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FINANCIAL INSTRUMENTS AND CREDIT RISK CONCENTRATIONS (Tables)
12 Months Ended
Jul. 31, 2014
FINANCIAL INSTRUMENTS AND CREDIT RISK CONCENTRATIONS [Abstract]  
Schedule of fair value of financial instruments
    July 31, 2014
    Carrying   Fair
        Value       Value
Cash and cash equivalents   $ 1,892,760   $ 1,892,760
Marketable securities   $ 1,354,213   $ 1,354,213
Security deposits payable   $ 746,603   $ 746,603
Mortgages, note and term loan payable   $ 6,421,335   $ 7,592,416