SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - SELLING, MARKETING AND ADMINISTRATIVE EXPENSE (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2025	Dec. 31, 2024	Dec. 31, 2023
Accounting Policies [Abstract]
Research and development costs	$ 61,655	$ 55,798	$ 50,030
Advertising expense	611,951	600,094	$ 604,853
Prepaid advertising expense	$ 0	$ 1,351