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      <liveTestFlag>LIVE</liveTestFlag>
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      <periodOfReport>12-31-2016</periodOfReport>
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        <name>INSTITUTIONAL CAPITAL LLC</name>
        <address>
          <com:street1>353 NORTH CLARK STREET</com:street1>
          <com:street2>SUITE 3500</com:street2>
          <com:city>CHICAGO</com:city>
          <com:stateOrCountry>IL</com:stateOrCountry>
          <com:zipCode>60654</com:zipCode>
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      <reportType>13F HOLDINGS REPORT</reportType>
      <form13FFileNumber>028-00016</form13FFileNumber>
      <provideInfoForInstruction5>N</provideInfoForInstruction5>
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    <signatureBlock>
      <name>Brian E. Franc</name>
      <title>Executive Vice President and Chief Compliance Officer</title>
      <phone>312 424 9100</phone>
      <signature>/s/ BRIAN E. FRANC</signature>
      <city>Chicago</city>
      <stateOrCountry>IL</stateOrCountry>
      <signatureDate>01-10-2017</signatureDate>
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            <name>Nuveen Investment Advisors, Inc.</name>
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            <form13FFileNumber>028-06325</form13FFileNumber>
            <name>New York Life Investment Management LLC</name>
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