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GOODWILL AND OTHER INTANGIBLES (Tables)
6 Months Ended
Jun. 30, 2013
Changes in goodwill balances
The following table presents changes in goodwill balances as allocated to each business segment for the six-month period ended June 30, 2013: 
In millions
Industrial
Packaging
 
Printing
Papers
 
Consumer
Packaging
 
Distribution
 
Total
Balance as of January 1, 2013
 
 
 
 
 
 
 
 
 
Goodwill
$
3,165

  
$
2,396

  
$
1,783

  
$
400

 
$
7,744

Accumulated impairment losses (a)

  
(1,765
)
 
(1,664
)
 

 
(3,429
)
 
3,165

  
631

  
119

  
400

 
4,315

Reclassifications and other (b)
(14
)
 
(44
)
 
2

 

 
(56
)
Additions/reductions
190

(c) 
(12
)
(d) 

 

 
178

Balance as of June 30, 2013
 
 
 
 
 
 
 
 
 
Goodwill
3,341

  
2,340

  
1,785

  
400

 
7,866

Accumulated impairment losses (a)

  
(1,765
)
 
(1,664
)
 

 
(3,429
)
Total
$
3,341

  
$
575

  
$
121

  
$
400

 
$
4,437

 
(a)
Represents accumulated goodwill impairment charges since the adoption of ASC 350, “Intangibles – Goodwill and Other” in 2002.
(b)
Represents the effects of foreign currency translations and reclassifications.
(c)
Represents Orsa IP, the newly formed joint venture in Brazil.
(d)
Reflects a reduction from tax benefits generated by the deduction of goodwill amortization for tax purposes in Brazil.

Identifiable intangible assets
Identifiable intangible assets comprised the following: 
 
June 30, 2013
 
December 31, 2012
In millions
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Gross
Carrying
Amount
 
Accumulated
Amortization
Customer relationships and lists
$
737

 
$
125

 
$
644

 
$
112

Non-compete agreements
79

 
38

 
83

 
30

Tradenames, patents and trademarks
161

 
16

 
144

 
16

Land and water rights
69

 
6

 
87

 
6

Fuel and power agreements
18

 
14

 
17

 
12

Software
29

 
28

 
22

 
19

Other
105

 
16

 
83

 
19

Total
$
1,198

 
$
243

 
$
1,080

 
$
214

Amortization expense of intangible assets
The Company recognized the following amounts as amortization expense related to intangible assets: 
 
Three Months Ended
June 30,
 
Six Months Ended
June 30,
In millions
2013
 
2012
 
2013
 
2012
Amortization expense related to intangible assets
$
19

 
$
7

 
$
36

 
$
15