Segment Reporting

6 Months Ended

Jul. 02, 2016

Segment Reporting [Abstract]

Segment Reporting

SEGMENT REPORTING

We operate in one business segment: the manufacturing, distribution, marketing and sale of snack food products. We define business segments as components of an organization for which discrete financial information is available and operating results are evaluated on a regular basis by the chief operating decision maker (“CODM”) in order to assess performance and allocate resources. Our CODM is our President and Chief Executive Officer. Characteristics of our organization which were relied upon in making the determination that we operate in one business segment include the similar nature of all of the products that we sell, the functional alignment of our organizational structure, and the reports that are regularly reviewed by the CODM for the purpose of assessing performance and allocating resources.

Revenue by Product Category

Net revenue by product category was as follows:

	Quarter Ended				Six Months Ended
(in thousands)	July 2, 2016		July 4, 2015		July 2, 2016		July 4, 2015
Branded	$	444,156	$	309,302	$	770,772	$	593,992
Culinary	46,415		—		60,790		—
Partner brand	78,958		77,649		155,786		154,731
Other	39,971		44,477		84,917		85,046
Net revenue	$	609,500	$	431,428	$	1,072,265	$	833,769

Due to the acquisition of Diamond, prior year Partner brand revenues from the sale of Kettle Brand^® potato chips are now classified as Branded revenues. For the second quarter and first six months of 2015, we have reclassified $9.6 million and $17.6 million, respectively, of Partner brand revenue associated with Kettle Brand^® potato chips to Branded revenue to be consistent with current year presentation.

In addition, we added "Culinary" as a new product category during the first quarter of 2016. This new product category will include all revenue from our newly acquired Diamond of California^® brand, which is primarily focused on culinary nuts. The separate category was added due to the nature of the brand and its seasonality and price fluctuations.