EXHIBIT 23.1

               CONSENT OF ERNST & YOUNG LLP, INDEPENDENT AUDITORS

We consent to the reference to our firm under the caption "Experts" in the
Registration Statement on Form S-4 and related Prospectus of Ingles Markets,
Incorporated for the offer to exchange Senior Subordinated Notes Due 2011
Registered under the Securities Act of 1933 for any and all outstanding Senior
Subordinated Notes Due 2011, and to the incorporation by reference therein of
our report dated November 16, 2001 (except for Note 17, as to which the date is
December 5, 2001) with respect to the consolidated financial statements and
schedule of Ingles Markets, Incorporated included in its Form 10-K for the year
ended September 29, 2001, filed with the Securities and Exchange Commission.



/s/ Ernst & Young LLP



Greenville, South Carolina
February 1, 2002