Geographic Information And Significant Customers

12 Months Ended

Dec. 29, 2012

Revenues from External Customers and Long-Lived Assets [Line Items]

Geographic Information And Significant Customers [Text Block]

NOTE 18. GEOGRAPHIC INFORMATION AND SIGNIFICANT CUSTOMERS

Geographic Information

Substantially all of our sales are to U.S. customers. Revenues are attributable to the United States and Canada based on the country in which the product is produced. Net revenues by country for the years ended December 29, 2012, December 31, 2011 and January 1, 2011, are as follows:

(in thousands)	2012		2011		2010
Country:
United States	$	1,564,338	$	1,582,967	$	929,653
Canada	54,296		52,069		50,182
Net revenue	$	1,618,634	$	1,635,036	$	979,835

Long-lived assets, comprised of fixed assets, goodwill, other intangible assets and other noncurrent assets, located in the United States and Canada as of December 29, 2012 and December 31, 2011, are as follows:

(in thousands)	2012		2011
Country:
United States	$	1,368,836	$	1,021,501
Canada	57,163		57,261
Total	$	1,425,999	$	1,078,762

Significant Customers

Sales to our largest retailer, Wal-Mart Stores, Inc., were approximately 18% of net revenues in both 2012 and 2011, and 23% of net revenues in 2010. The decrease in the percentage of revenue attributable to Wal-Mart Stores, Inc. relative to 2010 was driven by the Merger. In addition, third-party distributors, which account for approximately 14% of sales, purchase and resell our products to retailers including Wal-Mart Stores, Inc. thereby increasing our sales attributable to Wal-Mart Stores, Inc. by an amount we are unable to estimate. Accounts receivable at December 29, 2012 and December 31, 2011, included receivables from Wal-Mart Stores, Inc. totaling $25.9 million and $24.8 million, respectively.

Geographic Information And Significant Customers

NOTE 17. SEGMENT REPORTING

We operate in one business segment: the manufacturing, distribution, marketing and sale of snack food products. We define business segments as components of an organization for which discrete financial information is available and operating results are evaluated on a regular basis by the chief operating decision maker (“CODM”) in order to assess performance and allocate resources. Our CODM is the Company's President and Chief Operating Officer. Characteristics of our organization which were relied upon in making this determination include the similar nature of all of the products that we sell, the functional alignment of our organizational structure, and the reports that are regularly reviewed by the CODM for the purpose of assessing performance and allocating resources.

Net revenues by product category are as follows:

(in thousands)	2012		2011		2010
Branded	$	955,540	$	943,222	$	569,501
Partner brands	283,124		283,417		19,510
Private brands	291,084		312,532		303,166
Other	88,886		95,865		87,658
Net revenue	$	1,618,634	$	1,635,036	$	979,835