GOODWILL AND INTANGIBLE ASSETS (Details 2) (USD $)	3 Months Ended
	Jan. 26, 2014	Jan. 27, 2013	Oct. 27, 2013
Gross carrying amount and accumulated amortization for definite-lived intangible assets
Gross Carrying Amount	$ 88,000,000		$ 85,400,000
Accumulated Amortization	(50,898,000)		(48,566,000)
Amortization expense	2,331,000	2,189,000
Estimated Amortization Expense
2014	8,797,000
2015	5,647,000
2016	3,525,000
2017	3,091,000
2018	2,849,000
Customer lists/relationships
Gross carrying amount and accumulated amortization for definite-lived intangible assets
Gross Carrying Amount	45,940,000		43,340,000
Accumulated Amortization	(15,794,000)		(14,719,000)
Customer lists/relationships | SKIPPY | China
Gross carrying amount and accumulated amortization for definite-lived intangible assets
Definite-lived intangible assets acquired	2,600,000
Formulas and recipes
Gross carrying amount and accumulated amortization for definite-lived intangible assets
Gross Carrying Amount	17,854,000		17,854,000
Accumulated Amortization	(14,359,000)		(13,824,000)
Proprietary software and technology
Gross carrying amount and accumulated amortization for definite-lived intangible assets
Gross Carrying Amount	14,820,000		14,820,000
Accumulated Amortization	(12,404,000)		(12,024,000)
Other intangibles
Gross carrying amount and accumulated amortization for definite-lived intangible assets
Gross Carrying Amount	9,386,000		9,386,000
Accumulated Amortization	$ (8,341,000)		$ (7,999,000)