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Revenue (Notes)
 12 Months Ended
Dec. 31, 2019
Revenue from Contract with Customer [Abstract]  
Revenue from Contract with Customer [Text Block] Revenue
Disaggregation of Revenue
The following is a description of the principal activities, by reportable segment, from which we generate revenue. For more detailed information about reportable segments, see Note 15.
Integrated Agency Networks
The Integrated Agency Networks ("IAN") segment of IPG principally generates revenue from providing advertising and media services as well as a comprehensive array of global communications, marketing services and data management. Within IAN’s advertising business, we typically identify two performance obligations for creative and production services. Depending on the arrangement, we typically act as the principal for our creative services and as the agent for our production services. Within our media business, we also identify two performance obligations for media planning and media buying services. We typically act as the principal for our media planning services and as the agent for media buying services. Generally, our branding arrangements consist of two performance obligations, and we act as the principal for both performance obligations.
Constituency Management Group
The Constituency Management Group ("CMG") segment generates revenue from providing events and public relations services as well as sports and entertainment marketing, corporate and brand identity, and strategic marketing consulting. In CMG’s events and public relations arrangements, we typically identify one performance obligation, for which we act as the principal in most arrangements. Generally, our branding arrangements consist of two performance obligations, and we act as the principal for both performance obligations.
Principal Geographic Markets
Our agencies are located in over 100 countries, including every significant world market. Our geographic revenue breakdown is listed below.
 
Years ended December 31,
Total revenue:
2019
 
2018
 
2017
United States
$
6,368.7

 
$
5,851.0

 
$
5,417.3

International:
 
 
 
 
 
United Kingdom
871.8

 
881.4

 
775.7

Continental Europe
842.9

 
840.2

 
780.6

Asia Pacific
1,102.3

 
1,170.8

 
1,106.4

Latin America
431.6

 
389.0

 
386.6

Other
604.0

 
582.0

 
581.0

Total International
3,852.6

 
3,863.4

 
3,630.3

Total Consolidated
$
10,221.3

 
$
9,714.4

 
$
9,047.6

 
 
Years ended December 31,
Net revenue:
2019
 
2018
 
2017
United States
$
5,386.1

 
$
4,825.0

 
$
4,458.8

International:
 
 
 
 
 
United Kingdom
727.0

 
711.7

 
613.1

Continental Europe
742.4

 
737.5

 
687.8

Asia Pacific
858.3

 
896.8

 
866.9

Latin America
389.9

 
350.1

 
350.8

Other
521.4

 
510.5

 
496.1

Total International
3,239.0

 
3,206.6

 
3,014.7

Total Consolidated
$
8,625.1

 
$
8,031.6

 
$
7,473.5

 

IAN
Years ended December 31,
Total revenue:
2019
 
2018
 
2017
United States
$
4,912.5

 
$
4,447.0

 
$
4,062.3

International
3,113.9

 
3,109.1

 
2,947.3

Total IAN
$
8,026.4

 
$
7,556.1

 
$
7,009.6

 
 
 
 
 
 
Net revenue:
 
 
 
 
 
United States
$
4,557.5

 
$
4,000.4

 
$
3,660.6

International
2,790.7

 
2,767.1

 
2,606.1

Total IAN
$
7,348.2

 
$
6,767.5

 
$
6,266.7

 

CMG
Years ended December 31,
Total revenue:
2019
 
2018
 
2017
United States
$
1,456.2

 
$
1,404.0

 
$
1,355.0

International
738.7

 
754.3

 
683.0

Total CMG
$
2,194.9

 
$
2,158.3

 
$
2,038.0

 
 
 
 
 
 
Net revenue:
 
 
 
 
 
United States
$
828.6

 
$
824.6

 
$
798.2

International
448.3

 
439.5

 
408.6

Total CMG
$
1,276.9

 
$
1,264.1

 
$
1,206.8

 
Contract Balances
The following table provides information about receivables, contract assets and contract liabilities from contracts with customers.
 
December 31,
2019
 
December 31,
2018
Accounts receivable, net of allowance of $40.2 and $42.5, respectively
$
5,209.2

 
$
5,126.6

Accounts receivable, billable to clients
1,934.1

 
1,900.6

Contract assets
63.0

 
67.9

Contract liabilities (deferred revenue)
585.6

 
533.9


Contract assets are primarily comprised of contract incentives that are generally satisfied annually under the terms of our contracts and are transferred to accounts receivable when the right to payment becomes unconditional. Contract liabilities relate to advance consideration received from customers under the terms of our contracts primarily related to reimbursements of third-party expenses, whether we act as principal or agent, and to a lesser extent, periodic retainer fees, both of which are generally recognized shortly after billing.
The majority of our contracts are for periods of one year or less with the exception of our data management contracts. For those contracts with a term of more than one year, we had approximately $704.0 of unsatisfied performance obligations as of December 31, 2019, which will be recognized as services are performed over the remaining contractual terms through 2026.