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RENTAL INCOME (Tables)
12 Months Ended
Jul. 31, 2013
RENTAL INCOME [Abstract]  
Schedule of rental income

   Rental income for each of the fiscal years 2013, 2012 and 2011 is as follows:

  July 31,
  2013       2012       2011
Minimum rentals                
       Company owned property $ 9,308,907   $ 9,920,860   $ 8,564,516
       Leased property   5,845,114     5,900,541     5,483,174
    15,154,021     15,821,401     14,047,690
Contingent rentals                
       Company owned property   421,743     386,815     483,948
       Leased property   316,059     321,847     324,727
    737,802     708,662     808,675
              Total $ 15,891,823   $ 16,530,063   $ 14,856,365
Schedule of future minimum non-cancelable rental income

Future minimum non-cancelable rental income for leases with initial or remaining terms of one year or more is as follows:

    Company            
    Owned   Leased      
Fiscal Year       Property       Property       Total
2014   $ 9,473,264   $ 4,820,441   $ 14,293,705
2015     8,745,347     4,180,252     12,925,599
2016     8,911,460     3,920,187     12,831,647
2017     5,984,190     3,474,157     9,458,347
2018     5,725,083     2,359,732     8,084,815
After 2018     14,467,616     12,034,142     26,501,758
       Total   $ 53,306,960   $ 30,788,911   $ 84,095,871