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GOODWILL AND INTANGIBLE ASSETS (Details 2) (USD $)
3 Months Ended 9 Months Ended
Jul. 31, 2011
Jul. 25, 2010
Jul. 31, 2011
Jul. 25, 2010
Oct. 31, 2010
Gross carrying amount and accumulated amortization for definite-lived intangible assets          
Gross Carrying Amount $ 80,882,000   $ 80,882,000   $ 89,492,000
Accumulated Amortization (48,659,000)   (48,659,000)   (50,327,000)
Amortization expense 2,300,000 2,600,000 7,200,000 7,800,000  
Estimated Amortization Expense          
2011     9,434,000    
2012     8,906,000    
2013     7,699,000    
2014     6,303,000    
2015     3,192,000    
Customer lists/relationships
         
Gross carrying amount and accumulated amortization for definite-lived intangible assets          
Gross Carrying Amount 22,378,000   22,378,000   22,378,000
Accumulated Amortization (11,967,000)   (11,967,000)   (10,194,000)
Proprietary software and technology
         
Gross carrying amount and accumulated amortization for definite-lived intangible assets          
Gross Carrying Amount 22,000,000   22,000,000   23,650,000
Accumulated Amortization (14,197,000)   (14,197,000)   (13,974,000)
Formulas and recipes
         
Gross carrying amount and accumulated amortization for definite-lived intangible assets          
Gross Carrying Amount 18,354,000   18,354,000   22,404,000
Accumulated Amortization (9,512,000)   (9,512,000)   (11,914,000)
Non-compete covenants
         
Gross carrying amount and accumulated amortization for definite-lived intangible assets          
Gross Carrying Amount 5,370,000   5,370,000   7,200,000
Accumulated Amortization (5,059,000)   (5,059,000)   (6,275,000)
Distribution network
         
Gross carrying amount and accumulated amortization for definite-lived intangible assets          
Gross Carrying Amount 4,120,000   4,120,000   4,120,000
Accumulated Amortization (3,268,000)   (3,268,000)   (2,959,000)
Other intangibles
         
Gross carrying amount and accumulated amortization for definite-lived intangible assets          
Gross Carrying Amount 8,660,000   8,660,000   9,740,000
Accumulated Amortization $ (4,656,000)   $ (4,656,000)   $ (5,011,000)