X0101 EFFECT 33 LIVE 2010-12-17 10:00:00

S-4

0001308085 VISANT CORP 333-171061 0001067549 AKI INC 333-171061-12 0001396740 DIXON DIRECT LLC 333-171061-11 0000054050 JOSTENS INC 333-171061-10 0001433800 Memory Book Acquisition LLC 333-171061-09 0001396742 NEFF HOLDING CO 333-171061-08 0001396741 NEFF MOTIVATION, INC. 333-171061-07 0001433808 PCC Express, Inc. 333-171061-06 0001433812 Phoenix Color Corp. 333-171061-05 0001433807 Phoenix (Md.) Realty, LLC 333-171061-04 0001504968 Rock Creek Athletics, Inc. 333-171061-03 0000058518 LEHIGH PRESS LLC 333-171061-02 0001433810 Visual Systems, Inc. 333-171061-01