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Revenue Disclosures - Disaggregation of Franchise Revenue by Major Type (Details) - USD ($)
$ in Thousands
3 Months Ended
Mar. 31, 2018
Mar. 31, 2017
Disaggregation of Revenue [Line Items]    
Total franchise revenue $ 155,313 $ 154,725
Royalties    
Disaggregation of Revenue [Line Items]    
Total franchise revenue 75,097 77,772
Advertising    
Disaggregation of Revenue [Line Items]    
Total franchise revenue 63,836 61,701
Pancake and waffle dry mix sales and other    
Disaggregation of Revenue [Line Items]    
Total franchise revenue 13,097 12,434
Franchise and development fees    
Disaggregation of Revenue [Line Items]    
Total franchise revenue $ 3,283 $ 2,818