X0101 EFFECT 33 LIVE 2012-04-11 10:00:00

S-1

0001308085 VISANT CORP 333-180481 0001067549 AKI INC 333-180481-12 0001518472 Color Optics, Inc. 333-180481-11 0001396740 DIXON DIRECT LLC 333-180481-10 0000054050 JOSTENS INC 333-180481-09 0001433800 Memory Book Acquisition LLC 333-180481-08 0001396742 NEFF HOLDING CO 333-180481-07 0001396741 NEFF MOTIVATION, INC. 333-180481-06 0001433808 PCC Express, Inc. 333-180481-05 0001433812 Phoenix Color Corp. 333-180481-04 0001433807 Phoenix (Md.) Realty, LLC 333-180481-03 0001504968 Rock Creek Athletics, Inc. 333-180481-02 0000058518 LEHIGH PRESS LLC 333-180481-01