EXHIBIT 23.1

               CONSENT OF ERNST & YOUNG LLP, INDEPENDENT AUDITORS

We consent to the reference to our firm under the captions "Experts" and
"Summary Consolidated Financial and Other Data" in the Registration Statement
(Form S-4) and related Prospectus of Ingles Markets, Incorporated for the offer
to exchange 8.875% Senior Subordinated Notes Due 2011 Registered under the
Securities Act of 1933 for any and all outstanding 8.875% Senior Subordinated
Notes Due 2011, and to the incorporation by reference therein of our report
dated November 18, 2002 with respect to the consolidated financial statements
and schedule of Ingles Markets, Incorporated included in its Annual Report (Form
10-K) for the year ended September 28, 2002, filed with the Securities and
Exchange Commission.


/s/ Ernst & Young LLP
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Greenville, South Carolina
July 25, 2003