10-Q 1 k-2018q110xq.htm 10-Q Document

 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q
QUARTERLY REPORT UNDER SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
(Mark One)
x
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended March 31, 2018
OR
 
¨
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from                     to                     
Commission file number 1-4171
KELLOGG COMPANY
 
State of Incorporation—Delaware
  
IRS Employer Identification No.38-0710690
One Kellogg Square, P.O. Box 3599, Battle Creek, MI 49016-3599
Registrant’s telephone number: 269-961-2000
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes  x    No  ¨
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or shorter period that the registrant was required to submit and post such files).
Yes  x    No  ¨
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer”, “smaller reporting company,” and "emerging growth company" in Rule 12b-2 of the Exchange Act.
Large accelerated filer  x
Accelerated filer  ¨
Non-accelerated filer  ¨
Smaller reporting  company  ¨
Emerging growth company  o
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  ¨
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yes  ¨    No  x
Common Stock outstanding as of April 28, 2018 — 346,848,322 shares
 



KELLOGG COMPANY
INDEX
 
 
 
Page
 
 
 
 
 
Financial Statements
 
 
 
 
 
 
 
 
 
 
Management’s Discussion and Analysis of Financial Condition and Results of Operations
 
 
 
Quantitative and Qualitative Disclosures about Market Risk
 
 
 
Controls and Procedures
 
 
 
 
 
Legal Proceedings
 
 
 
Risk Factors
 
 
 
Unregistered Sales of Equity Securities and Use of Proceeds
 
 
 
Exhibits
 
 




Part I – FINANCIAL INFORMATION
Item 1. Financial Statements.
Kellogg Company and Subsidiaries
CONSOLIDATED BALANCE SHEET
(millions, except per share data)
 
March 31,
2018 (unaudited)
December 30,
2017
Current assets
 
 
Cash and cash equivalents
$
370

$
281

Accounts receivable, net
1,601

1,389

Inventories
1,214

1,217

Other current assets
135

149

Total current assets
3,320

3,036

Property, net
3,713

3,716

Goodwill
5,514

5,504

Other intangibles, net
2,650

2,639

Investments in unconsolidated entities
425

429

Other assets
1,080

1,027

Total assets
$
16,702

$
16,351

Current liabilities
 
 
Current maturities of long-term debt
$
408

$
409

Notes payable
469

370

Accounts payable
2,230

2,269

Other current liabilities
1,408

1,474

Total current liabilities
4,515

4,522

Long-term debt
7,881

7,836

Deferred income taxes
357

355

Pension liability
812

839

Other liabilities
583

605

Commitments and contingencies


Equity
 
 
Common stock, $.25 par value
105

105

Capital in excess of par value
852

878

Retained earnings
7,334

7,069

Treasury stock, at cost
(4,346
)
(4,417
)
Accumulated other comprehensive income (loss)
(1,407
)
(1,457
)
Total Kellogg Company equity
2,538

2,178

Noncontrolling interests
16

16

Total equity
2,554

2,194

Total liabilities and equity
$
16,702

$
16,351

See accompanying Notes to Consolidated Financial Statements.


3


Kellogg Company and Subsidiaries
CONSOLIDATED STATEMENT OF INCOME
(millions, except per share data)
 
Quarter ended
(Results are unaudited)
March 31,
2018
April 1,
2017
Net sales
$
3,401

$
3,248

Cost of goods sold
2,149

2,088

Selling, general and administrative expense
742

880

Operating profit
510

280

Interest expense
69

61

Other income (expense), net
70

88

Income before income taxes
511

307

Income taxes
67

43

Earnings (loss) from unconsolidated entities

2

Net income
$
444

$
266

Per share amounts:
 
 
Basic earnings
$
1.28

$
0.76

Diluted earnings
$
1.27

$
0.75

Dividends
$
0.54

$
0.52

Average shares outstanding:
 
 
Basic
346

351

Diluted
348

354

Actual shares outstanding at period end
347

350

See accompanying Notes to Consolidated Financial Statements.


4


Kellogg Company and Subsidiaries
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
(millions)

Quarter ended
March 31, 2018
(Results are unaudited)
Pre-tax
amount
Tax (expense)
benefit
After-tax
amount
Net income
 
 
$
444

Other comprehensive income (loss):
 
 
 
Foreign currency translation adjustments
$
30

$
19

49

Cash flow hedges:
 
 
 
Reclassification to net income
2


2

Postretirement and postemployment benefits:
 
 
 
Reclassification to net income:
 
 
 
Net experience loss
(1
)

(1
)
Other comprehensive income (loss)
$
31

$
19

$
50

Comprehensive income
 
 
$
494








 
Quarter ended
April 1, 2017
(Results are unaudited)
Pre-tax
amount
Tax (expense)
benefit
After-tax
amount
Net income
 
 
$
266

Other comprehensive income (loss):
 
 
 
Foreign currency translation adjustments
$
76

$
9

85

Cash flow hedges:
 
 
 
Reclassification to net income
2

(1
)
1

Postretirement and postemployment benefits:
 
 
 
Reclassification to net income:
 
 
 
Net experience loss
1


1

Other comprehensive income (loss)
$
79

$
8

$
87

Comprehensive income
 
 
$
353

See accompanying Notes to Consolidated Financial Statements.


5


Kellogg Company and Subsidiaries
CONSOLIDATED STATEMENT OF EQUITY
(millions)
 
 
 
Common
stock
Capital in
excess of
par value
Retained
earnings
 
Treasury
stock
Accumulated
other
comprehensive
income (loss)
Total Kellogg
Company
equity
Non-controlling
interests
Total
equity
(unaudited)
shares
amount
shares
amount
Balance, December 31, 2016
420

$
105

$
806

$
6,552

69

$
(3,997
)
$
(1,575
)
$
1,891

$
16

$
1,907

Common stock repurchases
 
 


 
7

(516
)
 
(516
)
 
(516
)
Net income
 
 
 
1,254

 
 
 
1,254


1,254

Dividends
 
 
 
(736
)
 
 
 
(736
)


(736
)
Other comprehensive income
 
 
 
 
 
 
118

118


118

Stock compensation
 
 
66

 
 
 
 
66

 
66

Stock options exercised and other
1

 
6

(1
)
(1
)
96

 
101

 
101

Balance, December 30, 2017
421

$
105

$
878

$
7,069

75

$
(4,417
)
$
(1,457
)
$
2,178

$
16

$
2,194

Common stock repurchases
 
 


 


 

 

Net income
 
 
 
444

 
 
 
444



444

Dividends
 
 
 
(187
)
 
 
 
(187
)
 
(187
)
Other comprehensive income
 
 
 
 
 
 
50

50


50

Stock compensation
 
 
16

 
 
 
 
16

 
16

Stock options exercised and other
 
 
(42
)
8

(1
)
71

 
37



37

Balance, March 31, 2018
421

$
105

$
852

$
7,334

74

$
(4,346
)
$
(1,407
)
$
2,538

$
16

$
2,554

See accompanying Notes to Consolidated Financial Statements.


6


Kellogg Company and Subsidiaries
CONSOLIDATED STATEMENT OF CASH FLOWS
(millions)
 
 
Quarter ended
(unaudited)
March 31,
2018
April 1,
2017
Operating activities
 
 
Net income
$
444

$
266

Adjustments to reconcile net income to operating cash flows:
 
 
Depreciation and amortization
122

121

Postretirement benefit plan expense (benefit)
(47
)
(56
)
Deferred income taxes
(1
)
(66
)
Stock compensation
16

17

Other
(30
)
30

Postretirement benefit plan contributions
(19
)
(24
)
Changes in operating assets and liabilities, net of acquisitions:
 
 
Trade receivables
(175
)
(437
)
Inventories
13

58

Accounts payable
(4
)
11

All other current assets and liabilities
(91
)
46

Net cash provided by (used in) operating activities
228

(34
)
Investing activities
 
 
Additions to properties
(132
)
(130
)
Collections of deferred purchase price on securitized trade receivables

245

Other
1

(1
)
Net cash provided by (used in) investing activities
(131
)
114

Financing activities
 
 
Net issuances (reductions) of notes payable
99

191

Reductions of long-term debt

(1
)
Net issuances of common stock
50

40

Common stock repurchases

(125
)
Cash dividends
(187
)
(182
)
Net cash provided by (used in) financing activities
(38
)
(77
)
Effect of exchange rate changes on cash and cash equivalents
30

15

Increase (decrease) in cash and cash equivalents
89

18

Cash and cash equivalents at beginning of period
281

280

Cash and cash equivalents at end of period
$
370

$
298

 
 
 
Supplemental cash flow disclosures
 
 
Interest paid
$
14

$
16

Income taxes paid
$
31

$
16

 
 
 
Supplemental cash flow disclosures of non-cash investing activities:
 
 
Beneficial interests obtained in exchange for securitized trade receivables
$

$
256

   Additions to properties included in accounts payable
$
92

$
106

See accompanying Notes to Consolidated Financial Statements.


7


Notes to Consolidated Financial Statements
for the quarter ended March 31, 2018 (unaudited)
Note 1 Accounting policies

Basis of presentation
The unaudited interim financial information of Kellogg Company (the Company) included in this report reflects all adjustments, all of which are of a normal and recurring nature, that management believes are necessary for a fair statement of the results of operations, comprehensive income, financial position, equity and cash flows for the periods presented. This interim information should be read in conjunction with the financial statements and accompanying footnotes within the Company’s 2017 Annual Report on Form 10-K.

The condensed balance sheet information at December 30, 2017 was derived from audited financial statements, but does not include all disclosures required by accounting principles generally accepted in the United States. The results of operations for the quarterly period ended March 31, 2018 are not necessarily indicative of the results to be expected for other interim periods or the full year.

Accounts payable
The Company has agreements with certain third parties to provide accounts payable tracking systems which facilitates participating suppliers’ ability to monitor and, if elected, sell payment obligations from the Company to designated third-party financial institutions. Participating suppliers may, at their sole discretion, make offers to sell one or more payment obligations of the Company prior to their scheduled due dates at a discounted price to participating financial institutions. The Company’s goal in entering into these agreements is to capture overall supplier savings, in the form of payment terms or vendor funding, created by facilitating suppliers’ ability to sell payment obligations, while providing them with greater working capital flexibility. We have no economic interest in the sale of these suppliers’ receivables and no direct financial relationship with the financial institutions concerning these services. The Company’s obligations to its suppliers, including amounts due and scheduled payment dates, are not impacted by suppliers’ decisions to sell amounts under these arrangements. However, the Company’s right to offset balances due from suppliers against payment obligations is restricted by this agreement for those payment obligations that have been sold by suppliers. As of March 31, 2018, $724 million of the Company’s outstanding payment obligations had been placed in the accounts payable tracking system, and participating suppliers had sold $547 million of those payment obligations to participating financial institutions. As of December 30, 2017, $850 million of the Company’s outstanding payment obligations had been placed in the accounts payable tracking system, and participating suppliers had sold $674 million of those payment obligations to participating financial institutions.

Revenue
The Company recognizes revenue from the sale of food products which are sold to retailers through direct sales forces, broker and distributor arrangements. The Company also recognizes revenue from the license of our trademarks granted to third parties who uses these trademarks on their merchandise. Revenue from these licenses are not material to the Company. Revenue, which includes shipping and handling charges billed to the customer, is reported net of applicable provisions for discounts, returns, allowances, and various government withholding taxes.

Contract balances where revenue is recognized in the current period that is not a result of current period performance is not material to the Company. The Company also does not incur costs to obtain or fulfill contracts.

Performance obligations

The Company recognizes revenue when (or as) performance obligations are satisfied by transferring control of the goods to customers. Control is transferred upon delivery of the goods to the customer. At the time of delivery, the customer is invoiced with payment terms which are commensurate with the customer’s credit profile. Shipping and/or handling costs that occur before the customer obtains control of the goods are deemed to be fulfillment activities and are accounted for as fulfillment costs.

The Company assesses the goods and services promised in its customers’ purchase orders and identifies a performance obligation for each promise to transfer a good or service (or bundle of goods or services) that is distinct. To identify the performance obligations, the Company considers all the goods or services promised, whether explicitly stated or implied based on customary business practices. For a purchase order that has more

8


than one performance obligation, the Company allocates the total consideration to each distinct performance obligation on a relative standalone selling price basis.

Significant Judgments

The Company offers various forms of trade promotions and the methodologies for determining these provisions are dependent on local customer pricing and promotional practices, which range from contractually fixed percentage price reductions to provisions based on actual occurrence or performance. Where applicable, future provisions are estimated based on a combination of historical patterns and future expectations regarding specific in-market product performance.

Our promotional activities are conducted either through the retail trade or directly with consumers and include activities such as in-store displays and events, feature price discounts, consumer coupons, contests and loyalty programs. The costs of these activities are generally recognized at the time the related revenue is recorded, which normally precedes the actual cash expenditure. The recognition of these costs therefore requires management judgment regarding the volume of promotional offers that will be redeemed by either the retail trade or consumer. These estimates are made using various techniques including historical data on performance of similar promotional programs. Differences between estimated expense and actual redemptions are normally insignificant and recognized as a change in management estimate in a subsequent period.

Practical expedients

For the quarter ended March 30, 2018, the Company elected the following practical expedients in accordance with ASU 2014-09:

Significant financing component - The Company elected not to adjust the promised amount of consideration for the effects of a significant financing component as the Company expects, at contract inception, that the period between the transfer of a promised good or service to a customer and when the customer pays for that good or service will be one year or less.
Shipping and handling costs - The Company elected to account for shipping and handling activities that occur before the customer has obtained control of a good as fulfillment activities (i.e., an expense) rather than as a promised service.
Measurement of transaction price - The Company has elected to exclude from the measurement of transaction price all taxes assessed by a governmental authority that are both imposed on and concurrent with a specific revenue-producing transaction and collected by the Company from a customer for sales taxes.

New accounting standards adopted in the period

Derivatives and Hedging: Targeted Improvements to Accounting for Hedging Activities. In August 2017, the FASB issued an ASU intended to simplify hedge accounting by better aligning an entity’s financial reporting for hedging relationships with its risk management activities. The ASU also simplifies the application of the hedge accounting guidance. The new guidance is effective on January 1, 2019, with early adoption permitted. For cash flow hedges existing at the adoption date, the standard requires adoption on a modified retrospective basis with a cumulative-effect adjustment to the Consolidated Balance Sheet as of the beginning of the year of adoption. The amendments to presentation guidance and disclosure requirements are required to be adopted prospectively. The Company adopted the ASU in the first quarter of 2018. The impact of adoption was immaterial to the financial statements.

Improving the Presentation of net Periodic Pension Cost and net Periodic Postretirement Benefit Cost. In March 2017, the FASB issued an ASU to improve the presentation of net periodic pension cost and net periodic postretirement benefit cost. The ASU requires that an employer report the service cost component in the same line item or items as other compensation costs arising from services rendered by the pertinent employees during the period. The other components of net benefit cost are required to be presented in the income statement separately from the service cost component and outside a subtotal of income from operations, if one is presented. The amendments in this ASU should be applied retrospectively for the presentation of the service cost component and the other components of net periodic pension cost and net periodic postretirement benefit cost in the income statement and prospectively, on and after the effective date, for the capitalization of the service cost component of net periodic pension cost and net periodic postretirement benefit in assets. The Company adopted the ASU in the first quarter of 2018.

9



Simplifying the test for goodwill impairment. In January 2017, the FASB issued an ASU to simplify how an entity is required to test goodwill for impairment by eliminating Step 2 from the goodwill impairment test. Step 2 measures a goodwill impairment loss by comparing the implied fair value of a reporting unit's goodwill with the carrying amount of that goodwill. The ASU is effective for an entity's annual or any interim goodwill impairment tests in fiscal years beginning after December 15, 2019. Early adoption is permitted for interim or annual goodwill impairment tests performed on testing dates after January 1, 2017. The amendments in this ASU should be applied on a prospective basis. The Company adopted the ASU in the first quarter of 2018 with no impact.

Statement of Cash Flows. In August 2016, the FASB issued an ASU to provide cash flow statement classification guidance for certain cash receipts and payments including (a) debt prepayment or extinguishment costs; (b) contingent consideration payments made after a business combination; (c) insurance settlement proceeds; (d) distributions from equity method investees; (e) beneficial interests in securitization transactions and (f) application of the predominance principle for cash receipts and payments with aspects of more than one class of cash flows.  The ASU is effective for fiscal years, and interim periods within those years, beginning after December 15, 2017. Early adoption is permitted, including adoption in an interim period, in which case adjustments should be reflected as of the beginning of the fiscal year that includes the interim period.   The amendments in this ASU should be applied retrospectively.  The Company adopted the new ASU in the first quarter of 2018.

Recognition and measurement of financial assets and liabilities. In January 2016, the FASB issued an ASU which requires equity investments that are not accounted for under the equity method of accounting to be measured at fair value with changes recognized in net income and which updates certain presentation and disclosure requirements. The ASU is effective for fiscal years, and interim periods within those years, beginning after December 15, 2017. Early adoption can be elected for all financial statements of fiscal years and interim periods that have not yet been issued or that have not yet been made available for issuance. Entities should apply the update by means of a cumulative-effect adjustment to the balance sheet as of the beginning of the fiscal year of adoption. The Company adopted the updated standard in the first quarter of 2018. The impact of adoption was immaterial to the financial statements.

Revenue from contracts with customers. In May 2014, the FASB issued an ASU, as amended, which provides guidance for accounting for revenue from contracts with customers. The core principle of this ASU is that an entity should recognize revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration the entity expects to be entitled to in exchange for those goods or services. To achieve that core principle, an entity would be required to apply the following five steps: 1) identify the contract(s) with a customer; 2) identify the performance obligations in the contract; 3) determine the transaction price; 4) allocate the transaction price to the performance obligations in the contract and 5) recognize revenue when (or as) the entity satisfies a performance obligation. The Company adopted the updated standard in the first quarter of 2018 using the full retrospective method and restated previously reported amounts. In connection with the adoption, the Company made reclassification of certain customer allowances. The adoption effects relate to the timing of recognition and classification of certain promotional allowances. The updated revenue standard also required additional disaggregated revenue disclosures. Refer to Impacts to Previously Reported Results below for the impact of adoption of the standard on our consolidated financial statements.
Impacts to Previously Reported Results
Adoption of the standards related to revenue recognition, pension and cash flow impacted our previously reported results as follows:
 
As of December 30, 2017
Consolidated Balance Sheet
Previously Reported
Revenue Recognition ASU
Restated
Other assets
$
1,026

$
1

$
1,027

Other current liabilities
$
1,431

$
43

$
1,474

Deferred income taxes
$
363

$
(8
)
$
355

Retained earnings
$
7,103

$
(34
)
$
7,069



10


 
Quarter ended April 1, 2017
Consolidated Statement of Income
Previously Reported
Revenue Recognition ASU
Pension ASU
Restated
Net sales
$
3,254

$
(6
)
$

$
3,248

Cost of goods sold
$
2,050

$
(16
)
$
54

$
2,088

Selling, general and administrative expense
$
844

$
5

$
31

$
880

Other income (expense), net
$
3

$

$
85

$
88

Income taxes
$
42

$
1

$

$
43

Net income
$
262

$
4

$

$
266

Per share amounts:
 
 
 
 
Basic earnings
$
0.75

$
0.01

$

$
0.76

Diluted earnings
$
0.74

$
0.01

$

$
0.75



 
Quarter ended April 1, 2017
Consolidated Statement of Cash Flows
Previously Reported
Revenue Recognition ASU
Cash Flow ASU
Restated
Net income
$
262

$
4

$

$
266

Deferred income taxes
$
(67
)
$
1

$

$
(66
)
Trade receivables
$
(192
)
$

$
(245
)
$
(437
)
Other
$
30

$

$

$
30

All other current assets and liabilities
$
51

$
(5
)
$

$
46

Net cash provided by (used in) operating activities
$
211

$

$
(245
)
$
(34
)
Collections of deferred purchase price on securitized trade receivables
$

$

$
245

$
245

Net cash provided by (used in) investing activities
$
(131
)
$

$
245

$
114

 
Accounting standards to be adopted in future periods

Reclassification of Certain Tax Effects from Accumulated Other Comprehensive Income. In February 2018, the FASB issued an ASU permitting a company to reclassify the disproportionate income tax effects of the Tax Cuts and Jobs Act of 2017 on items within accumulated other comprehensive income (AOCI). The reclassification is optional. Regardless of whether or not a company opts to make the reclassification, the new guidance requires all companies to include certain disclosures in their financial statements. The guidance is effective for all fiscal years beginning after December 15, 2018. Early adoption is permitted. The Company is currently assessing whether to adopt the ASU and the impact of adoption.

Leases. In February 2016, the FASB issued an ASU which will require the recognition of lease assets and lease liabilities by lessees for all leases with terms greater than 12 months. The distinction between finance leases and operating leases will remain, with similar classification criteria as current GAAP to distinguish between capital and operating leases. The principal difference from current guidance is that the lease assets and lease liabilities arising from operating leases will be recognized on the Consolidated Balance Sheet. Lessor accounting remains substantially similar to current GAAP. The ASU is effective for fiscal years, and interim periods within those years, beginning after December 15, 2018. Early adoption is permitted. The Company will adopt the ASU in the first quarter of 2019, and is currently evaluating the impact that implementing this ASU will have on its financial statements.


11


Note 2 Sale of accounts receivable

During 2016, The Company initiated a program in which a customer could extend their payment terms in exchange for the elimination of early payment discounts (Extended Terms Program).

The Company has two Receivable Sales Agreements (Monetization Programs) and previously had a separate U.S. accounts receivable securitization program (Securitization Program), both described below, which are intended to directly offset the impact the Extended Terms Program would have on the days-sales-outstanding (DSO) metric that is critical to the effective management of the Company's accounts receivable balance and overall working capital. The Company terminated the Securitization Program at the end of 2017 and entered into the second monetization program during the quarter ended March 31, 2018.

The Company has no retained interest in the receivables sold, however the Company does have collection and administrative responsibilities for the sold receivables. The Company has not recorded any servicing assets or liabilities as of March 31, 2018 and December 30, 2017 for these agreements as the fair value of these servicing arrangements as well as the fees earned were not material to the financial statements.
Monetization Programs
The Company has two Monetization Programs, for a discrete group of customers, to sell, on a revolving basis, certain trade accounts receivable invoices to third party financial institutions. Transfers under this agreement are accounted for as sales of receivables resulting in the receivables being de-recognized from the Consolidated Balance Sheet. The Monetization Programs provide for the continuing sale of certain receivables on a revolving basis until terminated by either party; however the maximum receivables that may be sold at any time is $988 million (increased from $800 million as of December 30, 2017, reflecting the execution of a second monetization program on March 20, 2018).  Accounts receivable sold of $927 million and $601 million remained outstanding under these arrangement as of March 31, 2018 and December 30, 2017, respectively. The proceeds from these sales of receivables are included in cash from operating activities in the Consolidated Statement of Cash Flows. The recorded net loss on sale of receivables was $7 million for the quarter ended March 31, 2018 and was immaterial for the quarter ended April 1, 2017. The recorded loss is included in Other income and expense.
Securitization Program
Between July 2016 and December 2017, the Company had a Securitization Program with a third party financial institution. Under the program, the Company received cash consideration of up to $600 million and a deferred purchase price asset for the remainder of the purchase price. Transfers under the Securitization Program were accounted for as sales of receivables resulting in the receivables being de-recognized from the Consolidated Balance Sheet. This Securitization Program utilized Kellogg Funding Company (Kellogg Funding), a wholly-owned subsidiary of the Company. Kellogg Funding's sole business consisted of the purchase of receivables, from its parent or other subsidiary and subsequent transfer of such receivables and related assets to financial institutions. Although Kellogg Funding is included in the Company's consolidated financial statements, it is a separate legal entity with separate creditors who will be entitled, upon its liquidation, to be satisfied out of Kellogg Funding assets prior to any assets or value in Kellogg Funding becoming available to the Company or its subsidiaries. The assets of Kellogg Funding are not available to pay creditors of the Company or its subsidiaries. The Securitization Program was structured to expire in July 2018, but was terminated at the end of 2017. In March 2018 the Company substantially replaced the securitization program with the second monetization program.

As of December 30, 2017, approximately $433 million of accounts receivable sold to Kellogg Funding under the Securitization Program remained outstanding, for which the Company received net cash proceeds of approximately $412 million and a deferred purchase price asset of approximately $21 million. The portion of the purchase price for the receivables which is not paid in cash by the financial institutions is a deferred purchase price asset, which is paid to Kellogg Funding as payments on the receivables are collected from customers. The deferred purchase price asset represents a beneficial interest in the transferred financial assets and is recognized at fair value as part of the sale transaction. The deferred purchase price asset is included in Other current assets on the Consolidated Balance Sheet. Upon final settlement of the program in March 2018, the outstanding deferred purchase price asset of $21 million was exchanged for previously sold trade accounts receivable.

The recorded net loss on sale of receivables for the quarter ended April 1, 2017 is included in Other income and expense and is not material.


12


Other programs
Additionally, from time to time certain of the Company's foreign subsidiaries will transfer, without recourse, accounts receivable balances of certain customers to financial institutions. These transactions are accounted for as sales of the receivables resulting in the receivables being de-recognized from the Consolidated Balance Sheet. Accounts receivable sold of $43 million and $86 million remained outstanding under these programs as of March 31, 2018 and December 30, 2017, respectively. The proceeds from these sales of receivables are included in cash from operating activities in the Consolidated Statement of Cash Flows. The recorded net loss on the sale of these receivables is included in Other income and expense and is not material.

Note 3 Goodwill and other intangible assets

RXBAR acquisition
In October 2017, the Company completed its acquisition of Chicago Bar Co., LLC, the manufacturer of RXBAR, for $600 million, or $596 million net of cash and cash equivalents. The purchase price was subject to certain working capital adjustments based on the actual working capital on the acquisition date compared to targeted amounts. These adjustments were finalized during the quarter ended March 31, 2018 and resulted in a purchase price reduction of $1 million. The acquisition was accounted for under the purchase price method and was financed with short-term borrowings.

For the quarter ended March 31, 2018, the acquisition added $51 million in net sales in the Company's North America Other reporting segment.

The assets and liabilities are included in the Consolidated Balance Sheet as of March 31, 2018 within the North America Other reporting segment. The acquired assets and assumed liabilities include the following:
(millions)
 
 
October 27, 2017
Current assets
 
 
$
42

Goodwill
 
 
373

Intangible assets, primarily indefinite-lived brands
 
 
203

Current liabilities
 
 
(23
)
 
 
 
$
595


The amounts in the above table represent the allocation of purchase price as of March 31, 2018 and represent the finalization of the valuations for intangible assets, which resulted in a $2 million increase in amortizable intangible assets with a corresponding reduction of goodwill.

Goodwill and Intangible Assets
Changes in the carrying amount of goodwill, intangible assets subject to amortization, consisting primarily of customer lists, and indefinite-lived intangible assets, consisting of brands, are presented in the following tables:

Carrying amount of goodwill
(millions)
U.S.
Snacks
U.S.
Morning
Foods
U.S.
Specialty
North
America
Other
Europe
Latin
America
Asia
Pacific
Consoli-
dated
December 30, 2017
$
3,568

$
131

$
82

$
836

$
414

$
244

$
229

$
5,504

Purchase price allocation adjustment



(1
)



(1
)
Purchase price adjustment



(1
)



(1
)
Currency translation adjustment



(1
)
10

3


12

March 31, 2018
$
3,568

$
131

$
82

$
833

$
424

$
247

$
229

$
5,514



13


Intangible assets subject to amortization
Gross carrying amount
 
 
 
 
 
 
 
 
(millions)
U.S.
Snacks
U.S.
Morning
Foods
U.S.
Specialty
North
America
Other
Europe
Latin
America
Asia
Pacific
Consoli-
dated
December 30, 2017
$
42

$
8

$

$
22

$
45

$
74

$
10

$
201

Purchase price allocation adjustment



2




2

Currency translation adjustment




1



1

March 31, 2018
$
42

$
8

$

$
24

$
46

$
74

$
10

$
204

 
 
 
 
 
 
 
 
 
Accumulated Amortization
 
 
 
 
 
 
 
 
December 30, 2017
$
22

$
8

$

$
5

$
18

$
10

$
4

$
67

Amortization
1




1

1


3

Currency translation adjustment








March 31, 2018
$
23

$
8

$

$
5

$
19

$
11

$
4

$
70

 
 
 
 
 
 
 
 
 
Intangible assets subject to amortization, net
 
 
 
 
 
 
December 30, 2017
$
20

$

$

$
17

$
27

$
64

$
6

$
134

Purchase price allocation adjustment



2




2

Amortization
(1
)



(1
)
(1
)

(3
)
Currency translation adjustment




1



1

March 31, 2018
$
19

$

$

$
19

$
27

$
63

$
6

$
134

For intangible assets in the preceding table, amortization was $3 million and $2 million for the quarters ended March 31, 2018 and April 1, 2017, respectively. The currently estimated aggregate annual amortization expense for full-year 2018 is approximately $12 million.
Intangible assets not subject to amortization
(millions)
U.S.
Snacks
U.S.
Morning
Foods
U.S.
Specialty
North
America
Other
Europe
Latin
America
Asia
Pacific
Consoli-
dated
December 30, 2017
$
1,625

$

$

$
360

$
434

$
86

$

$
2,505

Purchase price allocation adjustment








Currency translation adjustment




11



11

March 31, 2018
$
1,625

$

$

$
360

$
445

$
86

$

$
2,516


Note 4 Investments in unconsolidated entities
In 2015, the Company acquired, for a final net purchase price of $418 million, a 50% interest in Multipro Singapore Pte. Ltd. (Multipro), a leading distributor of a variety of food products in Nigeria and Ghana and also obtained a call option to indirectly acquire 24.5% of an affiliated food manufacturing entity under common ownership based on a fixed multiple of future earnings as defined in the agreement (Purchase Option). 

In January 2016, the Company formed a Joint Venture with Tolaram Africa to develop snacks and breakfast foods for the West African market. In connection with the formation, the Company contributed rights to indefinitely use the Company's brands for this market and these categories, including the Pringles brand. Accordingly, the Company recorded a contribution of $5 million of intangible assets not subject to amortization with a corresponding increase in the investments in unconsolidated entities during 2016, which represents the value attributed to the Pringles brand for this market.



14


The acquisition of the 50% interest is accounted for under the equity method of accounting.  The Purchase Option, is recorded at cost and has been monitored for impairment through March 31, 2018 with no impairment being required.  In July 2017, the Company received notification that the entity, through June 30, 2017, had achieved the level of earnings as defined in the agreement for the purchase option to become exercisable for a one year period.

See Note 14 Subsequent Events for additional information related to Multipro and the Purchase Option.
Note 5 Restructuring and cost reduction activities
The Company views its restructuring and cost reduction activities as part of its operating principles to provide greater visibility in achieving its long-term profit growth targets. Initiatives undertaken are currently expected to recover cash implementation costs within a five-year period of completion. Upon completion (or as each major stage is completed in the case of multi-year programs), the project begins to deliver cash savings and/or reduced depreciation.

Total Projects
During the quarter ended March 31, 2018, the Company recorded total charges of $20 million across all restructuring and cost reduction activities. The charges were comprised of $13 million recorded in cost of goods sold (COGS) and a $7 million expense recorded in selling, general and administrative (SG&A) expense.
During the quarter ended April 1, 2017, the Company recorded total charges of $142 million across all restructuring and cost reduction activities. The charges were comprised of $13 million recorded in COGS, $125 million recorded in SG&A expense and $4 million recorded in other (income) expense, net (OIE).
Project K
Project K is expected to continue generating savings that may be invested in key strategic areas of focus for the business or utilized to achieve our growth initiatives.
The program’s focus is on strengthening existing businesses in core markets, increasing growth in developing and emerging markets, driving an increased level of value-added innovation, implementing a more efficient go-to-market model for certain businesses and creating a more efficient organizational design in several markets. Since inception, Project K has provided significant benefits and is expected to continue to provide a number of benefits in the future, including an optimized supply chain infrastructure, the implementation of global business services, a new global focus on categories, increased agility from a more efficient organization design, and improved effectiveness in go-to-market strategies.
The Company currently anticipates that the program will result in total pre-tax charges, once all phases are approved and implemented, of $1.5 to $1.6 billion, with after-tax cash costs, including incremental capital investments, estimated to be approximately $1.1 billion. Based on current estimates and actual charges to date, the Company expects the total project charges will consist of asset-related costs of approximately $500 million which will consist primarily of asset impairments, accelerated depreciation and other exit-related costs; employee-related costs of approximately $500 million which will include severance, pension and other termination benefits; and other costs of approximately $600 million which consists primarily of charges related to the design and implementation of global business capabilities and a more efficient go-to-market model.
The Company currently expects that total pre-tax charges related to Project K will impact reportable segments as follows: U.S. Snacks (approximately 34%), U.S. Morning Foods (approximately 17%), U.S. Specialty (approximately 1%), North America Other (approximately 13%), Europe (approximately 22%), Latin America (approximately 2%), Asia-Pacific (approximately 6%), and Corporate (approximately 5%).

Since the inception of Project K, the Company has recognized charges of $1,397 million that have been attributed to the program. The charges consist of $6 million recorded as a reduction of revenue, $807 million recorded in COGS, $721 million recorded in SG&A, and ($137 million) recorded in OIE.



15


The tables below provide the details for charges incurred during the quarters ended March 31, 2018 and April 1, 2017 and program costs to date for programs currently active as of March 31, 2018.
 
Quarter ended
 
Program costs to date
(millions)
March 31, 2018
April 1, 2017
 
March 31, 2018
Employee related costs
$
4

$
107

 
$
538

Pension curtailment (gain) loss, net

4

 
(137
)
Asset related costs
4

10

 
273

Asset impairment


 
155

Other costs
12

21

 
568

Total
$
20

$
142

 
$
1,397

 
 
 
 
 
 
Quarter ended
 
Program costs to date
(millions)
March 31, 2018
April 1, 2017
 
March 31, 2018
U.S. Snacks
$
6

$
120

 
$
509

U.S. Morning Foods
2

1

 
253

U.S. Specialty


 
21

North America Other
2

7

 
142

Europe
7

6

 
337

Latin America
2

1

 
29

Asia Pacific

1

 
87

Corporate
1

6

 
19

Total
$
20

$
142

 
$
1,397

Employee related costs consist primarily of severance and related benefits. Pension curtailment (gain) loss consists of curtailment gains or losses that resulted from project initiatives. Asset related costs consist primarily of accelerated depreciation. Asset impairments were recorded for fixed assets that were determined to be impaired and were written down to their estimated fair value. Other costs consist of lease termination costs as well as third-party incremental costs related to the development and implementation of global business capabilities and a more efficient go-to-market model.
At March 31, 2018 total project reserves were $94 million, related to severance payments and other costs of which a substantial portion will be paid in 2018 and 2019. The following table provides details for exit cost reserves.
 
Employee
Related
Costs
Pension curtailment (gain) loss, net
Asset
Impairment
Asset
Related
Costs
Other
Costs
Total
Liability as of December 31, 2017
$
97

$

$

$

$
63

$
160

2018 restructuring charges
4



4

12

20

Cash payments
(28
)



(54
)
(82
)
Non-cash charges and other



(4
)

(4
)
Liability as of March 31, 2018
$
73

$

$

$

$
21

$
94


16


Note 6 Equity
Earnings per share
Basic earnings per share is determined by dividing net income by the weighted average number of common shares outstanding during the period. Diluted earnings per share is similarly determined, except that the denominator is increased to include the number of additional common shares that would have been outstanding if all dilutive potential common shares had been issued. Dilutive potential common shares consist principally of employee stock options issued by the Company, restricted stock units, and to a lesser extent, certain contingently issuable performance shares. Basic earnings per share is reconciled to diluted earnings per share in the following table. There were 6 million anti-dilutive potential common shares excluded from the reconciliation for the quarter ended March 31, 2018. There were 4 million anti-dilutive potential common shares excluded from the reconciliation for the quarter ended April 1, 2017, respectively.

Quarters ended March 31, 2018 and April 1, 2017:
 
 
 
 
(millions, except per share data)
Net income

Average
shares
outstanding
Earnings
per share
2018
 
 
 
Basic
$
444

346

$
1.28

Dilutive potential common shares
 
2

(0.01
)
Diluted
$
444

348

$
1.27

2017
 
 
 
Basic
$
266

351

$
0.76

Dilutive potential common shares
 
3

(0.01
)
Diluted
$
266

354

$
0.75


In December 2017, the board of directors approved a new authorization to repurchase up to $1.5 billion of our common stock beginning in January 2018 through December 2019. As of March 31, 2018, $1.5 billion remains available under the authorization.
During the quarter ended March 31, 2018, the Company did not repurchase any shares of common stock. During the quarter ended April 1, 2017, the Company repurchased 2 million shares of common stock for a total of $125 million.
Comprehensive income
Comprehensive income includes net income and all other changes in equity during a period except those resulting from investments by or distributions to shareholders. Other comprehensive income consists of foreign currency translation adjustments, fair value adjustments associated with cash flow hedges and adjustments for net experience losses and prior service cost related to employee benefit plans.

17


Reclassifications out of AOCI for the quarters ended March 31, 2018 and April 1, 2017, consisted of the following:
(millions)
  
  
  
Details about AOCI
components
Amount reclassified
from AOCI
Line item impacted
within Income Statement
 
Quarter ended
March 31, 2018
Quarter ended
April 1, 2017
  
(Gains) losses on cash flow hedges:
 
 
 
Foreign currency exchange contracts
$

$
(1
)
COGS
Interest rate contracts
2

2

Interest expense
 
$
2

$
1

Total before tax
 


Tax expense (benefit)
 
$
2

$
1

Net of tax
Amortization of postretirement and postemployment benefits:
 
 
 
Net experience loss
$
(1
)
$
1

OIE
 
$
(1
)
$
1

Total before tax
 


Tax expense (benefit)
 
$
(1
)
$
1

Net of tax
Total reclassifications
$
1

$
2

Net of tax
 
 
 
 
Accumulated other comprehensive income (loss), net of tax, as of March 31, 2018 and December 30, 2017 consisted of the following:
(millions)
March 31,
2018
December 30, 2017
Foreign currency translation adjustments
$
(1,377
)
$
(1,426
)
Cash flow hedges — unrealized net gain (loss)
(59
)
(61
)
Postretirement and postemployment benefits:
 
 
Net experience loss
33

34

Prior service cost
(4
)
(4
)
Total accumulated other comprehensive income (loss)
$
(1,407
)
$
(1,457
)
Note 7 Debt
The following table presents the components of notes payable at March 31, 2018 and December 30, 2017:
 
March 31, 2018
 
December 30, 2017
(millions)
Principal
amount
Effective
interest rate (a)
 
Principal
amount
Effective
interest rate (a)
U.S. commercial paper
$
191

2.15
 %
 
$
196

1.76
 %
Europe commercial paper
197

(0.31
)%
 
96

(0.32
)%
Bank borrowings
81

 
 
78

 
Total
$
469

 
 
$
370

 
(a) Negative effective interest rates on certain borrowings in Europe are the result of efforts by the European Central Bank to stimulate the economy in the eurozone.

The Company has entered into interest rate swaps with notional amounts totaling $1.4 billion, which effectively converts a portion of the associated U.S. Dollar Notes and Euro Notes from fixed rate to floating rate obligations. These derivative instruments are designated as fair value hedges. The effective interest rates on debt obligations resulting from the Company’s interest rate swaps as of March 31, 2018 were as follows: (a) seven-year 3.25% U.S. Dollar Notes due 20182.57%; (b) ten-year 4.15% U.S. Dollar Notes due 2019 – 3.51%; (c) ten-year 4.00% U.S. Dollar Notes due 2020 – 3.39%; (d) ten-year 3.125% U.S. Dollar Notes due 2022 – 3.97%; (e) ten-year 2.75% U.S. Dollar Notes due 2023 – 4.09%; (f) seven-year 2.65% U.S. Dollar Notes due 2023 – 3.47%; (g) eight-year

18


1.00% Euro Notes due 2024 – 0.75%; (h) ten-year 1.25% Euro Notes due 2025 - 1.28% and (i) ten-year 3.25% U.S. Notes due 2026 – 3.82%.
Note 8 Stock compensation
The Company uses various equity-based compensation programs to provide long-term performance incentives for its global workforce. Currently, these incentives consist principally of stock options, restricted stock units, and to a lesser extent, executive performance shares and restricted stock grants. The Company also sponsors a discounted stock purchase plan in the United States and matching-grant programs in several international locations. Additionally, the Company awards restricted stock to its outside directors. The interim information below should be read in conjunction with the disclosures included within the stock compensation footnote of the Company’s 2017 Annual Report on Form 10-K.
The Company classifies pre-tax stock compensation expense in COGS and SG&A expense principally within its Corporate segment. For the periods presented, compensation expense for all types of equity-based programs and the related income tax benefit recognized was as follows:
 
Quarter ended
(millions)
March 31, 2018
April 1, 2017
Pre-tax compensation expense
$
17

$
18

Related income tax benefit
$
4

$
6

As of March 31, 2018, total stock-based compensation cost related to non-vested awards not yet recognized was $130 million and the weighted-average period over which this amount is expected to be recognized was 2 years.
Stock options
During the quarters ended March 31, 2018 and April 1, 2017, the Company granted non-qualified stock options to eligible employees as presented in the following activity tables. Terms of these grants and the Company’s methods for determining grant-date fair value of the awards were consistent with that described within the stock compensation footnote in the Company’s 2017 Annual Report on Form 10-K.
Quarter ended March 31, 2018:
 
Employee and director stock options
Shares (millions)
Weighted-
average
exercise price
Weighted-
average
remaining
contractual term (yrs.)
Aggregate
intrinsic
value (millions)
 
 
Outstanding, beginning of period
14

$
64

 
 
 
Granted
3

70

 
 
 
Exercised
(1
)
57

 
 
 
Forfeitures and expirations


 
 
 
Outstanding, end of period
16

$
65

6.9
$
52

 
Exercisable, end of period
11

$
63

5.9
$
52

Quarter ended April 1, 2017:
 
Employee and director stock options
Shares (millions)
Weighted-
average
exercise price
Weighted-
average
remaining
contractual term (yrs.)
Aggregate
intrinsic
value (millions)
 
 
Outstanding, beginning of period
15

$
62

 
 
 
Granted
2

73

 
 
 
Exercised
(1
)
56

 
 
 
Forfeitures and expirations


 
 
 
Outstanding, end of period
16

$
64

7.2
$
147

 
Exercisable, end of period
11

$
60

6.3
$
140


19



The weighted-average grant date fair value of options granted was $10.00 per share and $10.14 per share for the quarters ended March 31, 2018 and April 1, 2017, respectively. The fair value was estimated using the following assumptions:
 
Weighted-
average
expected
volatility
Weighted-
average
expected
term
(years)
Weighted-
average
risk-free
interest
rate
Dividend
yield
Grants within the quarter ended March 31, 2018:
18
%
6.6
2.82
%
3.00
%
Grants within the quarter ended April 1, 2017:
18
%
6.6
2.26
%
2.80
%
The total intrinsic value of options exercised was $10 million and $12 million for the quarters ended March 31, 2018 and April 1, 2017, respectively.
Performance shares
In the first quarter of 2018, the Company granted performance shares to a limited number of senior executive-level employees, which entitle these employees to receive a specified number of shares of the Company’s common stock upon vesting. The number of shares earned could range between 0% and 200% of the target amount depending upon performance achieved over the three year vesting period. The performance conditions of the award include adjusted net sales growth and total shareholder return (TSR) of the Company’s common stock relative to a select group of peer companies.
A Monte Carlo valuation model was used to determine the fair value of the awards. The TSR performance metric is a market condition. Therefore, compensation cost of the TSR condition is fixed at the measurement date and is not revised based on actual performance. The TSR metric was valued as a multiplier of possible levels of adjusted net sales growth achievement. Compensation cost related to adjusted net sales growth performance is revised for changes in the expected outcome. The 2018 target grant currently corresponds to approximately 188,000 shares, with a grant-date fair value of $72 per share.
Based on the market price of the Company’s common stock at March 31, 2018, the maximum future value that could be awarded to employees on the vesting date for all outstanding performance share awards was as follows:
(millions)
March 31, 2018
2016 Award
$
17

2017 Award
$
15

2018 Award
$
24

The 2015 performance share award, payable in stock, was settled at 75% of target in February 2018 for a total dollar equivalent of $8 million.
Other stock-based awards
During the quarter ended March 31, 2018, the Company granted restricted stock units and a nominal number of restricted stock awards to eligible employees as presented in the following table. Terms of these grants and the Company’s method of determining grant-date fair value were consistent with that described within the stock compensation footnote in the Company’s 2017 Annual Report on Form 10-K.

20


Quarter ended March 31, 2018:
Employee restricted stock units
Shares (thousands)
Weighted-average grant-date fair value
Non-vested, beginning of year
1,673

$
65

Granted
635

64

Vested
(399
)
59

Forfeited
(44
)
67

Non-vested, end of period
1,865

$
66

Quarter ended April 1, 2017:
Employee restricted stock and restricted stock units
Shares (thousands)
Weighted-average grant-date fair value
Non-vested, beginning of year
1,166

$
63

Granted
629

67

Vested
(25
)
55

Forfeited
(22
)
64

Non-vested, end of period
1,748

$
65

Note 9 Employee benefits
The Company sponsors a number of U.S. and foreign pension plans as well as other nonpension postretirement and postemployment plans to provide various benefits for its employees. These plans are described within the footnotes to the Consolidated Financial Statements included in the Company’s 2017 Annual Report on Form 10-K. Components of Company plan benefit expense for the periods presented are included in the tables below.

21


Pension
 
Quarter ended
(millions)
March 31, 2018
April 1, 2017
Service cost
$
22

$
25

Interest cost
42

41

Expected return on plan assets
(92
)
(90
)
Amortization of unrecognized prior service cost
2

2

Recognized net (gain) loss
(9
)
3

Net periodic benefit cost
(35
)
(19
)
Curtailment (gain) loss

1

Total pension (income) expense
$
(35
)
$
(18
)
Other nonpension postretirement
 
Quarter ended
(millions)
March 31, 2018
April 1, 2017
Service cost
$
5

$
5

Interest cost
9

9

Expected return on plan assets
(24
)
(24
)
Amortization of unrecognized prior service (gain)
(2
)
(2
)
Recognized net (gain) loss

(29
)
Net periodic benefit cost
(12
)
(41
)
Curtailment loss

3

Total postretirement benefit (income) expense
$
(12
)
$
(38
)
Postemployment
 
Quarter ended
(millions)
March 31, 2018
April 1, 2017
Service cost
$
1

$
1

Interest cost

1

Recognized net (gain) loss
(1
)
1

Total postemployment benefit expense
$

$
3


During the quarter ended March 31, 2018, the Company recognized a gain of $9 million related to the remeasurement of a U.S. pension plan as current year distributions are expected to exceed service and interest costs resulting in settlement accounting for that particular plan. The amount of the remeasurement gain recognized during the quarter was due primarily to a favorable change in the discount rate relative to prior year end.

During the quarter ended April 1, 2017, the Company recognized curtailment losses of $1 million and $3 million within pension and nonpension postretirement plan, respectively, in conjunction with Project K restructuring activity. In addition, the Company remeasured the benefit obligation for impacted pension and nonpension postretirement plans. The remeasurement resulted in a mark-to-market loss of $3 million on a pension plan due primarily to a lower discount rate and a $29 million gain on a nonpension postretirement plan primarily due to plan asset investment returns slightly mitigated by the impact of a lower discount rate.

22


Company contributions to employee benefit plans are summarized as follows:
(millions)
Pension
Nonpension postretirement
Total
Quarter ended:
 
 
 
March 31, 2018
$
15

$
4

$
19

April 1, 2017
$
21

$
3

$
24

Full year:
 
 
 
Fiscal year 2018 (projected)
$
24

$
13

$
37

Fiscal year 2017 (actual)
$
31

$
13

$
44


Actual 2018 contributions could be different from current projections, as influenced by potential discretionary funding of our benefit trusts versus other competing investment priorities.

Additionally, during the first quarter of 2017, the Company recognized expense totaling $26 million related to the exit of several multi-employer plans associated with Project K restructuring activity. This amount represents management's best estimate, actual results could differ. The cash obligation is payable over a maximum 20-year period; management has not determined the actual period over which the payments will be made.
Note 10 Income taxes
On December 22, 2017, the U.S. government enacted comprehensive tax legislation commonly referred to as the Tax Cuts and Jobs Act (Tax Act). The Tax Act makes broad and complex changes to the U.S. tax code including but not limited to, reducing the corporate tax rate from 35% to 21%, requiring a one-time transition tax on certain unrepatriated earnings of foreign subsidiaries that may be electively paid over eight years, and accelerating first year expensing of certain capital expenditures.

The SEC staff issued Staff Accounting Bulletin No. 118, Income Tax Accounting Implications of the Tax Cuts and Jobs Act (SAB 118), which provides guidance on accounting for the Tax Act’s impact. SAB 118 provides a measurement period, which in no case should extend beyond one year from the Tax Act enactment date, during which a company may complete the accounting for the impacts of the Tax Act under ASC Topic 740. Per SAB 118, the Company must reflect the income tax effects of the Tax Act in the reporting period in which the accounting under ASC Topic 740 is complete. To the extent that a company’s accounting for certain income tax effects of the Tax Act is incomplete, the Company can determine a reasonable estimate for those effects and record a provisional estimate in the financial statements in the first reporting period in which a reasonable estimate can be determined. If a Company cannot determine a provisional estimate to be included in the financial statements, the Company should continue to apply ASC 740 based on the provisions of the tax laws that were in effect immediately prior to the Tax Act being enacted. If a Company is unable to provide a reasonable estimate of the impacts of the Tax Act in a reporting period, a provisional amount must be recorded in the first reporting period in which a reasonable estimate can be determined.

The transition tax is on previously untaxed accumulated and current earnings and profits of certain of our foreign subsidiaries. In order to determine the amount of the transition tax, the Company must determine, in addition to other factors, the amount of post-1986 earnings and profits (E&P) of the relevant subsidiaries, as well as the amount of non-U.S. income taxes paid on such earnings. E&P is similar to retained earnings of the subsidiary, but requires other adjustments to conform to U.S. tax rules. The Company's estimate was unchanged during the first quarter of 2018. The Company is awaiting further interpretative guidance, continuing to assess available tax methods and elections, and continuing to gather additional information in order to finalize calculations and complete the accounting for the transition tax liability.

In addition to the transition tax, the Tax Act introduced a territorial tax system, which was effective beginning in 2018. The territorial tax system will impact the Company’s overall global capital and legal entity structure, working capital, and repatriation plan on a go-forward basis. In light of the territorial tax system, and other new international provisions within the Tax Act effective beginning in 2018, the Company is currently analyzing its global capital and legal entity structure, working capital requirements, and repatriation plans. Based on the Company's analysis of the territorial tax system and other new international tax provisions as of March 31, 2018, the Company continues to support the assertion to indefinitely reinvest $2.6 billion of accumulated foreign earnings and profits in Europe and other non-U.S. jurisdictions. As a result, as a reasonable provisional estimate, the Company did not record any new deferred tax liabilities associated with the territorial tax system or any changes to the indefinite reinvestment

23


assertion. Further, it is impracticable for the Company to estimate any future tax costs for any unrecognized deferred tax liabilities associated with its indefinite reinvestment assertion as of March 31, 2018, because the actual tax liability, if any, would be dependent on complex analysis and calculations considering various tax laws, exchange rates, circumstances existing when a repatriation, sale, or liquidation occurs, or other factors. If there are any changes to our indefinite reinvestment assertion as a result of finalizing our assessment of the new Tax Act, the Company will adjust its provisional estimates, record, and disclose any tax impacts in the appropriate period, pursuant to SAB 118.

The consolidated effective tax rate for the quarter ended March 31, 2018 was 13% as compared to 14% in the same quarter of the prior year. The effective tax rate for the quarter ended March 31, 2018 benefited from a $44 million discrete tax benefit as a result of the remeasurement of deferred taxes following a legal entity restructuring as well as the reduction in the U.S. corporate tax rate effective at the beginning of 2018. These impacts were mitigated somewhat by an increased weighting of taxable income in higher tax rate jurisdictions versus the prior year. The effective tax rate for the quarter ended April 1, 2017 benefited from a deferred tax benefit of $38 million resulting from intercompany transfers of intellectual property.

As of March 31, 2018, the Company classified $10 million of unrecognized tax benefits as a net current liability. Management’s estimate of reasonably possible changes in unrecognized tax benefits during the next twelve months consists of the current liability balance expected to be settled within one year, offset by approximately $6 million of projected additions related primarily to ongoing intercompany transfer pricing activity. Management is currently unaware of any issues under review that could result in significant additional payments, accruals or other material deviation in this estimate.
Following is a reconciliation of the Company’s total gross unrecognized tax benefits for the quarter ended March 31, 2018; $50 million of this total represents the amount that, if recognized, would affect the Company’s effective income tax rate in future periods.
(millions)
December 30, 2017
$
60

Tax positions related to current year:
 
Additions
2

Reductions

Tax positions related to prior years:
 
Additions
1

Reductions

Settlements

Lapse in statute of limitations

March 31, 2018
$
63


The accrual balance for tax-related interest was approximately $24 million at March 31, 2018.
Note 11 Derivative instruments and fair value measurements
The Company is exposed to certain market risks such as changes in interest rates, foreign currency exchange rates, and commodity prices, which exist as a part of its ongoing business operations. Management uses derivative and nonderivative financial instruments and commodity instruments, including futures, options, and swaps, where appropriate, to manage these risks. Instruments used as hedges must be effective at reducing the risk associated with the exposure being hedged.
The Company designates derivatives and nonderivative hedging instruments as cash flow hedges, fair value hedges, net investment hedges, and uses other contracts to reduce volatility in interest rates, foreign currency and commodities. As a matter of policy, the Company does not engage in trading or speculative hedging transactions.

24


Total notional amounts of the Company’s derivative instruments as of March 31, 2018 and December 30, 2017 were as follows:
(millions)
March 31,
2018
December 30,
2017
Foreign currency exchange contracts
$
1,277

$
2,172

Cross-currency contracts
736


Interest rate contracts
1,710

2,250

Commodity contracts
550

544

Total
$
4,273

$
4,966

Following is a description of each category in the fair value hierarchy and the financial assets and liabilities of the Company that were included in each category at March 31, 2018 and December 30, 2017, measured on a recurring basis.
Level 1 – Financial assets and liabilities whose values are based on unadjusted quoted prices for identical assets or liabilities in an active market. For the Company, level 1 financial assets and liabilities consist primarily of commodity derivative contracts.
Level 2 – Financial assets and liabilities whose values are based on quoted prices in markets that are not active or model inputs that are observable either directly or indirectly for substantially the full term of the asset or liability. For the Company, level 2 financial assets and liabilities consist of interest rate swaps, cross-currency swaps and over-the-counter commodity and currency contracts.
The Company’s calculation of the fair value of interest rate swaps is derived from a discounted cash flow analysis based on the terms of the contract and the interest rate curve. Over-the-counter commodity derivatives are valued using an income approach based on the commodity index prices less the contract rate multiplied by the notional amount. Foreign currency contracts are valued using an income approach based on forward rates less the contract rate multiplied by the notional amount. The Company’s calculation of the fair value of level 2 financial assets and liabilities takes into consideration the risk of nonperformance, including counterparty credit risk.

Level 3 – Financial assets and liabilities whose values are based on prices or valuation techniques that require inputs that are both unobservable and significant to the overall fair value measurement. These inputs reflect management’s own assumptions about the assumptions a market participant would use in pricing the asset or liability. The Company did not have any level 3 financial assets or liabilities as of March 31, 2018 or December 30, 2017.
The following table presents assets and liabilities that were measured at fair value in the Consolidated Balance Sheet on a recurring basis as of March 31, 2018 and December 30, 2017:
Derivatives designated as hedging instruments
 
March 31, 2018
 
December 30, 2017
(millions)
Level 1
Level 2
Total
 
Level 1
Level 2
Total
Liabilities:
 
 

 
 
 

Cross-currency contracts:
 
 
 
 
 
 
 
   Other Liabilities
 
$
(8
)
$
(8
)
 
 
 
 
Interest rate contracts:
 
 

 
 
 

Other liabilities (a)

(32
)
(32
)
 

(54
)
(54
)
Total liabilities
$

$
(40
)
$
(40
)

$

$
(54
)
$
(54
)
(a) The fair value of the related hedged portion of the Company's long-term debt, a level 2 liability, was $1.4 billion and $2.3 billion as of March 31, 2018 and December 30, 2017, respectively.

25


Derivatives not designated as hedging instruments
 
March 31, 2018
 
December 30, 2017
(millions)
Level 1
Level 2
Total
 
Level 1
Level 2
Total
Assets:
 
 
 
 
 
 
 
Foreign currency exchange contracts:
 
 
 
 
 
 
 
Other prepaid assets
$

$
9

$
9

 
$

$
10

$
10

Commodity contracts:
 
 
 
 
 
 
 
Other prepaid assets
5


5

 
6


6

Total assets
$
5

$
9

$
14


$
6

$
10

$
16

Liabilities:
 
 
 
 
 
 
 
Foreign currency exchange contracts:
 
 
 
 
 
 
 
Other current liabilities
$

$
(6
)
$
(6
)
 
$

$
(14
)
$
(14
)
Commodity contracts:
 
 
 
 
 
 
 
Other current liabilities
(7
)

(7
)
 
$
(7
)
$

$
(7
)
Total liabilities
$
(7
)
$
(6
)
$
(13
)

$
(7
)
$
(14
)
$
(21
)
The Company has designated its outstanding foreign currency denominated long-term debt as a net investment hedge of a portion of the Company’s investment in its subsidiaries’ foreign currency denominated net assets. The carrying value of this debt was approximately $2.8 billion and $2.7 billion as of March 31, 2018 and December 30, 2017, respectively.

The following amounts were recorded on the Consolidated Balance Sheet related to cumulative basis adjustments for existing fair value hedges as of March 31, 2018 and December 30, 2017.
(millions)
 
Line Item in the Consolidated Balance Sheet in which the hedged item is included
 
Carrying amount of the hedged liabilities
 
Cumulative amount of fair value hedging adjustment included in the carrying amount of the hedged liabilities (a)
 
 
 
 
March 31,
2018
December 30,
2017
 
March 31,
2018
December 30,
2017
Interest rate contracts
 
Current maturities of long-term debt
 
$
401

$
402

 
$
1

$
2

Interest rate contracts
 
Long-term debt
 
$
3,406

$
3,481

 
$
(53
)
$
(22
)
(a) The current maturities of hedged long-term debt includes $1 million and $2 million of hedging adjustment on discontinued hedging relationships as of March 31, 2018 and December 30, 2017, respectively. The hedged long-term debt includes $(20) million and $32 million of hedging adjustment on discontinued hedging relationships as of March 31, 2018 and December 30, 2017, respectively.

26


The Company has elected to not offset the fair values of derivative assets and liabilities executed with the same counterparty that are generally subject to enforceable netting agreements. However, if the Company were to offset and record the asset and liability balances of derivatives on a net basis, the amounts presented in the Consolidated Balance Sheet as of March 31, 2018 and December 30, 2017 would be adjusted as detailed in the following table:
As of March 31, 2018:
 
 
 
  
  
Gross Amounts Not Offset in the
Consolidated Balance Sheet
  
  
Amounts
Presented in
the
Consolidated
Balance Sheet
Financial
Instruments
Cash Collateral
Received/
Posted
Net
Amount
Total asset derivatives
$
14

$
(12
)
$

$
2

Total liability derivatives
$
(53
)
$
12

$
30

$
(11
)

As of December 30, 2017:
 
 
 
 
  
  
Gross Amounts Not Offset in the
Consolidated Balance Sheet
  
  
Amounts
Presented in the
Consolidated
Balance Sheet
Financial
Instruments
Cash Collateral
Received/
Posted
Net
Amount
Total asset derivatives
$
16

$
(15
)
$

$
1

Total liability derivatives
$
(75
)
$
15

$
37

$
(23
)

The effect of derivative instruments on the Consolidated Statements of Income and Comprehensive Income for the quarters ended March 31, 2018 and April 1, 2017 was as follows:

Derivatives and non-derivatives in net investment hedging relationships
(millions)
Gain (loss)
recognized in
AOCI
 
Gain (loss) excluded from assessment of hedge effectiveness
Location of gain (loss) in income of excluded component
 
March 31,
2018
 
April 1,
2017
 
March 31,
2018
 
April 1,
2017
 
Foreign currency denominated long-term debt
$
(73
)
 
$
(25
)
 
$

 
$

 
Cross-currency contracts
(8
)
 

 
3

 

Other income (expense), net
Total
$
(81
)
 
$
(25
)
 
$
3

 
$

 
Derivatives not designated as hedging instruments
(millions)
Location of gain
(loss) recognized
in income
Gain (loss)
recognized in
income
 
 
March 31,
2018
 
April 1,
2017
Foreign currency exchange contracts
COGS
$
3

 
$
(9
)
Foreign currency exchange contracts
Other income (expense), net
(4
)
 
(5
)
Foreign currency exchange contracts
SG&A
1

 

Commodity contracts
COGS
5

 
(13
)
Commodity contracts
SG&A

 
1

Total
 
$
5


$
(26
)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 


27


The effect of fair value and cash flow hedge accounting on the Consolidated Income Statement for the quarters ended March 31, 2018 and April 1, 2017:
 
 
 
 
March 31, 2018
 
April 1, 2017
(millions)
 
Interest Expense
 
COGS
Interest Expense
Total amounts of income and expense line items presented in the Consolidated Income Statement in which the effects of fair value or cash flow hedges are recorded
 
$
69

 
$
2,088

$
61

 
Gain (loss) on fair value hedging relationships:
 
 
 
 
 
 
Interest contracts:
 
 
 
 
 
 
Hedged items
 
32

 

9

 
Derivatives designated as hedging instruments
 
(28
)
 

(4
)
 
 
 
 
 
 
 
 
 
Gain (loss) on cash flow hedging relationships:
 
 
 
 
 
 
Interest contracts:
 
 
 
 
 
 
Amount of gain (loss) reclassified from AOCI into income
 
(2
)
 

(2
)
 
Foreign exchange contracts:
 
 
 
 
 
 
Amount of gain (loss) reclassified from AOCI into income
 

 
1


During the next 12 months, the Company expects $7 million of net deferred losses reported in AOCI at March 31, 2018 to be reclassified to income, assuming market rates remain constant through contract maturities.

Certain of the Company’s derivative instruments contain provisions requiring the Company to post collateral on those derivative instruments that are in a liability position if the Company’s credit rating is at or below BB+ (S&P), or Baa1 (Moody’s). The fair value of all derivative instruments with credit-risk-related contingent features in a liability position on March 31, 2018 was $39 million. If the credit-risk-related contingent features were triggered as of March 31, 2018, the Company would be required to post additional collateral of $23 million. In addition, certain derivative instruments contain provisions that would be triggered in the event the Company defaults on its debt agreements. There were no collateral posting as of March 31, 2018 triggered by credit-risk-related contingent features.
Financial instruments
The carrying values of the Company’s short-term items, including cash, cash equivalents, accounts receivable, accounts payable, notes payable and current maturities of long-term debt approximate fair value. The fair value of the Company’s long-term debt, which are level 2 liabilities, is calculated based on broker quotes. The fair value and carrying value of the Company's long-term debt was $8.1 billion and $7.9 billion, respectively, as of March 31, 2018.
Counterparty credit risk concentration and collateral requirements
The Company is exposed to credit loss in the event of nonperformance by counterparties on derivative financial and commodity contracts. Management believes a concentration of credit risk with respect to derivative counterparties is limited due to the credit ratings and use of master netting and reciprocal collateralization agreements with the counterparties and the use of exchange-traded commodity contracts.
Master netting agreements apply in situations where the Company executes multiple contracts with the same counterparty. Certain counterparties represent a concentration of credit risk to the Company. If those counterparties fail to perform according to the terms of derivative contracts, this would result in a loss to the Company. As of March 31, 2018, the Company was not in a significant net asset position with any counterparties with which a master netting agreement would apply.
For certain derivative contracts, reciprocal collateralization agreements with counterparties call for the posting of collateral in the form of cash, treasury securities or letters of credit if a fair value loss position to the Company or its counterparties exceeds a certain amount. In addition, the Company is required to maintain cash margin accounts in connection with its open positions for exchange-traded commodity derivative instruments executed with the

28


counterparty that are subject to enforceable netting agreements. As of March 31, 2018, the Company posted $16 million related to reciprocal collateralization agreements. As of March 31, 2018 the Company posted $14 million in margin deposits for exchange-traded commodity derivative instruments, which was reflected as an increase in accounts receivable, net on the Consolidated Balance Sheet.
Management believes concentrations of credit risk with respect to accounts receivable is limited due to the generally high credit quality of the Company’s major customers, as well as the large number and geographic dispersion of smaller customers. However, the Company conducts a disproportionate amount of business with a small number of large multinational grocery retailers, with the five largest accounts encompassing approximately 21% of consolidated trade receivables at March 31, 2018.
Note 12 Reportable segments
Kellogg Company is the world’s leading producer of cereal, second largest producer of cookies and crackers, and a leading producer of savory snacks and frozen foods. Additional product offerings include toaster pastries, cereal bars, fruit-flavored snacks and veggie foods. Kellogg products are manufactured and marketed globally. Principal markets for these products include the United States and United Kingdom.
The Company manages its operations through ten operating segments that are based on product category or geographic location. These operating segments are evaluated for similarity with regards to economic characteristics, products, production processes, types or classes of customers, distribution methods and regulatory environments to determine if they can be aggregated into reportable segments. The reportable segments are discussed in greater detail below.
The U.S. Snacks operating segment includes cookies, crackers, cereal bars, savory snacks and fruit-flavored snacks.
U.S. Morning Foods includes primarily cereal and toaster pastries.
U.S. Specialty primarily represents food away from home channels, including food service, convenience, vending, Girl Scouts and food manufacturing. The food service business is mostly non-commercial, serving institutions such as schools and hospitals. The convenience business includes traditional convenience stores as well as alternate retail outlets.
North America Other includes the U.S. Frozen, Kashi, Canada, and RXBAR operating segments. As these operating segments are not considered economically similar enough to aggregate with other operating segments and are immaterial for separate disclosure, they have been grouped together as a single reportable segment.
The three remaining reportable segments are based on geographic location – Europe which consists principally of European countries; Latin America which consists of Central and South America and includes Mexico; and Asia Pacific which consists of Sub-Saharan Africa, Australia and other Asian and Pacific markets.
The measurement of reportable segment results is based on segment operating profit which is generally consistent with the presentation of operating profit in the Consolidated Statement of Income. Intercompany transactions between operating segments were insignificant in all periods presented. Certain immaterial reclassifications have been made to the prior year amounts to conform with current year presentation.

29


 
Quarter ended
(millions)
March 31,
2018
April 1,
2017
Net sales
 
 
U.S. Snacks
$
762

$
795

U.S. Morning Foods
691

708

U.S. Specialty
398

393

North America Other
479

392

Europe
587

513

Latin America
232

220

Asia Pacific
252

227

Consolidated
$
3,401

$
3,248

Operating profit
 
 
U.S. Snacks
$
102

$
(36
)
U.S. Morning Foods
150

157

U.S. Specialty
80

96

North America Other
67

49

Europe
74

66

Latin America
22

33

Asia Pacific
27

22

Total Reportable Segments
522

387

Corporate
(12
)
(107
)
Consolidated
$
510

$
280

Supplemental product information is provided below for net sales to external customers:
 
 
Quarter ended
(millions)
 
March 31,
2018
 
April 1,
2017
Snacks
 
$
1,775

 
$
1,717

Cereal
 
1,351

 
1,298

Frozen
 
275

 
233

Consolidated
 
$
3,401

 
$
3,248



30


Note 13 Supplemental Financial Statement Data
Consolidated Balance Sheet
 
 
(millions)
March 31, 2018 (unaudited)
December 30, 2017
Trade receivables
$
1,459

$
1,250

Allowance for doubtful accounts
(11
)
(10
)
Refundable income taxes
26

23

Other receivables
127

126

Accounts receivable, net
$
1,601

$
1,389

Raw materials and supplies
$
335

$
333

Finished goods and materials in process
879

884

Inventories
$
1,214

$
1,217

Property
$
9,471

$
9,366

Accumulated depreciation
(5,758
)
(5,650
)
Property, net
$
3,713

$
3,716

Pension
$
290

$
252

Deferred income taxes
254

246

Other
536

529

Other assets
$
1,080

$
1,027

Accrued income taxes
$
65

$
30

Accrued salaries and wages
199

311

Accrued advertising and promotion
597

582

Other
547

551

Other current liabilities
$
1,408

$
1,474

Income taxes payable
$
192

$
192

Nonpension postretirement benefits
39

40

Other
352

373

Other liabilities
$
583

$
605



Note 14 Subsequent Event

On May 2, 2018, the Company (i) acquired additional ownership in Multipro, a leading distributor of a variety of food products in Nigeria and Ghana, and (ii) exercised its call option (Purchase Option) to acquire an ownership interest in Tolaram Africa Foods, PTE LTD (TAF), one of the holding companies of an affiliated food manufacturing entity under common ownership. The aggregate consideration paid was approximately $420 million and was funded through cash on hand and short-term borrowings.

As a result of the Company’s additional ownership in Multipro as well as certain concurrent changes to the shareholders’ agreement, the assets and liabilities of Multipro will be included in the Consolidated Balance Sheet and the results of its operations will be included in the Consolidated Statement of Income subsequent to the acquisition date. The major classes of assets and liabilities of Multipro are expected to be net working capital (deficit), property, intangible assets (amortizable and non-amortizable), non-controlling interests and goodwill. 

The consideration paid for the exercise of the call option in TAF, together with the existing cost value of the Purchase Option, will be (i) evaluated for impairment and (ii) accounted for under the equity method of accounting subsequent to the acquisition date. Any difference between the amount paid and the underlying equity in net assets will be identified and amortized over future periods, as appropriate.


31


KELLOGG COMPANY
PART I—FINANCIAL INFORMATION
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Business overview
The following Management’s Discussion and Analysis of Financial Condition and Results of Operations (MD&A) is intended to help the reader understand Kellogg Company, our operations and our present business environment. MD&A is provided as a supplement to, and should be read in conjunction with, our Consolidated Financial Statements and the accompanying notes thereto contained in Item 1 of this report.

For more than 100 years, consumers have counted on Kellogg for great-tasting, high-quality and nutritious foods. These foods include snacks, such as cookies, crackers, savory snacks, toaster pastries, cereal bars and bites, fruit-flavored snacks; and convenience foods, such as, ready-to-eat cereals, frozen waffles and veggie foods.
Kellogg products are manufactured and marketed globally.

Segments
We manage our operations through ten operating segments that are based on product category or geographic location. These operating segments are evaluated for similarity with regards to economic characteristics, products, production processes, types or classes of customers, distribution methods and regulatory environments to determine if they can be aggregated into reportable segments. We report results of operations in the following reportable segments: U.S. Snacks: U.S. Morning Foods; U.S. Specialty; North America Other; Europe; Latin America; and Asia Pacific. The reportable segments are discussed in greater detail in Note 12 within Notes to Consolidated Financial Statements.

Restatement of 2017 financial statements
Financial statements for 2017 were restated to reflect changes in accounting standards that were adopted on a retrospective basis, as well as product transfer between reportable segments.

Non-GAAP financial measures
This filing includes non-GAAP financial measures that we provide to management and investors that exclude certain items that we do not consider part of on-going operations. Items excluded from our non-GAAP financial measures are discussed in the "Significant items impacting comparability" section of this filing. Our management team consistently utilizes a combination of GAAP and non-GAAP financial measures to evaluate business results, to make decisions regarding the future direction of our business, and for resource allocation decisions, including incentive compensation. As a result, we believe the presentation of both GAAP and non-GAAP financial measures provides investors with increased transparency into financial measures used by our management team and improves investors’ understanding of our underlying operating performance and in their analysis of ongoing operating trends. All historic non-GAAP financial measures have been reconciled with the most directly comparable GAAP financial measures.

Non-GAAP financial measures used include currency-neutral and organic net sales, currency-neutral adjusted operating profit, currency-neutral adjusted diluted EPS, and cash flow. We determine currency-neutral results by dividing or multiplying, as appropriate, the current-period local currency operating results by the currency exchange rates used to translate our financial statements in the comparable prior-year period to determine what the current period U.S. dollar operating results would have been if the currency exchange rate had not changed from the comparable prior-year period. These non-GAAP financial measures may not be comparable to similar measures used by other companies.

Currency-neutral net sales and organic net sales: We adjust the GAAP financial measure to exclude the impact of foreign currency, resulting in currency-neutral sales. In addition, we exclude the impact of acquisitions, dispositions, related integration costs, shipping day differences, and foreign currency, resulting in organic net sales. We excluded the items which we believe may obscure trends in our underlying net sales performance. By providing these non-GAAP net sales measures, management intends to provide investors with a meaningful, consistent comparison of net sales performance for the Company and each of our reportable segments for the periods presented. Management uses these non-GAAP measures to evaluate the effectiveness of initiatives behind net sales growth, pricing realization, and the impact of mix on our business results. These non-GAAP measures are also used to make decisions regarding the future direction of our business, and for resource allocation decisions.

32



Currency-neutral adjusted: gross profit, gross margin, SG&A, SG&A%, operating profit, operating profit margin, net income, and diluted EPS: We adjust the GAAP financial measures to exclude the effect of Project K and cost reduction activities, mark-to-market adjustments for pension plans, commodities and certain foreign currency contracts, and foreign currency, resulting in currency-neutral adjusted. We excluded the items which we believe may obscure trends in our underlying profitability. By providing these non-GAAP profitability measures, management intends to provide investors with a meaningful, consistent comparison of the Company's profitability measures for the periods presented. Management uses these non-GAAP financial measures to evaluate the effectiveness of initiatives intended to improve profitability, such as Project K, ZBB, and Revenue Growth Management, to assess performance of newly acquired businesses, as well as to evaluate the impacts of inflationary pressures and decisions to invest in new initiatives within each of our segments.

Adjusted effective income tax rate: We adjust the GAAP financial measures to exclude the effect of Project K and cost reduction activities, mark-to-market adjustments for pension plans, commodities and certain foreign currency contracts. We excluded the items which we believe may obscure trends in our pre-tax income and the related tax effect of those items on our adjusted effective income tax rate. By providing this non-GAAP measure, management intends to provide investors with a meaningful, consistent comparison of the Company's effective tax rate, excluding the pre-tax income and tax effect of the items noted above, for the periods presented. Management uses this non-GAAP measure to monitor the effectiveness of initiatives in place to optimize our global tax rate.

Cash flow: Defined as net cash provided by operating activities reduced by expenditures for property additions. Cash flow does not represent the residual cash flow available for discretionary expenditures. We use this non-GAAP financial measure of cash flow to focus management and investors on the amount of cash available for debt repayment, dividend distributions, acquisition opportunities, and share repurchases once all of the Company’s business needs and obligations are met. Additionally, certain performance-based compensation includes a component of this non-GAAP measure.

These measures have not been calculated in accordance with GAAP and should not be viewed as a substitute for GAAP reporting measures.

Significant items impacting comparability

Mark-to-market accounting for pension plans, commodities and certain foreign currency contracts
We recognize mark-to-market adjustments for pension plans, commodity contracts, and certain foreign currency contracts as incurred. Actuarial gains/losses for pension plans are recognized in the year they occur. Changes between contract and market prices for commodities contracts and certain foreign currency contracts result in gains/losses that are recognized in the quarter they occur. We recorded a pre-tax mark-to-market benefit of $39 million and a pre-tax mark-to-market charge of $21 million for the quarter ended March 31, 2018 and April 1, 2017, respectively. Included within the aforementioned was a pre-tax mark-to-market benefit for pension plans of $25 million and $1 million for the quarter ended March 31, 2018 and April 1, 2017, respectively.

Project K and cost reduction activities
Project K continued generating savings used to invest in key strategic areas of focus for the business. We recorded pre-tax charges related to this program of $20 million and $142 million for the quarter ended March 31, 2018 and April 1, 2017, respectively.

See the Restructuring and cost reduction activities section for more information.

Acquisitions
In October of 2017, the Company acquired Chicago Bar Company LLC, manufacturer of RXBAR, a high protein snack bar made of simple ingredients. In our North America Other reportable segment, for the quarter ended March 31, 2018 the acquisition added $51 million in net sales that impacted the comparability of our reported results.

Foreign currency translation
We evaluate the operating results of our business on a currency-neutral basis. We determine currency-neutral operating results by dividing or multiplying, as appropriate, the current-period local currency operating results by the

33


currency exchange rates used to translate our financial statements in the comparable prior-year period to determine what the current period U.S. dollar operating results would have been if the currency exchange rate had not changed from the comparable prior-year period.

Financial results
For the quarter ended March 31, 2018, our reported net sales improved by 4.7% due primarily to the RXBAR acquisition in North America Other, favorable foreign currency translation, and improved business delivery. These impacts were partially offset by the previously announced list-price adjustments and other impacts in U.S. Snacks related to its transition from DSD. Currency-neutral net sales increased 2.2% after eliminating the impact foreign currency. Organic net sales increased 0.6% from the prior year after excluding RXBAR results.

First quarter reported operating profit and operating profit margin increased versus the year-ago quarter, driven by productivity savings and higher net sales, as well as by significantly lower restructuring charges and favorable mark-to-market impacts year-on-year. Operating profit and operating profit margin both increased on a currency-neutral adjusted basis, as well, owing to the higher sales growth and strong productivity savings related to the Project K restructuring program. These savings, driven primarily by last summer's exit and elimination of overhead from its U.S. Snacks segment's Direct Store Delivery system, more than offset a substantial year-on-year increase in advertising and promotion investment, as well as various cost pressures, including a significant rise in freight costs.


Reported diluted EPS of $1.27 for the quarter was up 69% compared to the prior year of $.75 due to lower restructuring charges, favorable mark-to-market adjustments, favorable currency translation, a lower effective tax rate and improved business delivery. Currency-neutral adjusted diluted EPS of $1.19 increased by 11% compared to prior year of $1.07, after excluding the impact of mark-to-market, restructuring, and foreign currency.
Reconciliation of certain non-GAAP Financial Measures
 
Quarter ended
Consolidated results
(dollars in millions, except per share data)
March 31,
2018
April 1,
2017
Reported net income
$
444

$
266

Mark-to-market (pre-tax)
39

(21
)
Project K and cost reduction activities (pre-tax)
(20
)
(142
)
Income tax impact applicable to adjustments, net*
(3
)
50

Foreign currency impact
13

 
Currency-neutral adjusted net income
$
415

$
379

Reported diluted EPS
$
1.27

$
0.75

Mark-to-market (pre-tax)
0.11

(0.06
)
Project K and cost reduction activities (pre-tax)
(0.06
)
(0.40
)
Income tax impact applicable to adjustments, net*
(0.01
)
0.14

Foreign currency impact
0.04

 
Currency-neutral adjusted diluted EPS
$
1.19

$
1.07

Currency-neutral adjusted diluted EPS growth
11.2
%


* Represents the estimated income tax effect on the reconciling items, using weighted-average statutory tax rates, depending upon the applicable jurisdiction.
For more information on the reconciling items in the table above, please refer to the Significant items impacting comparability section.


34


Net sales and operating profit
The following tables provide an analysis of net sales and operating profit performance for the first quarter of 2018 versus 2017: 
Quarter ended March 31, 2018
 
 
 
 
 
 
 
 
 
 
 
 
(millions)
 
U.S.
Snacks
 
U.S.
Morning
Foods
 
U.S.
Specialty
 
North
America
Other
 
Europe
 
Latin
America
 
Asia
Pacific
 
Corporate
 
Kellogg
Consolidated
Reported net sales
 
$
762

 
$
691

 
$
398

 
$
479

 
$
587

 
$
232

 
$
252

 
$

 
$
3,401

Foreign currency impact
 

 

 

 
5

 
62

 
4

 
11

 

 
82

Currency-neutral net sales
 
$
762

 
$
691

 
$
398

 
$
474

 
$
525

 
$
228

 
$
241

 
$

 
$
3,319

Acquisitions/divestitures
 

 

 

 
51

 

 

 

 

 
51

Organic net sales
 
$
762

 
$
691

 
$
398

 
$
423

 
$
525

 
$
228

 
$
241

 
$

 
$
3,268

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Quarter ended April 1, 2017
 
 
 
 
 
 
 
 
 
 
 
 
(millions)
 
U.S.
Snacks
 
U.S.
Morning
Foods
 
U.S.
Specialty
 
North
America
Other
 
Europe
 
Latin
America
 
Asia
Pacific
 
Corporate
 
Kellogg
Consolidated
Reported net sales
 
$
795

 
$
708

 
$
393

 
$
392

 
$
513

 
$
220

 
$
227

 
$

 
$
3,248

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
% change - 2018 vs. 2017:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Reported growth
 
(4.1
)%
 
(2.4
)%
 
1.3
%
 
22.1
%
 
14.4
%
 
5.3
%
 
11.0
%
 
%
 
4.7
%
Foreign currency impact
 
 %
 
 %
 
%
 
1.2
%
 
12.2
%
 
2.0
%
 
4.8
%
 
%
 
2.5
%
Currency-neutral growth
 
(4.1
)%
 
(2.4
)%
 
1.3
%
 
20.9
%
 
2.2
%
 
3.3
%
 
6.2
%
 
%
 
2.2
%
Acquisitions/divestitures
 
 %
 
 %
 
%
 
13.1
%
 
%
 
%
 
%
 
%
 
1.6
%
Organic growth
 
(4.1
)%
 
(2.4
)%
 
1.3
%
 
7.8
%
 
2.2
%
 
3.3
%
 
6.2
%
 
%
 
0.6
%
For more information on the reconciling items in the table above, please refer to the Significant items impacting comparability section.



35


Quarter ended March 31, 2018
 
 
 
 
 
 
 
 
 
 
 
 
(millions)
 
U.S.
Snacks
 
U.S.
Morning
Foods
 
U.S.
Specialty
 
North
America
Other
 
Europe
 
Latin
America
 
Asia
Pacific
 
Corporate
 
Kellogg
Consolidated
Reported operating profit
 
$
102

 
$
150

 
$
80

 
$
67

 
$
74

 
$
22

 
$
27

 
$
(12
)
 
$
510

Mark-to-market
 

 

 

 

 

 

 

 
30

 
30

Project K and cost reduction activities
 
(6
)
 
(2
)
 

 
(2
)
 
(7
)
 
(2
)
 

 
(1
)
 
(20
)
Foreign currency impact
 

 

 

 

 
8

 
1

 
1

 
1

 
11

Currency-neutral adjusted operating profit
 
$
108

 
$
152

 
$
80

 
$
69

 
$
73

 
$
23

 
$
26

 
$
(42
)
 
$
489

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Quarter ended April 1, 2017
 
 
 
 
 
 
 
 
 
 
 
 
(millions)
 
U.S.
Snacks
 
U.S.
Morning
Foods
 
U.S.
Specialty
 
North
America
Other
 
Europe
 
Latin
America
 
Asia
Pacific
 
Corporate
 
Kellogg
Consolidated
Reported operating profit
 
$
(36
)
 
$
157

 
$
96

 
$
49

 
$
66

 
$
33

 
$
22

 
$
(107
)
 
$
280

Mark-to-market
 

 

 

 

 

 

 

 
(47
)
 
(47
)
Project K and cost reduction activities
 
(120
)
 
(1
)
 

 
(7
)
 
(6
)
 
(1
)
 
(1
)
 
(2
)
 
(138
)
Adjusted operating profit
 
$
84

 
$
158

 
$
96

 
$
56

 
$
72

 
$
34

 
$
23

 
$
(58
)
 
$
465

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
% change - 2018 vs. 2017:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Reported growth
 
382.7
%
 
(4.8
)%
 
(16.2
)%
 
36.6
%
 
11.8
%
 
(33.0
)%
 
25.6
%
 
88.2
%
 
81.7
%
Mark-to-market
 
%
 
 %
 
 %
 
%
 
%
 
 %
 
%
 
59.6
%
 
35.3
%
Project K and cost reduction activities
 
353.8
%
 
(0.9
)%
 
 %
 
14.3
%
 
0.1
%
 
(2.4
)%
 
3.6
%
 
0.3
%
 
38.9
%
Foreign currency impact
 
%
 
 %
 
 %
 
0.9
%
 
10.6
%
 
2.2
 %
 
4.7
%
 
2.1
%
 
2.4
%
Currency-neutral adjusted growth
 
28.9
%
 
(3.9
)%
 
(16.2
)%
 
21.4
%
 
1.1
%
 
(32.8
)%
 
17.3
%
 
26.2
%
 
5.1
%
For more information on the reconciling items in the table above, please refer to the Significant items impacting comparability section.

U.S. Snacks
This segment consists of crackers, cookies, savory snacks, wholesome snacks and fruit-flavored snacks.

As reported and Currency-neutral net sales were 4.1% lower versus the comparable quarter due primarily to price/mix as a result of the year on year impact of list-price adjustments and rationalization of stock-keeping units related to the DSD exit during the second half of 2017. These impacts were partially offset by offset by improved performance by key brands.

All of our ex-DSD categories experienced year over year gains in velocity during the first quarter, as we now have a stronger set of SKUs on the shelf which are being supported with sufficient brand-building.

The Big 3 crackers brands (Cheez-it, Club and Townhouse) collectively returned to consumption and share growth during the first quarter of 2018. Pringles, which was never in DSD, grew both consumption and share during the first quarter as a result of our successful flavor-stacking campaign, involving both media and in-store activation.

As reported operating profit increased significantly due to lower Project K restructuring charges and overhead reductions in conjunction with our DSD transition partially offset by a significant increase in brand investment. Currency-neutral adjusted operating profit increased 29% after excluding the impact of restructuring charges.

U.S. Morning Foods
This segment consists of cereal and toaster pastries. As reported and Currency-neutral net sales declined 2.4% as a result of decreased volume partially offset by favorable pricing/mix.

Despite heavy competitor promotion that held back our performance in kid-oriented brands, a focus on food news and brand communication in the adult-oriented Health & Wellness segment helped moderate our declines from

36


2017. Special K returned to consumption and share growth during the first quarter as a result of communication around its new inner-strength positioning. Similarly, Mini-Wheats, Raisin Bran, and Rice Krispies all started to improve their trends during the quarter as we renewed communication about their key wellness attributes.

As reported operating profit decreased 4.8% due to higher restructuring charges and lower net sales. Currency-neutral adjusted operating profit decreased 3.9% after excluding restructuring charges.

U.S. Specialty
This segment is comprised of sales of most of our brands through channels such as foodservice, convenience stores, vending, and others. As reported and Currency-neutral net sales improved 1.3% as a result of higher volume and improved pricing/mix.

The Vending, Convenience, and Girls Scouts channels posted strong growth. Foodservice posted a modest decline against a strong first quarter of 2017.

As Reported operating profit and Currency-neutral adjusted operating profit decreased 16.2% due to a revised allocation of costs between U.S. operating segments.

North America Other
This segment is composed of our U.S. Frozen Foods, Kashi Company, Canada, and RXBAR businesses.

As reported net sales increased 22.1% due to the RXBAR acquisition, higher volume, favorable pricing/mix, and favorable foreign currency. Currency-neutral net sales increased 20.9% after excluding the impact of foreign currency. Organic net sales increased 7.8% from the prior year after excluding RXBAR results, led by growth momentum in U.S. Frozen Foods.

RXBAR consumption and share grew as we continued to expand distribution of core bars.

The U.S. Frozen business reported increased net sales on higher volume and favorable price/mix. Eggo and Morningstar Farms both grew share and consumption during the quarter, benefiting from renovated food and packaging, new innovations, and a focus on core offerings.

As Reported operating profit increased 36.6% due to lower restructuring charges, Project K and ZBB savings and favorable foreign currency. Currency-neutral adjusted operating profit increased 21.4% after excluding the impact of restructuring charges and foreign currency.

Europe
As Reported net sales increased 14.4% due to favorable foreign currency and higher volume partially offset by unfavorable pricing/mix. Currency-neutral net sales and Organic net sales increased 2.2% after excluding the impact of foreign currency, as the impact of sales growth and productivity savings more than offset the effect of a significant increase in brand investment.

Growth was led by Pringles, which lapped year-ago promotional disruptions in some markets. Pringles continued to grow across the region, well beyond the markets that experienced last year's disruption.

Cereal currency-neutral net sales declined modestly due to softness in Northern Europe, but trends continue to improve. The U.K. cereal business grew consumption and share during the quarter, continuing its improving trend with growth in several brands.

Additionally, emerging markets were also a driver of Europe's growth in both cereal and snacks, led by Egypt and Russia.

As reported operating profit increased 11.8% due primarily to favorable foreign currency. Currency-neutral adjusted operating profit increased 1.1% after excluding the impact of restructuring charges and foreign currency.

Latin America
As reported net sales improved 5.3% due to increased volume, favorable pricing/mix and favorable foreign currency. Currency-neutral net sales increased 3.3% after excluding the impact of foreign currency.

37



Mexico posted its eighth straight quarter of organic net sales growth, growing consumption and share in cereal, while snacks growth was led by Pringles. Mercosur posted double-digit growth driven by cereal, Pringles, and Parati. We continue to leverage Parati's presence and expertise in high-frequency stores.

Caribbean/Central America declines moderated sequentially in the first quarter despite post-hurricane store closings in Puerto Rico.

As reported operating profit and Currency-neutral adjusted operating profit decreased 33%, primarily due to the expected negative impact of transactional currency exchange on cost of goods sold. We expect this impact is isolated to the first quarter. The positive impact of foreign currency translation was mostly offset by the higher restructuring charges. 

Asia Pacific
As reported net sales improved 11.0% due to higher volume and favorable foreign currency partially offset by unfavorable price/mix. Currency-neutral net sales increased 6.2%, after excluding the impact of foreign currency.

Cereal and wholesome snacks businesses experienced growth across Asia and Africa, including double-digit growth in India, South East Asia, and Korea. To achieve this growth, we are executing our emerging market cereal category development model: leveraging the Kellogg master brand, launching affordable and locally relevant innovation, offering the right price/pack combination across retail channels, and expanding the quantity and quality of our distribution.

Our Pringles business posted double-digit growth for the quarter in Asia Pacific. We continue to expand product offerings in certain markets while launching new pack-formats in others, extending the brand's distribution reach.

Australia, our largest market in the region, posted share gains during the quarter, continuing its stabilization trend.

As reported operating profit increased 25.6% due to higher net sales, lower restructuring charges, and productivity and brand-building efficiencies as a result of Project K and ZBB initiatives, partially offset by a double-digit increase in brand building. Currency-neutral adjusted operating profit improved 17.3% after excluding the impact of restructuring and foreign currency.

Outside of our reported results, our joint ventures in West Africa and China continued to perform extremely well. Double-digit growth was driven by strong noodles volume in West Africa and by e-commerce sales in China.

Corporate
As reported operating profit increased $95 million due primarily to the favorable impact of year on year mark-to-market costs. Currency-neutral adjusted operating profit improved $16 million after excluding the impact of mark-to-market, restructuring charges, and foreign currency.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 


38


Margin performance
Margin performance for the quarter and year-to-date periods of 2018 versus 2017 is as follows:
Quarter
2018
2017
Change vs. prior
year (pts.)
Reported gross margin (a)
36.8
 %
35.7
 %
1.1

Mark-to-market (COGS)
0.9
 %
(1.4
)%
2.3

Project K and cost reduction activities (COGS)
(0.4
)%
(0.4
)%

Foreign currency impact
 %
 %

Currency-neutral adjusted gross margin
36.3
 %
37.5
 %
(1.2
)
Reported SG&A%
(21.8
)%
(27.1
)%
5.3

Mark-to-market (SG&A)
 %
(0.1
)%
0.1

Project K and cost reduction activities (SG&A)
(0.2
)%
(3.8
)%
3.6

Foreign currency impact
 %
 %

Currency-neutral adjusted SG&A%
(21.6
)%
(23.2
)%
1.6

Reported operating margin
15.0
 %
8.6
 %
6.4

Mark-to-market
0.9
 %
(1.5
)%
2.4

Project K and cost reduction activities
(0.6
)%
(4.2
)%
3.6

Foreign currency impact
 %
 %

Currency-neutral adjusted operating margin
14.7
 %
14.3
 %
0.4

For more information on the reconciling items in the table above, please refer to the Significant items impacting comparability section.
(a) Reported gross profit as a percentage of net sales. Gross profit is equal to net sales less cost of goods sold.

Reported gross margin for the quarter was favorable 110 basis points due primarily to productivity savings as a result of Project K restructuring initiatives and favorable mark-to-market adjustments, partially offset by the impact of U.S. Snacks transition out of DSD distribution and a substantial year-over-year increase in freight costs. The former reflects the elimination of the list price premium, as DSD services are no longer provided, and the inclusion of logistics costs in COGS in a warehouse distribution model. Logistics costs were expensed to SG&A in the DSD model. Currency-neutral adjusted gross margin was unfavorable 120 basis points compared to the first quarter of 2017 after eliminating the impact of mark-to-market and restructuring.

Reported SG&A% for the quarter was favorable 530 basis points due primarily to overhead savings realized from Project K and lower Project K restructuring charges. Currency-neutral adjusted SG&A% was favorable 160 basis points after excluding the impact of restructuring and mark-to-market

Reported operating margin for the quarter was favorable 640 basis points due to significantly lower restructuring charges, favorable market-to-market and foreign currency impacts, as well as productivity savings from Project K restructuring, which includes this year's exit from its U.S. Snacks segment's Direct Store Delivery sales and delivery system. These savings more than offset a substantial year-over-year increase in advertising and promotion investment. Currency-neutral adjusted operating margin was favorable 40 basis points after excluding the impact of mark-to-market, restructuring, and foreign currency.

 
 
 
 



39


Our currency-neutral adjusted gross profit, currency-neutral adjusted SG&A, and currency-neutral adjusted operating profit measures are reconciled to the directly comparable GAAP measures as follows:
 
Quarter ended
(dollars in millions)
March 31,
2018
April 1,
2017
Reported gross profit (a)
$
1,252

$
1,160

Mark-to-market (COGS)
30

(45
)
Project K and cost reduction activities (COGS)
(13
)
(13
)
Foreign currency impact
29


Currency-neutral adjusted gross profit
1,206

1,218

Reported SG&A
$
742

$
880

Mark-to-market (SG&A)

2

Project K and cost reduction activities (SG&A)
7

125

Foreign currency impact
18


Currency-neutral adjusted SG&A%
717

753

Reported operating profit
$
510

$
280

Mark-to-market
30

(47
)
Project K and cost reduction activities
(20
)
(138
)
Foreign currency impact
11


Currency-neutral adjusted operating profit
489

465


Restructuring and cost reduction activities
We view our restructuring and cost reduction activities as part of our operating principles to provide greater visibility in achieving our long-term profit growth targets. Initiatives undertaken are currently expected to recover cash implementation costs within a five-year period of completion. Upon completion (or as each major stage is completed in the case of multi-year programs), the project begins to deliver cash savings and/or reduced depreciation.
 
Project K
Project K is expected to continue generating savings that may be invested in key strategic areas of focus for the business to drive future growth or utilized to achieve our growth initiatives.
The program’s focus is on strengthening existing businesses in core markets, increasing growth in developing and emerging markets, driving an increased level of value-added innovation, implementing a more efficient go-to-market model for certain businesses and creating a more efficient organizational design in several markets. Since inception, Project K has provided significant benefits and is expected to continue to provide a number of benefits in the future, including an optimized supply chain infrastructure, the implementation of global business services, a new global focus on categories, increased agility from a more efficient organization design, and improved effectiveness in go-to-market models.
We currently anticipate that Project K will result in total pre-tax charges, once all phases are approved and implemented, of $1.5 to $1.6 billion, with after-tax cash costs, including incremental capital investments, estimated to be approximately $1.1 billion. Cash expenditures of approximately $950 million have been incurred through the end of fiscal year 2017. Total cash expenditures, as defined, are expected to be approximately $175 million for 2018. Total charges for Project K in 2018 are expected to be approximately $75 to $125 million.
We expect annual cost savings generated from Project K will be approximately $600 to $700 million in 2019. The savings will be realized primarily in selling, general and administrative expense with additional benefit realized in gross profit as cost of goods sold savings are partially offset by negative volume and price impacts resulting from go-to-market business model changes. The overall savings profile of the project reflects our go-to-market initiatives that will impact both selling, general and administrative expense and gross profit. We have realized approximately $480 million of annual savings through the end of 2017. Cost savings have been utilized to increase margins and be strategically invested in areas such as in-store execution, sales capabilities, including adding sales representatives, re-establishing the Kashi business unit, and in the design and quality of our products. We have also invested in production capacity in developing and emerging markets, and in global category teams.

40


We funded much of the initial cash requirements for Project K through our supplier financing initiative. We are now able to fund much of the cash costs for the project through cash on hand as we have started to realize cash savings from the project.
We also expect that the project will have an impact on our consolidated effective income tax rate during the execution of the project due to the timing of charges being taken in different tax jurisdictions. The impact of this project on our consolidated effective income tax rate will be excluded from the adjusted income tax rate that will be disclosed on a quarterly basis.
We will complete the implementation of Project K in 2018, with annual savings expected to increase through 2019. Project charges, after-tax cash costs and annual savings remain in line with expectations.
Refer to Note 5 within Notes to Consolidated Financial Statements for further information related to Project K and other restructuring activities.

Foreign currency translation
The reporting currency for our financial statements is the U.S. dollar. Certain of our assets, liabilities, expenses and revenues are denominated in currencies other than the U.S. dollar, including the euro, British pound, Australian dollar, Canadian dollar, Mexican peso, Russian ruble, Brazilian Real, and Nigerian Naira. To prepare our consolidated financial statements, we must translate those assets, liabilities, expenses and revenues into U.S. dollars at the applicable exchange rates. As a result, increases and decreases in the value of the U.S. dollar against these other currencies will affect the amount of these items in our consolidated financial statements, even if their value has not changed in their original currency. This could have a significant impact on our results if such increase or decrease in the value of the U.S. dollar is substantial.

Interest expense
For the quarters ended March 31, 2018 and April 1, 2017, interest expense was $69 million and $61 million, respectively. The increase from the comparable prior year period is due to higher interest rates on floating rate debt as well as Senior Notes issued in November 2017 in conjunction with our acquisition of the RXBAR business.
Income taxes
Our reported effective tax rate for the quarters ended March 31, 2018 and April 1, 2017 was 13% and 14%, respectively. For the quarter ended March 31, 2018, the effective tax rate benefited from a $44 million discrete tax benefit as a result of the remeasurement of deferred taxes following a legal entity restructuring, as well as the reduction in the U.S. corporate tax rate effective at the beginning of 2018. These impacts were mitigated somewhat by an increased weighting of taxable income in higher tax rate jurisdictions versus the prior year. The effective tax rate for the quarter ended April 1, 2017, benefited from a deferred tax benefit of $38 million resulting from the intercompany transfer of intellectual property.

The adjusted effective income tax rate for the quarters ended March 31, 2018 and April 1, 2017 was 13% and 20%, respectively. The decrease from the comparable prior year quarter is due primarily to the reduction in the U.S. corporate tax rate.

For the full year 2018, we currently expect the effective income tax rate to be approximately 20-21%. Fluctuations in foreign currency exchange rates could impact the expected effective income tax rate as it is dependent upon U.S. dollar earnings of foreign subsidiaries doing business in various countries with differing statutory rates. Additionally, the rate could be impacted by tax legislation and if pending uncertain tax matters, including tax positions that could be affected by planning initiatives, are resolved more or less favorably than we currently expect.

41


The following table provides a reconciliation of as reported to adjusted income taxes and effective tax rate for the quarters ended March 31, 2018 and April 1, 2017.
 
Quarter ended
Consolidated results (dollars in millions)
March 31,
2018
April 1,
2017
Reported income taxes
$
67

$
43

Mark-to-market
7

(4
)
Project K and cost reduction activities
(4
)
(46
)
Adjusted income taxes
64

93

Reported effective income tax rate
13.1
 %
14.0
 %
Mark-to-market
0.5
 %
(0.2
)%
Project K and cost reduction activities
(0.3
)%
(5.5
)%
Adjusted effective income tax rate
12.9
 %
19.7
 %

Investments in Unconsolidated entities
After-tax earnings from unconsolidated entities for the quarter ended March 31, 2018 decreased to less than $1 million loss compared to prior year income of $2 million. The decrease was driven by increased advertising and promotional activities in one of our joint ventures within the all other unconsolidated entities.  Net sales attributable to our share of the unconsolidated entities were approximately $104 million for Multipro and approximately $7 million for all other unconsolidated entities.
The components of our unconsolidated entities’ net sales growth for first quarter of 2018 versus 2017 are shown in the following table:
 
Multipro
Other
Total unconsolidated entities
Contributions from volume growth (a)
26.4
 %
55.9
 %
27.1
 %
Net price realization and mix
(4.5
)
(23.2
)
(4.6
)
Currency-neutral adjusted growth
21.9

32.7

22.5

Foreign currency impact
(0.1
)
5.6

0.3

Reported net sales growth
21.8
 %
38.3
 %
22.8
 %
(a) Measured in tons based on the stated weight of our product shipments.
Liquidity and capital resources
Our principal source of liquidity is operating cash flows supplemented by borrowings for major acquisitions and other significant transactions. Our cash-generating capability is one of our fundamental strengths and provides us with substantial financial flexibility in meeting operating and investing needs.

We have historically reported negative working capital primarily as the result of our focus to improve core working capital by reducing our levels of trade receivables and inventory while extending the timing of payment of our trade payables.  In addition, we have a substantial amount of indebtedness which results in current maturities of long-term debt and notes payable which can have a significant impact on working capital as a result of the timing of these required payments.  These factors, coupled with the use of our ongoing cash flows from operations to service our debt obligations, pay dividends, fund acquisition opportunities, and repurchase our common stock, reduce our working capital amounts. We had negative working capital of $1.2 billion and $1.6 billion as of March 31, 2018 and April 1, 2017, respectively.

We believe that our operating cash flows, together with our credit facilities and other available debt financing, will be adequate to meet our operating, investing and financing needs in the foreseeable future. However, there can be no assurance that volatility and/or disruption in the global capital and credit markets will not impair our ability to access these markets on terms acceptable to us, or at all.

42


The following table sets forth a summary of our cash flows:
 
Quarter ended
(millions)
March 31, 2018
April 1, 2017
Net cash provided by (used in):
 
 
Operating activities
$
228

$
(34
)
Investing activities
(131
)
114

Financing activities
(38
)
(77
)
Effect of exchange rates on cash and cash equivalents
30

15

Net increase (decrease) in cash and cash equivalents
$
89

$
18


Operating activities
The principal source of our operating cash flow is net earnings, meaning cash receipts from the sale of our products, net of costs to manufacture and market our products.
Net cash provided by our operating activities for the quarter ended March 31, 2018, totaled $228 million, an increase of $262 million over the same period in 2017, as restated, due primarily to the termination of our accounts receivable securitization program at the end of 2017. Collections of deferred purchase price on securitized trade receivables totaled $245 million in the quarter ended April 1, 2017 versus zero in the current quarter.
After-tax Project K cash payments were $66 million and $37 million for the quarters ended March 31, 2018 and April 1, 2017, respectively.
Our cash conversion cycle (defined as days of inventory and trade receivables outstanding less days of trade payables outstanding, based on a trailing 12 month average), is approximately negative 6 days and zero days for the 12 month periods ended March 31, 2018 and April 1, 2017, respectively. Compared with the 12 month period ended April 1, 2017, the 2018 cash conversion cycle was positively impacted by an increase in the days of trade payables outstanding attributable to a supplier financing initiative.
Our pension and other postretirement benefit plan contributions amounted to $19 million and $24 million for the quarters ended March 31, 2018 and April 1, 2017, respectively. For the full year 2018, we currently expect that our contributions to pension and other postretirement plans will total approximately $37 million. Actual 2018 contributions could be different from our current projections, as influenced by potential discretionary funding of our benefit trusts versus other competing investment priorities.
We measure cash flow as net cash provided by operating activities reduced by expenditures for property additions. We use this non-GAAP financial measure of cash flow to focus management and investors on the amount of cash available for debt repayment, dividend distributions, acquisition opportunities, and share repurchases. Our cash flow metric is reconciled to the most comparable GAAP measure, as follows:
 
Quarter ended
(millions)
March 31, 2018
April 1, 2017
Net cash provided by operating activities
$
228

$
(34
)
Additions to properties
(132
)
(130
)
Cash flow
$
96

$
(164
)


Investing activities
Our net cash used in investing activities totaled $131 million for the quarter ended March 31, 2018 compared to cash provided of $114 million in the same period of 2017, as restated. The decrease from the prior year was primarily due to the impact of collections of deferred purchase price on securitized trade receivables during the first quarter of 2017. This program was terminated at the end of 2017.
Financing activities
Our net cash used in financing activities for the quarter ended March 31, 2018 totaled $38 million compared to $77 million in the same period of 2017. The difference is due to common stock repurchases of $125 million during the

43


first quarter of 2017 mitigated somewhat by lower proceeds from net issuance of notes payable during the first quarter of 2018 versus 2017.

In November 2017, we issued $600 million of ten-year 3.4% Senior Notes to pay down commercial paper issued in conjunction with the purchase of Chicago Bar Co., LLC, manufacturer of RXBAR.

In May 2017, we issued €600 million of five-year 0.80% Euro Notes due 2022 and repaid our 1.75% fixed rate $400 million U.S. Dollar Notes due 2017 at maturity. Additionally, we repaid our 2.05% fixed rate Cdn. $300 million Canadian Dollar Notes at maturity.

In December 2017, the board of directors approved a new authorization to repurchase up to $1.5 billion in shares beginning in 2018 through December 2019. We did not repurchase shares during the quarter ended March 31, 2018 as we weighed several investment alternatives, including additional investments in West Africa and discretionary pension contributions. Total purchases for the quarter ended April 1, 2017, were 2 million shares for $125 million.

We paid cash dividends of $187 million in the quarter ended March 31, 2018, compared to $182 million during the same period in 2017. The increase in dividends paid reflects our third quarter 2017 increase in the quarterly dividend to $.54 per common share from the previous $.52 per common share. In April 2018, the board of directors declared a dividend of $.54 per common share, payable on June 15, 2018 to shareholders of record at the close of business on June 1, 2018.  The dividend is broadly in line with our current plan to maintain our long-term dividend pay-out of approximately 50% of adjusted net income. In addition, the board of directors announced plans to increase the quarterly dividend to $.56 per common share beginning with the third quarter of 2018.

We entered into an unsecured Five-Year Credit Agreement in February 2014, allowing us to borrow, on a revolving credit basis, up to $2.0 billion and expiring in 2019. In January 2018, we entered into an unsecured Five-Year Credit Agreement to replace the existing agreement allowing us to borrow up to $1.5 billion, on a revolving basis.

In January 2018, we entered into an unsecured 364-Day Credit Agreement to borrow, on a revolving credit basis, up to $1.0 billion at any time outstanding, to replace the $800 million 364-day facility that expired in January 2018.  The new credit facilities contains customary covenants and warranties, including specified restrictions on indebtedness, liens and a specified interest expense coverage ratio.  If an event of default occurs, then, to the extent permitted, the administrative agent may terminate the commitments under the credit facility, accelerate any outstanding loans under the agreement, and demand the deposit of cash collateral equal to the lender's letter of credit exposure plus interest.  There are no borrowings outstanding under the new credit facilities.
We are in compliance with all debt covenants. We continue to believe that we will be able to meet our interest and principal repayment obligations and maintain our debt covenants for the foreseeable future. We expect our access to public debt and commercial paper markets, along with operating cash flows, will be adequate to meet future operating, investing and financing needs, including the pursuit of selected acquisitions.

During 2016, we initiated a program in which customers could extend their payment terms in exchange for the elimination of early payment discounts (Extended Terms Program).
In order to mitigate the net working capital impact of the Extended Terms Program for discrete customers, we entered into agreements to sell, on a revolving basis, certain trade accounts receivable balances to third party financial institutions (Monetization Programs). Transfers under the Monetization Programs are accounted for as sales of receivables resulting in the receivables being de-recognized from our Consolidated Balance Sheet. The Monetization Programs provide for the continuing sale of certain receivables on a revolving basis until terminated by either party; however the maximum funding from receivables that may be sold at any time is currently $988 million (increased from $800 million as of December 30, 2017, reflecting the execution of a second monetization program on March 20, 2018), but may be increased as additional financial institutions are added to the Monetization Programs. Accounts receivable sold of $929 million and $601 million remained outstanding under this arrangement as of March 31, 2018 and December 30, 2017, respectively.
Previously, in order to mitigate the net working capital impact of the Extended Terms Program for certain customers, we entered into agreements with financial institutions (Securitization Program) to sell these receivables resulting in the receivables being de-recognized from our consolidated balance sheet. The maximum funding from receivables that may be sold at any time was $600 million. In December 2017, we terminated the Securitization Program, such that no receivables were sold after December 28, 2017. In March 2018 we substantially replaced the securitization

44


program with a second monetization program. Terminating the Securitization Program had no impact on our Cash Flow.
As of December 30, 2017, approximately $433 million of accounts receivable sold under the Securitization Program remained outstanding, for which we received cash of approximately $412 million and a deferred purchase price asset of approximately $21 million.
Refer to Note 2 within Notes to Consolidated Financial Statements for further information related to the sale of accounts receivable.

Future outlook
The Company updated financial guidance for 2018. While we reaffirmed previous guidance for the base business, we are raising guidance for currency-neutral net sales and currency-neutral adjusted operating profit to reflect the impact of our expanded investment in West Africa and the resultant consolidation of Multipro's results.

We expect currency-neutral net sales to be up 3-4% in 2018. This reflects eight months of net sales for Multipro, which adds to the base business. There were no changes to the outlook for the base business of Kellogg, which is expected to be flat.

We expect currency-neutral adjusted operating profit will be up 5-7% with the addition of Multipro for the remaining eight months of the year contributing more than one point of additional growth. RXBAR is expected to contribute 1-2% of this growth, while the remaining growth is driven by remaining Project K and ZBB savings, partially offset by an increase in brand building as well as a significant increase in freight costs.

Finally, we expect currency-neutral adjusted EPS to grow in the range of 9 to 11% in 2018, unchanged from previous guidance, driven by growth in adjusted operating profit and the benefit on effective tax rate of recent U.S. Tax Reform. The increased investments in Multipro and TAF should have an immaterial impact on currency-neutral adjusted EPS in 2018, as contribution to operating profit from consolidating Multipro is largely offset by increased interest expense and the combination of lower Earnings from unconsolidated entities and higher deduction related to Net income attributable to noncontrolling interests.

We continue to project Net cash provided by operating activities to increase to $1.7-1.8 billion in 2018, driven by higher net income, sustained working-capital improvement, and benefits from U.S. Tax Reform. Capital expenditure is still expected to be roughly flat at $0.5 billion. The impact of Multipro is immaterial to our Cash Flow in 2018. This estimate excludes the potential impact of discretionary pension contributions, which are being contemplated.
Impact of certain items excluded from Non-GAAP guidance:
Net sales
Operating profit
EPS
Project K and cost reduction activities (pre-tax)
 
$90-110M
 $0.27-$0.32
Income tax benefit applicable to adjustments, net**
 
 
$0.05 - $0.27
Currency-neutral adjusted guidance*
3-4%
5-7%
9-11%
* 2018 full year guidance for net sales, operating profit, and earnings per share are provided on a non-GAAP, currency-neutral adjusted basis only because certain information necessary to calculate such measures on a GAAP basis is unavailable, dependent on future events outside of our control and cannot be predicted without unreasonable efforts by the Company.  The Company is providing quantification of known adjustment items where available.
** Represents the estimated income tax effect on the reconciling items, using weighted-average statutory tax rates, depending upon the applicable jurisdiction.
Reconciliation of Non-GAAP amounts - Cash Flow Guidance
 
 
Approximate
(billions)
Full Year 2018
Net cash provided by (used in) operating activities
$1.7 - $1.8
Additions to properties
($.5)
Cash Flow
$1.2 - $1.3


45


Forward-looking statements
This Report contains “forward-looking statements” with projections concerning, among other things, the Company’s global growth and efficiency program (Project K), the integration of acquired businesses, our strategy, zero-based budgeting, financial principles, and plans; initiatives, improvements and growth; sales, gross margins, advertising, promotion, merchandising, brand building, operating profit, and earnings per share; innovation; investments; capital expenditures; asset write-offs and expenditures and costs related to productivity or efficiency initiatives; the impact of accounting changes and significant accounting estimates; our ability to meet interest and debt principal repayment obligations; minimum contractual obligations; future common stock repurchases or debt reduction; effective income tax rate; cash flow and core working capital improvements; interest expense; commodity, and energy prices; and employee benefit plan costs and funding. Forward-looking statements include predictions of future results or activities and may contain the words “expect,” “believe,” “will,” “can,” “anticipate,” “project,” “should,” “estimate,” or words or phrases of similar meaning. For example, forward-looking statements are found in Item 1 and in several sections of Management’s Discussion and Analysis. Our actual results or activities may differ materially from these predictions. Our future results could be affected by a variety of factors, including:
the ability to implement Project K, including exiting our Direct-Store-Door distribution system, as planned, whether the expected amount of costs associated with Project K will exceed forecasts, whether the Company will be able to realize the anticipated benefits from Project K in the amounts and times expected;
the ability to realize the benefits we expect from the adoption of zero-based budgeting in the amounts and at the times expected;
the ability to realize the anticipated benefits from our implementation of a more formal revenue growth management discipline;
the ability to realize the anticipated benefits and synergies from acquired businesses in the amounts and at the times expected;
the impact of competitive conditions;
the effectiveness of pricing, advertising, and promotional programs;
the success of innovation, renovation and new product introductions;
the recoverability of the carrying value of goodwill and other intangibles;
the success of productivity improvements and business transitions;
commodity and energy prices;
labor costs;
disruptions or inefficiencies in supply chain;
the availability of and interest rates on short-term and long-term financing;
actual market performance of benefit plan trust investments;
the levels of spending on systems initiatives, properties, business opportunities, integration of acquired businesses, and other general and administrative costs;
changes in consumer behavior and preferences;
the effect of U.S. and foreign economic conditions on items such as interest rates, statutory tax rates, currency conversion and availability;
legal and regulatory factors including changes in food safety, advertising and labeling laws and regulations;
the ultimate impact of product recalls;
adverse changes in global climate or extreme weather conditions;
business disruption or other losses from natural disasters, war, terrorist acts, or political unrest; and,
the risks and uncertainties described herein under Part II, Item 1A.

Forward-looking statements speak only as of the date they were made, and we undertake no obligation to publicly update them.


46


Item 3. Quantitative and Qualitative Disclosures about Market Risk
Our Company is exposed to certain market risks, which exist as a part of our ongoing business operations. We use derivative financial and commodity instruments, where appropriate, to manage these risks. Refer to Note 11 within Notes to Consolidated Financial Statements for further information on our derivative financial and commodity instruments.
Refer to disclosures contained within Item 7A of our 2017 Annual Report on Form 10-K. Other than changes noted here, there have been no material changes in the Company’s market risk as of March 31, 2018.
In the first quarter in 2018, we entered into forward starting interest rate swaps with notional amounts totaling $300 million, as hedges against interest rate volatility associated with a forecasted issuance of fixed rate debt to be used for general corporate purposes. These swaps were designated as cash flow hedges. The forward starting interest rate swaps were still outstanding as of March 31, 2018 with a loss immaterial to the financial statements.

During the quarter ended March 31, 2018, we entered into cross currency swaps with notional amounts totaling approximately $737 million, as hedges against foreign currency volatility associated with our net investment in our wholly-owned foreign subsidiaries. These swaps were designated as net investment hedges. The cross currency swaps were still outstanding as of March 31, 2018 with a loss of $8M.
We have interest rate swaps with notional amounts totaling $1.4 billion and $2.3 billion outstanding at March 31, 2018 and December 31, 2017, respectively, representing a settlement obligation of $32 million and $54 million, respectively. The interest rate swaps are designated as fair value hedges of certain U.S. Dollar debt. During the quarter ended March 31, 2018, we settled interest rate swaps with notional amounts totaling approximately $869 million which were previously designated as fair value hedges of certain U.S. Dollar Notes. We recorded an aggregate loss of $49 million related to the settled swaps that will be amortized as interest expense over the life of the related fixed rate debt. Assuming average variable rate debt levels during the year, a one percentage point increase in interest rates would have increased interest expense by approximately $15 million and $27 million at March 31, 2018 and December 31, 2016, respectively.
Item 4. Controls and Procedures
We maintain disclosure controls and procedures that are designed to ensure that information required to be disclosed in our Exchange Act reports is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to our management, including our chief executive officer and chief financial officer as appropriate, to allow timely decisions regarding required disclosure under Rules 13a-15(e) and 15d-15(e). Disclosure controls and procedures, no matter how well designed and operated, can provide only reasonable, rather than absolute, assurance of achieving the desired control objectives.
As of March 31, 2018, we carried out an evaluation under the supervision and with the participation of our chief executive officer and our chief financial officer, of the effectiveness of the design and operation of our disclosure controls and procedures.
Based on the foregoing, our chief executive officer and chief financial officer concluded that our disclosure controls and procedures were effective at the reasonable assurance level.

Kellogg’s Project K initiative which includes the reorganization and relocation of certain financial, information technology, and logistics and distribution processes; internal to the organization was initiated in 2014. This initiative is expected to continue through 2018 and will continue to impact the design of our control framework. During efforts associated with Project K, we have implemented additional controls to monitor and maintain appropriate internal controls over financial reporting. There were no other changes during the quarter ended March 31, 2018, that materially affected, or are reasonably likely to materially affect our internal controls over financial reporting.


47


KELLOGG COMPANY
PART II — OTHER INFORMATION
Item 1A. Risk Factors
There have been no material changes in our risk factors from those disclosed in Part I, Item 1A to our Annual Report on Form 10-K for the fiscal year ended December 30, 2017. The risk factors disclosed under those Reports in addition to the other information set forth in this Report, could materially affect our business, financial condition, or results. Additional risks and uncertainties not currently known to us or that we deem to be immaterial could also materially adversely affect our business, financial condition, or results.
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
In December 2017, the board of directors approved an authorization to repurchase of up to $1.5 billion of our common stock beginning in January 2018 through December 2019. This authorization is intended to allow us to repurchase shares for general corporate purposes and to offset issuances for employee benefit programs. During the first quarter of 2018, the Company did not repurchase any shares of common stock.
The following table provides information with respect to purchases of common shares under programs authorized by our board of directors during the quarter ended March 31, 2018.

(c) Issuer Purchases of Equity Securities
(millions, except per share data)
Period
(a) Total Number
of Shares
Purchased
(b) Average Price
Paid Per Share
(c) Total Number
of Shares
Purchased as
Part of Publicly
Announced
Plans or
Programs
(d) Approximate
Dollar Value of
Shares that May
Yet Be
Purchased
Under the Plans
or Programs
Month #1:
 
 
 
 
12/31/2017 - 1/27/2018

$


$
1,500

Month #2:
 
 
 
 
1/28/2018 - 2/24/2018

$


$
1,500

Month #3:
 
 
 
 
2/25/2018 - 3/31/2018

$


$
1,500

Total

$


 

Item 6. Exhibits
(a)
Exhibits:
 
 
31.1
Rule 13a-14(e)/15d-14(a) Certification from Steven A. Cahillane
31.2
Rule 13a-14(e)/15d-14(a) Certification from Fareed Khan
32.1
Section 1350 Certification from Steven A. Cahillane
32.2
Section 1350 Certification from Fareed Khan
101.INS
XBRL Instance Document
101.SCH
XBRL Taxonomy Extension Schema Document
101.CAL
XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF
XBRL Taxonomy Extension Definition Linkbase Document
101.LAB
XBRL Taxonomy Extension Label Linkbase Document
101.PRE
XBRL Taxonomy Extension Presentation Linkbase Document


48


KELLOGG COMPANY
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 
KELLOGG COMPANY
 
/s/ Fareed Khan
Fareed Khan
Principal Financial Officer;
Senior Vice President and Chief Financial Officer
 
/s/ Donald O. Mondano
Donald O. Mondano
Principal Accounting Officer;
Vice President and Corporate Controller

Date: May 4, 2018

49


KELLOGG COMPANY
EXHIBIT INDEX
 
Exhibit No.
Description
Electronic (E)
Paper (P)
Incorp. By
Ref. (IBRF)
Rule 13a-14(e)/15d-14(a) Certification from Steven A. Cahillane
E
Rule 13a-14(e)/15d-14(a) Certification from Fareed Khan
E
Section 1350 Certification from Steven A. Cahillane
E
Section 1350 Certification from Fareed Khan
E
101.INS
XBRL Instance Document
E
101.SCH
XBRL Taxonomy Extension Schema Document
E
101.CAL
XBRL Taxonomy Extension Calculation Linkbase Document
E
101.DEF
XBRL Taxonomy Extension Definition Linkbase Document
E
101.LAB
XBRL Taxonomy Extension Label Linkbase Document
E
101.PRE
XBRL Taxonomy Extension Presentation Linkbase Document
E


50