Segment Reporting

6 Months Ended

Jun. 30, 2012

Segment Reporting [Abstract]

Segment Reporting Disclosure [Text Block]

SEGMENT REPORTING

We operate in one business segment: the manufacturing, distribution, marketing and sale of snack food products. We define business segments as components of an organization for which discrete financial information is available and operating results are evaluated on a regular basis by the chief operating decision maker (“CODM”) in order to assess performance and allocate resources. Our CODM is the Company's President and Chief Operating Officer. Characteristics of our organization which were relied upon in making this determination include the similar nature of all of the products that we sell, the functional alignment of our organizational structure, and the reports that are regularly reviewed by the CODM for the purpose of assessing performance and allocating resources.

Net revenues by product category are as follows:

	Quarter Ended				Six Months Ended
(in thousands)	June 30, 2012		July 2, 2011		June 30, 2012		July 2, 2011
Branded	$	233,573	$	241,377	$	464,350	$	469,977
Private brands	68,904		77,403		138,260		149,013
Partner brands	72,849		70,676		142,829		136,286
Other	24,074		23,085		46,804		45,735
Net revenue	$	399,400	$	412,541	$	792,243	$	801,011

Customer Concentration

Sales to our largest customer, Wal-Mart Stores, Inc., were approximately 17% for the quarters and six months ended June 30, 2012 and July 2, 2011. In addition, third-party distributors, which account for approximately 13% of sales, purchase and resell our products to customers including Wal-Mart Stores, Inc. thereby increasing our sales attributable to Wal-Mart Stores, Inc. by an amount we are unable to reasonably estimate. Accounts receivable at June 30, 2012, and December 31, 2011, included receivables from Wal-Mart Stores, Inc. totaling $26.6 million and $24.8 million, respectively.