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MARKETABLE SECURITIES (Schedule of investment income) (Details) - USD ($)
12 Months Ended
Jul. 31, 2019
Jul. 31, 2018
Investments, Debt and Equity Securities [Abstract]    
Interest income $ 56,918 $ 25,414
Dividend income 105,687 86,354
Gain (loss) on sale of marketable securities 46,415 (805)
Total $ 209,020 $ 110,963