XML 49 R24.htm IDEA: XBRL DOCUMENT v2.4.0.6
Segment Reporting
3 Months Ended
Mar. 30, 2013
Segment Reporting [Abstract]  
Segment Reporting Disclosure [Text Block]
SEGMENT REPORTING
We operate in one business segment: the manufacturing, distribution, marketing and sale of snack food products. We define business segments as components of an organization for which discrete financial information is available and operating results are evaluated on a regular basis by the chief operating decision maker (“CODM”) in order to assess performance and allocate resources. Our CODM is the Company's President and Chief Executive Officer. Characteristics of our organization which were relied upon in making this determination include the similar nature of all of the products that we sell, the functional alignment of our organizational structure, and the reports that are regularly reviewed by the CODM for the purpose of assessing performance and allocating resources.
Revenue by Product Category
Net revenue by product category was as follows:
 
 
Quarter Ended
(in thousands)
 
March 30, 2013
 
March 31, 2012
Branded
 
$
258,187

 
$
230,428

Partner brands
 
70,409

 
69,589

Private brands
 
68,681

 
70,097

Other
 
21,295

 
22,729

Net revenue
 
$
418,572

 
$
392,843


Significant Customers
Sales to our largest retailer, Wal-Mart Stores, Inc., were approximately 17% of net revenue for both the quarter ended March 30, 2013, and March 31, 2012. In addition, third-party distributors, which account for approximately 12% of sales, purchase and resell our products to retailers including Wal-Mart Stores, Inc. thereby increasing our sales attributable to Wal-Mart Stores, Inc. by an amount we are unable to estimate. Accounts receivable at March 30, 2013, and December 29, 2012, included receivables from Wal-Mart Stores, Inc. totaling $30.7 million and $25.9 million, respectively.