MARKETABLE SECURITIES (Schedule of debt and equity securities) (Details) (USD $)	Jul. 31, 2013
Schedule of Available-for-sale Securities [Line Items]
Less Than 12 Months	$ 13,749
Fair value	693,006
Mutual funds [Member]
Schedule of Available-for-sale Securities [Line Items]
Less Than 12 Months	12,052
Fair value	511,322
Equity securities [Member]
Schedule of Available-for-sale Securities [Line Items]
Less Than 12 Months	1,697
Fair value	$ 181,684

This item represents the aggregate fair value of investments in debt and equity securities categorized neither as held-to-maturity nor trading securities that have been in a continuous unrealized loss position for less than twelve months.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 320

-SubTopic 10

-Section 50

-Paragraph 7

-URI http://asc.fasb.org/extlink&oid=27724398&loc=d3e27337-111563

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 320

-SubTopic 10

-Section 50

-Paragraph 6

-Subparagraph (a)(1)

-URI http://asc.fasb.org/extlink&oid=27724398&loc=d3e27290-111563

Name:	us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue
Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	debit
Period Type:	instant