GOODWILL AND INTANGIBLE ASSETS (Details 2) (USD $)	3 Months Ended		9 Months Ended		12 Months Ended
	Jul. 29, 2012	Jul. 31, 2011	Jul. 29, 2012	Jul. 31, 2011	Oct. 30, 2011
Gross carrying amount and accumulated amortization for definite-lived intangible assets
Gross Carrying Amount	$ 75,382,000		$ 75,382,000		$ 80,882,000
Accumulated Amortization	(52,080,000)		(52,080,000)		(50,901,000)
Amortization expense	2,200,000	2,300,000	6,700,000	7,200,000
Estimated Amortization Expense
2012					8,906,000
2013					7,699,000
2014					6,303,000
2015					3,192,000
2016					1,023,000
Customer lists/relationships
Gross carrying amount and accumulated amortization for definite-lived intangible assets
Gross Carrying Amount	22,148,000		22,148,000		22,378,000
Accumulated Amortization	(14,094,000)		(14,094,000)		(12,556,000)
Proprietary software and technology
Gross carrying amount and accumulated amortization for definite-lived intangible assets
Gross Carrying Amount	22,000,000		22,000,000		22,000,000
Accumulated Amortization	(16,695,000)		(16,695,000)		(14,822,000)
Formulas and recipes
Gross carrying amount and accumulated amortization for definite-lived intangible assets
Gross Carrying Amount	17,854,000		17,854,000		18,354,000
Accumulated Amortization	(11,151,000)		(11,151,000)		(10,047,000)
Distribution network
Gross carrying amount and accumulated amortization for definite-lived intangible assets
Gross Carrying Amount	4,120,000		4,120,000		4,120,000
Accumulated Amortization	(3,680,000)		(3,680,000)		(3,371,000)
Other intangibles
Gross carrying amount and accumulated amortization for definite-lived intangible assets
Gross Carrying Amount	9,260,000		9,260,000		14,030,000
Accumulated Amortization	$ (6,460,000)		$ (6,460,000)		$ (10,105,000)