Goodwill And Other Intangibles

3 Months Ended

Mar. 31, 2012

Goodwill And Other Intangibles [Abstract]

NOTE 9 – GOODWILL AND OTHER INTANGIBLES

The following table presents changes in goodwill balances as allocated to each business segment for the three-month period ended March 31, 2012:


In millions	Industrial Packaging			Printing Papers			Consumer Packaging			Distribution		Total
Balance as of January 1, 2012
Goodwill	$	1,157		$	2,439		$	1,779		$	400	$	5,775
Accumulated impairment losses (a)		0			(1,765	)		(1,664	)		0		(3,429	)

		1,157			674			115			400		2,346

Reclassifications and other (b)		1			18			0			0		19
Additions/reductions		1,856	(c)		(6	)(d)		3	(e)		0		1,853
Balance as of March 31, 2012
Goodwill		3,014			2,451			1,782			400		7,647
Accumulated impairment losses (a)		0			(1,765	)		(1,664	)		0		(3,429	)

Total	$	3,014		$	686		$	118		$	400	$	4,218

(a)	Represents accumulated goodwill impairment charges since the adoption of ASC 350, "Intangibles – Goodwill and Other" in 2002.

(b)	Represents the effects of foreign currency translations and reclassifications.

(c)	Represents the acquisition of Temple-Inland.

(d)	Reflects a reduction from tax benefits generated by the deduction of goodwill amortization for tax purposes in Brazil.

(e)	Represents the impact of the change in estimate of the fair value of the contributed land in the Shandong IP & Sun Food Packaging Co., Ltd. joint venture in China entered into in 2011.

OTHER INTANGIBLES

Identifiable intangible assets were comprised of the following:


	March 31, 2012				December 31, 2011
In millions	Gross Carrying Amount		Accumulated Amortization		Gross Carrying Amount		Accumulated Amortization
Customer relationships and lists	$	233	$	88	$	227	$	82
Non-compete agreements		73		22		72		19
Tradenames, patents and trademarks		53		22		51		21
Land and water rights		70		5		60		3
Fuel and power agreements		30		17		30		16
Software		24		21		37		29
Other		19		14		27		13

Total	$	502	$	189	$	504	$	183

The Company recognized the following amounts as amortization expense related to intangible assets:


	Three Months Ended March 31,
In millions	2012		2011
Amortization expense related to intangible assets	$	8	$	8

- Definition

The entire disclosure for the aggregate amount of goodwill and a description of intangible assets, which may include (a) for amortizable intangible assets (also referred to as finite-lived intangible assets), the carrying amount, the amount of any significant residual value, and the weighted-average amortization period, (b) for intangible assets not subject to amortization (also referred to as indefinite-lived intangible assets), the carrying amount, and (c) the amount of research and development assets acquired and written off in the period, including the line item in the income statement in which the amounts written off are aggregated, if not readily apparent from the income statement. Also discloses (a) for amortizable intangibles assets in total and by major class, the gross carrying amount and accumulated amortization, the total amortization expense for the period, and the estimated aggregate amortization expense for each of the five succeeding fiscal years, (b) for intangible assets not subject to amortization the carrying amount in total and by major class, and (c) for goodwill, in total and for each reportable segment, the changes in the carrying amount of goodwill during the period (including the aggregate amount of goodwill acquired, the aggregate amount of impairment losses recognized, and the amount of goodwill included in the gain (loss) on disposal of a reporting unit). If any part of goodwill has not been allocated to a reportable segment, discloses the unallocated amount and the reasons for not allocating. For each impairment loss recognized related to an intangible asset (excluding goodwill), discloses: (a) a description of the impaired intangible asset and the facts and circumstances leading to the impairment, (b) the amount of the impairment loss and the method for determining fair value, (c) the caption in the income statement or the statement of activities in which the impairment loss is aggregated, and (d) the segment in which the impaired intangible asset is reported. For each goodwill impairment loss recognized, discloses: (a) a description of the facts and circumstances leading to the impairment, (b) the amount of the impairment loss and the method of determining the fair value of the associated reporting unit, and (c) if a recognized impairment loss is an estimate not finalized and the reasons why the estimate is not final. May also disclose the nature and amount of any significant adjustments made to a previous estimate of an impairment loss.

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