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Goodwill and Other Intangible Assets (Tables)
 9 Months Ended
Sep. 30, 2013
Goodwill and Intangible Assets Disclosure [Abstract]  
Summary of changes in goodwill, by segment
The following summarizes the changes in our goodwill, by segment (in millions of dollars):
 
U.S. Car Rental
 
International Car Rental
 
Worldwide Equipment
Rental
 
All Other Operations
 
Total
Balance as of January 1, 2013
 
 
 
 
 
 
 
 
 
Goodwill
$
1,006.6

 
$
245.1

 
$
775.4

 
$
35.8

 
$
2,062.9

Accumulated impairment losses
—

 
(46.1
)
 
(674.9
)
 
—

 
(721.0
)
 
1,006.6

 
199.0

 
100.5

 
35.8

 
1,341.9

 
 
 
 
 
 
 
 
 
 
Goodwill acquired during the period
—

 
1.5

 
—

 
—

 
1.5

Adjustments to previously recorded purchase price allocation(a)
20.1

 
—

 
1.7

 
—

 
21.8

Other changes during the period(b)
1.1

 
(0.1
)
 
0.1

 
—

 
1.1

 
21.2

 
1.4

 
1.8

 
—

 
24.4

 
 
 
 
 
 
 
 
 
 
Balance as of September 30, 2013
 
 
 
 
 
 
 
 
 
Goodwill
1,027.8

 
246.5

 
777.2

 
35.8

 
2,087.3

Accumulated impairment losses
—

 
(46.1
)
 
(674.9
)
 
—

 
(721.0
)
 
$
1,027.8

 
$
200.4

 
$
102.3

 
$
35.8

 
$
1,366.3


 
U.S. Car Rental
 
International Car Rental
 
Worldwide Equipment
Rental
 
All Other Operations
 
Total
Balance as of January 1, 2012
 
 
 
 
 
 
 
 
 
Goodwill
$
122.5

 
$
245.7

 
$
693.8

 
$
51.1

 
$
1,113.1

Accumulated impairment losses
—

 
(46.1
)
 
(674.9
)
 
—

 
(721.0
)
 
122.5

 
199.6

 
18.9

 
51.1

 
392.1

 
 
 
 
 
 
 
 
 
 
Goodwill acquired during the period
884.9

 
—

 
82.0

 
—

 
966.9

Adjustments to previously recorded purchase price allocation(c)
—

 
—

 
—

 
(15.3
)
 
(15.3
)
Other changes during the period(d)
(0.8
)
 
(0.6
)
 
(0.4
)
 
—

 
(1.8
)
 
884.1

 
(0.6
)
 
81.6

 
(15.3
)
 
949.8

 
 
 
 
 
 
 
 
 
 
Balance as of December 31, 2012
 
 
 
 
 
 
 
 
 
Goodwill
1,006.6

 
245.1

 
775.4

 
35.8

 
2,062.9

Accumulated impairment losses
—

 
(46.1
)
 
(674.9
)
 
—

 
(721.0
)
 
$
1,006.6

 
$
199.0

 
$
100.5

 
$
35.8

 
$
1,341.9

_______________________________________________________________________________
(a)
Consists of adjustments related to purchase accounting and deferred tax during 2013.
(b)
Primarily consists of changes resulting from the translation of foreign currencies at different exchange rates from the beginning of the period to the end of the period.
(c)
Consists of deferred tax adjustments recorded during 2012.
(d)
Primarily consists of changes resulting from disposals and the translation of foreign currencies at different exchange rates from the beginning of the year to the end of the year.
Components of other intangible assets by major classes
Other intangible assets, net, consisted of the following major classes (in millions of dollars):
 
September 30, 2013
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net
Carrying
Value
Amortizable intangible assets:
 
 
 
 
 
Customer-related
$
693.0

 
$
(485.3
)
 
$
207.7

Other(1)
462.2

 
(73.4
)
 
388.8

Total
1,155.2

 
(558.7
)
 
596.5

Indefinite-lived intangible assets:
 
 
 
 
 
Trade name
3,330.0

 
—

 
3,330.0

Other(2)
18.2

 
—

 
18.2

Total
3,348.2

 
—

 
3,348.2

Total other intangible assets, net
$
4,503.4

 
$
(558.7
)
 
$
3,944.7

 
 
December 31, 2012
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net
Carrying
Value
Amortizable intangible assets:
 
 
 
 
 
Customer-related
$
694.7

 
$
(434.0
)
 
$
260.7

Other(1)
459.6

 
(33.8
)
 
425.8

Total
1,154.3

 
(467.8
)
 
686.5

Indefinite-lived intangible assets:
 
 
 
 
 
Trade name
3,330.0

 
—

 
3,330.0

Other(2)
15.6

 
—

 
15.6

Total
3,345.6

 
—

 
3,345.6

Total other intangible assets, net
$
4,499.9

 
$
(467.8
)
 
$
4,032.1

_______________________________________________________________________________
(1)
Other amortizable intangible assets primarily include Dollar Thrifty concession agreements, Donlen trade name, reacquired franchise rights, non-compete agreements and technology-related intangibles.
(2)
Other indefinite-lived intangible assets primarily consist of reacquired franchise rights.