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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)
12 Months Ended
Jul. 31, 2013
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract]  
Schedule of property and equipment depreciation and amortization period

Lives used to determine depreciation and amortization are generally as follows:

Buildings and improvements 18-40 years
Improvements to leased property 3-40 years
Fixtures and equipment 7-12 years
Other 3-5 years
Schedule of financial assets measured at fair value on recurring basis

In accordance with the provisions of Fair Value Measurements, the following are the Company's financial assets measured on a recurring basis presented at fair value.

    Fair value measurements at reporting date using
              Quoted                                 Quoted                    
              prices                                 prices                    
              in active                                 in active                    
              markets for   Significant                       markets for   Significant          
              identical   other   Significant             identical   other   Significant
              assets/   observable   unobservable             assets/   observable   unobservable
              liabilities   inputs   inputs             liabilities   inputs   inputs
Description     July 31, 2013     (Level 1)     (Level 2)     (Level 3)     July 31, 2012     (Level 1)     (Level 2)     (Level 3)
Assets:                                                                                                    
Marketable securities -                                                                        
       available-for-sale     $ 2,409,273     $ 2,409,273     $ -       $ -       $ 2,215,209     $ 2,215,209     $ -       $ -  
Held-to-maturity       -       -       -         -         178,176       178,176       -         -  
      $ 2,409,273     $ 2,409,273     $ -       $ -       $ 2,393,385     $ 2,393,385     $ -       $ -