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MARKETABLE SECURITIES
12 Months Ended
Jul. 31, 2013
MARKETABLE SECURITIES [Abstract]  
MARKETABLE SECURITIES

2. MARKETABLE SECURITIES:

     As of July 31, 2013 and 2012, the Company's marketable securities were classified as follows:

    July 31, 2013   July 31, 2012
          Gross   Gross               Gross   Gross      
          Unrealized   Unrealized               Unrealized   Unrealized      
     Cost    Gains    Losses    Fair Value    Cost    Gains    Losses    Fair Value
Current:                                                                
       Held-to-maturity:                                                                
              Certificate of deposit   $ 50,326     $ -       $ -     $ 50,326   $ 50,246     $ -       $ -     $ 50,246
              Corporate debt securities     -       -         -       -     176,151       2,025         -       178,176
    $ 50,326     $ -       $ -     $ 50,326   $ 226,397     $ 2,025       $ -     $ 228,422
Non-current:                                                                
       Available-for-sale:                                                                
              Mutual funds   $ 1,559,925     $ 242,041       $ 12,052     $ 1,789,914   $ 1,255,982     $ 123,203       $ -     $ 1,379,185
              Equity securities     515,715       105,341         1,697       619,359     715,750       135,813         15,539       836,024
    $ 2,075,640     $ 347,382       $ 13,749     $ 2,409,273   $ 1,971,732     $ 259,016       $ 15,539     $ 2,215,209

     The Company's debt and equity securities, gross unrealized losses and fair value, aggregated by investment category and length of time that the investment securities have been in a continuous unrealized loss position at July 31, 2013 are as follows.

          Less Than
        Fair Value       12 Months
Mutual funds   $ 511,322     $ 12,052  
Equity securities     181,684       1,697  
       Total   $ 693,006     $ 13,749  

     Investment income for the years ended July 31, 2013, 2012 and 2011 consists of the following:

        2013       2012       2011
Interest income   $ 7,955     $ 5,121     $ 44,409
Dividend income     71,943       45,669       48,072
Gain (loss) on sale of marketable securities     (5,572 )     (18,606 )     10,603
Total   $ 74,326     $ 32,184     $ 103,084