SEGMENT REPORTING

6 Months Ended

Jul. 01, 2017

We are engaged in the manufacturing, distribution, marketing and sale of snack food products. As a result of the Diamond Foods acquisition, we have two operating segments based on geographic operations that we aggregate into one reportable segment. We define operating segments as components of an organization for which discrete financial information is available and operating results are evaluated on a regular basis by the chief operating decision maker (“CODM”) in order to assess performance and allocate resources. Our CODM is our President and Chief Executive Officer. Characteristics of our organization which were relied upon in making the determination of two operating segments include the nature of the products that we sell, our organization's internal structure, and the information that is regularly reviewed by the CODM for the purpose of assessing performance and allocating resources. We aggregate our operating segments into a single reportable segment based on similarities between the operating segments’ economic characteristics, nature of products sold, production process, type of customer, methods of distribution, and regulatory environment.

Revenue by Product Category

Net revenue by product category was as follows:



	Quarter Ended				Six Months Ended
(in thousands)	July 1, 2017		July 2, 2016		July 1, 2017		July 2, 2016
Branded
Core brand	$	420,525	$	401,694	$	800,594	$	689,705
Allied brand	43,337		40,669		83,307		78,753
Total Branded	463,862		442,363		883,901		768,458
Partner brand	75,401		78,958		148,347		155,786
Other	40,332		39,971		78,848		84,917
Net revenue	$	579,595	$	561,292	$	1,111,096	$	1,009,161

Geographic Information

Revenue is attributable to the US, the Company’s country of domicile, and to international locations based on the country in which the product is produced. Net revenue by geographic location was as follows:



	Quarter Ended				Six Months Ended
(in thousands)	July 1, 2017		July 2, 2016		July 1, 2017		July 2, 2016
Location:
United States	$	550,551	$	530,729	$	1,057,635	$	967,560
International	29,044		30,563		53,461		41,601
Net revenue	$	579,595	$	561,292	$	1,111,096	$	1,009,161

Long-lived assets located in the US and international locations as of July 1, 2017 and December 31, 2016, were as follows:



(in thousands)	July 1, 2017		December 31, 2016
Location:
United States	$	472,122	$	477,450
International	24,942		24,434
Total	$	497,064	$	501,884