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FINANCIAL INSTRUMENTS AND CREDIT RISK CONCENTRATIONS (Tables)
12 Months Ended
Jul. 31, 2013
FINANCIAL INSTRUMENTS AND CREDIT RISK CONCENTRATIONS [Abstract]  
Schedule of fair value of financial instruments
  July 31, 2013
  Carrying       Fair
  Value   Value
Cash and cash equivalents $ 664,718   $ 664,718
Marketable securities $ 2,459,599   $ 2,459,599
Security deposits payable $ 837,684   $ 837,684
Mortgages, note and term loan payable $ 6,591,597   $ 7,883,952