Goodwill and Other Intangible Assets (Tables)

9 Months Ended

Sep. 30, 2012

Goodwill and Intangible Assets Disclosure [Abstract]

Summary of changes in goodwill, by segment

The following summarizes the changes in our goodwill, by segment (in millions of dollars):

	Car Rental			Equipment Rental			Total
Balance as of January 1, 2012
Goodwill	$	419.3		$	693.8		$	1,113.1
Accumulated impairment losses	(46.1		)	(674.9		)	(721.0		)
	373.2			18.9			392.1
Goodwill acquired during the period	—			79.4			79.4
Adjustments to previously recorded purchase price allocation	(15.3		)	—			(15.3		)
Other changes during the period(1)	(1.0		)	(0.5		)	(1.5		)
	(16.3		)	78.9			62.6
Balance as of September 30, 2012
Goodwill	403.0			772.7			1,175.7
Accumulated impairment losses	(46.1		)	(674.9		)	(721.0		)
	$	356.9		$	97.8		$	454.7

	Car Rental			Equipment Rental			Total
Balance as of January 1, 2011
Goodwill	$	367.9		$	681.7		$	1,049.6
Accumulated impairment losses	(46.1		)	(674.9		)	(721.0		)
	321.8			6.8			328.6
Goodwill acquired during the year	53.1			12.3			65.4
Adjustments to previously recorded purchase price allocation	(0.9		)	(0.1		)	(1.0		)
Other changes during the year(1)	(0.8		)	(0.1		)	(0.9		)
	51.4			12.1			63.5
Balance as of December 31, 2011
Goodwill	419.3			693.8			1,113.1
Accumulated impairment losses	(46.1		)	(674.9		)	(721.0		)
	$	373.2		$	18.9		$	392.1

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(1) Primarily consists of changes resulting from disposals and the translation of foreign currenc

Components of other intangible assets by major classes

	September 30, 2012
	Gross Carrying Amount		Accumulated Amortization			Net Carrying Value
Amortizable intangible assets:
Customer-related	$	694.6	$	(416.5	)	$	278.1
Other(1)	81.0		(35.8		)	45.2
Total	775.6		(452.3		)	323.3
Indefinite-lived intangible assets:
Trade name	2,190.0		—			2,190.0
Other(2)	18.2		—			18.2
Total	2,208.2		—			2,208.2
Total other intangible assets, net	$	2,983.8	$	(452.3	)	$	2,531.5

	December 31, 2011
	Gross Carrying Amount		Accumulated Amortization			Net Carrying Value
Amortizable intangible assets:
Customer-related	$	672.6	$	(365.5	)	$	307.1
Other(1)	74.7		(27.8		)	46.9
Total	747.3		(393.3		)	354.0
Indefinite-lived intangible assets:
Trade name	2,190.0		—			2,190.0
Other(2)	18.2		—			18.2
Total	2,208.2		—			2,208.2
Total other intangible assets, net	$	2,955.5	$	(393.3	)	$	2,562.2

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(1) Other amortizable intangible assets primarily consist of our Advantage trade name and concession rights, Donlen trade name, reacquired franchise rights, non-compete agreements and technology-related intangibles.

(2) Other indefinite-lived intangible assets primarily consist of reacquired franchise rights.

Schedule of revenue and earnings of the combined entity

	Revenue		Earnings
2011 supplemental pro forma for the third quarter of 2011 (combined entity)	$	2,500.8	$	215.1
2011 supplemental pro forma for the first nine months of 2011 (combined entity)	6,545.8		159.8