Business Segment and Geographic Data Information

12 Months Ended

Dec. 31, 2011

Description of Business Segments

Description of Business Segments

Business Segment and Geographic Data Information

We are organized into operating segments based on product groupings. These operating segments have been aggregated into four reportable global business segments: Personal Care, Consumer Tissue, KCP & Other, and Health Care. The reportable segments were determined in accordance with how our executive managers develop and execute global strategies to drive growth and profitability. These strategies include global plans for branding and product positioning, technology, research and development programs, cost reductions including supply chain management, and capacity and capital investments for each of these businesses. Segment management is evaluated on several factors, including operating profit. Segment operating profit excludes other (income) and expense, net and income and expense not associated with the business segments, including the charges related to the pulp and tissue restructuring described in Note 2.

The principal sources of revenue in each global business segment are described below:

• Personal Care brands offer parents a trusted partner in caring for their families and deliver confidence, protection and discretion to adults, through a wide variety of innovative solutions and products such as disposable diapers, training and youth pants, swimpants, baby wipes, feminine and incontinence care products, and other related products. Products in this segment are sold under the Huggies, Pull-Ups, Little Swimmers, GoodNites, Kotex, Lightdays, Depend, Poise and other brand names.

• Consumer Tissue offers a wide variety of innovative solutions and trusted brands that touch and improve people's lives every day.  Products in this segment include facial and bathroom tissue, paper towels, napkins and related products, and are sold under the Kleenex, Scott, Cottonelle, Viva, Andrex, Scottex, Hakle, Page and other brand names.

• K-C Professional & Other helps transform workplaces for employees and patrons, making them healthier, safer, and more productive, through a range of solutions and supporting products such as apparel, wipers, soaps, sanitizers, tissues, and towels.  Key brands in this segment include: Kleenex, Scott, WypAll, Kimtech, and JacksonSafety. 

• Health Care provides the essentials that help restore patients to better health and improve the quality of patients' lives. Through a portfolio of innovative medical device and infection prevention products, Health Care offers clinicians a range of solutions in pain management, respiratory and digestive health and medical supplies for the operating room. This business is a global leader in education to prevent healthcare-associated infections. Products are sold primarily under the Kimberly-Clark and ON-Q brand names.

Net sales to Wal-Mart Stores, Inc. were approximately 12 percent in 2011, and 13 percent in both 2010 and 2009.

Information concerning consolidated operations by business segment and geographic area, as well as data for equity companies, is presented in the following tables:

Consolidated Operations by Business Segment

	Personal Care		Consumer Tissue		K-C Professional & Other		Health Care		Corporate & Other				Consolidated Total
	(Millions of dollars)
Net Sales
2011	$	9,128	$	6,770	$	3,294	$	1,606	$	48			$	20,846
2010	8,670		6,497		3,110		1,460		9				19,746
2009	8,365		6,409		3,007		1,371		(37		)		19,115
Operating Profit (a)
2011	1,526		775		487		219		(565		)	(b)	2,442
2010	1,764		660		468		174		(293		)	(c)	2,773
2009	1,739		736		464		244		(358		)		2,825
Depreciation and Amortization
2011	296		541		187		55		12				1,091
2010	277		329		142		56		9				813
2009	255		314		148		50		16				783
Assets
2011	6,582		5,685		2,783		2,529		1,794				19,373
2010	6,316		6,106		2,962		2,410		2,070				19,864
2009	5,895		5,871		2,969		2,558		1,916				19,209
Capital Spending
2011	543		255		114		53		3				968
2010	436		331		156		40		1				964
2009	440		271		97		38		2				848

(a) Segment operating profit excludes other (income) and expense, net and income and expenses not associated with the business segments.

(b) Pulp and tissue restructuring charges of $415 million and a non-deductible business tax charge of $32 million related to a law change in Colombia are included in Corporate & Other in 2011. See additional information related to the pulp and tissue restructuring in Note 2. The restructuring charges related to the business segments are as follows:

	Year Ended December 31, 2011
	(Millions of dollars)
Consumer Tissue	$	357
K-C Professional & Other	56
Other (income) and expense, net	2
Total	$	415

(c) Included in Corporate & Other in 2010 is a $98 million charge related to the adoption of highly inflationary accounting in Venezuela effective January 1, 2010. See additional information in Note 3. The charges related to the business segments are as follows:

	Year Ended December 31, 2010
	(Millions of dollars)
Personal Care	$	11
Consumer Tissue	6
K-C Professional & Other	2
Other (income) and expense, net	79
Total	$	98

Sales of Principal Products

	2011		2010		2009
	(Billions of dollars)
Consumer tissue products	$	6.7	$	6.4	$	6.3
Diapers	4.9		4.7		4.7
Away-from-home professional products	3.3		3.0		2.9
All other	5.9		5.6		5.2
Consolidated	$	20.8	$	19.7	$	19.1

Consolidated Operations by Geographic Area

	United States		Canada		Inter- geographic Items(a)			Total North America		Europe		Asia, Latin America & Other		Inter- geographic Items			Corporate & Other			Consolidated Total
	(Millions of dollars)
Net Sales
2011	$	10,463	$	726	$	(443	)	$	10,746	$	3,401	$	7,467	$	(768	)	$	—		$	20,846
2010	10,480		684		(445		)	10,719		3,179		6,561		(713		)	—			19,746
2009	10,146		596		(322		)	10,420		3,220		6,124		(649		)	—			19,115
Operating Profit(b)
2011	1,754		161		—			1,915		170		922		—			(565		)	2,442
2010	1,901		125		—			2,026		222		818		—			(293		)	2,773
2009	2,059		113		—			2,172		171		840		—			(358		)	2,825
Net Property
2011	4,124		28		—			4,152		1,439		2,458		—			—			8,049
2010	4,290		30		—			4,320		1,552		2,484		—			—			8,356
2009	4,174		32		—			4,206		1,582		2,245		—			—			8,033

(a) Intergeographic net sales include $89 million, $95 million and $82 million by operations in Canada to the U.S. in 2011, 2010 and 2009, respectively.

(b) Geographic operating profit excludes Other (income) and expense, net and income and expenses not associated with geographic areas.

Equity Companies’ Data

	Net Sales		Gross Profit		Operating Profit		Net Income		Corporation’s Share of Net Income
	(Millions of dollars)
2011	$	2,446	$	796	$	514	$	335	$	161
2010	2,310		815		555		378		181
2009	2,033		740		505		341		164
	Current Assets		Non- Current Assets		Current Liabilities		Non- Current Liabilities		Stockholders’ Equity
	(Millions of dollars)
2011	$	1,000	$	906	$	491	$	872	$	543
2010	1,198		919		520		982		615
2009	1,108		867		772		624		579

Equity companies are principally engaged in operations in the Personal Care and Consumer Tissue businesses, and amounts above primarily reflect operations in Latin America.

At December 31, 2011, our equity companies and ownership interest were as follows: Kimberly-Clark Lever Private Limited (India) (50%), Kimberly-Clark de Mexico, S.A.B. de C.V. and subsidiaries (47.9%), Olayan Kimberly-Clark Arabia (49%), Olayan Kimberly-Clark (Bahrain) WLL (49%) and Tecnosur S.A. (Colombia) (50%).

Kimberly-Clark de Mexico, S.A.B. de C.V. is partially owned by the public and its stock is publicly traded in Mexico. At December 31, 2011, our investment in this equity company was $239 million, and the estimated fair value of the investment was $2.7 billion based on the market price of publicly traded shares.