stock Option or Stock Appreciation Right; or provide for the exchange of each Stock Option and Stock Appreciation Right outstanding immediately prior to such event (whether or not then exercisable) for an option on or stock appreciation right with respect to, as appropriate, some or all of the property which a holder of the number of shares of Common Stock subject to such Stock Option or Stock Appreciation Right would have received in such transaction and, incident thereto, make an equitable adjustment as determined by the Compensation Committee, in its absolute discretion, in the exercise price of the option or stock appreciation right, or the number of shares or amount of property subject to the option or stock appreciation right or, if appropriate, provide for a cash payment to the Participant to whom such Stock Option or Stock Appreciation Right was granted in partial consideration for the exchange of the Stock Option or Stock Appreciation Right.
     Section 16. Change in Control.
     (a) Except as may otherwise be provided in an award agreement, incentive plan, award guidelines or other instrument adopted under this Plan, in the event of a Change in Control (as defined below) of the Company, (i) all Stock Options or Stock Appreciation Rights then outstanding shall become fully exercisable as of the date of the Change in Control, whether or not then exercisable, (ii) all restrictions and conditions of all Restricted Stock Grants and Restricted Unit Grants then outstanding shall be deemed satisfied as of the date of the Change in Control, and (iii) all Performance Awards shall be deemed to have been fully earned as of the date of the Change in Control.
     (b) “Change in Control” means, and shall be deemed to have occurred upon, the first to occur of any of the following events:
  (i)   Any Outside Person becomes the Beneficial Owner, directly or indirectly, of securities of the Company representing twenty-five percent (25%) or more of the combined voting power of the Company’s then outstanding securities; or
 
  (ii)   During any period of two (2) consecutive years (not including any period prior to the date hereof), individuals who at the beginning of such period constitute the Board (and any new Director, whose nomination for election by the Company’s stockholders was approved by a vote of at least two-thirds (2/3) of the Directors then in office who either were Directors at the beginning of the period or whose nomination for election was so approved) cease for any reason to constitute a majority of the members of the Board; or
 
  (iii)   The stockholders of the Company approve: (i) a plan of complete liquidation of the Company; or (ii) an agreement for the sale or disposition of all or substantially all of the Company’s assets other than a sale or disposition of all or substantially all of the Company’s assets to an entity at least sixty percent (60%)

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      of the combined voting power of the voting securities of which are owned by the stockholders of the Company in substantially the same proportions as their ownership of the Company immediately prior to such sale or disposition; or
 
  (iv)   The stockholders of the Company approve a merger, consolidation, or reorganization of the Company with or involving any other corporation, other than a merger, consolidation, or reorganization that would result in the voting securities of the Company outstanding immediately prior thereto continuing to represent (either by remaining outstanding or by being converted into voting securities of the surviving entity or any parent thereof) at least sixty percent (60%) of the combined voting power of the voting securities of the Company (or such surviving entity) outstanding immediately after such merger, consolidation, or reorganization.
However, in no event shall a “Change in Control” be deemed to have occurred with respect to a Participant if that Participant is part of a purchasing group which consummates the Change in Control transaction. A Participant shall be deemed “part of a purchasing group” for purposes of the preceding sentence if the Participant is an equity participant in the acquiring company or group or surviving entity (the “Purchaser”) except for ownership of less than one percent (1%) of the equity of the Purchaser. Notwithstanding the foregoing, for any Awards that constitute a nonqualified deferred compensation plan within the meaning of Section 409A(d) of the Code and provide for an accelerated payment in connection with a Change in Control, Change in Control shall have the same meaning as set forth in any regulations, revenue procedure, revenue rulings or other pronouncements issued by the Secretary of the United States Treasury pursuant to Section 409A of the Code, applicable to such plans.
     Section 17. Amendment and Termination. Without further approval of the stockholders of the Company, the Board may at any time terminate the Plan, or may amend it from time to time in such respects as the Board may deem advisable, except that the Board may not, without approval of the stockholders, make any amendment which would (i) require stockholder approval for Incentive Stock Options granted or to be granted under the Plan to qualify as incentive stock options within the meaning of Section 422 of the Code or (ii) require stockholder approval under applicable law or the rules of any national securities exchange upon which the Common Stock is listed at the time such amendment is proposed.
     Section 18. Miscellaneous.
     (a) Tax Withholding. The Company shall have the power and the right to deduct or withhold, or require a Participant to remit to the Company, an amount sufficient to satisfy Federal, state, and local taxes (including the Participant’s FICA obligation) required by law to be withheld with respect to any taxable event arising as a result of this Plan.
     (b) Share Withholding. The Company may cause any tax withholding obligation described in Paragraph 18(a) to be satisfied by the Company withholding shares having a Fair Market Value on the date the tax is to be determined equal to the minimum statutory total tax which could be imposed on the transaction. In the alternative, the Company may permit Participants to elect to satisfy the tax withholding obligation, in whole or in part, by either (i) having the Company withhold shares having a Fair Market Value on the date the tax is to be determined equal to the minimum statutory total tax which could be imposed on the transaction or (ii) tendering previously acquired shares having an aggregate Fair Market Value equal to the minimum statutory total tax which could be imposed on the transaction (provided that the shares which are tendered must have been held by the Participant for at least six (6) months prior to their tender unless such shares had been acquired by the Participant on the open market). All such elections shall be irrevocable, made in writing, signed by the Participant, and shall be subject to any restrictions or limitations that the Compensation Committee, in its sole discretion, deems appropriate.
     (c) No Right To Employment. Neither the adoption of the Plan nor the granting of any Award hereunder shall confer upon any employee of the Company any right to continued employment with the Company, nor shall it interfere in any way with the right of the Company to terminate the employment of any of its employees at any time, with or without cause.
     (d) Unfunded Plan. The Plan shall be unfunded and the Company shall not be required to segregate any assets that may at any time be represented by Awards under the Plan. Any liability of the Company to any person with respect to any Award under the Plan shall be based solely upon any contractual obligations that may be

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effected pursuant to the Plan. No such obligation of the Company shall be deemed to be secured by any pledge of, or other encumbrance on, any property of the Company.
     (e) Payments to Trust. The Compensation Committee is authorized to cause to be established a trust agreement or several trust agreements whereunder the Company may make payments of amounts due or to become due to Participants in the Plan.
     (f) Engaging in Competition With Company. In the event a Participant’s employment with the Company is terminated for any reason whatsoever, and within 18 months after the date thereof such Participant accepts employment with any competitor of, or otherwise engages in competition with, the Company, the Compensation Committee, in its sole discretion, may require such Participant to return to the Company the economic value of any Award which is realized or obtained (measured at the date of exercise, vesting or payment) by such Participant at any time during the period beginning on that date which is six months prior to the date of such Participant’s termination of employment with the Company.
     (g) Securities Law Restrictions. No shares of Common Stock shall be issued under the Plan unless counsel for the Company shall be satisfied that such issuance will be in compliance with applicable Federal and state securities laws. Certificates for shares of Common Stock delivered under the Plan may be subject to such stop-transfer orders and other restrictions as the Compensation Committee may deem advisable under the rules, regulations, and other requirements of the Securities and Exchange Commission, any stock exchange upon which the Common Stock is then listed, and any applicable federal or state securities law. The Compensation Committee may cause a legend or legends to be put on any such certificates to make appropriate reference to such restrictions.
     (h) Award Agreement. Each Participant receiving an Award under the Plan shall enter into an agreement with the Company in a form specified by the Compensation Committee agreeing to the terms and conditions of the Award and such related matters as the Compensation Committee shall, in its sole discretion, determine.
     (i) Costs of Plan. The costs and expenses of administering the Plan shall be borne by the Company.
     (j) Governing Law. The Plan and all actions taken thereunder shall be governed by and construed in accordance with the laws of the State of North Carolina.
     (k) Compliance with Code Section 409A. The Plan is intended to comply with Code Section 409A. Notwithstanding any provision of the Plan to the contrary, the Plan shall be interpreted, operated and administered consistent with this intent.
     (l) Indemnification. Provisions for the indemnification of officers and directors of the Company in connection with the administration of the Plan shall be as set forth in the Company’s Articles of Incorporation and Bylaws as in effect from time to time.

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ANNUAL MEETING OF STOCKHOLDERS OF
LANCE, INC.
April 26, 2007
         
 
  PROXY VOTING INSTRUCTIONS    

MAIL - Date, sign and mail your proxy card in the envelope provided as soon as possible.
- OR -
TELEPHONE- Call toll-free 1-800-PROXIES
(1-800-776-9437) from any touch-tone telephone and follow the instructions. Have your proxy card available when you call.
       - OR -
INTERNET - Access “www.voteproxy.com and follow the on-screen instructions. Have your proxy card available when you access the web page.  
- OR -
IN PERSON- You may vote your shares in person by attending the Annual Meeting.

           
 

COMPANY NUMBER

       
 

ACCOUNT NUMBER

       
 



       
 


You may enter your voting instructions at 1-800-PROXIES or www.voteproxy.com up until 11:59 PM Eastern Time the day before the cut-off or meeting date.
â   Please detach along perforated line and mail in the envelope provided IF you are not voting via telephone or the Internet.   â
     
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THE BOARD OF DIRECTORS RECOMMENDS A VOTE “FOR” ALL NOMINEES AND “FOR” PROPOSALS 2 AND 3.
PLEASE SIGN, DATE AND RETURN PROMPTLY IN THE ENCLOSED ENVELOPE. PLEASE MARK YOUR VOTE IN BLUE OR BLACK INK AS SHOWN HERE ý


   1.
 
ELECTION OF DIRECTORS
             
FOR
 
AGAINST
 
ABSTAIN
      NOMINEES:
 
    2.  
APPROVAL OF THE LANCE, INC. 2007 KEY EMPLOYEE INCENTIVE PLAN
  o   o   o
 
                             
   o
  FOR ALL NOMINEES   ¡   DAVID V. SINGER                  
      ¡   DAN C. SWANDER                            
   o
  WITHHOLD AUTHORITY
FOR ALL NOMINEES
  ¡   S. LANCE VAN EVERY         3.  
RATIFICATION OF SELECTION OF KPMG AS INDEPENDENT PUBLIC ACCOUNTANTS
  o   o   o
   o
  FOR ALL EXCEPT                                    
  (See instructions below)                 4.  
In their discretion, the proxies are authorized to vote upon such other business as may properly come before the meeting.
                                         
 
                                       
INSTRUCTION: To withhold authority to vote for any individual nominee(s), mark “FOR ALL EXCEPT” and fill in the circle next to each nominee you wish to withhold, as shown here: =
 
   
We urge you to vote your shares by proxy even if you plan to attend the 2007 Annual Meeting of Stockholders. You can always change your vote at the meeting.
 
                     
       
                     
To change the address on your account, please check the box at right and indicate your new address in the address space above. Please note that changes to the registered name(s) on the account may not be submitted via this method.
  o                           
                             
Signature of Stockholder:  
 
 Date: 
 
 Signature of Stockholder:  
 
 Date: 
 
     Note:   Please sign exactly as your name or names appear on this Proxy. When shares are held jointly, each holder should sign. When signing as executor, administrator, attorney, trustee or guardian, please give full title as such. If the signer is a corporation, please sign full corporate name by duly authorized officer, giving full title as such. If signer is a partnership, please sign in partnership name by authorized person.
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LANCE, INC.
Proxy solicited by the Board of Directors for the
Annual Meeting of Stockholders to be held April 26, 2007
     The stockholder signing on the reverse hereby appoints David V. Singer, Rick D. Puckett and Earl D. Leake, and each of them, proxies, with full power of substitution, with the powers the stockholder would possess if personally present, to vote, as designated hereon, all shares of the $.83-1/3 par value Common Stock of the stockholder in Lance, Inc. at the Annual Meeting of the Stockholders to be held on April 26, 2007, and at any adjournment thereof.
     This proxy will be voted as specified hereon and, unless otherwise directed, will be voted FOR the election of all nominees as directors and FOR proposals 2 and 3.
     Receipt of Notice of Annual Meeting and accompanying Proxy Statement is hereby acknowledged.
     Please date and sign on the reverse and return promptly in the enclosed postage paid envelope.
(Continued and to be signed on the reverse side.)
     
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