GOODWILL AND INTANGIBLE ASSETS (Details 2) (USD $)	3 Months Ended		9 Months Ended					3 Months Ended
	Jul. 27, 2014	Jul. 28, 2013	Jul. 27, 2014	Jul. 28, 2013	Oct. 27, 2013	Jul. 27, 2014 Customer lists/relationships	Oct. 27, 2013 Customer lists/relationships	Jan. 26, 2014 Customer lists/relationships SKIPPY China	Jul. 27, 2014 Formulas and recipes	Oct. 27, 2013 Formulas and recipes	Jul. 27, 2014 Proprietary software and technology	Oct. 27, 2013 Proprietary software and technology	Jul. 27, 2014 Other intangibles
Gross carrying amount and accumulated amortization for definite-lived intangible assets
Definite-lived intangible assets acquired								$ 2,600,000
Gross Carrying Amount	83,360,000		83,360,000		85,400,000	45,940,000	43,340,000		17,854,000	17,854,000	14,820,000	14,820,000
Accumulated Amortization	(50,903,000)		(50,903,000)		(48,566,000)	(18,035,000)	(14,719,000)		(15,429,000)	(13,824,000)	(13,162,000)	(12,024,000)	(31,000)
Amortization expense	2,300,000	2,400,000	6,945,000	7,162,000
Estimated Amortization Expense
2014					8,968,000
2015					5,590,000
2016					3,589,000
2017					3,155,000
2018					$ 2,912,000