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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)
12 Months Ended
Jul. 31, 2019
Accounting Policies [Abstract]  
Schedule of property and equipment depreciation and amortization period

Amortization of improvements to leased property is calculated over the shorter of the life of the lease or the estimated useful life of the improvements. Lives used to determine depreciation and amortization are generally as follows:

Buildings and improvements       18-40 years
Improvements to leased property 3-40 years
Fixtures and equipment 7-12 years
Other 3-5 years
Schedule of investments measured at fair value

In accordance with the provisions of Fair Value Measurements, the following are the Company’s financial assets measured on a recurring basis presented at fair value.

Fair value measurements at reporting date using
Description July 31, 2019 Level 1 Level 2 Level 3 July 31, 2018 Level 1 Level 2 Level 3
Assets:                                                          
Marketable securities - available-for-sale $ 3,580,227 $ 3,580,227 $– $– $ 3,141,828 $ 3,141,828 $– $–