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MARKETABLE SECURITIES
12 Months Ended
Jul. 31, 2014
MARKETABLE SECURITIES [Abstract]  
MARKETABLE SECURITIES

2. MARKETABLE SECURITIES:

     As of July 31, 2014 and 2013, the Company's marketable securities were classified as follows:

      July 31, 2014     July 31, 2013
            Gross   Gross                 Gross   Gross      
          Unrealized     Unrealized   Fair         Unrealized     Unrealized     Fair
    Cost   Gains   Losses   Value     Cost     Gains     Losses   Value
Current:                                                        
       Held-to-maturity:                                                  
              Certificate of deposit   $ -   $  -     $ -     $ -   $ 50,326   $ -   $ -   $ 50,326
          $ -   $  -     $ -     $ -   $ 50,326   $ -   $ -   $ 50,326
Non-current:                                                  
       Available-for-sale:                                                  
              Mutual funds   $ 691,047   $ 129,173     $ -     $ 820,220   $ 1,559,925   $ 242,041   $ 12,052   $ 1,789,914
              Equity securities     426,754     107,239     -       533,993     515,715     105,341     1,697     619,359
    $ 1,117,801   $ 236,412     $ -     $ 1,354,213   $ 2,075,640   $ 347,382   $ 13,749   $ 2,409,273

     Investment income for the years ended July 31, 2014, 2013 and 2012 consists of the following:

      2014     2013     2012
Interest income   $ 2,557   $ 7,955     $ 5,121  
Dividend income     46,884     71,943       45,669  
Gain (loss) on sale of marketable securities     182,870     (5,572 )     (18,606 )
       Total   $ 232,311   $ 74,326     $ 32,184