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GOODWILL AND INTANGIBLE ASSETS
12 Months Ended
Dec. 31, 2025
Goodwill and Intangible Assets Disclosure [Abstract]  
GOODWILL AND INTANGIBLE ASSETS GOODWILL AND INTANGIBLE ASSETS
The changes in the carrying value of goodwill by segment for the years ended December 31, 2025 and 2024 are as follows:
North America ConfectioneryNorth America Salty SnacksInternationalTotal
Goodwill$2,025,804 $657,001 $375,593 $3,058,398 
Accumulated impairment loss(4,973)— (357,375)(362,348)
Balance at January 1, 2024
2,020,831 657,001 18,218 2,696,050 
Acquired during the period20,723 — — 20,723 
Foreign currency translation(8,697)— (2,323)(11,020)
Balance at December 31, 2024
2,032,857 657,001 15,895 2,705,753 
Acquired during the period (see Note 2)
— 289,142 — 289,142 
Measurement period adjustments1,382 — — 1,382 
Impairment loss— — (6,403)(6,403)
Foreign currency translation4,859 — 1,272 6,131 
Balance at December 31, 2025
$2,039,098 $946,143 $10,764 $2,996,005 

In 2025, we recognized an immaterial non-cash goodwill impairment charge related to a reporting unit within our International segment. We had no goodwill impairment charges in 2024 or 2023.
The following table provides the gross carrying amount and accumulated amortization for each major class of intangible asset:
December 31,20252024
Gross Carrying AmountAccumulated AmortizationGross Carrying AmountAccumulated Amortization
Intangible assets subject to amortization:
Trademarks
$1,803,973 $(335,974)$1,721,159 $(282,819)
Customer-related
855,556 (185,995)552,594 (151,409)
Patents
7,944 (7,944)7,579 (7,579)
Total
2,667,473 (529,913)2,281,332 (441,807)
Intangible assets not subject to amortization:
Trademarks
338,138 34,341 
Total other intangible assets
$2,475,698 $1,873,866 
In 2025, the gross carrying amount of our intangible assets and corresponding accumulated amortization increased as a result of the second quarter purchase of the Fulfil brand in North America and the fourth quarter acquisition of LesserEvil.
Total amortization expense for the years ended December 31, 2025, 2024 and 2023 was $85,398, $84,640 and $88,771, respectively.
Amortization expense for the next five years, based on current intangible asset balances, is estimated to be as follows:
Year ending December 31,20262027202820292030
Amortization expense$99,861 $98,769 $98,769 $97,598 $93,843