XML 44 R20.htm IDEA: XBRL DOCUMENT v3.20.1
Reportable Segments
 3 Months Ended
Mar. 28, 2020
Segment Reporting [Abstract]  
Reportable Segments Reportable segments
Kellogg Company is the world’s leading producer of cereal, second largest producer of crackers, and a leading producer of savory snacks and frozen foods. Additional product offerings include toaster pastries, cereal bars, veggie foods and noodles. Kellogg products are manufactured and marketed globally. Principal markets for these products include the United States, United Kingdom, and Nigeria.
The Company manages its operations through four operating segments that are based on geographic location – North America which includes U.S. businesses and Canada; Europe which consists principally of European countries; Latin America which consists of Central and South America and includes Mexico; and AMEA (Asia Middle East Africa) which consists of Africa, Middle East, Australia and other Asian and Pacific markets. These operating segments also represent our reportable segments.
On July 28, 2019, the Company completed its sale of selected cookies, fruit and fruit-flavored snacks, pie crusts, and ice cream cones businesses to Ferrero for approximately $1.3 billion in cash.  Both the total assets and net assets, consisting primarily of goodwill and intangibles, property, plant and equipment, and inventory, of the businesses were approximately $1.3 billion. The operating results for these businesses were primarily included in the North America reporting segment prior to the sale. Reported net sales for the divested businesses totaled $313 million for the quarter ended March 30, 2019.

The measurement of reportable segment results is based on segment operating profit which is generally consistent with the presentation of operating profit in the Consolidated Statement of Income. Reportable segment results were as follows:
 
Quarter ended
(millions)
March 28,
2020
March 30,
2019
Net sales
 
 
North America
$
2,097

$
2,289

Europe
526

497

Latin America
227

225

AMEA
562

511

Consolidated
$
3,412

$
3,522

Operating profit
 
 
North America
$
366

$
380

Europe
69

60

Latin America
22

21

AMEA
46

47

Total Reportable Segments
503

508

Corporate
(44
)
(127
)
Consolidated
$
459

$
381


Supplemental product information is provided below for net sales to external customers:
 
 
Quarter ended
(millions)
 
March 28,
2020
March 30,
2019
Snacks
 
$
1,325

$
1,780

Cereal
 
1,554

1,275

Frozen
 
294

271

Noodles and other
 
239

196

Consolidated
 
$
3,412

$
3,522