Exhibit 23

Consent of Independent Registered Public Accounting Firm

We consent to the incorporation by reference in the Registration Statements of American Greetings Corporation listed below of our reports dated April 29, 2011, with respect to the consolidated financial statements and schedule of American Greetings Corporation and the effectiveness of internal control over financial reporting of American Greetings Corporation included in this Annual Report (Form 10-K) for the year ended February 28, 2011.

Registration
Number	Description	Filing Date
2-89471	Post-Effective Amendment No. 1 to Form S-3 Registration Statement	May 27, 1986
33-45673	American Greetings Corporation Employees’ Retirement Profit Sharing Plan — Form S-8 Registration Statement	February 4, 1992
33-58582	American Greetings Corporation 1992 Stock Option Plan — Form S-8 Registration Statement	February 22, 1993
33-61037	American Greetings Corporation 1995 Director Stock Plan — Form S-8 Registration Statement	July 14, 1995
333-08123	American Greetings Corporation 1996 Employee Stock Option Plan - Form S-8 Registration Statement	July 15, 1996
333-41912	American Greetings Corporation 1997 Equity and Performance Incentive Plan (as amended June 24, 2000) — Form S-8 Registration Statement	July 21, 2000
333-65534	American Greetings Corporation 1997 Equity and Performance Incentive Plan (as amended June 22, 2001) — Form S-8 Registration Statement	July 20, 2001
333-121982	American Greetings Corporation 1997 Equity and Performance Incentive Plan (as amended on June 25, 2004) — Form S-8 Registration Statement	January 12, 2005
333-123041	American Greetings Corporation 1995 Director Stock Plan — Form S-8 Registration Statement	February 28, 2005
333-134029	American Greetings Corporation — Form S-3 Registration Statement	May 11, 2006
333-144220	American Greetings Corporation 2007 Omnibus Incentive Compensation Plan — Form S-8 Registration Statement	June 29, 2007
333-146244	American Greetings Corporation Employees’ Retirement Profit Sharing Plan — Form S-8 Registration Statement	September 21, 2007
333-160303	American Greetings Corporation 2007 Omnibus Incentive Compensation Plan — Form S-8 Registration Statement	June 29, 2009

/s/ Ernst & Young LLP

Cleveland, Ohio
April 29, 2011