UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                              FORM 13(F) COVER PAGE


Report for the Calendar Year or Quarter Ended: June 30, 2004

Check here if Amendment [  ]; Amendment Number:
This Amendment (Check only one.):   [  ] is a restatement.
                                    [  ] adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:     American Express Company
Address:  200 Vesey Street
          New York, New York 10285

Form 13F File Number: 28-698

The institutional  investment  manager filing this report and the person by whom
it is signed hereby  represent  that the person signing the report is authorized
to  submit  it,  that all  information  contained  herein is true,  correct  and
complete,  and  that it is  understood  that  all  required  items,  statements,
schedules, lists, and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:

Name:      Gary L. Crittenden
Title:     Executive Vice President and Chief Financial Officer
Phone:     212-640-2000

Signature, Place, and Date of Signing:

/s/ Gary L. Crittenden
- --------------------------------------------------------------------------------
Gary L. Crittenden           New York, New York               August 11, 2004
  [Signature]                  [City, State]                     [Date]


Report Type (Check only one.):

[   ]    13F HOLDINGS REPORT.

[ X ]    13F NOTICE.

[   ]    13F COMBINATION REPORT.





List of Other Managers Reporting for this Manager:

Form 13F File Number                Name
28-139                              American Express Financial Corporation