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Details of Certain Consolidated Statements of Income Lines (Details 2) (USD $)
In Millions
3 Months Ended9 Months Ended
Sep. 30, 2011
Sep. 30, 2010
Sep. 30, 2011
Sep. 30, 2010
Component of Operating Other Cost and Expense [Line Items]    
Total marketing, promotion, rewards and cardmember services$ 2,511$ 2,275$ 7,542$ 6,405
Marketing and promotion [Member]
    
Component of Operating Other Cost and Expense [Line Items]    
Total marketing, promotion, rewards and cardmember services7578712,2612,314
Cardmember rewards [Member]
    
Component of Operating Other Cost and Expense [Line Items]    
Total marketing, promotion, rewards and cardmember services1,5651,2634,7553,666
Cardmember services [Member]
    
Component of Operating Other Cost and Expense [Line Items]    
Total marketing, promotion, rewards and cardmember services$ 189$ 141$ 526$ 425