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Details of Certain Consolidated Statements of Income Lines (Details 2) (USD $)
In Millions, unless otherwise specified
3 Months Ended 9 Months Ended
Sep. 30, 2012
Sep. 30, 2011
Sep. 30, 2012
Sep. 30, 2011
Component of Operating Other Cost and Expense [Line Items]        
Total marketing, promotion, rewards and cardmember services $ 2,461 $ 2,511 $ 7,195 $ 7,542
Marketing and promotion [Member]
       
Component of Operating Other Cost and Expense [Line Items]        
Total marketing, promotion, rewards and cardmember services 764 757 2,168 2,261
Cardmember rewards [Member]
       
Component of Operating Other Cost and Expense [Line Items]        
Total marketing, promotion, rewards and cardmember services 1,496 1,565 4,425 4,755
Cardmember services [Member]
       
Component of Operating Other Cost and Expense [Line Items]        
Total marketing, promotion, rewards and cardmember services $ 201 $ 189 $ 602 $ 526