XML 51 R76.htm IDEA: XBRL DOCUMENT  v2.3.0.11
Details of Certain Consolidated Statements of Income Lines (Details 2) (USD $)
In Millions
3 Months Ended 6 Months Ended
Jun. 30, 2011
Jun. 30, 2010
Jun. 30, 2011
Jun. 30, 2010
Component of Operating Other Cost and Expense [Line Items]        
Total marketing, promotion, rewards and cardmember services $ 2,581 $ 2,143 $ 5,031 $ 4,130
Marketing and promotion [Member]
       
Component of Operating Other Cost and Expense [Line Items]        
Total marketing, promotion, rewards and cardmember services 795 824 1,504 1,443
Cardmember rewards [Member]
       
Component of Operating Other Cost and Expense [Line Items]        
Total marketing, promotion, rewards and cardmember services 1,613 1,192 3,190 2,403
Cardmember services [Member]
       
Component of Operating Other Cost and Expense [Line Items]        
Total marketing, promotion, rewards and cardmember services $ 173 $ 127 $ 337 $ 284