FAIR VALUE MEASUREMENTS (Details 11) (USD $) In Millions, unless otherwise specified	Sep. 30, 2013	Dec. 31, 2012	Sep. 30, 2012	Dec. 31, 2011
Assets:
Mortgage and other loans receivable	$ 19,707	$ 19,482
Short-term investments	22,457	28,808
Cash	2,058	1,151	1,608	1,474
Liabilities:
Other liabilities	31,368	32,068
Total Fair Value
Assets:
Mortgage and other loans receivable	20,788	20,219
Other invested assets	3,971	3,758
Short-term investments	17,084	20,752
Cash	2,058	1,151
Liabilities:
Policyholder contract deposits associated with investment-type contracts	114,030	124,105
Other liabilities	5,611	4,799
Long-term debt	38,889	45,891
Level 1
Assets:
Cash	2,058	1,151
Level 2
Assets:
Mortgage and other loans receivable	618	823
Other invested assets	59	237
Short-term investments	17,084	20,752
Liabilities:
Policyholder contract deposits associated with investment-type contracts	202	245
Other liabilities	5,080	3,981
Long-term debt	36,785	43,966
Level 3
Assets:
Mortgage and other loans receivable	20,170	19,396
Other invested assets	3,912	3,521
Liabilities:
Policyholder contract deposits associated with investment-type contracts	113,828	123,860
Other liabilities	531	818
Long-term debt	2,104	1,925
Carrying Value
Assets:
Mortgage and other loans receivable	19,707	19,348
Other invested assets	4,932	4,932
Short-term investments	17,084	20,752
Cash	2,058	1,151
Liabilities:
Policyholder contract deposits associated with investment-type contracts	104,734	105,979
Other liabilities	5,613	4,800
Long-term debt	$ 35,250	$ 40,445